The author created a poster to advertise a digipak using the same watercolor image from the digipak cover for consistency. They used a sky image from the digipak for its alternative feel and eye-catching quality. The digipak cover was placed against the sky background to clearly show what the poster advertises while maintaining consistency. Text colors and elements were adjusted to improve visibility and design. The final poster both ties into themes from the digipak and clearly promotes it while using conventions of alternative music posters.

1. I decided to use the same watercolour style group image as the focus of my poster, as it was the
image I used for the front panel of my digipak so I wanted to use it to create consistency
between the two texts. Also I wanted to use one simple image to cover the entire poster, like
Ben Howard’s digipak poster.

2. I decided to use the watercolour style sky image, which is also in my digipak, to create
consistency throughout the two texts, but also because I feel it gives the poster a greater
alternative feel. It provides an eye-catching background and the effect of it’s juxtaposition with
the band name ‘Blue Sky’ adds mystery and increases the alternative feel.

3. I placed the CD front cover against the
sky background to make it clear what the
poster is advertising, but it also means
there’s a consistency between my digipak
and digipak poster. I used a green text
colour to continue the green colour
scheme that is in my two ancillary tasks
and put all of the conventions of digipak
posters, that I’d found from my research,
at the bottom of the poster.

4. I then decided to put ‘debut album’ at the
top and remove the second ‘Blue Sky’ logo
on the image of the band. I feel it was too
repetitive moving down the poster, so
removing the extra album names/band
names means it’s more interesting to look
at.

5. I then decided to change the text colour
again because I felt the green didn’t work
on the poster. I shifted the background
mask to make the white text show up
against the background and changed the
text at the bottom to black so it was
visible.

6. I then altered some of the text at the
bottom to add where the digipak is
available (a common convention of digipak
posters).
I feel this poster not only provides
consistency with the themes present in
the digipak. I also feel it uses the
alternative conventions of posters well, as
well as clearly advertising the digipak.

7. I then altered some of the text at the
bottom to add where the digipak is
available (a common convention of digipak
posters).
I feel this poster not only provides
consistency with the themes present in
the digipak. I also feel it uses the
alternative conventions of posters well, as
well as clearly advertising the digipak.