By using consistent colors, fonts, and imagery throughout her main products and ancillary texts, the artist is able to create a cohesive visual style or "house style" that allows audiences to easily recognize her work. She chooses the same core images from the album covers for the magazine ads to maintain this house style. Additionally, the blue tones featured prominently in her music video are also reflected in the magazine ad and digipak packaging to tie all of the products together under a unified visual theme that helps potential fans identify her work.