The document discusses the creation of a promotional package for a music video, including a digipak and poster. For the digipak, the student used stock images and Photoshop to design a cover featuring a mountain landscape in blue tones representing peace and spirituality. For the poster, similar colors and images were used to link it to the album visually. The package aims to promote the artist and share a message of faith through subtle design elements while directing audiences to access the music video and album. The combination of these ancillary materials successfully supports the marketing campaign.

1. How effective is the
combination of your product
and ancillary texts?
BY RACHEL SOMOYE

2. The Task
 We were asked to create a music video and for the ancillary
task, produce a digipak to accompany it
 We were also asked to make a promotional poster to
accompany the ancillary product
 The aim is to create a successful marketing drive consisting
of the digipak, promotional poster and music video

3. Digipak
I edited this picture
using Photoshop to
manipulate the
colour and tone
The front cover
literally shows a
mountain. This
represents the
emotional, mental
and spiritual
mountains that we
face in life.
I used a combination
of white, pink and
sky blue which
represents; peace,
clarity, healing,
dignity and
spirituality.
The black font in
capital letters
represent, power and
authority
Record label logo
I used a bolder font
for the back cover to
emphasise the
message of
overcoming
obstacles.
I included the
barcode is the album
is clearly to be sold
in retail shops.

4. Digipak
 In order to achieve this album cover, I used google images and Photoshop CC
 I knew I wanted to incorporate an image of the sky or a mountain on my album
cover. However, because I did not have any personal pictures of a mountain and
did not have the resources to go to one, I took a picture from google and
manipulated it. By changing the colours, sharpness and saturation using
Photoshop
 I then used Canva for the layout and font of the album cover

5. Promotional Poster
I made the title
slightly smaller than
on the album cover,
this was done to put
more emphasise on
the star herself
A review from a
reliable source
boosts sales
The audience need
to know where to
access the album
The star is the main
focus of the album
cover this allows for
the artist to
promote themselves
(Andrew Goodwin
Theory)

6. Promotional Poster
 I wanted to establish a link between the album cover and the poster
 I used a similar saturation and tone level for the images
 It is a successful branding tool because you can see the range of blues I have used
for each ancillary product. The audience will automatically associate the blues with
the artists. An example of this in pop-culture is Janelle Monae, she is well known
for her monochrome style which has become her brand. I attempted to apply this
to my own promotional package

7. Success
 The combination of my project and ancillary task contribute to the success
 I have applied Goodwin’s theory of promoting the star image in a positive light
 The album cover is a literal interpretation of the message the song portrays
 The audience immediately know where to access this product
 As this is a gospel music video it is successful in portraying the artist in a positive
light
 A message of peace, faith, heaven and truth is covertly shared with the blues,
which is the aim of the promotional package.