SlideShare a Scribd company logo
1 of 50
Design for 
Advertising 
Developing, producing and evaluating
Initial Ideas 
My initial idea is to create a Energy Drink that is about extreme sports. I have taken 
inspiration from Monster Energy and have created a drink design based around 
extreme sports. My energy drink is going to be a high end can. It is going too be sold 
un limited places where as Monster is sold in many more places. My energy drink is 
going to be aimed at both males and females. This is because through research I 
have found no energy drink that has a male and female audience. This will make my 
energy drink unique to the public. I am going to use unisex colours such as yellow, 
black and white this is because of the target audience that I am going to aim for. It is 
going to be a more high end energy drink.
Mind map(s)
Mood board(s)
Mood board(s)
These are the types of themes 
that I am going to aim for In 
my energy drink. I am going to 
use silhouette stock images to 
create the graphics on my can. 
Like the ones on the right. My 
can is going to be 500ml. So I 
am going to follow the likes of 
Monster energy and Rock star. 
I am also going to take 
inspiration from the high 
contrasting colours of the 
design of these already existing 
drinks. This will really make my 
energy drink look professional 
and stand out.
Copy/Script development 
Script Development.
Font/Colour Scheme development 
Potential fonts:
Out of all these potential fonts the one I really like the most is the first font on the seconded line 
down down. This is Killerhorse. I really like this font compared to the rest because I find it very 
striking and I like the different levels of height between each letter. I think would be good to 
represent my unique and different energy drink. I also like how bold this is. It stands out to you 
and this is what I want from my font for my name. Its very blocked letters 
this stands out to me which would be appropriate for the audience 
that I am aiming to target. 
My seconded favorite font is Evogria. This is the first font on the page. I 
really like this font because it is very sharp and bold which would 
represent my energy drink really well. I like how it is in italics as it gives 
the font affect that it about to “zoom” off or set off which is appropriate 
for my energy drink which is all about living and being active. This concept 
of this font also links with my advert where the drink is being thrown 
around by a group of young people just before they set off to do their 
sport. I really like how clean cut and straight forward this font is. It would 
make the drink look smart and professional which is the look am I going 
for with it being a high end energy drink. 
This is my third favorite font. New highs is the font, compared to the rest 
this font looks edgy and interesting which I feel could really work for the 
concept that I am going for. It is creative and will attract my target 
audiences attention which is what I am wanting. It fits will with the word 
extreme which is a part of my energy drink.
Font/Colour Scheme development 
My colour schemes are going to be bright and bold so the drink will stand out. But it is going to 
be bright and bold in a way that doesn’t make the drink look cheap and tacky it is going to make 
the drink look professional. I am going to take inspiration from Monster energy and have a dark 
black background then the foreground colors of text and graphics colours that are off a high 
contrast. The coloring scheme of the swirls in the top left hand corner demonstrate this really 
well with what I am hoping to achieve. I want the colours to look young edgy and trendy to 
attract by younger target audience. I am going to go for unisex colours like yellow, greens or even 
multicolored to show that this drink is aimed at both boys and girls. Not just one gender like 
Monster Energy.
Font/Colour Scheme development 
These are the fonts but with the colours 
of what I am thinking of having the 
packaging. I have chosen yellow because 
it is a unisex colour this represents that 
my drink can be for both male and 
females. The top font and background 
goes really well together in my opinion 
but I feel the font could possible be too 
fussy. The middle combination is my 
favorite using the Killer horse font. The I 
really stands out and is a good focus 
point for the middle of the can. I really 
like this one. I feel like I would need to 
tweak the font and add a drop shadow 
or some effects to make it look 3D this 
would look really effective on the font 
and not make it look as boring. The 
bottom font does not really work with 
the colours etc. I feel like it is very bland 
and lacks creativity. It just does not work 
well with the colours I have chosen 
therefore I will not be using it.
I really like the black and the white. It creates 
a really high contrast which is what I am 
going for with my logo. The top black and 
white design is my favorite out of the three of 
them. This definitely looks the best because 
of the font. I really like the font with the black 
and white contrast. I think this works really 
well compared to the font in the yellow and 
black. My least favorite is the bottom design. 
It isn’t very clear and my target audience may 
get confused about the name as it isn’t that 
bold compared to the top design. So I shall 
definitely be going for this font as it works 
really well.
I am not very fond of this yellow 
background design. I feel like this is 
very tacky and it looks like a warning 
sign which is not the look I want for 
my design. This does not look that 
professional and smart like the black 
and white combination. I am not 
keen on the yellow background, It is 
to bright and I do not think this 
works at all. I do not think I will be 
going with the yellow background. 
The black font looks to harsh with 
the yellow. It is very in your face 
which is what I want but I want it less 
outrageous.
Font/Colour Scheme development
Product packaging development
Product packaging development
Task 6: Advert Development 
So far these are my ideas for my advert. These are mock up adverts. 
As you can see I have developed my advert from the first mock up to 
the seconded. 
The first advert is pretty basic I have used my original font of 
Killerhorse and I have used this for the name LIV. For the extra text 
like the slogan and the social networking address’ I used the font 
Evogria. I placed the bottle at the side of the page and got inspiration 
to do this from Monster energy adverts. They put the bottle at the 
side of the page and I got this from the previous research on their 
adverts. Then I have placed a large background picture with bold 
writing on the top. I got inspiration to do this from the lucozade 
background. They used a large image in the background and used 
bold block colored text. 
The seconded advert I added the yellow bar to keep in with the 
colour scheme and I kept a lot of elements from the first copy but 
changed it around. I added the yellow so it would link with the 
colours that I used for the banner for the drink. I also moved the 
drink into the middle of the page. This made the drink the main 
focus point on the page and I think this is really effective because it is 
the first thing that you look at. I then slanted the name of the drink 
and the slogan. I really like this. It works a lot better than when it 
was horizontal because it’s almost mimics the surfer being sideways 
on the board when their on the wave.
Task 6: Advert Development 
I changed the style of my advert. Instead of having 
it very dark and having a lot of blue which I wanted 
to stay away from. I changed my advert and took a 
lot of inspiration from the lucozade advert because 
I loved that it was young and trendy. That is the 
look I am trying to go for. They have mixed this 
level of professional packaging with a trendy and 
young advert for a sport drink. I have tried to do 
this with my advert and kept the same elements 
with the spilt between the page and the different 
colours of text on the different sides of the page. I 
think this is really effective and I originally used the 
yellow but then wanted to take it back to the black 
and white packaging. So then I changed the text 
colour from the yellow to black and white. It is an 
extreme sport energy drink but I like the fact that 
it’s very trendy and my target audience is young 
male and female’s and I have done my advert with 
a filter and opacity text which attracts a younger 
audience because that fashionable at the minute. 
I really like the seconded advert compared to the 
first advert. I like the original elements combined 
with this trendy feel ab0ou the advert. I wanted to 
use minimal text to keep it minimal and simple. 
This works well because I want to not over 
complicated it because my target audience would 
appreciate a advert like this more. I could 
improved this by adding some more text about 
finding the drink online & links etc…
Here I have developed my previous advert by adding four 
pictures of people doing extreme sports. I wanted to show 
that the drink was aimed at all extreme sports instead of 
just one. So I have picked four very different sports to 
represent this. I still took inspiration from the lucozade 
adverts. I also kept some key elements like the black and 
white writing. This is a key feature to my product as it is 
represented on the bottle as well as the advert. 
On the first image the LIV is more faded which I did not think it 
stood out as much so I have changed this and made the LIV 
more filled. This is more effective as it is a lot darker and 
stands out more behind the busy background. I have also 
changed the slogan and put the colour change through the 
middle of the your which again I think works a lot better. 
Compared to the last advert this advert has many more 
features and shows that the drink is for all extreme sports not 
just surfing. 
The bottom advert I developed the behind images and I taken 
the opacity off and I changed the contrast and brightness to 9 
and 16. This made the images brighter and has made them 
stand out more and not made them look that washed out. The 
before pictures are quite washed out and the sporting images 
do not stand out. Where this way they do stand out a lot 
more. I like the faded LIV it is really effective and it stands out 
more with the images being like this. I really like this effect.
Task 6: Final Advert
Task 6: Advert Evaluation 
My work uses a lot of technical qualities using the program Photoshop. This is what I used to design my advert. 
Firstly I used the resizing tool. This was to make my images the size and position to fit in the four corners of the 
page. I used this arrow tool and it created tiny squares to be able to adjust my 
work. This was really easy to use which was really convenient. 
I then used the text tool to create the text on this advert. This 
was again another really easy tool to use so it did not take any 
time up and it was not time consuming at all. This is one of my 
main tools for my work because text is one of my main aspects 
so using this tool was important and was crucial that I used. 
For my images and text I used the opacity tool. This tool changed how thick the image and text was and how 
much you wanted it faded. I chose to have my images on 92% opacity. This created a faded affect on my 
pictures but I did not change it to much that it lost it’s colour. I altered the brightness and contrast for the 
images with the image on the top tool bar. I made the pictures brighter and tuned the contrast down to give it 
that extreme contrast. Then when I turned the opacity to 92% it then did fade in colour but had a nice effect 
of it. Then I used the opacity tool again on the text. I turned the opacity of this to 72%. This created a really 
faded affect which was perfect for creating that see through affect so you can see the image behind it. This 
was favorite technical quality because it created a see through effect on the text so you can see through and 
see part of the picture behind. I really like the quality for this effect it looks very professional and I took the 
inspiration from the Lucozade adverts. They use a opacity effect on the text. So you see a different a different 
effect of a small part of the picture. The overall quality of the tool was very important to my work because it is 
one of my main aspects to it.
Task 6: Advert Evaluation 
My work has a lot of aesthetic qualities that are really strong. The text and images hold are strong part for the look 
of my work. It creates a see through affect especially the text which is a very strong and bold quality of how it 
looks. As I explained previously I used the opacity tool to create this look as I wanted the audience to be able to 
see the image through the text. I took inspiration for this look from the Lucozade advert. I really like the trendy 
and young looking qualities that they have in their adverts so prior to that I tried to try these qualities in to give it 
that trendy young look. 
For the look of my images I wanted actual photography and not anything that roto scoped or cartoon like. So I 
used photography for my images to make it realistic and make it look like you can do that if you had this drink. 
Making it realistic gives it a more professional and real look. I really like this look using photography because It 
reaches out to my target audience a lot. If I was to create something cartoon like it’s quite immature and child like 
and I am looking to aim my drink at young and trendy male and females that do extreme sports. Which suggests 
they are going to be mature and take things seriously. To me cartoon like graphics are not very serious and 
professional. As a more high end drink the photography works with the advert as It looks like a lot of effort has 
gone in to taking the pictures and creating a stylish look. As a young female myself I would appreciate images to 
look at a lot more than just cartoon/digital graphics. The four pictures in each corner represents the extreme sport 
and concept of the drink. I like the look because it reaches out to a range of sports. It shows that it is not targeted 
to just one. It’s a drink that is targeted to all extreme sports. 
The text look is another major aesthetical quality is the colour of the writing as you can see I have done half black 
and white white this links with the actual can packaging which I wanted to project on to my advert so my target 
audience knows that it’s the same drink. The look of this also represents the edge that my drink is speaking out 
that you live on. Between the black and white is the edge that determines which side you live on. I really like this 
look because it’s interesting and creative as it’s half and half but then also it has more meaning as it represents 
something. 
I also took inspiration again from Lucozade by using a bottle of the side of the page. It is not making it the main 
image. But I like the fact my target audience will know what the drink look’s like and what they need to look out 
for when they want to buy it.
Task 6: Advert Evaluation 
There can be some development of my work. I have already developed it from one picture to four. But I 
was thinking I could develop the pictures from four to many which I think would be very interesting 
because. It would show many more extreme sports that the drink reaches out to. I think there could also 
be further development with the look of the images. I could fid some better and more exciting images 
images where you could see the peoples faces better. I think this could be interesting and effective because 
it would give my advert a more personal affect. For my target audience being personal with my advert is 
important and I did this with the ‘your’ in the slogan. This is so it’s challenging them almost and telling my 
audience to live on their edge. If I used peoples faces looking into the camera. This would be beneficial as 
eye contact with the audience they would think their aiming that slogan straight at them. 
I think my final image is fit for purpose. It definitely reaches the purpose that I have created it for. I have 
created it for an extreme spot purpose and it definitely does support this. I have packed my advert with 
extreme sports. My overall advert in my opinion is fit for purpose it has a good structure and it’s not messy 
and confusing. It has a structure of text at the top middle and bottom and then four images behind. Its clean 
cut and very straight forward for my target audience. The only thing that could let it down for not being fit for 
purpose is the images not being not exactly in the middle. It is very hard to try and find the exact middle and 
think that I have found it but to someone else that may not be the exact middle which could bring my advert 
down. This is the only thing that could not make it fit for purpose so because it is the only thing to resolve 
thus problem I will need to get a seconded look of my advert and ask for a seconded opinion on it. I will do 
this to just double check and make sure.
Task 6: Advert Evaluation 
My first part of development worked really well. I had thought of an idea and this was 
it on my right. This idea was a strong idea for me and I still used inspiration from 
Lucozade. I used a large image in the background and large block colored text. I was 
happy with colours that I had used and the picture but I thought that it was very plain 
and I could be so much more creative with this advert. So with this intention to create 
something a lot more better I developed this idea. I started with a basic advert and 
from this I developed it and this worked really well as I was able to realize what I 
wanted and what I did not like. Overall I do not feel that there was much planning and 
development that I needed to do more work with. I feel very confident with the fact 
that I did do lots of development with the advert. This is because I am very pleased 
with my overall result. If I was to chose one part which I could of put more 
development work into then it would be my last draft. The last draft of the advert I 
should of mixed the images around and changed the layout and this would have been 
apart of working on the development. If I had more class time to complete this I would 
of worked through it and developed different layout styles of my advert. However I am 
happy with the overall advert. I do not wish to add any more work to any 
development. Overall my development and planning did have a massive impact and 
effect on my final image. If I did not develop my work then I would not of had the 
result of a advert that really represented my drink. The effect that my development 
and planning had with my final piece was drastic because the start of my web banners 
was nothing like my finished piece and through the development of this work I ended 
up creating a final piece which was a lot better than my first drafts. Development 
create the extreme effect of my advert being a lot more related to my drink. This is 
what I wanted to do originally. If I did not develop my work from my first draft than I 
would not have made this effect which is really important to my drink as it represents 
this.
Task 7: Product Development 
This is my can design packaging. I have changed the design from a 
bottle to a can. This is because I could be a lot more creative with the 
can design. Which then makes my drink look a lot more exciting. I 
have kept this white black side still and the yellow. I really liked this 
aspect of this element. It represents the edge so I have kept this with 
the can. I used colour select to create this yellow surfer on the can. I 
wanted the surfer to go around the can which makes my drink stand 
out from all the rest because I have not seen a graphic like that on 
any can. I have kept it young and trendy by using bright colours to 
attract my audience. I have a used repetition on my can so my 
audience remembers the name. I really like the LIV in the background 
the front of the can I changed the opacity of the black and faded it to 
create this look. It’s very trendy and it breaks the white up and 
creates a more interesting look. 
This design definitely reaches my target audience. My target audience is 
between 16-25 year olds and I have designed this packaging around 
them in mind. The splash of colour really stands out from the black 
background and creates an extreme contrast which is something I took 
inspiration from through Monster energy. Monster energy has the 
extreme contrast between the foreground and the background which is 
what I wanted to achieve on my can. I have included social media sites 
on the back of the can because this is advertising the drink on all 
platforms. I feel like this is an main aspect of how popular it can get 
through the likes of facebook and twitter etc…
Task 7: Product Development 
This is the light version of the drink. This is the packaging 
and I wanted to follow the same style but I have tweaked 
it a little bit. I followed this from the likes of lucozade and 
monster they keep the same style but they change it 
slightly. Following the this I have kept the colour scheme 
the same but I changed the colour of the yellow and I have 
gone from a dark yellow to a lighter yellow. The lighter 
yellow represents the drink being lighter and the diet 
version. I still wanted to keep it yellow because it’s a big 
trademark for my product. 
I then swapped around the black and the white sides. This 
shows that this is different version because you have your 
original which is the white then black then the lighter 
version is black then white. I think this is effective to my 
audience because it keeps my original elements which are 
the main trade marks of my work but then it changes 
slightly. I also added the light and I still kept the split 
between the letters. I think this is really effective for my 
work. It defines it and I think I need to keep it within my 
design.
Task 7: Final Packaging
Task 7: Packaging Evaluation 
I used lots of technical qualities in my work to create this can packaging. I used a wide range of different tools on 
the program Photoshop to achieve the different elements of my work. One of the main technical qualities of my 
work Is the one graphic that I used across the can. For this I used a stock image then used the colour select tool to 
pick out the graphic from the background. This created this surfer silhouette effect. Using the blending options I 
used colour overlay and this created this yellow surfer silhouette effect. I then used the rubber and rubbed out 
some of the yellow around the text to give it the effect that it is wrapping around text. This was not hard to do and 
was very simple and give my work a extreme look which is exciting and effective. 
My overall flat plan I made in Photoshop. I used the line tool to create this simply by just dragging the lines across 
the page in to the order I wanted. Then I simply used the rectangular took to create the base this included the 
white and black rectangles. I just used the arrow tool to reposition them to how I wanted. This was a very easy 
tool to use and was not time consuming. Yet this was one of my main elements of my work. 
Another technical quality was the opacity tool which I used in Photoshop to create the small background text 
saying LIV across the white block. I wrote out the text in black using the text tool and the black colour for the font 
then changed the opacity to 72 which gave it the grey faded effect which I thought looked very trendy and modern 
for my drink which is the look I wanted. This technical quality I used a lot and it gave more detail to my work. I 
liked using this tool because it was very easy to use and created a really good effect. I also used it on other text 
such as the www.brightdrinks.com/LIV. I wanted this to be on show but the opacity tool made it not stand as 
which is what I wanted to achieve.
Task 7: Packaging Evaluation 
The look of my work is something that I focused on a lot and I was always thinking, what would this look like to my 
target audience? I wanted my work to have a trendy and modern theme so It would attract my target audience So 
I used minimal plain colours like black and white then added a splash of bright colour which is why I added the 
yellow. This looks really effective because it just jumps out from the plain colours and really shows off what the 
drink is about this is one of the strong aesthetic qualities of my work. Another strong aesthetic quality is the high 
contrasts between the text and the background. I wanted the text to stand out so I took inspiration from Monster 
energy and used colours such as black and white that had a high contrast. I then mixed them up so the white 
would be with the black and the black would be with the white. This is really effect and gives my work a good look 
because it is very bold and stands out on the can. I used this high contrast theme throughout the can using colours 
with high contrasts against each other. I picked the colour yellow because of this and also it is a unisex colour and 
my drink is aimed at both genders. The line that the colours change throughout the middle represents the edge 
that my can is telling you to live on. I added this because it is visual to my audience. I wanted to show that edge so 
they really get a feel about what my can is about with just looking at it. Following this I placed the surfer right in 
middle to show that he is living on that edge. I feel like this is a good look for my audience cause it is showing my 
drink visually not just by the text. Another aesthetic quality is the smaller text of LIV’s. I included this in my work 
because it broke up the white and made my work look more interesting. I got inspiration from this from premium 
brands such as Michael Kors and Gucci. Even though they are designers and have nothing to do which drinks I was 
studying adverts and I really like that they used there brand name over and over again in the background. I 
thought this was a really trendy and stylish element that could work on my can and it did. It shows that I am 
aiming at a younger audience and this can is a high end drink.
This is where I got my inspiration from for 
the high contrasting colours as you can see 
Monster energy have used a very bright 
green and black which creates this very high 
contrasts and the drink stands out. This is 
why I have chosen to use yellow, black and 
white. They are three very high contrasting 
colours against each other which makes my 
drink stand out.
Task 7: Packaging Evaluation 
For my work I think there could be some elements of it that I could develop. There are definitely opportunities in 
there for further development. One of the features that I could develop would be the text (LIV) I want to develop 
this and make it 3D like. This is would make the name look a lot more creative and stand out and I think it could 
just make my work look that bit more exciting. My packaging is al about being exciting and this could be developed 
more. I would also like to create the surfer silhouette in 3D to make it look like it’s coming off the can. I think this 
would take my work up to the next level of look professional. The layout of my work can be developed and I think 
I should of tried different layout like the lines to go horizontal almost like a cliff. There is still some developed that I 
could work with to make my work better. But I really like my work how it is so this is why I have not developed it. I 
think simple is more and I wanted to create a minimalist look. If I was to add on to this design this is space for 
development in some areas but I don’t want to mess with it when I think it looks good the way it is. 
My final pieces are fit for purpose. I am now happy with my final piece and I have added all the additional 
information on the can like recycling sign, ingredients, barcode, best before date etc… This can now go straight 
from the computer to the product and I would be very happy with it. When designing the can I always thought 
about my target audience and what they would want. I am aiming at a target audience that is ages between 16-25 
and are into extreme sports both male and female. So I wanted my packaging to be trendy and outgoing to reflect 
on my audience. My can definitely achieves this which is why I think it is definitely fit for it’s purpose. I have 
included all the important elements of an energy drink for example I have a catchy and lively name, a catchy 
personal slogan and included all of the extreme sports elements that my drinks about. So it definitely fits in as an 
energy drink itself.
Task 7: Packaging Evaluation 
At the start of the designing I tried a lot of colours out together to see which ones I liked the best. This worked 
really well for my work because I was able to visually see the colours together to know what worked well and what 
didn’t. I made the logo and tried it out in yellow, black, red, blue and I was able to determine which one I liked the 
most. This method of design really worked well because I picked my colours really easily and I as impressed with 
the overall result so this method helped me achieve that! I developed my colours through this and I started off 
using two colours then I added three. You can see my development on slide 11-15. The next planning and 
developing stage worked well as well as I designed packaging for a bottle and this determined what I wanted to 
do. It made me realized that I wanted to create a can packaging. So from this I developed my work into the can 
packaging which I first of all used black and white then I added the yellow as I developed it. This worked well 
because I am now impressed with my finished packaging and I wouldn’t of been if I had stuck with the bottle 
design so I am glad I planned it out so I could see the differences and comparisons so I was able to chose what was 
better. 
My planning and development worked well because It made me realize what worked well together and what did 
not. I could visually explore the options that I had to determine the outcome of my work. I am overall pleased with 
my finished result and through the exploration of colours ,themes and layouts I was able to create the packaging 
exactly how I versioned it would look like. I took inspiration from studying different drinks and this helped my 
planning and development work well together. 
This shows the 
development 
through my work and 
what I did to achieve 
my overall result.
Task 7: Packaging Evaluation 
My can packaging planning and development stage could of done with more work. After I had chosen that I 
wanted to do a can instead of a bottle I did not spend that much tie on planning the packaging for this. Originally 
I just created a can packaging to see what It would look like and I liked my design a lot better than the bottle 
design. This then changed my mind and I was very fond of the can packaging that I had just created. This was the 
one I wanted to use. I think I should of developed the work more but I did really like the design so I just added the 
yellow instead of the black silhouette to keep the original elements and I really liked the effect that this give to 
my work. If I was to go back I would add some more layout styles and try and develop them more .I did really like 
the edge design for my layout and this is what lead me to keep it in my work. Seeing what It looked like with the 
yellow changed my mind and this is when I changed the design. I should of worked on the graphics in different 
places just to see what they would look like. But I did want it in the middle for a reason. I really like my end 
packaging so I don’t regret adding more planning and development to this part of designing. 
Overall the development stages had a lot of effect on my final product. Through them stages this is where I 
realized which of my ideas worked and which of my ideas did not. I also found out which colours worked with my 
idea and which ones did not. This effected the overall colour and idea that I ended up with in my final product. The 
development helped me to create something better and better each time for example I created my can design 
then as I went over it I changed the black silhouette to yellow and this made my work look so much fresher and 
trendy. This had a big effect towards my end product because I have added a third colour in the theme instead of 
the two. So it did effect my work a lot. The development stages did have a lot to say for my final product because 
showed me what worked together so from this I developed it and developed it and I added elements each time. I I 
did not go through these stages to reach something that I was happy with. I would not of been really impressed 
with my overall products. Originally I was going to have a yellow background but from development from this I 
decided that the black worked a lot better. The developing stages effected my work by making it very professional 
and clean cut looking that it is now.
Task 8: Web Banner Development 
These are two of my first drafts for a web banner. As you can see I have 
developed my first banner a lot compared to the seconded. I am not 
satisfied with these just yet I still want to develop my ideas further and 
create a really interesting and unique banner than represents my drink. 
At the moment I feel like these web banners are not achieving this but 
I feel like these drafts will develop my work further and I now realize 
what I like and what I don’t like. 
The first draft, I made it really simple to see what worked and I do 
really like the split between the middle. This is a common theme I have 
used throughout this drink and I think I may keep this on my web 
banner as it’s a LIV trademark. I still kept with the original colour 
scheme so my audience know that is promoting LIV the energy drink. 
Although I feel like this is very simple and I wanted to develop it more 
to make it much more exciting. 
My seconded draft has a lot more going on as you can tell compared to 
the first draft. I steered away from the original colour theme and 
elements and I developed something completely different. I tried to 
keep some of the original elements like the faded LIV text and the 
black background. I am still not completely happy with this web 
banner. I feel like I have included a lot of blue which I wanted to stay 
away from and I don’t like that it just advertises surfing and not a range 
of extreme sports. This is something I am going to think about in my 
next draft. I am not overly happy with these web banner designs. I do 
like that it is a lot more interesting than the first draft but It’s not want 
I want as my final piece.
This is my developed web banner that I have added a gift. I have taken the original 
elements of my LIV design and I have still included them within this web banner. I 
have kept with the colour scheme because I think this is a trademark for this drink. 
I like this design a lot better than my previous ones where there is a surfer coming 
out of the can. I feel like that this really demonstrates what this energy drink is 
about. It demonstrates that my drink is aimed at people who are in to extreme 
sports and almost like if you drink this drink you can do extreme sports. I animated 
the slogan on a loop going round in the background and I used the opacity tool to 
fade the text so you can just see it in the background. I really like this idea because 
it uses the original elements and I am keeping to colour themes etc… The surfer 
coming out of the is something that I developed from the last drafts. This shows 
more what the drink is about and makes this look a lot more like a web banner 
compared to my other drafts. 
I developed this idea from when I designed this. I liked the slogan in the background 
because it was extreme and this represents my extreme sports energy drink. I tried 
putting the slogan on smaller but I don’t think it worked as well as this way. Putting 
the slogan this big makes it really in my audiences face and I used ‘your’ to make it 
more personal. So making it extreme speaks to my audience because this is a strong 
aesthetic quality of my work. 
As I am aiming a younger audience the surfer silhouette almost looks like work Banksy 
the artist creates and this is something which will attract my audience as Banksy is 
trendy and modern which appeals to my audience.
Task 8: Web Banner Development 
I have developed this web banner from the last web banner by adding 
some block colours such as the white. I think this breaks up the black 
background but as I have added this I had to take away the gift because 
it did not like right and I thought it looked stupid with the web banner. I 
do like the gift as it gives my work a professional and interesting element 
about it so I need to chose between the block colours and the gift.
Task 8: Final Web Banner
Task 8: Web Banner Evaluation 
My work includes lots of technical qualities. I achieved these qualities of on photoshop. My first main technical 
quality is the gift that I produced in the background of the web banner. This gift is the slogan of my drink and I 
have this going round on a loop in the background. This gift is the most technical aspect of my web banner but 
it was surprisingly easy to create. I did this by using the time line tool. This creates layers that you create by 
moving your element around the page to the places you can it. This creates a path. You can take control of how 
fast the gift moves. It was a really easy way to create a really technical aspect to my work. 
The main technical quality of this work is the gift and this is something that I am very proud of creating 
technically. Another technical quality of my work is using the opacity tool to create this faded affect on my 
slogan in the background. This is a main quality as I needed it to be faded so it stood out in the background. I 
used the opacity tool and this tool allowed me to create how much I wanted the slogan to be faded. It was very 
easy to use. This is the tool that I used on the right. I was a slider from 0-100. I went for 72% as this is a number 
of opacity that I have used throughout my work. 
Another technical element of this work was creating the drink coming out 
the can. With this I used the rubber tool to create the fad about like haze. 
I found this really effective as I took my original stock image and rubbed it out in 
to the shape of the wave coming out of the can. This is not a typical way to create this kind of effect but it 
worked really well for me. With this method of creating this effect I can take it with me and use it on other 
projects. This is something that I have learnt from creating the web banner and a method for creating.
Task 8: Web Banner Evaluation 
When it came to the aesthetic qualities of my work I have tried to keep to the original colour 
theme and elements. So I still used black, white and yellow. These qualities look really good on 
this web banner because it’s very dark then I have added a plash of colour to make the surfer 
stand out. This is really effective because it has made the extreme sports aspect of the drink 
made clear. This is the look I wanted to go for. The hint of yellow also creates this trendy and 
modern look which I wanted to go because of my target audience. This is the hint of yellow 
that I have added in my work. It is really effective and it represents the drink coming out of the 
can and then I have added this wave shape so the surfer is almost surfing the drink. It shows 
my audience that if they have my energy drink they can do activities like this. 
Another strong aesthetic quality is the large slogan in the background which I created as a 
gift. As my drink is an extreme sports energy drink I decided to create a extreme slogan in 
the background. I used the opacity tool to create the faded looking text. This is really 
effective as it’s extreme it represents my drink. I really like the look of this because I have 
used the opacity tool a lot in my work and I really like the faded text. It stands out but not 
to much that the target audience is distracted by it and can not focus on everything else. 
This looks really good on my work. I took influence from lucozade adverts as they use a lot 
of text with a low opacity and they have aimed their adverts at a young audience which is 
why I have taken some aspects from their work. 
When I thought about the way I wanted to my web banner to look. I wanted to keep my 
themes and elements that I have used thought all of my products linked to this drink. So I 
stayed with the black background because I think this is important for the look of my product 
as the qualities that I have put altogether to create this trade mark for my product so my 
audience see these certain colours and think about this brand of drink. I got the influence to 
do this through when researching Monster energy. They use the same colour theme through 
everything so their audience relates their brand these colours. This Is what I aimed to do with 
the look of my work. I used qualities that made this specific look for my brand.
Task 8: Web Banner Evaluation 
There are opportunities for further development of my work. I wanted to keep my web banner 
simple and not over complicate it. As I used a gift there is a lot going on in my banner but very 
little actually there. There is lots of potential development of my work. If I was to develop this 
work further I would change the part where the drink is coming is coming out of the can and 
going into a wave. How I would change this is I would not just create a wave from the drink but 
create different extreme sports coming from out of the drink. I would also try and become more 
advanced at photoshop and create the gift so the different extreme sports would come out of the 
can and the audience could see them appear. This would be really effective. I have not developed 
my worked any more than it is now because I did not want to over complicate the web banner. I 
wanted to keep it simple and then use a gift. As I chose to have a huge slogan I wanted this to be 
a main focus point so that is why I did not want to add anything that would make my web banner 
to busy. That’s why I decided not to develop this web banner any further. If I was to develop it 
further one of the main opportunities would be the way the can is used on the banner. I am not 
all happy with this. I like it but I think it could be developed to look better. 
My final pieces are fit for purpose. For a start it is a typical web banner design so my audience knows what it is. 
My gift works and is all lined up and is clean cut. I have added my graphics and it has everything a web banner 
should have. I do think this could now be put on the internet and use to advertise my drink which shows that 
this web banner is fit for purpose. It is appropriate for doing the job that I have created it for.
Task 8: Web Banner Evaluation 
The areas of planning and development that worked well was at the start when I created a very basic design. I 
created a very basic and boring design for my web banner and from this I used it as a starting point then thought 
of ways that I could develop it each time I created a new one. This worked really well for me because I could 
visually see what looked well together and I could learn from each web banner that I made. This was really 
effective and lead me to want to do a sky scraper. I found that it looked a lot more like a web banner. From the 
first draft I just kept on adding elements and I changed my design all together as I was not happy with how it was 
looking. The development definitely went well because if I did not develop my ideas I would of not of found out 
what looked good and what did not. I would of not have achieved my finished product. I planned it out first which 
went well as when I came to producing my design I knew where to put the elements of my design. I am really 
glad that I did quite a lot of development as I have said previously the first two drafts I really was not happy with 
so that’s when I changed my idea all together. Which then started as a very basic design and then I developed 
that design and that is how I ended up with the large slogan and I rotated it so it was vertical.
Task 8: Web Banner Evaluation 
An area of planning and development that I should of done more work with was when I decided to do my web 
banner as sky scraper design. I should of done more development of this type of design shape for my web 
banner. I did two types of banners but If I was to go back and work on this some more. I would try a different 
layout design on the sky scraper and put the text and graphics somewhere different. I could of also done more 
planning with this. I should of drawn out and done a quick sketch of how the web banner was going to look. This 
would have been easier for me when it came to creating the web banner on photoshop. It was hard because I 
had never created a web banner before but I did research and go inspirations from power aid. This helped my 
plan my product but I should of done more work with this research by looking at sky scraper type web banners I 
just looked at regular web banners. This would of given me more inspiration when creating my web banner. 
If I had more class time through the planning stages 
I would have done more work with picking the type 
of web banner. I should of done drafts with a lot to 
pick out what worked and what didn’t. Using this 
with all the web banner sizes on. 
The effect that my development and planning had with my final piece was drastic because the start of my web 
banners was nothing like my finished piece and through the development of this work I ended up creating a final 
piece which was a lot better than my first drafts. If I didn’t develop my ideas from my first drafts I would be very 
unhappy and not impressed with the end result and my development give the overall web banner a positive 
effect as knew what worked together such as colour themes and text and I realized what did not such as graphics 
and layout styles. My work did change drastically as I changed the design all together but I am happy I did this 
because it was more effective towards my end pieces by making it look a lot more suited to me brand of energy 
drink.
Task 9: Storyboard Development 
This is my first draft for my story board. I have 
tried to include all elements of my drink in this 
advert. It is a first draft so I have kept it very 
basic so I can develop on this. I started out with 
something normal to demonstrate that anyone 
can have this drink then showed what the drink 
is wanting you to do. When I develop this advert 
I am going to add more boxes and go into more 
detail visually with what is happening, So I am 
going to add an image in between each 
individual image. This is so my advert is clear 
visually. I am pleased with the concept of this 
advert. The advert is about a women who is just 
doing a normal sport of jogging and she buys a 
LIV energy and drinks it then she starts to glow 
and becomes very smiley and active, The camera 
then zooms up to the top of her head and then 
He head starts exploding with her thinking about herself doing all these extreme sports. The background music is 
Fall out boy- My songs know what you did in the dark and it plays quiet until she starts to get the exploding head 
of her imagination and the music gets louder and gets faster. The women then runs back home and the scene 
changes to her running down a beach but you can only see her feat. The camera then zooms out and she is 
running down the beach with a surfboard and towards the sea. The audience can just see the back of her and the 
can just comes up on in the foreground. A voice over which is a mans voice says LIV …. ON YOUR EDGE. This advert 
is getting across a message from the drink which is telling the audience to go down these sports and experience 
and try different things. The girl in the advert is going to be a young girl so my target audience have a connection 
with this girl being a similar age. This draft is promising and following the plot this is exactly what I want. So I nee 
to focus on creating the storyboard visually.
Task 9: Storyboard Development 
Advert part 1… 
This is the first part of my advert. I have tried to consistently use the same type of graphics all 
the way through. When my advert is broadcasted it will be real and an actor will be playing the 
main women. I have for now used a cartoon effect to demonstrate my advert visually.
Advert part 2…
Advert part 3….
Advert part 4…
Task 9: Storyboard Evaluation 
In my work there are opportunities in some areas for further development but I do not think these further 
development opportunities are necessary because my storyboard fully shows visually and by writing what is going 
on. I have 12 different boxes in my storyboard and I have created an image in each that shows exactly what is 
going on. I do no thin they need any more developing as it could become very confusing and repetitive. One 
opportunity that I could take to develop my work would be in the last few boxes, add more boxes of the camera 
lens zooming out of the graphic. This would be really effective as you would be able to see this transition more 
vividly but I equally think this part of my story board works well with three boxes showing this idea because you 
understand the idea and how it is happening without over complicating it. I would not development anything 
because this is how I want my storyboard to be and although there could be some opportunities I think my 
storyboard could look a lot more complicated than it is and I do not want that. 
My final storyboard is fit for purpose. For a start it’s purpose is to show an advert step by step that potentially will 
be broadcasted on TV. My advert fits this purpose as I have used step by step boxes of 12 to go through an advert 
and show what is going on in each box. I added text at the bottom to show what was happening in more detail. 
Through this you can definitely see how the advert will appear when broadcasted and created. So this is definitely 
fits its purpose to show what the TV advert will be like. It is clear and is exactly how a storyboard should be.
Task 9: Storyboard Evaluation 
When creating this storyboard. The areas of planning and development which worked well was at the start when 
I created a very basic storyboard. I used this method of development and planning with he rest of my products. I 
started off creating a very basic storyboard to get a picture of what it could look like. I then from this decided 
what worked well and what did not. In this case this development showed me to stick to the storyboard looking 
in a cartoon way so I stuck with this. Then developed my storyboard to change parts back to cartoon form. This 
method of planning showed me how many boxes I needed to create to show my advert vividly. It worked really 
well because I was able to create rough idea of what I needed in my story board and then develop my work from 
this to create this overall result. It did work really well which I am very pleased about. 
I took inspiration from this type of cartoon storyboard however I 
have no speaking through mine. So I did not have to add speech 
bubbles. I liked this cartoon affect so I tired to follow this kind of 
look. Developing my storyboard from an already finished 
storyboard work really well as I knew that this kind of look worked 
well. 
However with this storyboard I should of done more work with the development of the seconded draft. I ran out of class 
time to be able to develop the seconded draft because it took quite a long to create as there are so many boxes. If I had 
more time I would of spent more work on developing this draft by adding some more boxes towards the end of the 
storyboard to show how one element of it is shown better. I do like my storyboard overall as finished piece but I think some 
more work on this could have been better on the finished piece. If I had more class time I would of developed and made 
more work and created a third draft but It took a long time to create a seconded draft that I ran out of time and It was not 
going to work If I made a third. I am happy with my finished storyboard it Is exactly as I wanted it to be. Overall the 
development stages did have a lot of effect on the finished piece. As from the first draft I realized what I wanted and what 
worked and what did not and I created the seconded draft by using all the elements that I wanted to develop my work with 
and this changed my final piece drastically as I had created more boxes to show what was going on and this drastically 
changed the lay out and look of my final piece which meant that the first part of development helped me create this and 
effectively change the storyboard in a positive way.

More Related Content

What's hot (18)

5. pre production
5. pre production5. pre production
5. pre production
 
Graphic Design
Graphic DesignGraphic Design
Graphic Design
 
1st question powerpoint[1]
1st question powerpoint[1]1st question powerpoint[1]
1st question powerpoint[1]
 
Poster Progression
Poster ProgressionPoster Progression
Poster Progression
 
Research
ResearchResearch
Research
 
Unit 35
Unit 35Unit 35
Unit 35
 
Graphic design
Graphic designGraphic design
Graphic design
 
Digital media
Digital mediaDigital media
Digital media
 
Evaluation copy
Evaluation copyEvaluation copy
Evaluation copy
 
Evaluation h – skills development
Evaluation h – skills developmentEvaluation h – skills development
Evaluation h – skills development
 
Unit 14: Digital Magazine-pt.1
Unit 14: Digital Magazine-pt.1Unit 14: Digital Magazine-pt.1
Unit 14: Digital Magazine-pt.1
 
Evaluation j – addressing an audience
Evaluation j – addressing an audienceEvaluation j – addressing an audience
Evaluation j – addressing an audience
 
Production Development
Production DevelopmentProduction Development
Production Development
 
As media evaluation G321
As media evaluation G321As media evaluation G321
As media evaluation G321
 
Fmp Research
Fmp Research Fmp Research
Fmp Research
 
Fmp research
Fmp researchFmp research
Fmp research
 
Research
ResearchResearch
Research
 
Anciliary text front cover screen shots
Anciliary text front cover screen shotsAnciliary text front cover screen shots
Anciliary text front cover screen shots
 

Viewers also liked

Audience responses
Audience responsesAudience responses
Audience responses
OliviaBolt
 
Research and questionnaire analysis pro forma-2
Research and questionnaire analysis pro forma-2Research and questionnaire analysis pro forma-2
Research and questionnaire analysis pro forma-2
OliviaBolt
 
Audience responses
Audience responsesAudience responses
Audience responses
OliviaBolt
 
Childrens book
Childrens book Childrens book
Childrens book
OliviaBolt
 
Audience responses
Audience responsesAudience responses
Audience responses
OliviaBolt
 
Canon getting started guide
Canon getting started guideCanon getting started guide
Canon getting started guide
OliviaBolt
 
Task 2 design pro forma
Task 2 design pro formaTask 2 design pro forma
Task 2 design pro forma
OliviaBolt
 
Print lo1 pro forma
Print lo1 pro formaPrint lo1 pro forma
Print lo1 pro forma
OliviaBolt
 
On going evaluations
On going evaluationsOn going evaluations
On going evaluations
OliviaBolt
 
Photography and photographic practice evaluation
Photography and photographic practice evaluationPhotography and photographic practice evaluation
Photography and photographic practice evaluation
OliviaBolt
 
Photograpahy presentation
Photograpahy presentationPhotograpahy presentation
Photograpahy presentation
OliviaBolt
 

Viewers also liked (16)

Methods
Methods Methods
Methods
 
Audience responses
Audience responsesAudience responses
Audience responses
 
Research and questionnaire analysis pro forma-2
Research and questionnaire analysis pro forma-2Research and questionnaire analysis pro forma-2
Research and questionnaire analysis pro forma-2
 
Main pictures
Main picturesMain pictures
Main pictures
 
Audience responses
Audience responsesAudience responses
Audience responses
 
Evaluation
Evaluation Evaluation
Evaluation
 
Childrens book
Childrens book Childrens book
Childrens book
 
Audience responses
Audience responsesAudience responses
Audience responses
 
Evaluation
Evaluation Evaluation
Evaluation
 
Canon getting started guide
Canon getting started guideCanon getting started guide
Canon getting started guide
 
Task 2 design pro forma
Task 2 design pro formaTask 2 design pro forma
Task 2 design pro forma
 
Print lo1 pro forma
Print lo1 pro formaPrint lo1 pro forma
Print lo1 pro forma
 
On going evaluations
On going evaluationsOn going evaluations
On going evaluations
 
Photography and photographic practice evaluation
Photography and photographic practice evaluationPhotography and photographic practice evaluation
Photography and photographic practice evaluation
 
Photograpahy presentation
Photograpahy presentationPhotograpahy presentation
Photograpahy presentation
 
Energy drink research pro forma
Energy drink research pro forma Energy drink research pro forma
Energy drink research pro forma
 

Similar to Desig pro forma 2 (20)

Desig pro forma 2
Desig pro forma 2Desig pro forma 2
Desig pro forma 2
 
Pro forma 2
Pro forma 2Pro forma 2
Pro forma 2
 
Final Evaluations
Final EvaluationsFinal Evaluations
Final Evaluations
 
Design Pro Forma (with improvements)
Design Pro Forma (with improvements)Design Pro Forma (with improvements)
Design Pro Forma (with improvements)
 
Task7- Production Development (energydrinkpackaging)
Task7- Production Development (energydrinkpackaging)Task7- Production Development (energydrinkpackaging)
Task7- Production Development (energydrinkpackaging)
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Can development
Can developmentCan development
Can development
 
Social action evaluation
Social action evaluationSocial action evaluation
Social action evaluation
 
Social evalution
Social evalution Social evalution
Social evalution
 
Task 7
Task 7Task 7
Task 7
 
pro forma 1
pro forma 1pro forma 1
pro forma 1
 
Design Pro Forma (improved 2)
Design Pro Forma (improved 2)Design Pro Forma (improved 2)
Design Pro Forma (improved 2)
 
Pro forma for all work
Pro forma for all workPro forma for all work
Pro forma for all work
 
Mini Evaluations
Mini EvaluationsMini Evaluations
Mini Evaluations
 
Task 4 design pro forma
Task 4 design pro formaTask 4 design pro forma
Task 4 design pro forma
 
Mini Evaluations
Mini EvaluationsMini Evaluations
Mini Evaluations
 
Task7- Production Development (magazineadvert)
Task7- Production Development (magazineadvert)Task7- Production Development (magazineadvert)
Task7- Production Development (magazineadvert)
 
Can and Magazine evaluations
Can and Magazine evaluationsCan and Magazine evaluations
Can and Magazine evaluations
 
Pre production FMP
Pre production FMPPre production FMP
Pre production FMP
 
Pre production fmp
Pre production fmpPre production fmp
Pre production fmp
 

More from OliviaBolt (20)

Working to a breif 3
Working to a breif 3 Working to a breif 3
Working to a breif 3
 
Nuj power point 2
Nuj power point 2Nuj power point 2
Nuj power point 2
 
Advert requirments
Advert requirmentsAdvert requirments
Advert requirments
 
Advert requirments
Advert requirmentsAdvert requirments
Advert requirments
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
 
Swot
SwotSwot
Swot
 
Proforma
ProformaProforma
Proforma
 
Magazine layout
Magazine layoutMagazine layout
Magazine layout
 
Magazine layout
Magazine layoutMagazine layout
Magazine layout
 
Magazine layout
Magazine layoutMagazine layout
Magazine layout
 
Moodboard
MoodboardMoodboard
Moodboard
 
Aims and considerations sheet
Aims and considerations sheetAims and considerations sheet
Aims and considerations sheet
 
Research template
Research templateResearch template
Research template
 
Product research
Product researchProduct research
Product research
 
Sas factfile
Sas factfileSas factfile
Sas factfile
 
Sas factfile client
Sas factfile clientSas factfile client
Sas factfile client
 
Proforma
ProformaProforma
Proforma
 
Lo2
Lo2Lo2
Lo2
 
Proforma
ProformaProforma
Proforma
 
Image evaluation
Image evaluationImage evaluation
Image evaluation
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

PANDITA RAMABAI- Indian political thought GENDER.pptx
PANDITA RAMABAI- Indian political thought GENDER.pptxPANDITA RAMABAI- Indian political thought GENDER.pptx
PANDITA RAMABAI- Indian political thought GENDER.pptx
 
Play hard learn harder: The Serious Business of Play
Play hard learn harder:  The Serious Business of PlayPlay hard learn harder:  The Serious Business of Play
Play hard learn harder: The Serious Business of Play
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Economic Importance Of Fungi In Food Additives
Economic Importance Of Fungi In Food AdditivesEconomic Importance Of Fungi In Food Additives
Economic Importance Of Fungi In Food Additives
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf arts
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 

Desig pro forma 2

  • 1. Design for Advertising Developing, producing and evaluating
  • 2. Initial Ideas My initial idea is to create a Energy Drink that is about extreme sports. I have taken inspiration from Monster Energy and have created a drink design based around extreme sports. My energy drink is going to be a high end can. It is going too be sold un limited places where as Monster is sold in many more places. My energy drink is going to be aimed at both males and females. This is because through research I have found no energy drink that has a male and female audience. This will make my energy drink unique to the public. I am going to use unisex colours such as yellow, black and white this is because of the target audience that I am going to aim for. It is going to be a more high end energy drink.
  • 6. These are the types of themes that I am going to aim for In my energy drink. I am going to use silhouette stock images to create the graphics on my can. Like the ones on the right. My can is going to be 500ml. So I am going to follow the likes of Monster energy and Rock star. I am also going to take inspiration from the high contrasting colours of the design of these already existing drinks. This will really make my energy drink look professional and stand out.
  • 9. Out of all these potential fonts the one I really like the most is the first font on the seconded line down down. This is Killerhorse. I really like this font compared to the rest because I find it very striking and I like the different levels of height between each letter. I think would be good to represent my unique and different energy drink. I also like how bold this is. It stands out to you and this is what I want from my font for my name. Its very blocked letters this stands out to me which would be appropriate for the audience that I am aiming to target. My seconded favorite font is Evogria. This is the first font on the page. I really like this font because it is very sharp and bold which would represent my energy drink really well. I like how it is in italics as it gives the font affect that it about to “zoom” off or set off which is appropriate for my energy drink which is all about living and being active. This concept of this font also links with my advert where the drink is being thrown around by a group of young people just before they set off to do their sport. I really like how clean cut and straight forward this font is. It would make the drink look smart and professional which is the look am I going for with it being a high end energy drink. This is my third favorite font. New highs is the font, compared to the rest this font looks edgy and interesting which I feel could really work for the concept that I am going for. It is creative and will attract my target audiences attention which is what I am wanting. It fits will with the word extreme which is a part of my energy drink.
  • 10. Font/Colour Scheme development My colour schemes are going to be bright and bold so the drink will stand out. But it is going to be bright and bold in a way that doesn’t make the drink look cheap and tacky it is going to make the drink look professional. I am going to take inspiration from Monster energy and have a dark black background then the foreground colors of text and graphics colours that are off a high contrast. The coloring scheme of the swirls in the top left hand corner demonstrate this really well with what I am hoping to achieve. I want the colours to look young edgy and trendy to attract by younger target audience. I am going to go for unisex colours like yellow, greens or even multicolored to show that this drink is aimed at both boys and girls. Not just one gender like Monster Energy.
  • 11. Font/Colour Scheme development These are the fonts but with the colours of what I am thinking of having the packaging. I have chosen yellow because it is a unisex colour this represents that my drink can be for both male and females. The top font and background goes really well together in my opinion but I feel the font could possible be too fussy. The middle combination is my favorite using the Killer horse font. The I really stands out and is a good focus point for the middle of the can. I really like this one. I feel like I would need to tweak the font and add a drop shadow or some effects to make it look 3D this would look really effective on the font and not make it look as boring. The bottom font does not really work with the colours etc. I feel like it is very bland and lacks creativity. It just does not work well with the colours I have chosen therefore I will not be using it.
  • 12. I really like the black and the white. It creates a really high contrast which is what I am going for with my logo. The top black and white design is my favorite out of the three of them. This definitely looks the best because of the font. I really like the font with the black and white contrast. I think this works really well compared to the font in the yellow and black. My least favorite is the bottom design. It isn’t very clear and my target audience may get confused about the name as it isn’t that bold compared to the top design. So I shall definitely be going for this font as it works really well.
  • 13. I am not very fond of this yellow background design. I feel like this is very tacky and it looks like a warning sign which is not the look I want for my design. This does not look that professional and smart like the black and white combination. I am not keen on the yellow background, It is to bright and I do not think this works at all. I do not think I will be going with the yellow background. The black font looks to harsh with the yellow. It is very in your face which is what I want but I want it less outrageous.
  • 15.
  • 18. Task 6: Advert Development So far these are my ideas for my advert. These are mock up adverts. As you can see I have developed my advert from the first mock up to the seconded. The first advert is pretty basic I have used my original font of Killerhorse and I have used this for the name LIV. For the extra text like the slogan and the social networking address’ I used the font Evogria. I placed the bottle at the side of the page and got inspiration to do this from Monster energy adverts. They put the bottle at the side of the page and I got this from the previous research on their adverts. Then I have placed a large background picture with bold writing on the top. I got inspiration to do this from the lucozade background. They used a large image in the background and used bold block colored text. The seconded advert I added the yellow bar to keep in with the colour scheme and I kept a lot of elements from the first copy but changed it around. I added the yellow so it would link with the colours that I used for the banner for the drink. I also moved the drink into the middle of the page. This made the drink the main focus point on the page and I think this is really effective because it is the first thing that you look at. I then slanted the name of the drink and the slogan. I really like this. It works a lot better than when it was horizontal because it’s almost mimics the surfer being sideways on the board when their on the wave.
  • 19. Task 6: Advert Development I changed the style of my advert. Instead of having it very dark and having a lot of blue which I wanted to stay away from. I changed my advert and took a lot of inspiration from the lucozade advert because I loved that it was young and trendy. That is the look I am trying to go for. They have mixed this level of professional packaging with a trendy and young advert for a sport drink. I have tried to do this with my advert and kept the same elements with the spilt between the page and the different colours of text on the different sides of the page. I think this is really effective and I originally used the yellow but then wanted to take it back to the black and white packaging. So then I changed the text colour from the yellow to black and white. It is an extreme sport energy drink but I like the fact that it’s very trendy and my target audience is young male and female’s and I have done my advert with a filter and opacity text which attracts a younger audience because that fashionable at the minute. I really like the seconded advert compared to the first advert. I like the original elements combined with this trendy feel ab0ou the advert. I wanted to use minimal text to keep it minimal and simple. This works well because I want to not over complicated it because my target audience would appreciate a advert like this more. I could improved this by adding some more text about finding the drink online & links etc…
  • 20. Here I have developed my previous advert by adding four pictures of people doing extreme sports. I wanted to show that the drink was aimed at all extreme sports instead of just one. So I have picked four very different sports to represent this. I still took inspiration from the lucozade adverts. I also kept some key elements like the black and white writing. This is a key feature to my product as it is represented on the bottle as well as the advert. On the first image the LIV is more faded which I did not think it stood out as much so I have changed this and made the LIV more filled. This is more effective as it is a lot darker and stands out more behind the busy background. I have also changed the slogan and put the colour change through the middle of the your which again I think works a lot better. Compared to the last advert this advert has many more features and shows that the drink is for all extreme sports not just surfing. The bottom advert I developed the behind images and I taken the opacity off and I changed the contrast and brightness to 9 and 16. This made the images brighter and has made them stand out more and not made them look that washed out. The before pictures are quite washed out and the sporting images do not stand out. Where this way they do stand out a lot more. I like the faded LIV it is really effective and it stands out more with the images being like this. I really like this effect.
  • 21. Task 6: Final Advert
  • 22. Task 6: Advert Evaluation My work uses a lot of technical qualities using the program Photoshop. This is what I used to design my advert. Firstly I used the resizing tool. This was to make my images the size and position to fit in the four corners of the page. I used this arrow tool and it created tiny squares to be able to adjust my work. This was really easy to use which was really convenient. I then used the text tool to create the text on this advert. This was again another really easy tool to use so it did not take any time up and it was not time consuming at all. This is one of my main tools for my work because text is one of my main aspects so using this tool was important and was crucial that I used. For my images and text I used the opacity tool. This tool changed how thick the image and text was and how much you wanted it faded. I chose to have my images on 92% opacity. This created a faded affect on my pictures but I did not change it to much that it lost it’s colour. I altered the brightness and contrast for the images with the image on the top tool bar. I made the pictures brighter and tuned the contrast down to give it that extreme contrast. Then when I turned the opacity to 92% it then did fade in colour but had a nice effect of it. Then I used the opacity tool again on the text. I turned the opacity of this to 72%. This created a really faded affect which was perfect for creating that see through affect so you can see the image behind it. This was favorite technical quality because it created a see through effect on the text so you can see through and see part of the picture behind. I really like the quality for this effect it looks very professional and I took the inspiration from the Lucozade adverts. They use a opacity effect on the text. So you see a different a different effect of a small part of the picture. The overall quality of the tool was very important to my work because it is one of my main aspects to it.
  • 23. Task 6: Advert Evaluation My work has a lot of aesthetic qualities that are really strong. The text and images hold are strong part for the look of my work. It creates a see through affect especially the text which is a very strong and bold quality of how it looks. As I explained previously I used the opacity tool to create this look as I wanted the audience to be able to see the image through the text. I took inspiration for this look from the Lucozade advert. I really like the trendy and young looking qualities that they have in their adverts so prior to that I tried to try these qualities in to give it that trendy young look. For the look of my images I wanted actual photography and not anything that roto scoped or cartoon like. So I used photography for my images to make it realistic and make it look like you can do that if you had this drink. Making it realistic gives it a more professional and real look. I really like this look using photography because It reaches out to my target audience a lot. If I was to create something cartoon like it’s quite immature and child like and I am looking to aim my drink at young and trendy male and females that do extreme sports. Which suggests they are going to be mature and take things seriously. To me cartoon like graphics are not very serious and professional. As a more high end drink the photography works with the advert as It looks like a lot of effort has gone in to taking the pictures and creating a stylish look. As a young female myself I would appreciate images to look at a lot more than just cartoon/digital graphics. The four pictures in each corner represents the extreme sport and concept of the drink. I like the look because it reaches out to a range of sports. It shows that it is not targeted to just one. It’s a drink that is targeted to all extreme sports. The text look is another major aesthetical quality is the colour of the writing as you can see I have done half black and white white this links with the actual can packaging which I wanted to project on to my advert so my target audience knows that it’s the same drink. The look of this also represents the edge that my drink is speaking out that you live on. Between the black and white is the edge that determines which side you live on. I really like this look because it’s interesting and creative as it’s half and half but then also it has more meaning as it represents something. I also took inspiration again from Lucozade by using a bottle of the side of the page. It is not making it the main image. But I like the fact my target audience will know what the drink look’s like and what they need to look out for when they want to buy it.
  • 24. Task 6: Advert Evaluation There can be some development of my work. I have already developed it from one picture to four. But I was thinking I could develop the pictures from four to many which I think would be very interesting because. It would show many more extreme sports that the drink reaches out to. I think there could also be further development with the look of the images. I could fid some better and more exciting images images where you could see the peoples faces better. I think this could be interesting and effective because it would give my advert a more personal affect. For my target audience being personal with my advert is important and I did this with the ‘your’ in the slogan. This is so it’s challenging them almost and telling my audience to live on their edge. If I used peoples faces looking into the camera. This would be beneficial as eye contact with the audience they would think their aiming that slogan straight at them. I think my final image is fit for purpose. It definitely reaches the purpose that I have created it for. I have created it for an extreme spot purpose and it definitely does support this. I have packed my advert with extreme sports. My overall advert in my opinion is fit for purpose it has a good structure and it’s not messy and confusing. It has a structure of text at the top middle and bottom and then four images behind. Its clean cut and very straight forward for my target audience. The only thing that could let it down for not being fit for purpose is the images not being not exactly in the middle. It is very hard to try and find the exact middle and think that I have found it but to someone else that may not be the exact middle which could bring my advert down. This is the only thing that could not make it fit for purpose so because it is the only thing to resolve thus problem I will need to get a seconded look of my advert and ask for a seconded opinion on it. I will do this to just double check and make sure.
  • 25. Task 6: Advert Evaluation My first part of development worked really well. I had thought of an idea and this was it on my right. This idea was a strong idea for me and I still used inspiration from Lucozade. I used a large image in the background and large block colored text. I was happy with colours that I had used and the picture but I thought that it was very plain and I could be so much more creative with this advert. So with this intention to create something a lot more better I developed this idea. I started with a basic advert and from this I developed it and this worked really well as I was able to realize what I wanted and what I did not like. Overall I do not feel that there was much planning and development that I needed to do more work with. I feel very confident with the fact that I did do lots of development with the advert. This is because I am very pleased with my overall result. If I was to chose one part which I could of put more development work into then it would be my last draft. The last draft of the advert I should of mixed the images around and changed the layout and this would have been apart of working on the development. If I had more class time to complete this I would of worked through it and developed different layout styles of my advert. However I am happy with the overall advert. I do not wish to add any more work to any development. Overall my development and planning did have a massive impact and effect on my final image. If I did not develop my work then I would not of had the result of a advert that really represented my drink. The effect that my development and planning had with my final piece was drastic because the start of my web banners was nothing like my finished piece and through the development of this work I ended up creating a final piece which was a lot better than my first drafts. Development create the extreme effect of my advert being a lot more related to my drink. This is what I wanted to do originally. If I did not develop my work from my first draft than I would not have made this effect which is really important to my drink as it represents this.
  • 26. Task 7: Product Development This is my can design packaging. I have changed the design from a bottle to a can. This is because I could be a lot more creative with the can design. Which then makes my drink look a lot more exciting. I have kept this white black side still and the yellow. I really liked this aspect of this element. It represents the edge so I have kept this with the can. I used colour select to create this yellow surfer on the can. I wanted the surfer to go around the can which makes my drink stand out from all the rest because I have not seen a graphic like that on any can. I have kept it young and trendy by using bright colours to attract my audience. I have a used repetition on my can so my audience remembers the name. I really like the LIV in the background the front of the can I changed the opacity of the black and faded it to create this look. It’s very trendy and it breaks the white up and creates a more interesting look. This design definitely reaches my target audience. My target audience is between 16-25 year olds and I have designed this packaging around them in mind. The splash of colour really stands out from the black background and creates an extreme contrast which is something I took inspiration from through Monster energy. Monster energy has the extreme contrast between the foreground and the background which is what I wanted to achieve on my can. I have included social media sites on the back of the can because this is advertising the drink on all platforms. I feel like this is an main aspect of how popular it can get through the likes of facebook and twitter etc…
  • 27. Task 7: Product Development This is the light version of the drink. This is the packaging and I wanted to follow the same style but I have tweaked it a little bit. I followed this from the likes of lucozade and monster they keep the same style but they change it slightly. Following the this I have kept the colour scheme the same but I changed the colour of the yellow and I have gone from a dark yellow to a lighter yellow. The lighter yellow represents the drink being lighter and the diet version. I still wanted to keep it yellow because it’s a big trademark for my product. I then swapped around the black and the white sides. This shows that this is different version because you have your original which is the white then black then the lighter version is black then white. I think this is effective to my audience because it keeps my original elements which are the main trade marks of my work but then it changes slightly. I also added the light and I still kept the split between the letters. I think this is really effective for my work. It defines it and I think I need to keep it within my design.
  • 28. Task 7: Final Packaging
  • 29. Task 7: Packaging Evaluation I used lots of technical qualities in my work to create this can packaging. I used a wide range of different tools on the program Photoshop to achieve the different elements of my work. One of the main technical qualities of my work Is the one graphic that I used across the can. For this I used a stock image then used the colour select tool to pick out the graphic from the background. This created this surfer silhouette effect. Using the blending options I used colour overlay and this created this yellow surfer silhouette effect. I then used the rubber and rubbed out some of the yellow around the text to give it the effect that it is wrapping around text. This was not hard to do and was very simple and give my work a extreme look which is exciting and effective. My overall flat plan I made in Photoshop. I used the line tool to create this simply by just dragging the lines across the page in to the order I wanted. Then I simply used the rectangular took to create the base this included the white and black rectangles. I just used the arrow tool to reposition them to how I wanted. This was a very easy tool to use and was not time consuming. Yet this was one of my main elements of my work. Another technical quality was the opacity tool which I used in Photoshop to create the small background text saying LIV across the white block. I wrote out the text in black using the text tool and the black colour for the font then changed the opacity to 72 which gave it the grey faded effect which I thought looked very trendy and modern for my drink which is the look I wanted. This technical quality I used a lot and it gave more detail to my work. I liked using this tool because it was very easy to use and created a really good effect. I also used it on other text such as the www.brightdrinks.com/LIV. I wanted this to be on show but the opacity tool made it not stand as which is what I wanted to achieve.
  • 30. Task 7: Packaging Evaluation The look of my work is something that I focused on a lot and I was always thinking, what would this look like to my target audience? I wanted my work to have a trendy and modern theme so It would attract my target audience So I used minimal plain colours like black and white then added a splash of bright colour which is why I added the yellow. This looks really effective because it just jumps out from the plain colours and really shows off what the drink is about this is one of the strong aesthetic qualities of my work. Another strong aesthetic quality is the high contrasts between the text and the background. I wanted the text to stand out so I took inspiration from Monster energy and used colours such as black and white that had a high contrast. I then mixed them up so the white would be with the black and the black would be with the white. This is really effect and gives my work a good look because it is very bold and stands out on the can. I used this high contrast theme throughout the can using colours with high contrasts against each other. I picked the colour yellow because of this and also it is a unisex colour and my drink is aimed at both genders. The line that the colours change throughout the middle represents the edge that my can is telling you to live on. I added this because it is visual to my audience. I wanted to show that edge so they really get a feel about what my can is about with just looking at it. Following this I placed the surfer right in middle to show that he is living on that edge. I feel like this is a good look for my audience cause it is showing my drink visually not just by the text. Another aesthetic quality is the smaller text of LIV’s. I included this in my work because it broke up the white and made my work look more interesting. I got inspiration from this from premium brands such as Michael Kors and Gucci. Even though they are designers and have nothing to do which drinks I was studying adverts and I really like that they used there brand name over and over again in the background. I thought this was a really trendy and stylish element that could work on my can and it did. It shows that I am aiming at a younger audience and this can is a high end drink.
  • 31. This is where I got my inspiration from for the high contrasting colours as you can see Monster energy have used a very bright green and black which creates this very high contrasts and the drink stands out. This is why I have chosen to use yellow, black and white. They are three very high contrasting colours against each other which makes my drink stand out.
  • 32. Task 7: Packaging Evaluation For my work I think there could be some elements of it that I could develop. There are definitely opportunities in there for further development. One of the features that I could develop would be the text (LIV) I want to develop this and make it 3D like. This is would make the name look a lot more creative and stand out and I think it could just make my work look that bit more exciting. My packaging is al about being exciting and this could be developed more. I would also like to create the surfer silhouette in 3D to make it look like it’s coming off the can. I think this would take my work up to the next level of look professional. The layout of my work can be developed and I think I should of tried different layout like the lines to go horizontal almost like a cliff. There is still some developed that I could work with to make my work better. But I really like my work how it is so this is why I have not developed it. I think simple is more and I wanted to create a minimalist look. If I was to add on to this design this is space for development in some areas but I don’t want to mess with it when I think it looks good the way it is. My final pieces are fit for purpose. I am now happy with my final piece and I have added all the additional information on the can like recycling sign, ingredients, barcode, best before date etc… This can now go straight from the computer to the product and I would be very happy with it. When designing the can I always thought about my target audience and what they would want. I am aiming at a target audience that is ages between 16-25 and are into extreme sports both male and female. So I wanted my packaging to be trendy and outgoing to reflect on my audience. My can definitely achieves this which is why I think it is definitely fit for it’s purpose. I have included all the important elements of an energy drink for example I have a catchy and lively name, a catchy personal slogan and included all of the extreme sports elements that my drinks about. So it definitely fits in as an energy drink itself.
  • 33. Task 7: Packaging Evaluation At the start of the designing I tried a lot of colours out together to see which ones I liked the best. This worked really well for my work because I was able to visually see the colours together to know what worked well and what didn’t. I made the logo and tried it out in yellow, black, red, blue and I was able to determine which one I liked the most. This method of design really worked well because I picked my colours really easily and I as impressed with the overall result so this method helped me achieve that! I developed my colours through this and I started off using two colours then I added three. You can see my development on slide 11-15. The next planning and developing stage worked well as well as I designed packaging for a bottle and this determined what I wanted to do. It made me realized that I wanted to create a can packaging. So from this I developed my work into the can packaging which I first of all used black and white then I added the yellow as I developed it. This worked well because I am now impressed with my finished packaging and I wouldn’t of been if I had stuck with the bottle design so I am glad I planned it out so I could see the differences and comparisons so I was able to chose what was better. My planning and development worked well because It made me realize what worked well together and what did not. I could visually explore the options that I had to determine the outcome of my work. I am overall pleased with my finished result and through the exploration of colours ,themes and layouts I was able to create the packaging exactly how I versioned it would look like. I took inspiration from studying different drinks and this helped my planning and development work well together. This shows the development through my work and what I did to achieve my overall result.
  • 34. Task 7: Packaging Evaluation My can packaging planning and development stage could of done with more work. After I had chosen that I wanted to do a can instead of a bottle I did not spend that much tie on planning the packaging for this. Originally I just created a can packaging to see what It would look like and I liked my design a lot better than the bottle design. This then changed my mind and I was very fond of the can packaging that I had just created. This was the one I wanted to use. I think I should of developed the work more but I did really like the design so I just added the yellow instead of the black silhouette to keep the original elements and I really liked the effect that this give to my work. If I was to go back I would add some more layout styles and try and develop them more .I did really like the edge design for my layout and this is what lead me to keep it in my work. Seeing what It looked like with the yellow changed my mind and this is when I changed the design. I should of worked on the graphics in different places just to see what they would look like. But I did want it in the middle for a reason. I really like my end packaging so I don’t regret adding more planning and development to this part of designing. Overall the development stages had a lot of effect on my final product. Through them stages this is where I realized which of my ideas worked and which of my ideas did not. I also found out which colours worked with my idea and which ones did not. This effected the overall colour and idea that I ended up with in my final product. The development helped me to create something better and better each time for example I created my can design then as I went over it I changed the black silhouette to yellow and this made my work look so much fresher and trendy. This had a big effect towards my end product because I have added a third colour in the theme instead of the two. So it did effect my work a lot. The development stages did have a lot to say for my final product because showed me what worked together so from this I developed it and developed it and I added elements each time. I I did not go through these stages to reach something that I was happy with. I would not of been really impressed with my overall products. Originally I was going to have a yellow background but from development from this I decided that the black worked a lot better. The developing stages effected my work by making it very professional and clean cut looking that it is now.
  • 35. Task 8: Web Banner Development These are two of my first drafts for a web banner. As you can see I have developed my first banner a lot compared to the seconded. I am not satisfied with these just yet I still want to develop my ideas further and create a really interesting and unique banner than represents my drink. At the moment I feel like these web banners are not achieving this but I feel like these drafts will develop my work further and I now realize what I like and what I don’t like. The first draft, I made it really simple to see what worked and I do really like the split between the middle. This is a common theme I have used throughout this drink and I think I may keep this on my web banner as it’s a LIV trademark. I still kept with the original colour scheme so my audience know that is promoting LIV the energy drink. Although I feel like this is very simple and I wanted to develop it more to make it much more exciting. My seconded draft has a lot more going on as you can tell compared to the first draft. I steered away from the original colour theme and elements and I developed something completely different. I tried to keep some of the original elements like the faded LIV text and the black background. I am still not completely happy with this web banner. I feel like I have included a lot of blue which I wanted to stay away from and I don’t like that it just advertises surfing and not a range of extreme sports. This is something I am going to think about in my next draft. I am not overly happy with these web banner designs. I do like that it is a lot more interesting than the first draft but It’s not want I want as my final piece.
  • 36. This is my developed web banner that I have added a gift. I have taken the original elements of my LIV design and I have still included them within this web banner. I have kept with the colour scheme because I think this is a trademark for this drink. I like this design a lot better than my previous ones where there is a surfer coming out of the can. I feel like that this really demonstrates what this energy drink is about. It demonstrates that my drink is aimed at people who are in to extreme sports and almost like if you drink this drink you can do extreme sports. I animated the slogan on a loop going round in the background and I used the opacity tool to fade the text so you can just see it in the background. I really like this idea because it uses the original elements and I am keeping to colour themes etc… The surfer coming out of the is something that I developed from the last drafts. This shows more what the drink is about and makes this look a lot more like a web banner compared to my other drafts. I developed this idea from when I designed this. I liked the slogan in the background because it was extreme and this represents my extreme sports energy drink. I tried putting the slogan on smaller but I don’t think it worked as well as this way. Putting the slogan this big makes it really in my audiences face and I used ‘your’ to make it more personal. So making it extreme speaks to my audience because this is a strong aesthetic quality of my work. As I am aiming a younger audience the surfer silhouette almost looks like work Banksy the artist creates and this is something which will attract my audience as Banksy is trendy and modern which appeals to my audience.
  • 37. Task 8: Web Banner Development I have developed this web banner from the last web banner by adding some block colours such as the white. I think this breaks up the black background but as I have added this I had to take away the gift because it did not like right and I thought it looked stupid with the web banner. I do like the gift as it gives my work a professional and interesting element about it so I need to chose between the block colours and the gift.
  • 38. Task 8: Final Web Banner
  • 39. Task 8: Web Banner Evaluation My work includes lots of technical qualities. I achieved these qualities of on photoshop. My first main technical quality is the gift that I produced in the background of the web banner. This gift is the slogan of my drink and I have this going round on a loop in the background. This gift is the most technical aspect of my web banner but it was surprisingly easy to create. I did this by using the time line tool. This creates layers that you create by moving your element around the page to the places you can it. This creates a path. You can take control of how fast the gift moves. It was a really easy way to create a really technical aspect to my work. The main technical quality of this work is the gift and this is something that I am very proud of creating technically. Another technical quality of my work is using the opacity tool to create this faded affect on my slogan in the background. This is a main quality as I needed it to be faded so it stood out in the background. I used the opacity tool and this tool allowed me to create how much I wanted the slogan to be faded. It was very easy to use. This is the tool that I used on the right. I was a slider from 0-100. I went for 72% as this is a number of opacity that I have used throughout my work. Another technical element of this work was creating the drink coming out the can. With this I used the rubber tool to create the fad about like haze. I found this really effective as I took my original stock image and rubbed it out in to the shape of the wave coming out of the can. This is not a typical way to create this kind of effect but it worked really well for me. With this method of creating this effect I can take it with me and use it on other projects. This is something that I have learnt from creating the web banner and a method for creating.
  • 40. Task 8: Web Banner Evaluation When it came to the aesthetic qualities of my work I have tried to keep to the original colour theme and elements. So I still used black, white and yellow. These qualities look really good on this web banner because it’s very dark then I have added a plash of colour to make the surfer stand out. This is really effective because it has made the extreme sports aspect of the drink made clear. This is the look I wanted to go for. The hint of yellow also creates this trendy and modern look which I wanted to go because of my target audience. This is the hint of yellow that I have added in my work. It is really effective and it represents the drink coming out of the can and then I have added this wave shape so the surfer is almost surfing the drink. It shows my audience that if they have my energy drink they can do activities like this. Another strong aesthetic quality is the large slogan in the background which I created as a gift. As my drink is an extreme sports energy drink I decided to create a extreme slogan in the background. I used the opacity tool to create the faded looking text. This is really effective as it’s extreme it represents my drink. I really like the look of this because I have used the opacity tool a lot in my work and I really like the faded text. It stands out but not to much that the target audience is distracted by it and can not focus on everything else. This looks really good on my work. I took influence from lucozade adverts as they use a lot of text with a low opacity and they have aimed their adverts at a young audience which is why I have taken some aspects from their work. When I thought about the way I wanted to my web banner to look. I wanted to keep my themes and elements that I have used thought all of my products linked to this drink. So I stayed with the black background because I think this is important for the look of my product as the qualities that I have put altogether to create this trade mark for my product so my audience see these certain colours and think about this brand of drink. I got the influence to do this through when researching Monster energy. They use the same colour theme through everything so their audience relates their brand these colours. This Is what I aimed to do with the look of my work. I used qualities that made this specific look for my brand.
  • 41. Task 8: Web Banner Evaluation There are opportunities for further development of my work. I wanted to keep my web banner simple and not over complicate it. As I used a gift there is a lot going on in my banner but very little actually there. There is lots of potential development of my work. If I was to develop this work further I would change the part where the drink is coming is coming out of the can and going into a wave. How I would change this is I would not just create a wave from the drink but create different extreme sports coming from out of the drink. I would also try and become more advanced at photoshop and create the gift so the different extreme sports would come out of the can and the audience could see them appear. This would be really effective. I have not developed my worked any more than it is now because I did not want to over complicate the web banner. I wanted to keep it simple and then use a gift. As I chose to have a huge slogan I wanted this to be a main focus point so that is why I did not want to add anything that would make my web banner to busy. That’s why I decided not to develop this web banner any further. If I was to develop it further one of the main opportunities would be the way the can is used on the banner. I am not all happy with this. I like it but I think it could be developed to look better. My final pieces are fit for purpose. For a start it is a typical web banner design so my audience knows what it is. My gift works and is all lined up and is clean cut. I have added my graphics and it has everything a web banner should have. I do think this could now be put on the internet and use to advertise my drink which shows that this web banner is fit for purpose. It is appropriate for doing the job that I have created it for.
  • 42. Task 8: Web Banner Evaluation The areas of planning and development that worked well was at the start when I created a very basic design. I created a very basic and boring design for my web banner and from this I used it as a starting point then thought of ways that I could develop it each time I created a new one. This worked really well for me because I could visually see what looked well together and I could learn from each web banner that I made. This was really effective and lead me to want to do a sky scraper. I found that it looked a lot more like a web banner. From the first draft I just kept on adding elements and I changed my design all together as I was not happy with how it was looking. The development definitely went well because if I did not develop my ideas I would of not of found out what looked good and what did not. I would of not have achieved my finished product. I planned it out first which went well as when I came to producing my design I knew where to put the elements of my design. I am really glad that I did quite a lot of development as I have said previously the first two drafts I really was not happy with so that’s when I changed my idea all together. Which then started as a very basic design and then I developed that design and that is how I ended up with the large slogan and I rotated it so it was vertical.
  • 43. Task 8: Web Banner Evaluation An area of planning and development that I should of done more work with was when I decided to do my web banner as sky scraper design. I should of done more development of this type of design shape for my web banner. I did two types of banners but If I was to go back and work on this some more. I would try a different layout design on the sky scraper and put the text and graphics somewhere different. I could of also done more planning with this. I should of drawn out and done a quick sketch of how the web banner was going to look. This would have been easier for me when it came to creating the web banner on photoshop. It was hard because I had never created a web banner before but I did research and go inspirations from power aid. This helped my plan my product but I should of done more work with this research by looking at sky scraper type web banners I just looked at regular web banners. This would of given me more inspiration when creating my web banner. If I had more class time through the planning stages I would have done more work with picking the type of web banner. I should of done drafts with a lot to pick out what worked and what didn’t. Using this with all the web banner sizes on. The effect that my development and planning had with my final piece was drastic because the start of my web banners was nothing like my finished piece and through the development of this work I ended up creating a final piece which was a lot better than my first drafts. If I didn’t develop my ideas from my first drafts I would be very unhappy and not impressed with the end result and my development give the overall web banner a positive effect as knew what worked together such as colour themes and text and I realized what did not such as graphics and layout styles. My work did change drastically as I changed the design all together but I am happy I did this because it was more effective towards my end pieces by making it look a lot more suited to me brand of energy drink.
  • 44. Task 9: Storyboard Development This is my first draft for my story board. I have tried to include all elements of my drink in this advert. It is a first draft so I have kept it very basic so I can develop on this. I started out with something normal to demonstrate that anyone can have this drink then showed what the drink is wanting you to do. When I develop this advert I am going to add more boxes and go into more detail visually with what is happening, So I am going to add an image in between each individual image. This is so my advert is clear visually. I am pleased with the concept of this advert. The advert is about a women who is just doing a normal sport of jogging and she buys a LIV energy and drinks it then she starts to glow and becomes very smiley and active, The camera then zooms up to the top of her head and then He head starts exploding with her thinking about herself doing all these extreme sports. The background music is Fall out boy- My songs know what you did in the dark and it plays quiet until she starts to get the exploding head of her imagination and the music gets louder and gets faster. The women then runs back home and the scene changes to her running down a beach but you can only see her feat. The camera then zooms out and she is running down the beach with a surfboard and towards the sea. The audience can just see the back of her and the can just comes up on in the foreground. A voice over which is a mans voice says LIV …. ON YOUR EDGE. This advert is getting across a message from the drink which is telling the audience to go down these sports and experience and try different things. The girl in the advert is going to be a young girl so my target audience have a connection with this girl being a similar age. This draft is promising and following the plot this is exactly what I want. So I nee to focus on creating the storyboard visually.
  • 45. Task 9: Storyboard Development Advert part 1… This is the first part of my advert. I have tried to consistently use the same type of graphics all the way through. When my advert is broadcasted it will be real and an actor will be playing the main women. I have for now used a cartoon effect to demonstrate my advert visually.
  • 49. Task 9: Storyboard Evaluation In my work there are opportunities in some areas for further development but I do not think these further development opportunities are necessary because my storyboard fully shows visually and by writing what is going on. I have 12 different boxes in my storyboard and I have created an image in each that shows exactly what is going on. I do no thin they need any more developing as it could become very confusing and repetitive. One opportunity that I could take to develop my work would be in the last few boxes, add more boxes of the camera lens zooming out of the graphic. This would be really effective as you would be able to see this transition more vividly but I equally think this part of my story board works well with three boxes showing this idea because you understand the idea and how it is happening without over complicating it. I would not development anything because this is how I want my storyboard to be and although there could be some opportunities I think my storyboard could look a lot more complicated than it is and I do not want that. My final storyboard is fit for purpose. For a start it’s purpose is to show an advert step by step that potentially will be broadcasted on TV. My advert fits this purpose as I have used step by step boxes of 12 to go through an advert and show what is going on in each box. I added text at the bottom to show what was happening in more detail. Through this you can definitely see how the advert will appear when broadcasted and created. So this is definitely fits its purpose to show what the TV advert will be like. It is clear and is exactly how a storyboard should be.
  • 50. Task 9: Storyboard Evaluation When creating this storyboard. The areas of planning and development which worked well was at the start when I created a very basic storyboard. I used this method of development and planning with he rest of my products. I started off creating a very basic storyboard to get a picture of what it could look like. I then from this decided what worked well and what did not. In this case this development showed me to stick to the storyboard looking in a cartoon way so I stuck with this. Then developed my storyboard to change parts back to cartoon form. This method of planning showed me how many boxes I needed to create to show my advert vividly. It worked really well because I was able to create rough idea of what I needed in my story board and then develop my work from this to create this overall result. It did work really well which I am very pleased about. I took inspiration from this type of cartoon storyboard however I have no speaking through mine. So I did not have to add speech bubbles. I liked this cartoon affect so I tired to follow this kind of look. Developing my storyboard from an already finished storyboard work really well as I knew that this kind of look worked well. However with this storyboard I should of done more work with the development of the seconded draft. I ran out of class time to be able to develop the seconded draft because it took quite a long to create as there are so many boxes. If I had more time I would of spent more work on developing this draft by adding some more boxes towards the end of the storyboard to show how one element of it is shown better. I do like my storyboard overall as finished piece but I think some more work on this could have been better on the finished piece. If I had more class time I would of developed and made more work and created a third draft but It took a long time to create a seconded draft that I ran out of time and It was not going to work If I made a third. I am happy with my finished storyboard it Is exactly as I wanted it to be. Overall the development stages did have a lot of effect on the finished piece. As from the first draft I realized what I wanted and what worked and what did not and I created the seconded draft by using all the elements that I wanted to develop my work with and this changed my final piece drastically as I had created more boxes to show what was going on and this drastically changed the lay out and look of my final piece which meant that the first part of development helped me create this and effectively change the storyboard in a positive way.