1. Q2 – Script
Stephanie: How effective is the combination of your main product and ancillary texts?
Ashleigh: When creating our music video, we considered relating it to the pop genre
and our target audience through the use of costume, colour, location, shots and
conventions. We created it around audience expectations in order for them to easily
identify our video as being pop and therefore react to it.
Stephanie: we used the green screen in our video with bright backgrounds and
costumes relating it to our genre as it is a convention. Iconic locations were used to
create a romantic feeling and draw in our audience. Once our main video was
completed and audience feedback collected, we had to consider how we could relate
our digipak to the music video.
Ashleigh: The challenging part of this was that our digipak was text based not
interactive like the video. When creating the digipak we considered the above as we
did in our video, as well as creating synergy between it and the video. We decided that
the ways we could link our digipak to our video was through text, colour, costume and
still shots.
Stephanie: The digipak consists of a magazine advert and a CD with a booklet inside.
We started off by doing a DVD instead of a CD but then changed in order for our
ancillary texts to look as real as possible in order for it to appeal to our audience. The
magazine advert was created first and an image of Ashleigh in the rain was used. This
image had a black and whit effect to make it look 'vintage'
Ashleigh: We used bright pink text , Trebuchet MS as it could be linked to the genre
of our video and the content as in the video, I wear pink dress. To create synergy
between the CD cover and the magazine advert, we used the same image as it would
create an identity for the single so the audience could associate that particular image
with our music video. We used the same font and colour on the CD cover and
magazine ad to keep continuity and create synergy between the products.
Stephanie: another idea we used, which was found from our research, was the dark
backgrounds against the bright text as this is associated with the pop genre. The
pictures used for the magazine advert and CD were dark in comparison to the bright
pink text against it. The back cover has a similar image of Ashleigh with the same
black and white effect. Again, the same font and colour text was used as the mag ad
and front cover so that our audience could not only link the back cover to our music
video and mag ad, but the front cover as well. This created a flow.
Ashleigh: The booklet uses the same font but in different colours so that they stand
out against the backgrounds. The pictures used for these backgrounds were taken by
me and are of flowers, sunsets, beaches. These images can be related to the music
video as they create a romantic, nostalgic feeling which is the intention of the song.
They relate to the narrative. The booklet could be related to the magazine ad and the
CD as it has a couple of images of me inside wearing the same dress I wore in the
band shots of the video. This continuity creates synergy itself.

2. Stephanie: Our ancillary texts convey the narrative of our main text therefore add
emphasis on the song and artist through the use of images and colour. They can be
linked to each other which shows that that have been well planned in order for them to
look realistic and synergy to be created.
Ashleigh: We could have developed the synergy of our products by having still
images from the music video in the booklet so that the relation between our video and
the texts would have been more obvious. The genre pop is usually associated with
bright colours so perhaps we could have used brightly coloured backgrounds / images
for the digipak to link it with our genre and thus the music video.
Stephanie: in relation to possible elements, we feel that overall, we have been
successful in creating synergy between our products by challenging the conventional
brightly coloured backgrounds and using black and white images. Through doing this,
we have demonstrated creativity and showed that our outcome was the same as it
would have been if we had not challenged the conventions.
Ashleigh: Our target audience generally conveyed an appreciation of our products as
they considered them effective and could easily identify our video as being in the pop
genre. They expressed that the contrast between the black and white images and the
hot pink text was effective, eye catching and endearing. Also, that the image on the
cover of the CD and mag ad was emotive which could be linked to the lyrics of the
song and thus the narrative.