Front cover of digi pack analysis
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The document summarizes the design elements of an album cover, including the font chosen for the artist's name to match the target audience, the inclusion of a common "Parental Advisory" logo implying some songs should only be listened to by adults. It also describes positioning the artist's image in a wide shot looking directly at the camera to catch the audience's eye, and choosing a green, black, and white color scheme for the cover and advertisements that matches the background and clothing.
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Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
Digipak Planning & Creation Process Powerpoint
Here is a descriptive and visual powerpoint that shows my step by step mind process and creations of my CD Digipak for my year 13 A-Level Media project
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Evaluation question 2
The document discusses how the creator linked together their main media product (a music video) with ancillary texts (a CD cover and poster). Specifically:
- The CD cover and poster used the same font and certain colors like pinks and purples to create a consistent brand identity and make it clear they were related.
- Photographs from the music video shooting were used on the CD cover and poster to directly connect the visuals between the products.
- Locations and clothing featured on the CD cover matched what appeared in the music video to help the audience understand the connections.
- The logo, font, and colors were carried through all pieces to tie them together as a cohesive package representing
Use, develop or challenge poster digipack
The document discusses the design choices for a poster promoting a dubstep artist's album. It was modeled after other dubstep posters which feature the artist's image and name prominently. Bright colors were chosen to make it stand out compared to more subtle colors used by other artists. While following conventions like artist image and name, the poster designers also made some challenges, like using brighter "electro" colors instead of darker colors typically seen in dubstep posters to try and appeal to a mainstream audience. Tour dates were not included which could have made the poster more effective at promoting the artist's live performances.
Use, develop or challenge poster digipack
The document discusses the design choices for a poster promoting a dubstep artist's album. It was decided to feature the artist prominently on the cover to promote themselves, similar to other dubstep posters. Bright white font was used against a blue background to make the artist and album title stand out. While most dubstep posters use subtle colors, more vibrant electric blue was chosen to make the album stand out as different and appeal to a mainstream audience. The poster layout is similar to other effective dubstep posters, prominently featuring the album cover and key information. Tour dates were not included which could have made it more successful at promoting all the artist's activities.
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Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
Digipak Planning & Creation Process Powerpoint
Here is a descriptive and visual powerpoint that shows my step by step mind process and creations of my CD Digipak for my year 13 A-Level Media project
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Evaluation question 2
The document discusses how the creator linked together their main media product (a music video) with ancillary texts (a CD cover and poster). Specifically:
- The CD cover and poster used the same font and certain colors like pinks and purples to create a consistent brand identity and make it clear they were related.
- Photographs from the music video shooting were used on the CD cover and poster to directly connect the visuals between the products.
- Locations and clothing featured on the CD cover matched what appeared in the music video to help the audience understand the connections.
- The logo, font, and colors were carried through all pieces to tie them together as a cohesive package representing
Use, develop or challenge poster digipack
The document discusses the design choices for a poster promoting a dubstep artist's album. It was modeled after other dubstep posters which feature the artist's image and name prominently. Bright colors were chosen to make it stand out compared to more subtle colors used by other artists. While following conventions like artist image and name, the poster designers also made some challenges, like using brighter "electro" colors instead of darker colors typically seen in dubstep posters to try and appeal to a mainstream audience. Tour dates were not included which could have made the poster more effective at promoting the artist's live performances.
Use, develop or challenge poster digipack
The document discusses the design choices for a poster promoting a dubstep artist's album. It was decided to feature the artist prominently on the cover to promote themselves, similar to other dubstep posters. Bright white font was used against a blue background to make the artist and album title stand out. While most dubstep posters use subtle colors, more vibrant electric blue was chosen to make the album stand out as different and appeal to a mainstream audience. The poster layout is similar to other effective dubstep posters, prominently featuring the album cover and key information. Tour dates were not included which could have made it more successful at promoting all the artist's activities.
Olly murs deconstruction
The album advert uses a bold black title in the same font as the album to stand out against a plain background, identifies the number one single and other featured artists to encourage sales, centers on a single image of the artist, and notes that the album is available now while also including the artist's website for more information.
Magazine advert analysis
The poster is an advertisement for an artist's new album. It prominently displays the artist's name in bold at the top to draw attention and identify them. The main image is a photo of the artist, as the goal is to promote them. There is a clear blue and white color scheme used for visual appeal. Additional information included are the album name in bold, release date, tracklist, and logos for Amazon and the record company to indicate where the album can be purchased or learned about.
Evaluation - Question 2 Draft
The student created a music video, album, and advertisement for an alternative rock band that all shared a consistent dark purple color theme. While the album cover was brighter than the video to stand out on store shelves, both used a purple color scheme and distorted imagery to match the genre. The advertisement also featured the band against a purple background to tie it to the video and album. Ensuring all ancillary materials worked together through shared visual elements was vital to effectively marketing the band and its music to the appropriate audience.
Cd cover designs
The document discusses various design ideas for an album cover. It evaluates different ideas for images of the artist, fonts, and themes. It considers placing images on the front or back cover as well as using images for advertisements. Ultimately, it decides that the best design will be a medium close-up shot of the artist on the front cover, fading into the background to match the album's theme of "gone". This image effectively promotes the artist while connecting to the theme and target male audience.
Idea digi pak
The document discusses research conducted for the design of a digi-pak for an indie artist. Key findings from the research included that audiences preferred designs with simple graphic elements combined with personal photos. Common color schemes for the indie genre were identified as neutral tones like blues, greens, browns and creams. Specific colors proposed for the design were light blue, purple and grey to appeal to both male and female audiences. Inspiration was drawn from existing album designs including the use of tape and leaf prints. Further research on typography and printing techniques was discussed to incorporate artistic elements into the final design.
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
Mock up ideas for a music advertisement
The document describes three mock-up ideas for a music advertisement created by Drew Middleton in Adobe Photoshop. The first mock-up features a close-up shot of the artist with a colorful, surreal background and bold text including the artist's name and album title. The second mock-up uses a similar format but with a graffiti-like background of paint splatters. The third mock-up includes reviews from music magazines, specifies a release date and retailer, and applies a note paper effect and musical notes to relate to the music artist.
How effective is the combination of your main product and ancillary tasks?
The combination of the author's main music video project and ancillary tasks of a digipak and magazine poster was effective in helping them learn about the indie/pop genre. For the digipak, research was done on color schemes and themes of other indie/pop album designs. Consistency between the projects was achieved through using the same character, clothing, and emotions across the music video and digipak. Improving the combination could involve matching the cinematography and lighting between the video and poster.
Magazine adverts
The document discusses several album advertisements. It notes conventions like including the album name, artist, and release date. It also discusses some unconventional elements, like emphasizing pre-released singles or using distinctive fonts/layouts. Across the ads, there is typically a focus on alerting consumers to key album details while using visuals like the album art to attract attention.
Preliminary task
The document summarizes the creation of two media pieces: a hip-hop poster for JeanRalphio and Tommy Fresh, and a rock CD cover for Mouse Rat. For the hip-hop poster, the creator shot two male models in a hip-hop themed scene and used bold white font and a graffiti image. For the rock CD cover, the creator used a black and white image with dark lighting and posed the model holding a bat to convey an edgy feel appropriate for the rock genre.
Advert Ben Howard Analysis
The advertisement for Ben Howard's debut album 'Every Kingdom' uses typical conventions for promoting a singer-songwriter album. It features the same image as the album cover of Howard swimming alone in open waters. At the top is his name in bold white font to draw attention, and beneath is the album title and information that it is his debut. Details at the bottom tell when the album is available and that it can be pre-ordered. The simple, minimalist design matches Howard's relaxed artistic image and acoustic music style.
Assignment 15
The website for John Legend is still under construction and lacks biographies, images, and videos of the artist. The single image shown is a medium shot of John Legend from the head to mid-thigh, helping to promote him as an artist. The text uses large white letters for John Legend's name and big sized text boxes that are easy to read. The ratio of images to text is about 45% to 55%, with the single image of John Legend taking up half the page and focusing attention on promoting the artist. The overall tone of the website is formal with its professional design of lighting, images, text, and colors that present John Legend dressed in a suit, indicating his mature and classy style.
Site analysis
The website uses a pink, white, and black color scheme associated with Beyoncé's recent album to draw attention to her new music. Upon visiting the site, visitors are immediately shown a video and slideshow from the album in the center of the page. Throughout the site, images and 30-second previews of music videos are displayed to give fans a sense of intimacy with Beyoncé and constantly remind them to purchase her album.
Digipak
The album cover for Ben Howard's 'Every Kingdom' follows conventions of the singer-songwriter genre through its simplistic design that features an image of the artist diving underwater. The front cover places emphasis on Howard's name in large, bold font to identify the album and introduce the solo artist. The neutral color scheme and lack of other images allows for ambiguity and different interpretations from audiences. The overall design across the album is cohesive yet understated, reflecting Howard's acoustic style through minimalism.
number 3
The document discusses feedback received from an audience survey about music video preferences. The survey found that the target audience was mostly 16-25 year old females who prefer indie/indie-rock music videos that feature bands playing instruments, include indie clothing styles, tell a story or relate to the song lyrics, use more than one location, and have a narrative structure. The creator incorporated this feedback by developing a music video with an indie/indie-rock genre, indie clothing, multiple locations, and a narrative storyline.
Question two
The combination of the main product (music video) and ancillary texts (digipak and poster) is effective because they maintain a consistent theme, style, and brand identity. Key elements like fonts, colors, and images are similar across all three products to provide continuity and associate the products with the same artist. Bright, fun colors are used throughout to portray a playful, pop genre style. The digipak and poster both promote the song and album by displaying the title, artist name, and release information clearly. They also reference each other through the use of identical images.
Digi pack research
This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.
Digital Draft Catherine W
This document provides guidelines for designing the packaging for a music CD release, including elements that should be featured on the front, back, and inside covers as well as suggestions for coordinating the CD design with related promotional materials like a concert poster. Key elements include displaying the artist's image and name prominently along with the album or single title on the front and back covers, including a track list and lyrics inside, and using consistent branding across the CD packaging and poster to promote an upcoming artist tour.
Evaluation 2
The combination of the music video, digipak, and advert poster effectively promote the artist and his music. The music video tells the story of Peter Pan through references to the artist's song lyrics. The digipak cover features the same sky and Peter Pan silhouette image as the video to visually connect the products. Images of nature on the digipak also relate to the folk genre and video. The advert poster incorporates the digipak cover image along with information on downloading music and the song title from the video. Together, the consistent themes and design across the products represent the artist and appeal to fans.
Digipack deconstruction
The digipack uses bright colors and large fonts on the front cover to attract attention and showcase the artist Paolo Nutini. The main focus is a cartoon of the artist, implying the upbeat tone of the "Sunny Side Up" album. Inside, lyrics are printed in dark red with a photo of the artist, connecting the words to him. A collage of photos conveys that the album represents both Nutini and those close to him. Consistent branding elements like the peace sign and colorful, fun designs tie the packaging together.
Ancillary task - research
The document summarizes and analyzes three different album advertisements. It discusses the graphics, layout, fonts and colors used in advertisements for Zedd's "True Colours" album, Rudimental's "Home" album, and Ed Sheeran's "X" album. Key details like the artist name, album title and release information are typically displayed prominently. The ads also aim to attract attention using vibrant colors and graphics that represent the music's style and themes. Consistency between the ads and album packaging helps create a recognizable image for each artist.
Beyonce
This album cover features a provocative center image of artist Beyoncé, which is the main focal point. The artist's name is overlapped by the image to indicate that she is so well known she doesn't need labeling. The bold black text stands out against a light blue background. The number "4" at the bottom right references the album being her fourth studio release. The color scheme of black and light blue is meant to portray an edgy yet peaceful sound. On the back cover, Beyoncé is pictured from behind overlooking a city, continuing the theme of exhibitionism and appealing to male audiences. Her name remains in the same bold text style, and song titles are listed in smaller text at the bottom
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Olly murs deconstruction
The album advert uses a bold black title in the same font as the album to stand out against a plain background, identifies the number one single and other featured artists to encourage sales, centers on a single image of the artist, and notes that the album is available now while also including the artist's website for more information.
Magazine advert analysis
The poster is an advertisement for an artist's new album. It prominently displays the artist's name in bold at the top to draw attention and identify them. The main image is a photo of the artist, as the goal is to promote them. There is a clear blue and white color scheme used for visual appeal. Additional information included are the album name in bold, release date, tracklist, and logos for Amazon and the record company to indicate where the album can be purchased or learned about.
Evaluation - Question 2 Draft
The student created a music video, album, and advertisement for an alternative rock band that all shared a consistent dark purple color theme. While the album cover was brighter than the video to stand out on store shelves, both used a purple color scheme and distorted imagery to match the genre. The advertisement also featured the band against a purple background to tie it to the video and album. Ensuring all ancillary materials worked together through shared visual elements was vital to effectively marketing the band and its music to the appropriate audience.
Cd cover designs
The document discusses various design ideas for an album cover. It evaluates different ideas for images of the artist, fonts, and themes. It considers placing images on the front or back cover as well as using images for advertisements. Ultimately, it decides that the best design will be a medium close-up shot of the artist on the front cover, fading into the background to match the album's theme of "gone". This image effectively promotes the artist while connecting to the theme and target male audience.
Idea digi pak
The document discusses research conducted for the design of a digi-pak for an indie artist. Key findings from the research included that audiences preferred designs with simple graphic elements combined with personal photos. Common color schemes for the indie genre were identified as neutral tones like blues, greens, browns and creams. Specific colors proposed for the design were light blue, purple and grey to appeal to both male and female audiences. Inspiration was drawn from existing album designs including the use of tape and leaf prints. Further research on typography and printing techniques was discussed to incorporate artistic elements into the final design.
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
Mock up ideas for a music advertisement
The document describes three mock-up ideas for a music advertisement created by Drew Middleton in Adobe Photoshop. The first mock-up features a close-up shot of the artist with a colorful, surreal background and bold text including the artist's name and album title. The second mock-up uses a similar format but with a graffiti-like background of paint splatters. The third mock-up includes reviews from music magazines, specifies a release date and retailer, and applies a note paper effect and musical notes to relate to the music artist.
How effective is the combination of your main product and ancillary tasks?
The combination of the author's main music video project and ancillary tasks of a digipak and magazine poster was effective in helping them learn about the indie/pop genre. For the digipak, research was done on color schemes and themes of other indie/pop album designs. Consistency between the projects was achieved through using the same character, clothing, and emotions across the music video and digipak. Improving the combination could involve matching the cinematography and lighting between the video and poster.
Magazine adverts
The document discusses several album advertisements. It notes conventions like including the album name, artist, and release date. It also discusses some unconventional elements, like emphasizing pre-released singles or using distinctive fonts/layouts. Across the ads, there is typically a focus on alerting consumers to key album details while using visuals like the album art to attract attention.
Preliminary task
The document summarizes the creation of two media pieces: a hip-hop poster for JeanRalphio and Tommy Fresh, and a rock CD cover for Mouse Rat. For the hip-hop poster, the creator shot two male models in a hip-hop themed scene and used bold white font and a graffiti image. For the rock CD cover, the creator used a black and white image with dark lighting and posed the model holding a bat to convey an edgy feel appropriate for the rock genre.
Advert Ben Howard Analysis
The advertisement for Ben Howard's debut album 'Every Kingdom' uses typical conventions for promoting a singer-songwriter album. It features the same image as the album cover of Howard swimming alone in open waters. At the top is his name in bold white font to draw attention, and beneath is the album title and information that it is his debut. Details at the bottom tell when the album is available and that it can be pre-ordered. The simple, minimalist design matches Howard's relaxed artistic image and acoustic music style.
Assignment 15
The website for John Legend is still under construction and lacks biographies, images, and videos of the artist. The single image shown is a medium shot of John Legend from the head to mid-thigh, helping to promote him as an artist. The text uses large white letters for John Legend's name and big sized text boxes that are easy to read. The ratio of images to text is about 45% to 55%, with the single image of John Legend taking up half the page and focusing attention on promoting the artist. The overall tone of the website is formal with its professional design of lighting, images, text, and colors that present John Legend dressed in a suit, indicating his mature and classy style.
Site analysis
The website uses a pink, white, and black color scheme associated with Beyoncé's recent album to draw attention to her new music. Upon visiting the site, visitors are immediately shown a video and slideshow from the album in the center of the page. Throughout the site, images and 30-second previews of music videos are displayed to give fans a sense of intimacy with Beyoncé and constantly remind them to purchase her album.
Digipak
The album cover for Ben Howard's 'Every Kingdom' follows conventions of the singer-songwriter genre through its simplistic design that features an image of the artist diving underwater. The front cover places emphasis on Howard's name in large, bold font to identify the album and introduce the solo artist. The neutral color scheme and lack of other images allows for ambiguity and different interpretations from audiences. The overall design across the album is cohesive yet understated, reflecting Howard's acoustic style through minimalism.
number 3
The document discusses feedback received from an audience survey about music video preferences. The survey found that the target audience was mostly 16-25 year old females who prefer indie/indie-rock music videos that feature bands playing instruments, include indie clothing styles, tell a story or relate to the song lyrics, use more than one location, and have a narrative structure. The creator incorporated this feedback by developing a music video with an indie/indie-rock genre, indie clothing, multiple locations, and a narrative storyline.
Question two
The combination of the main product (music video) and ancillary texts (digipak and poster) is effective because they maintain a consistent theme, style, and brand identity. Key elements like fonts, colors, and images are similar across all three products to provide continuity and associate the products with the same artist. Bright, fun colors are used throughout to portray a playful, pop genre style. The digipak and poster both promote the song and album by displaying the title, artist name, and release information clearly. They also reference each other through the use of identical images.
Digi pack research
This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.
Digital Draft Catherine W
This document provides guidelines for designing the packaging for a music CD release, including elements that should be featured on the front, back, and inside covers as well as suggestions for coordinating the CD design with related promotional materials like a concert poster. Key elements include displaying the artist's image and name prominently along with the album or single title on the front and back covers, including a track list and lyrics inside, and using consistent branding across the CD packaging and poster to promote an upcoming artist tour.
Evaluation 2
The combination of the music video, digipak, and advert poster effectively promote the artist and his music. The music video tells the story of Peter Pan through references to the artist's song lyrics. The digipak cover features the same sky and Peter Pan silhouette image as the video to visually connect the products. Images of nature on the digipak also relate to the folk genre and video. The advert poster incorporates the digipak cover image along with information on downloading music and the song title from the video. Together, the consistent themes and design across the products represent the artist and appeal to fans.
Digipack deconstruction
The digipack uses bright colors and large fonts on the front cover to attract attention and showcase the artist Paolo Nutini. The main focus is a cartoon of the artist, implying the upbeat tone of the "Sunny Side Up" album. Inside, lyrics are printed in dark red with a photo of the artist, connecting the words to him. A collage of photos conveys that the album represents both Nutini and those close to him. Consistent branding elements like the peace sign and colorful, fun designs tie the packaging together.
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How effective is the combination of your main media
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Similar to Front cover of digi pack analysis
Ancillary task - research
The document summarizes and analyzes three different album advertisements. It discusses the graphics, layout, fonts and colors used in advertisements for Zedd's "True Colours" album, Rudimental's "Home" album, and Ed Sheeran's "X" album. Key details like the artist name, album title and release information are typically displayed prominently. The ads also aim to attract attention using vibrant colors and graphics that represent the music's style and themes. Consistency between the ads and album packaging helps create a recognizable image for each artist.
Beyonce
This album cover features a provocative center image of artist Beyoncé, which is the main focal point. The artist's name is overlapped by the image to indicate that she is so well known she doesn't need labeling. The bold black text stands out against a light blue background. The number "4" at the bottom right references the album being her fourth studio release. The color scheme of black and light blue is meant to portray an edgy yet peaceful sound. On the back cover, Beyoncé is pictured from behind overlooking a city, continuing the theme of exhibitionism and appealing to male audiences. Her name remains in the same bold text style, and song titles are listed in smaller text at the bottom
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Analysis of three digi paks and advertisments
This document analyzes the design elements of three album covers and their corresponding advertisements. It finds that all three album covers use anchoring to visually link the artist's image and name. They also generally stick to 2-3 colors and 1-3 fonts. The advertisements similarly use colors, images and fonts from the album covers to create visual familiarity and continuity for the audience. They also include conventions like social media links and tour dates.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
Evaluation (2)
The combination of the main product (album) and ancillary texts (digipak and poster) is effective due to consistent branding elements. The digipak and poster feature the artist's image with a dark, brooding style that represents the explicit lyrics and aggressive emotions of the hip-hop genre. This cohesive visual style across formats establishes recognizability for the target audience. Color schemes, fonts, and visual effects are replicated to clearly link the ancillary texts back to the main product and reinforce the artistic vision.
Eval 2
My evaluation question 2, talking about how my my digipak and poster fit the conventions of something or other. Basically done it so that I can complete the A-level and hopefully get something out of my life which probably won't happen as I have no idea of what I am doing but hey, lets live in the moment and not worry about the future until you're there. Then you can break down and cry as you still haven't figured out what you're doing!
Digipak Evaluation Question 1
The document discusses the design choices made for a digipak album cover. It follows common conventions such as using the rule of thirds for panel layout, a consistent font and color scheme, and including the album title and artist name on the front cover. It challenges some conventions by placing the album title above the artist name and including a photo of the artist on the back cover. Overall, the design draws inspiration from other albums and aims to make the project memorable and appeal to the target audience.
Digipak Evaluation sheet
The document discusses conventions for designing digipak album covers in the real media industry. It summarizes conventions such as placing the artist name above the album name in the center of the front cover, including lyrics on the back cover, using simple, bold fonts consistently across the cover, limiting the number of colors used, including a close-up of the artist on the front cover, and not displaying store logos where the album can be purchased. It then discusses how the designer's media product both followed and challenged some of these conventions in its design.
A2 Media Coursework - Research - DigiPak Analysis 6X
This document analyzes and summarizes several music album digipaks. For one digipak, the summary notes that it lacks images and has a simple orange and yellow color scheme, with text in big letters to identify the artist and album title in a retro, 1970s style. A second digipak features a front cover image of meteors that could represent the album's impact and appeal more to an indie audience with its cosmic theme. A third colorful digipak uses images of instruments to indicate an upbeat, happy genre and brands the artist as retro and summer-focused in style.
Merge of ancillary
The mockups and final designs for an album cover, inlays, and advertisement maintain a consistent black and white colour scheme and repeated images of the artist to create branding for an alternative pop act. The album cover features the artist's image repeated against a dark background to add depth. Lyrics are included in the inlays to engage the target audience. Together these ancillary materials tie into the style of the artist's music video to present a recognizable image and appeal to fans of their distinctive style.
Ancillary Task research - Catherine
This is my research for my ancillary tasks into Indie artists and looks into how different products (the DigiPak, website homepage and in two instances the music videos) are used to create synergy.
Analysing existing album back covers
This document analyzes and compares the back covers of albums by Rihanna and Jessie J. For Rihanna's album, the summary notes that a pale red color is used with her whole body visible in a medium close-up shot, conveying a soft yet girly side. Song titles are in bold red capital letters. For Jessie J's album, the background is white with black font for song titles and information, showing the importance of continuity. However, it is criticized for lacking color and missing typical details like copyright and barcode.
Anclilary products
The document discusses conventions of magazine advertisements and album covers. It then analyzes two example album covers. For the first cover, it summarizes that the artist's name and album title are in large font to stand out, a long shot image of the artist is used to make them the focus, and red and white colors connote energy and quality. For the second cover, it notes the modern font appeals to a younger audience, plain images and text on a brick wall stand out, and light colors create a fun feel. Both covers follow conventions like clearly displaying the artist and album.
Digipak and poster analysis (2)l
The digipak and album advert for Rihanna's "Loud" album feature themes of female dominance and rebellion through imagery of Rihanna smoking and unusual poses that go against feminine stereotypes. The color scheme uses sepia tones to set a dark, edgy tone while contrasting this with the delicate writing of the album name. Key features included are the artist name, album name, tracklist, and barcode. The advert matches the digipak by using the same main image, fonts, and colors to clearly relate the two. Both emphasize Rihanna as the central star through the size of her image.
Research case studies - Album art work and inserts
The document analyzes conventions of album artwork by examining covers from artists Paloma Faith, Florence + the Machine, and Katy Perry. Some conventions discussed include: the artist's name being larger than the album title for branding purposes; continuity of imagery, fonts, and themes across the album packaging; inclusion of production details on the back cover; and connecting the visuals to the music's themes/genres. The analysis will inform the design of the student's own album packaging to follow conventions and effectively target their audience.
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Digipak research
The document analyzes several post-grunge album digipaks in terms of design conventions and target audiences. For Fall Out Boy, the font and strong colors catch attention while the image contrasts pop and rock sides. Foo Fighters uses animated band images on the front with colorful pop elements contrasting the black rock background. Maroon 5 breaks conventions by using animation on the front and spreading song names creatively on the back in different colors.
Evaluation – Question Two
The document evaluates the effectiveness of combining a band's main album product with ancillary texts such as a music video, magazine ad, and digipak design. It finds that the combination is generally effective due to a consistent paint splatter theme and color scheme across materials. However, it notes that the music video could better link to the album by incorporating its orange, black, and white colors. Some improvements mentioned are adding band images and relating the song choice more closely to the paint theme.
New presentation
This document discusses and analyzes different digipak album designs. It summarizes the design elements of three digipaks, including their color schemes, imagery used, and information included. Common themes across the digipaks are warm colors that relate to the music genres, close-up artist photos, prominent display of song titles and production details. The document suggests these designs provide ideas for presenting information consistently and relating the visuals to the artist/album concepts.
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Front cover of digi pack analysis
- 1. Name of artist: Font chosen by my target audience. ‘Parental Advisory’ logo: a common symbol on a pop album that implies some songs may need to listened to an adult or simply not for young children. Name of album: Colour to match the colour scheme of the front cover. I also made sure this was big but still not over taking too much of the negative space so that both the background and most of the artist could be seen. I also made sure that the font was the same as it is on the back page of the Digi- Pack Image of artist: This is a wide shot of the artist that shows her clothing and captures her facial expression. The artist is looking directly into the camera lens which is a common convention of album covers. It also catches the audiences eye a lot more which means they are more likely to acknowledge the album and therefore purchase it. Colour scheme: This colour scheme is green, black and white. This was chosen because both the back ground and the clothing go well together as they matched colours. However this is the colour scheme for only the front cover and the advertisement as other images with different colours are used for the other pages in the Digi- pack.