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1. Research
Your Name

2. Existing Product
This is a Naruto poster, featuring the
main characters: Naruto, Sasuke,
Sakura and Kakashi, they do this so
people know that it IS Naruto, below
them is the Naruto logo, in a bright
orange and blue, to match Narutos
outfit, Sasuke is wearing a blue and
white outfit, which contrasts with
Narutos and Sakuras outfit (Which is
pink and white) behind them Kakashi
is standing wearing a green flak
jacked and they are all wearing
headbands, it seems they are running
in a field, with a nice sky in the
background, on the bottom there is
grass just to reiterate that they’re in a
field.
The colours are predominately blue,
and orange, the colours of the logo,
the font is the Naruto font which is
used in most posters, it is composed
of the three main characters and their
teacher behind them.
Fans of Naruto would likely
want to buy this because it
reminds them of the original
series, (it is loved by many)
this would be a cool addition
to their room or simply to a
collection of posters if you’re
into that, it is also a nice
looking poster anyway and
really shows of the personality
of each character in it, If you
weren’t a fan of Naruto I
doubt you would want to buy
this as it has no relevance to
you.

3. Existing Product
This poster is from One Piece, the
main character ‘Luffy’ stands in the
centre taking up nearly all the space,
he is wearing his iconic ‘Straw Hat’
which is very dear to him, he has on
a red vest which he always wears
along with his blue denim shorts, as
you can see he is standing with his
fists out to show he is strong, you
can also notice he has a six pack and
this reinforces the idea that he is
strong, he also has a big grin on his
face which shows he likes to fight,
and this shows his personality well,
behind him is the iconic One Piece
logo, featuring a skull in the O with a
straw hat on, linking to Luffy’s own
straw hat, it is blue with the I being a
small thin Luffy with his hat on this is
also red, the E is also an anchor, this
is because this is an anime about
Pirates and the sea, the main colours
on this are red and blue, as this is
what luffy wears.
Fans of One Piece would want to
buy this because it is a great
poster of Luffy showing his whole
look and personality off in one, it
shows he loves a fight and is very
strong, it’s also very simple and
that’s one reason why I like it
quite a lot, it would be a nice
addition to anyone collection and
is a nice poster, again if you
weren’t a fan of One Piece I
doubt you’d want it as it has no
relevance to you.

4. Existing Product
This poster features the two main
characters of the series ‘ Sword art
Online’ who are ‘Kirito’ and ‘Asuna’ both
are holding their swords forward showing
that this anime is mostly about sword
fighting and is a fantasy genre, Kirito is
wearing a full black outfit and he also has
black hair, black eyes and a black sword,
while Asuna is the polar opposite, she
displays a mostly white appearance, a
white sword a white and red outfit and
light brown hair, although here they look
like opposites they are actually a couple in
the anime, behind them is the world in
which this anime takes place in, (The
Dungeon) they are all locked in a MMO
game until they beat the final floor of the
dungeon, this is surrounded by a beautiful
sky with amazing clouds, below lies a
wonderful landscape of mountains with
snow capped peaks and green beneath
them, above all this is the title ‘Sword Art
Online’ in a clear blue, with the Japanese
title above that.
Fans of Sword art online
will like this poster mostly
I think because it shows
off two of the main
characters but in my
opinion It’s because the
scenery in the
background is simply
beautiful, I would
definitely want this up on
my wall if I was a fan of
the show, and it would
also be a wonder poster
to have in a collection.

5. Existing Product
This is a poster of the movie ‘Boruto’ it
is centred around Naruto’s son Boruto,
who is standing at the centre wearing
the iconic ninja headband and wearing
a black jacket with red stripes down it,
he is also wearing a white shirt and
black trousers, which is quite different
to what Naruto wore when he was a
kid, behind him is Naruto who is
wearing a robe with Japanese symbols
on the back, he still looks the same with
his blonde hair and blue eyes, to the
left of Naruto is Sasuke, who is of
course wearing the polar opposite of
Naruto (black) he still has long black
hair which covers one of his eyes,
around these three main characters are
other important characters that are
featured in the film, behind them is a
evil looking face with two hands which
have eyes with rings around the pupils,
this is the films villain, at the bottom is
the logo for Boruto.
Fans of Naruto and Boruto
would probably want to buy
this poster, it’s a collectors
item, it looks awesome in my
opinion and is probably quite
rare as it looks like it’s come
out for the film, any person
who likes to collect posters
will have this for some
obvious reasons.

6. Research Analysis
• What common features do the researched
products have?
– All of my researched products are posters and posters of anime’s no
less, this is because I am doing a poster themed around Naruto, a very
popular anime, researching these has given me inspiration and ideas
of what I want to do for my own poster.
• What aspects of the research will you include
within your on work?
– I will include having a nice flashy logo at the top or bottom of my
poster, and I will also include making the posters colourful, having a
plethora of colours and having a character on the front of it
surrounded by others.

7. Questionnaire Analysis

8. Audience research
• Observation: My audience likes to buy posters
• What this says about my audience: They like having decorations in their rooms or on their walls
somewhere else in their house.
• How will your product appeal to this audience: My product will appeal to this audience because my
product is a poster.

9. Audience research
• Observation: My audience likes movie posters the most.
• What this says about my audience: This audience enjoys movies potentially more than games,
anime, TV shows or books, they might however just prefer movie posters to the other options.
• How will your product appeal to this audience: This product will appeal to the people who chose
anime posters, as they are Naruto anime posters.

10. Audience research
• Observation: Most people who took this survey put up their posters using blue tac.
• What this says about my audience: Most of my audience use blue tac to put up their posters, rather
than using cellotape or framing them and hanging them up.
• How will your product appeal to this audience: These posters like any other can be put up with any
of these materials, which will be good for all people who answered this question in the survey.

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation: This shows most people buy their posters from a store.
• What this says about my audience: This shows that the people who took this survey would rather
go out and buy the posters they like from a store rather than online.
• How will your product appeal to this audience: These posters would be available in stores and
online, which is good for both parties.

13. Audience research
• Observation: Most of the people who took this survey prefer gaming magazines.
• What this says about my audience: This shows that they prefer to read about game rather than,
furniture, clothes or movies.
• How will your product appeal to this audience: My magazine is about games, so it will be appealing
to the people who enjoy gaming and who chose the gaming magazine option in the survey.

14. Audience research
• Observation: The people who took this survey read their magazines till the end.
• What this says about my audience: Rather than reading for 5, 15 or 30 minutes, these people finish
their magazines fully, as you should.
• How will your product appeal to this audience: This is good for the audience as this magazine will
be rich with content so they will be able to have a great experience reading till the end of the
magazine.

15. Audience research
• Observation: The people who took this survey expect magazines to be 30 pages long.
• What this says about my audience: This shows they like a longish magazine with good content
inside.
• How will your product appeal to this audience: This magazine shall be long with lots of content
inside it, so the people who like longish magazines will enjoy it.

16. Audience research
• Observation: People think magazines should be £2.99
• What this says about my audience: They expect magazines to be rather cheap at £2.99
• How will your product appeal to this audience: My magazine shall be £2.99, so people who expect
it cheap will like this and any other person probably will too as it isn’t expensive.

17. Audience research
• Observation: This shows people prefer to buy magazines from a store.
• What this says about my audience: They prefer to go out into town and buy a magazine from a
store rather than buying it online.
• How will your product appeal to this audience: My product shall be available online and in stores so
this will be nice for both parties.

18. Interviews

19. Interview 1
• Q: What do you prefer to buy a magazine? Or a poster?
• A: Definitely a poster, I like having them decorate my bedroom wall, I especially love seeing
my favourite characters everyday too.
• Q: What’s your favourite type of Poster?
• A: I’d have to say gaming posters, purely because I enjoy games out of any other media, it’s
my number one hobby so it makes sense.
• Q: How often do you buy posters?
• A: Hmm, I usually buy a poster once a month, it’s not something I go out to buy, I usually
decide on getting one when I see it in a store there and then.
• Q: Would you ever buy an Anime poster?
• A: Err, I’m not sure, I’ve only seen like one anime so I’m not sure if I would, if I watched more
then yes I probably would.

20. Interview 1
• Observation: This person prefers posters to magazines, prefers
games to any other type of media, buys a poster a month and
doesn’t buy anime posters.
• What this says about my audience: This shows that some of
my audience prefer posters to magazines, this is good because
I have made both and can therefore please both parties.
• How will your product appeal to this audience: My product
will appeal to this audience on the fact that it is a poster,
however both of my posters are anime posters which might
not be suitable for this person.

21. Interview 2
• Q: What do you prefer? Posters? Or Magazines?
• A: I think I prefer magazines, there’s more you can do with it in my opinion, with a poster you
just put it up on a wall but with a magazine you can actually read it and enjoy it using it.
• Q: What’s your favourite type of magazine?
• A: I would have to enjoy gaming magazines the most if I had to choose, as I play games more
than I watch films or read books.
• Q: How often do you buy magazines?
• A: I probably buy a magazine every week, it’s just something good to read if you have nothing
else to do, it also updates you on any new things in the gaming community.
• Q: Would you ever buy an Elder Scrolls magazine?
• A: Probably, I do like the elder scrolls series so it’d be something I’d likely pick up if I was in a
store.

22. Interview 2
• Observation: This audience likes magazines rather than
posters, they prefer gaming magazines, they buy one every
week and would probably buy an Elder Scrolls magazine.
• What this says about my audience: This audience prefers
magazines to posters and this is good because I have made
both and so I can appeal to the people who like magazines
and the people who like Posters.
• How will your product appeal to this audience: My product is
an Elder Scrolls magazine, this will be good for this audience
as they said they would probably buy and Elder Scrolls
magazine in a store.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-20 • Most gamers and anime viewers would be
within these ages I believe, and if I had any
mature content 12 and above should be
okay for them, I think any older and they
might not find Naruto or Elder Scrolls
relevant.
Gender
Male or Female • It doesn’t matter which gender you are, you
can enjoy these products whether you’re
female or male in my opinion.
Psychographic
Gamers and anime
viewers
• Gamers will enjoy the Elder Scrolls magazine
which I have made, and the anime viewers
will enjoy the Naruto posters I have made.
Social Status
Any • You can be of any social status to enjoy
these products as long as you can afford
them.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research: I first got ideas of what types of posters I wanted to do inside
the initial plans, this allowed me to know what posters I’d need to research for the
product research, I had already seen a few anime before so I researched these for
my poster, this was a strength because I knew what I wanted quite quickly, the
weakness to this was that I didn’t look at anything else, I simply stuck to what I
knew, which was the safer option.
– Questionnaires: For my questionnaires, I came up with come quick and easy
questions to get ideas fast, these questions work as they are not complex but easily
give the answers I need to know, so I used them, the I got my friends to answer the
questions by posting the link to the questionnaire in facebook groups.
– Interviews: For my interviews I just asked two of my friends to help me and I asked
if I could ask them a few questions, and they complied, so I asked the questions
you see above.

26. Research Evaluation
– What sort of a response did you get?
The response I received was quite good, I got 10 responses on my questionnaire
which is the exact amount I needed, I got a wide range of information which
proved useful for my research, for my interviews it was also good, I got one
person who preferred magazines and one who preferred posters this was nice as I
am doing both so I got to mix up the questions a bit and diversify in my research,
because of this I feel like my research did better.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey by sending the link in facebook group chats with my
friends, this had lots of advantages because if people usually see a link in a group
chat they will click it, and because they’re my friends they did it without asking
any questions, this helped a lot with gathering research, the only disadvantage I
can think of by posting it in a facebook group chat would be bias, as they’re you
friends and so might answer how you want them to.