The document discusses how the author effectively combined their main music product with ancillary texts like a magazine advert and album cover. They drew influence from artists like Jessie J, The Weeknd, and Banks who maintain a consistent style and image across their different products. For their own products, the author used a similar dark, black-and-white aesthetic inspired by The Weeknd and Banks to portray emotion. Audience feedback confirmed this style worked well to link the mood of the performance to the lyrics. The author then applied this style to the magazine advert and album cover through black-and-white photography to maintain tone across all products.