3. Codes And Conventions
Banner
Masthead- The masthead follows magazine conventions
as they are placed at the top left hand corner. It is bright
red to capture the audiences attention.
Buzz Words- Words like ‘Exclusive’ attract people to the
magazine.
Main Image- The main image is of a mid shot of the
band ‘Arctic Monkeys’ who has been given a vintage
look wearing aviator sunglasses and has his hair style.
The rest of the band also have styled their hair swept
back as well which emphasises the vintage look.
Splash- The splash follows conventions by explaining the
main story of the magazine and also having a picture to
explain further.
Barcode- The magazine follows codes and conventions
by having a barcode to indicate the price and issue.
Lure- The lure is explaining the other features that are
in the magazine and this also follows conventions.
Colour Scheme- The colour scheme of the magazine is
red and white which makes the magazine stand out and
look more eye-catching. This follows conventions of a
magazine.
Date- The date is helpful for the reader to identify the
issue.
4. Institution
Publisher, Company...?
Publisher : NME is published by IPC MEDIA
“With more than 60 iconic media brands, IPC creates
content for multiple platforms, across print, online, mobile,
tablets and events. We engage with 26 million UK adults almost two thirds of UK women and over 40% of UK men.
Our award winning portfolio of websites reaches over 25
million global users every month.”
http://www.Ipcmedia.com
IPC Media also produce other magazines like
Shooting Times, Chat and Fate.
5. Ideology
•NME (National Music Express) is a popular music
magazine which is associated with genres like rock,
indie and alternative.
•It mainly focuses on the well known acts that are
signed to a record deal. In this case, the well
known band ‘Arctic Monkeys’ are on the front
cover.
6. Audience
The target audience for NME is the well educated
fans of bands and new music. They also would
probably like indie/alternative music as this is the
type of artists that feature in the magazine. As the
magazine has a film feauture, they would probably
enjoy reading about wider subjects.
I also will assume that it is targeted predominantly
for men from the UK due to the British featured
band on the front cover who are men.
The target audience is young adults – we can see
this from the front cover as not many younger
teenagers are fans of their music and so the
magazine does not cater for them. Another way we
can see that it is focused for older teenagers is that
the ‘BLUR EXCLUSIVE’ plug would appeal more to
older people due to the fact that Blur were popular
in the late 80’s.
7. Representation
•Alex Turner (middle left) has been given a vintage
look wearing avaitor sunglasses and has his hair
style. The rest of the band also have styled their
hair swept back as well which emphasises the
vintage look.
•They are all not smiling at the camera and are
looking directly into the camera.
•Alex Turner is positioned in the middle of the
photograph in front of the other members which
suggests that he is the leader/most popular.
9. Masthead: The masthead is conventionally placed at
the top left hand corner and it is in a white font to
make it stand out more.
Colour Scheme: The colours displayed are bright and
vibrant to make the magazine eye catching.
Buzz Words: Buzz words are conviently placed on the
front cover to attract the audience
Date: The date is conventionally placed to help the
reader identify how old it is
Barcode: The magazine follows codes and
conventions by having a barcode to indicate the price
and issue.
Lure: The lure is conventionally placed at the bottom
of the issue which displays what is ‘also inside’.
Splash: The splash follows conventions by explaining
the main story of the magazine and also having a
picture to explain/emphasise further.
Banner: The banner is conventionally placed
covering the width of the page
Main Image: The main image is of the girl band Little
Mix which relates to the splash.
10. Institution
Publisher, Company...?
Publisher : Top Of The Pops is also published
by IPC MEDIA
“With more than 60 iconic media brands, IPC creates
content for multiple platforms, across print, online, mobile,
tablets and events. We engage with 26 million UK adults almost two thirds of UK women and over 40% of UK men.
Our award winning portfolio of websites reaches over 25
million global users every month.”
http://www.Ipcmedia.com
11. Ideology
•Top of the Pops is a popular music
magazine which is aimed for younger
readers. It also associated with genres like
pop and well known artists and celebrities
that would appeal to a younger audience
•It mainly focuses on celebrities who are
well known or have been on programmes
aimed at kids e.g. Disney stars.
12. Audience
It is quite obvious that the magazine is
aimed for a young girl target audience
from 8-13 years old. We can see this due
to the simplest writing used, the narrow
vocabulary used and the different uses of
colour like the pink and yellow. Also they
have chosen to include celebrities that
appeal to a younger target audience like
One Direction and Little Mix
13. Representation
•The well known girl band Little Mix are
posing on the front cover. They look as if
they have been let in on the secret ‘one of
these girls’ apparently has.
•They are all looking at the camera.
15. Codes And Conventions
Masthead- The masthead follows magazine conventions
as they it is placed at the top of the page. It also a vital
element of this magazine because the logo is what
makes it memorable.
Buzz Words- Words like ‘Plus’ attract people to the
magazine.
Main Image- The main image is of a long shot of the
singer Lana Del Rey. This does not follow magazine
coventions because it is normally a mid-shot.
Splash- The splash follows conventions by explaining the
main story of the magazine and also having a picture to
explain further. In this case it is ‘Inside story on a
modern day icon’ and a picture of her.
Barcode- The magazine follows codes and conventions
by having a barcode to indicate the price and issue.
Lure- The lure is explaining the other features that are in
the magazine and this also follows conventions.
Colour Scheme- The colour scheme of the magazine is
red, black and white which makes the magazine stand
out and look more eye-catching. This follows conventions
of a magazine.
Date- The date is helpful for the reader to identify the
issue.
16. Institution
Rolling Stone is published by Wenner Media
“Wenner Media, LLC, a privately held company
headquartered in New York City, publishes
Rolling Stone, Us Weekly and Men’s Journal
magazines. The company's three brands
collectively attract a gross monthly audience of
58.1 million”
17. Ideology
•Rolling Stone is a popular music magazine which is
associated with a wide range of different music
genre.
•It mainly focuses on the well known acts that are
signed to a record deal. In this case, the well
known artist ‘Lana Del Rey’
18. Audience
From this issue, we can see that the magazine
would be for young adults as Lana Del Rey’s
fans are younger adults. The magazine is
clearly for people who have a strong interest
in music and want to know more about the
artists featured.
The magazine does not focus on a certain
genre of music for example it has a Lady Gaga
feature (pop), The Killers (Rock) and Azealia
Banks (Rap) all on the front cover. This means
that it has a wider audience range and will
therefore appeal to more people.
19. Representation
•The image is of Lana Del Rey in a white
swimming costume.
•The image is in black and white and the
writing is in red which makes it stand out more.
•She is posing and looking directly at the
camera.
