The target audience for the magazine is males aged 15-25 who enjoy hip-hop music. To appeal to this audience, the magazine will feature popular hip-hop artists on the cover and in articles to attract fans of those artists. It will also include escapist content in articles that allows readers to engage with the hip-hop culture. As this demographic is generally middle/lower class, the magazine provides an affordable way to connect with hip-hop music and culture.

1. Research
Your Name

2. Existing Product
Barcode at the
bottom left of
the magazine
Bold white Masthead so
it stands out to the
audience and they
recognize the magazine
brand straight away
Yellow black and white colour
scheme these colours may
have been used because the
idiom of these colours link to
danger, hazard or a warning
which could suggest that there
is a warning to other rappers
and Drake is a hazard for them
Buzzword “Exclusive” this
word has been made to stand
out to attract the consumer to
purchase the magazine as its
an “Exclusive Interview” and
the interview is only
published in this magazine
and no where else so
therefore the consumer will
have to purchase the
magazine to read the
interview
Main photo of the magazine is
a photo of Drake and this
instantly will attract Drake fans
to want to buy the magazine.
The image of Drake is a
medium close up shot as we
can see the top half of his body
and we can see his facial
expressions
Other cover lines along the
side of the magazine and
the more important words
are larger than other such
as in this cover line they
made “Drake” stand out the
most to catch the audiences
attention and to let people
know that the main image is
drake incase they didn’t
already know
Chose a photo of Drake wearing a T-shirt
that says unstoppable as he’s one of the
biggest rappers in the world and as he’s
“unstoppable” this could link into the
colour scheme of yellow and black
suggesting he’s a danger to other rappers
Plain black background so
the focus is on the cover
lines and the main image
of Drake

3. Existing ProductThe masthead is at the top
left of the page and Travis
covers the L so you cant
see the brand “XXL”. Travis
covering the masthead
links to him being powerful
as an Artist
The main image is of Travis Scott and is a
medium close up shot as we can see the
top half of his body and we can also see
his facial expressions. The light is mainly
shining on Travis Scott's face as this
makes make us notice his facial
expression and his facial expression
makes him look powerful and dangerous
and serious. Another way the light helps
with this is because instead of using a
normal light colour they chosen to use a
blue/green colour
The headline of the magazine is“Travis
Scott” in big bold white text with a
black outline so that the audience
knows the magazine issue is about
Travis Scott and will make fans of Travis
Buy the magazine
Barcode is at the
bottom left of the
magazine
Travis is wearing all these
Chains around his neck to
make him look powerful
and wealthy and to make it
seem that he is more
powerful than most of the
rappers.
Cover lines along the side of
the magazine to let the
audience know what else is
in the magazine and for the
cover lines they use simple
font and simple colours
This is the anchorage of the
magazine underneath the
headline
Plain background so that
the focus is on Travis Scott
The main target audience of
this magazine would people
that are fans of Travis Scott
and the secondary target
audience would be hip-
hop/rap fans in general as it is
a hip-hop/rap magazine brand

4. Existing Product
Masthead at the top left
corner of the magazine
and the masthead has
used a plain colour in a
simple font so that its
nothing too fancy
Date of when the
magazine was issued
Cover lines all along the
side of the magazine to
interest the consumer
The main image is a close
up shot of Drake and with
close up shots this allows
us to clearly see his facial
expression
This is a buzzword as its
bigger than the rest and
it catches the audiences
attention. When people
see “Drake” the fans will
instantly be interested in
the magazine and want
to read it
The magazine has a
simple colour scheme
of just black,white,blue
and brown/gold these.
This is the headline of the
magazine and the “power
list” is made to stand out as
it suggests power and this
could link to Drake’s power
as he is one of the most
powerful and influential
artists
This is the plug of the
magazine “the ultimate
gift guide” and this is here
to try and make the
consumer purchase the
magazine

5. Research Analysis
• What common features do the researched
products have?
– Some common features that the products have in common is that they
have a plain backgrounds and commonly use a medium close up shot or a
close up shots. Another common feature is that they have the masthead
at the top of the page in bold writing. They also use simple colour
schemes of usually 3 or 4 colours.
• What aspects of the research will you include
within your on work?
– Some of the aspects of research I will include in my product will be to use
a simple background and to keep a simple colour scheme of 3 or 4 colours
as well as including cover lines along the side and including buzz words In
the cover lines so that my magazine fits in with the convention of other
hip-hop/rap magazines

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-25 • To make my magazine appeal to this audience I will include many
features that appeal to the audience such as their favourite artists
on the magazine etc.
Gender
Male • To make my magazine appeal to my main target audience of males
I will include many different hip-hop artists into the magazine
because even though girls also listen to hip-hop more males tend
to listen to hip-hop than females so that instantly appeals to the
audience
Psychographic
Interest in hip-hop • To make this appeal to my target audience I will include different
cover lines mentioning different artists in the cover lines so it will
attract the audience of people that are into hip-hop/rap and even
if they don’t like one artists there will be one artist in the magazine
that they like
Social Status
Middle/Lower
class
• i think lower/middle class are more likely to read my magazine
than higher class people because reading the magazine is
escapism and to make this appeal to the audience I will include
articles that are good for escapism and that the audience will
enjoy and want to read.