2. Case Study: STONEWALL. Gay Campaign.
Purpose:
Aims:
The aims of this campaign is to change
peoples attitudes towards homosexuality. It is
aiming to get less homophobic peoples
towards it. It is is campaign to get people to
stop using the word ‘gay’ as an insult and to
make people change their attitudes to being
gay is ok. It is trying to get across the point
that gay is not a negative thing and it should
not come with such much negative
connotations that are attached to it. Its not an
insult and it’s not a bad thing to be gay.
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•To bring about local, national and global
change. However this may not be able to
happen in some countries e.g. Russia.
•To change attitudes.
•To raise awareness
•To challenge dominant representations and
agendas.
•To create or strengthen community ties.
•To provide information
•To campaign
•To infiltrate mainstream media.
•To build relationships with subject.
3. Techniques:
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Case Study: STONEWALL .Gay campaign.
The techniques that this campaign uses is they have made their campaigns
very simple and there is no images it is just text. This is really strong as it uses
bold letters that really stand out. They have picked colours such as black, red
and white. These three colours have really high contrasts between each other.
This makes them very eye catching in front of the white background. The text is
very sarcastic and witty. It starts off with a quote then the text below this is
talking about this quote. It is very sarcastic as it uses the worlds “lets be
honest” and “probably.” These sound very witty and clever for the response to
the quote.
This is humorous so it keeps this campaign
stuck in someone head so they
remember it.
The bit that is most important is in red.
This is the part of the campaign that is
getting the point across.
4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The Guardian have written a positive article on how Stonewall have created a positive impact to society by
lobbying and campaigning. They have talked about how the charity have changed laws for lesbian
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Case Study: (campaign/organisation name)
gay and bisexual people. They have had a
repeal on section 28. This is shown that
campaigning for gay rights is have a positive
impact and the posters are working.
‘stonewalls success has been built upon non-
partisan campaigning’ This shows that there
success is coming from all the campaigning
and the fighting they are doing to get gay rights
and they have worked and we known they
have as there has been a change in law and a
repeal on Section 28.
5. This is a graph from stonewall that shows that the more homosexual people do not get discriminated in the
work place than ones that do. This shows that their campaign is making an impact as 52.6% of homosexual
people strongly disagree with this statement. That is a really strong and positive this to know. That the amount
of homosexual getting discriminated is a a lot lot less than people who don’t. This shows that there is an
impact with this charity campaigning.
6. Case Study: UKIP campaign poster.
Purpose:
Aims: The aim of this UKIP campaign
poster is to show Nigel Farrage in a positive
light and get people to vote for him in the
general election. He is saying that if you vote
for him he can give the UK a voice against the
UK which the other leaders are not doing. The
aim of this is that people will vote for him to
lead the country with this campaign poster
and then he will be able to give Britain a
voice.
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•To change attitudes.
•To bring about local, national or global
change.
•To create/strengthen community ties.
•To provide information.
•To campaign.
•To change voting behavior
•To build relationships with subjects.
7. Techniques:
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Case Study: UKIP campaign poster
The techniques used here is the other leaders are shown on the campaign
poster. They have a cloth over their mouth with the EU flag on. They are shown
in a negative perspective. This technique is getting Nigel Farrage to be
presented in a more positive way to the public. Making the other leaders look
bad is getting more votes for him.
He has used bright colours to get his campaign poster to stand out and used
bright bold yellow text. Yellow and Purple have positive connotations which
shows this politics political party is something that is going to be positive
to the community. They have included a
strong slogan which is also bold and in
Yellow. They then UKIP logo so everyone
remembers this party.
In my opinion I do think that this poster
Is clever and I like how they have covered
the other leaders mouths up. It’s almost
very humorous.
8. Impact: Evidence of any change being brought about through projects
using words and or graphics.
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Case Study: UKIP campaign poster
This chart shows the growth of people voting for
UKIP from 2010. It shows the impact has grown
through campaigning from 2010 to it nearly
doubling in 2014. This shows that people are
taking the campaign posters into consideration
and voting for UKIP more and more over years.
This is showing evidence of change from 2010
when nobody voted for them. Now that has
raised by nearly 16%.
The impact that they have made is very positive
and now they are seem to be one of the top
parties that may have a chance of winning the
election. They are coming third in voting
process.
