2. Target Audience
When deciding on an approach to our film trailer, we needed to find an age group
appropriate to aim our film towards. As our film didn’t include too much violence or sexual
nature, we chose to make a film for both male and female audiences aged 15 and
upwards. This way, we weren’t limiting ourselves to what audiences we wanted to watch
our film. To find which film rating would be suitable for the film, we used the BBFC
website which is the official film rating company. I have included a picture which best
describes what a 15 rated film would look like…
3. Questionnaire survey
To gain audience feedback, we allowed our classmates to watch
our trailer and answer a questionnaire with both open and closed
questions. Some were multiple choice and others open to adding
comments. Our questionnaire consisted of ten questions and
asked the audience for their age and gender. However, our
sample group was made up of around 16 other pupils. All the
other students had produced a film trailer, either dystopian or
crime. This resulted in rather bias feedback as they would
obviously relate our film trailer to their own and compare them in
a critical manner.
During the process of editing our trailer, we also had interim
feedback from our peers, the technicians and teachers. This did
help massively to have an outside point of view to advise us on
how to change our trailer.
4. The Questions
In the next two slides, I have attached
photos of the feedback that we received.
These included questions asking the
audience about things such as what genre,
the editing, camerawork, ratings, gender and
whether it would be mainstream or
independent.
5.
6.
7. The Feedback
Overall, we received positive feedback. Most of our
audience felt that the editing, soundtrack and camera were
all appropriate and suitable for our trailer.
However, we had some mediocre responses as some
people don’t usually like these genres of films, so they
wouldn’t choose to watch it themselves. Although the
feedback wasn’t great from some people, no one left any
negative responses. Some constructive criticism was put
forward to help improve our trailer if we were to do it again.
8. Social Media
To promote our film in more ways than one, as well as being able to
receive feedback in order to be able to maybe improve our film/trailer.
We used two three methods of doing this. Firstly, we obviously
uploaded our trailer to YouTube, allowing the viewers to leave
comments on their thoughts about the trailer. YouTube also offers the
viewers to leave a thumbs up or thumbs down about the video. As well
as YouTube, we created a Twitter and Facebook account. Both of these
social media accounts can allow users to either ‘like’ or ‘follow’ the
pages. They can also keep up to date with what is going on with
release dates and be the first to see trailers etc. Both of these accounts
are called ‘UnpaintedPathUK’. This is also another way in which we
could communicate with our audiences ourselves. Twitter is also a
great way to advertise. Using a ‘#’ symbol, everyone can view this topic
and join in with conversations about the topic.
9. Room for improvement
One of the last questions on our questionnaire, asked the audience
what we could do to improve our trailer. Listed here are some of the
comments that we received…
‘Soundtrack could be a little quieter as it overpowers the voiceovers’
‘A twist could have been added to the end to add more suspense’
‘The final title could have been bolder’.
These are all really good ways that could help us improve our trailer if
we were to make it again. I completely agree with all the feedback that
we have been given.
Next time, I feel that we should open up our ways of feedback to
different people. This way we wouldn’t have such bias analysis and
would be able to gain a better understanding from a viewers point of
view rather than the producer itself.
