The document describes the process of designing different cans for Irn-Bru over multiple iterations. It begins with experimenting with textures and silhouettes on the original can design. Additional elements like slogans and arrows are tested. Feedback is gathered and used to refine the designs. Color schemes and layouts are explored to develop distinct looks for different target demographics. Elements like logos, nutrition information, and barcodes are added to the back of the cans to make them appear realistic. The focus is on creating cohesive branding across the various can concepts while appealing to new audiences.

1. 1) Firstly I
experimented
with sutal
touches that
could added to
the already
existing can.
Creating this
spider web
effect.
2) Then from
my original
sketches I
added the
silhouette of
the running
man which
catered to
the new
sporty ideas a
had taken
from there
original brand
identity. And
adding a
shadow
making it
look 3D.
3) I then added
the slogan
‘recharge with a
can of irn-bru’ on
to the can
helping to make
it relatable to the
new brand
identity. However
from discussions
with peers and
gaining valuable
feedback I felt
that it wasn’t
effective, with to
much text taking
up the can
design.
IRN BRU DESIGN 1
4) Then going
back to the
silhouette I
added the
main text
required the
title/logo to
the design.
And so by
adding a
inner glow/
shadow to
the design
gave it a
more realistic
look, sunken
into the can.
5) To finish of
this design I
then added
the arrows to
the can which I
feel works well
for this design.
As it reflects
the sporty
aspect to this
idea. As well as
being a great
way of
attracting the
attention of
the viewer.

2. 1) From my
developed ideas
and the sketches
that I created. I
looked at putting
this design into
practise. Using the
striking colour
contrast between
blue and pink.
Lowering the
opacity of the
coloured
background
helped to give it a
more metallic look
and making it look
more realistic on
the can.
3) From this I
felt the design
was to basis,
and needed
more pattern
and design to
it. Which Is
when I added
the stamp
effect to the
middle of the
packaging
which helps to
centralize the
whole idea. As
well as the
arrows added
for extra
impact.
2) From this I
added the basic
text. The
name/logo to
the irn-bru, and
then started to
developed my
ideas from
there.
IRN BRU DESIGN 2
4) When I was
happy with the
overall look of
the can design
I added the
‘barr’ logo
making it look
more realistic.
And the
banner across
the can also
helps to do so.
5) I then also
experimented
with adding
more text to the
packaging, which
I am still
undecided
about, whether I
feel it is
necessary or not.
Using font
stereotypical of
that gender;
choosing a more
masculine and
feminine font.

3. IRN BRU DESIGN 3
For this design I looked at creating something a lot different and is a stark contrast to what
can already be found on the market for irn-bru. Which I felt was very important in the
rebranding of the company. As this idea is suited more to the female market using the
fashion models as a background to base the can around. In terms of developing and
moving on from this, I could look to create one for the male demographic. As it will fit
with the boys vs. girls theme previously looked at. Using complementary colors brought
out by the tones in the background. The font chosen is also something different to what I
had previously looked at, creating this tiered flag effect. Which Is bold and eye-catching
for the viewer. Making sure that the words ‘32’ were of most importance. Another feature
to look at is the lowered opacity to the background which helps to create this metallic
look as well as achieving a more 3d effect. I have also looked at a number of different
color combinations, to create a different impact. If I were looking to incorporate into my
already existing designs that I have achieved for the boys vs. girls idea. I feel that the pink
color scheme would work best, complementing the other can produced and fits with the
stereotypical color of femininity.

4. IRN BRU DESIGN 3 cont.
From the can created to be targeted more at the female market, incorporating fashion
models into the design and the pink colour scheme to appeal to them, and then to
complement this I have looked into creating a range of products dedicated to this idea of
boys vs. girls, by creating something for the male market using the same house style and
proportions but changing the background images and the colour of the text. From this I
could move on to looking at other ways of presenting this. Whether this be changing the
layout, either the direction of the text or the type face used.

5. So from my original designs created on
Photoshop I have experiment from the
very extreme differences in designs and
layout, to then creating something of a
similar nature, such as the colour
scheme to the font using oranges and
blues, from the same palette. As well as
the layout to this the words ‘IrnBru’
found to the centre of the can
presented vertically. Helping to appeal
to the original target market of irn-bru.
As well as using a chunky font similar to
there existing brand.

6. Then to compare I created another product for irn-bru, with a
lot more simplistic design to it. To focus more on the name of
the brand. This minimalistic tone will also complement the
current colour scheme of irn-bru still running with the blue
and orange colours. However giving them an update to match
the new modern feel of the brand. I have also developed my
skills in using clipping masks, and changing the opacity levels
to get different effects. That are a lot more suitable working
with the original design. Such as the added silhouette of the
athletes, which creates a new more sporty brand identity for
the energy drink company. As well as the paint splatters to
complement this helping to appeal to the younger, creative
audience. I also used a black outline to the copy which also
helped to make to font look bolder and stronger, therefore
adding impact. I have also added a 3D effect on Photoshop
adding bevel and emboss which also helps to make it look
more high quality and professional.

7. Back Of The Can.
After completing my design for the front of my cans. I then moved
onto designing the back of my cans. Creating a variety of different
ones to suit each theme I was creating. For the most part I felt it was
important to keep the back of the can very simplistic, as the main
focus is to the front of the can, and so to get an understanding of
what needed to be included on the back of the can. I did some
research into this managing to get the ingredients and nutritional
information that can be incorporated. I also wanted to make it look
as realistic as possible including a bar code and the production
company logo. So then it was my job to incorporate all these
elements on to back of the can in a more interesting and attractive
way. Making sure that the same house style continues throughout
the whole design of the can, colour schemes, images and text and
font choices. I found the magic wand tool very useful when it came to
incorporating logo and images sourced from the internet, especially
then they had a white background, this tool worked well at getting
rid of this making it look more professional. In some cases such as
the boys vs girls theme I have incorporated the same images and
shapes, such as the boy and girl and the male and female symbol
showing continuity throughout. And so as shown below you can see
some of the designs I created to reflect the front of the can, using the
same backgrounds, colours and fonts. With this same content I
created for one I then used the same template for my other cans.
From the few I created I feel happy with the content created , and
like each design in there own way . However between them all I like
the fashion and football design for the back of the can as I feel that
they are the most simplistic yet the most effective targeting that
younger audience. To move on from this I could look at
experimenting with different font choices, both serif and sans serif
fonts. As well as the layout and how this is presented.