The document discusses the design process for an advertising campaign poster for Irn-Bru. It explores different design concepts including placing the Irn-Bru can on a catwalk scene, experimenting with colors and effects, and considering text placement. Key elements tested include font styles, imagery incorporation, and refinement of visual elements like shadows and glows. The goal is to create an eye-catching poster that appeals to younger audiences and reflects the brand's style through vibrant colors and humor.

1. To begin with I looked at my first fashion can design,
and so to complement this Idea of the catwalk
models I looked at placing my can on the catwalk.
Finding some 3D models of the catwalk stage.
Experimenting with rota scoping and changing the
colour schemes behind the screens making it more
relatable to irn-bru. Using oranges and blues, and
then suitably turning down the opacity to make it
look more realistic, and so I feel that this Idea would
work well with my campaign as if reflects the
fashion aspects. To move forward I can now look to
adding the can of irn-bru into these locations to see
which location would suit best and the angle it is
seen from (lower or high angle) or at eye level

2. For this idea of the catwalk I looked at rota scoping an already existing images, to give it
a more cartoon feel. Which will also appeal to the younger target market. However after
completing this I didn’t feel that it looked right. Making it look too childish and not has
professional and high quality, with spaces and gaps in-between. As I also found it
difficult to create the shadowing and gradual effect over the whole image to make it
look realistic. Which I when I development my own ideas into adding different effects
and colours to the image instead of adapting the actual image. In terms of skills I have
picked up I could look to using the drop shadow into next poster I look to create as I feel
that it was the best way of making it look more 3D, and could be added to the text or an
image of the irn-bru to highlight and make it stand out.

3. After choosing the image I was most happy with I
then looked at adapting this to suit my theme.
Adding the panels to the catwalk scene in the
appropriate white and orange colours to reflect the
colour of the drink. I then also decided to look at
editing the colours to the image making them look
more striking and eye catching. Such as the black and
white colours put over the top of the image. Then
adding contrast by incorporating stronger curves into
the image between the black and white image.
Making to can of irn-bru stand out more.

4. By combing the barr logo and
the new logo for irn-bru 32, I
looked at the fonts which would
complement this idea for the
word ‘presents’ looking at more
thicker chunky fonts that would
capture the essence of this
advertising campaign, and then
by adding the inner glow helped
to make it appeal more showbiz
like. As well as this I then looked
making the font appeal more 3D
and fit with the overall theme,
so adding this bevel/embross
really helped to achieve this,
where the light would initially
hit therefore making it more
appealing to the audience .

5. In terms of language, I decided to
take a famous quotes related to the
themes I had chosen both the
fashion and sports idea.
And changing a well known quote
such as the fashion quote from coco
channel herself, then adapting this
and linking it in with the drink irnbru 32, and the football quote taken
from David Beckham and changing
this to relate to the energy drink
irn-bru and the relevance of
Scotland. Which will also appeal to
the already existing target market.

7. For my second design I looked at another aspect and angle that I could
look at. Incorporating the same text and fonts, but into another format.
As the colours communicate the same ideas and representation of this
loud and vibrant house style. In terms of the ideas behind this poster I
looked at creating a collage out of sports and fashion magazine front
covers which will also relate to the background of the can reflecting the
busy style of irn-bru. Then with this background I decided to tone down
the colours making it black and white, and improving the contrast.
Making the text and image stand out, similar to irn-bru’s original house
style. In the future to show development I could look at trying out
different text placement and some of the effects that I could use to
make it appear more 3D and professional.

8. I looked at adapting the original
logo for ‘Barr' logo and warping it
slightly round the main body of
text, and overlapping. Making it
look a lot more 3D
I have also made sure that the text
‘irn-bru 32’ is centre of attention,
and the fact that I am rebranding
there new drink makes the audience
more aware of this, and the 32 helps
to draw your attention into the
poster. Using a similar colour scheme
from there original house style.
I have also made sure the text flows
round the main image keeping the tone
minimalistic, including the key pieces of
text to keep the audience interested ,
the fact that I have incorporated a
photograph of the product, which takes
up a quarter of the page
Makes the audience more aware of the
product and so by adding the shadow
makes it stand out even more.

9. Also adding an orange glow
to the outline of the
product, and then softening
it to make it look more
sutable
And so this is where I began to develop and
improve my font choices. Using the same font but
adapting it some what, an example here where I
have used Photoshop to create inner shadows
bevel and emboss making the font appeal more
chunky. I feel that It will also work with the new
branding for irn-bru creating a more modern and
sleek design.
I then looked at developing the text towards to the top of the page. From the original black text
which I felt would be difficult to read from a far. Therefore by adding an outer glow in blue
contrasts the original text making it stand out, as well as complementing the colour scheme that
I have created. As well as adding the bevel and emboss again which adds shine to the text
where the light hits, also helping to make it stand out and achieve a stronger tag line for this
campaign. As the tone of language I have used helps to match the very out there type of
humour irn-bru use, with the bright colour scheme.

11. Taking the Barr logo I rota scoped
there existing design. To achieve a
more cartoon like logo like I
wanted to achieve, this also
meant I could experiment with
the colour ways making it look
more bright and eye-catching,
then finding a similar font that I
can match the original too.
After creating the basis of my poster
with developing it future. I font it to
plain with a lot of white spaces.
Which is when I began to
incorporate shapes and symbols into
the background, and then lowering
the opacity to fill these spaces
however in a more sutal way.
As this design was inspired
by the front of a magazine I
looked into some previous
front covers that have been
produced, and taking
inspiration I began to create
my own work using
company as a template for
the arrangement of text and
images. Which I feel helped
me to achieve something
more realistic.

12. The colour scheme was a very important
part of the design as it was inspired by the
colours of the can, both the oranges and
blues. As well as red which helps to break
up the very regimented colours.
The design behind this idea is also very
important, especially appealing to the younger
generation, to give it that scrap book/ collage
effect, which can still be clearly seen and read.
As the image of the product is still the main
focus to this poster which draws your eyes in.
however one apart that became challenging was
placing the text I wanted in a font that will
match with the theme, and fitting it with the
boundaries which can still be easy to read.
The arrows I have also used help to direct your
eye to the product, and also took inspiration
from the previous work of irn-bru and the diet
irn-bru advert previously looked at which also
used this rough and handwritten style to it
adding witty remarks to point out parts of the
of the product which I feel is very effective.

13. From what I originally created, looked
at developing this into a more simplistic
design, and adding more dimension to
it. Again with the skills I have picked up
previously of shadowing and embossing
I created a similar effect. As well as
hiding some of the text I had previously
included and so with both of these
versions I can compare and contrast as
to which I prefer with more or less text.
However when considering this I feel
that using less text would work better
because in some cases more text can
make audiences less interested in the
product. And especially if found on a
poster which could be found in the city
centre and found my passers by. The
background to the poster also helps to
split up the text in an alternative way
then adding more text. Including
shapes and symbols related to the
products itself. But as a way of
achieving a more sutal look turning
down the opacity helps.