In this presentation I have described how I produced my digipak using key skills and techniques I have learned through research. I also explain how I was creative and what my influences were

1. Discuss how your products have borrowed/developed/challenged
conventions from existing products and how you have used your research to
help you
Digipak
Charlie Kowalik

2. Finished product

3. Front cover
The image includes, image of the artist, album
name, the artist names and a spine which isa
continuation of the image. A photo shoot was
planned in order to capture an image of the
artist who would appear on the front of the
digipak. The artist does not feature anywhere
else on the media products however, the use of
segmented transparency still highlights the
secrecy and abstract star image the artist has.
The creative way in which we have designed our
front cover, conveys the indie genre we were
trying to represent.

4. Front cover
We created a questionnaire which helped us get
inspiration for a front cover which would be
appropriate for our target audience.
Our research found, differently to the poster,
that an image if the artist was more desired than
artwork , this was a result of a questionnaire
where 70% agreed with this statement.

5. Inside cover
We struggled as to how we could use the inside cover
at first however, we then came up with the idea to
have a short message from the artist to all of his fans
(customer) this was written and placed over the iconic
cartoon face as on the poster, this link the two
products. Research was conducted to find if this was
desirable and we found that most people liked the
idea. The concept appealed to us as it was
unconventional and was something new and stylish
we could add. The background is blurred to create
depth and relates to the artist in the video nicely
linking all three media products together. The font we
chose appear handwritten which implies it is a
personal messsage.

6. CD
We stripped the CD right back to basics. The
complexity of the design and the other areas of
the digipak supply emotion and create a mood
through the imagery which we felt did not need
to continue on to the CD. This was a creative
decision to indicate that the contents of the CD
were pure and simple but represented much
more complex issues and subjects much like the
artist himself by surrounding it with complex
and abstract imagery. The style of the CD was
inspired completely by the ‘Night Visions’
album by Imagine Dragons

7. Back cover
The back cover is quite conventional as it follows a
similar vertical pattern as do most albums however, I
have added in some details to improve the appearance
and make it more genre appropriate, as to just leave it
untouched would give a plain minimalist look often
seen in pop music. The image used to create the
textured background is sample of the wall edited to fill
the space from the front cover, this helps reinforce the
house style and continue the flow of creativity
throughout the digipak. In addition the font used is
the same as that of the inside cover which continues
the idea of a personal touch suggesting the songs are
perhaps personal.