Part of my unit 3

1. Research
Your Name

2. Existing ProductIt uses mainly dark or fades
colours to give it an old or
apocalyptic feel.
The props/clothing in the image
are shown as mismatched and
thrown together to probably
show it is in an survival and
apocalyptic setting.
The font of the words are
that of Coca-Cola as well as
it being in bold writing.
The poster also has dark
lighting to show that it
could have a dark or sad
story.
The audience would like to
watch something like this
because of its interesting
look as well as what the
poster shows to be an action
story in an apocalyptic
setting.
The location of the image
seams to be an old partially
destroyed town to give a
setting.

3. Existing ProductThe lighting in the poster is
bright and it also makes use
of the colours orange,
yellow and blue.
The two characters are at the
center of the image to show
they play a big part in movie
they are also covering each
others back to show that
they trust each other.
The props in the image look
like they where salvaged
and thrown back together
with spare parts and the
clothing also looks like it is
made of whatever they
could find giving it an
apocalyptic look.
The background looks like
a massive sand storm
which shows the setting to
be in a wasteland
The font used in the
poster looks like it is a
rusted and paint on it is
fading which also shows
it is in an wasteland
setting.
The audience would like
to watch something like
this because of its
interesting looking setting
as well as what the poster
shows to be an action
story in an wasteland
setting.

4. Existing Product
It uses mainly dark or
fades colours to show
that it is in a dark and
apocalyptic setting.
The props in the image are
shown to be mismatched
and put together with little
amounts of materials this is
probably to show its survival
and apocalyptic setting.
The poster also has
dark lighting to show
that it could have a
dark story or setting.
The audience would like
to play something like
this because of its
interesting and dark
looking setting as well as
what the poster shows to
be an action due to the
weapons in the images.
The font used in the
poster is shown to be in
bold writing to make the
poster stand out
amongst other posters
The characters in the
poster are shown to be
in some kind of team as
well as to maybe show
that they are the main
characters.

5. Existing Product
It uses mainly dark or
fades colours to show
that it is in a dark and
war like setting.
The props in the image look
like they where made to be
bulky and do a lot of damage
and the clothing also looks like
it is made in a factory it is also
made to look bulky so it could
take a lot of damage.
The poster also has dark
lighting to show that it is in a
war torn setting as well as
that the story is going to be
dark.
The audience would like to play
something like this because of
its interesting futuristic war like
setting and the dark looking
story as well as what the poster
shows to be an action due to the
weapons in the images.
The characters in the poster
are shown to be in some
kind of team as well as to
maybe show that they are
the main characters. In the
story as well it also shows
the scale of the war in the
game
The font used in the poster is
shown to be in bold writing it
also looks lie it is has had blood
thrown on it to show the war
like setting in the game to make
the poster stand out amongst
other posters

6. Research Analysis
• What common features do the researched
products have?
The common features of these posters are that they mainly use dark and faded
colours. They also have bold writing to make it stand out as well as that the main
group of characters are in the centre of the poster. The poster also seems to show the
game/films having a dark setting and story.
• What aspects of the research will you include
within your on work?
I will mainly include the dark and faded colours used in the posters as well as the use
of bold writing to make it stand out. I will also make the background have a dark
quality to it to give of the impression of there being a dark story.

7. Questionnaire Analysis

8. Audience research
• Observation: More male have done my survey than females.
• What this says about my audience: I have a larger male audience then
female.
• How will your product appeal to this audience: my product will have a few
male and female characters but it will be more for males.

9. Audience research
• Observation: All of my audience are between the ages of 16-19
• What this says about my audience: It tell me what things I can put into my
work to make it appeal to them more.
• How will your product appeal to this audience: I will add things that will
appeal to teen and it also helps me find out what I can and cant add.

10. Audience research
• Observation: More of my audience likes horror than any other genre.
• What this says about my audience: It tells me what my audience like and
what elements to add more of.
• How will your product appeal to this audience: I will add elements of the
most popular genre to my poster.

11. Audience research
• Observation: I now know how much writing and images I need to put on
my poster.
• What this says about my audience: It tells me what kind of poster my
audience likes
• How will your product appeal to this audience: I will make my poster have
a little bit of writing with a lot of images on it.

12. Audience research
• Observation: most people like a mix od dark and light colours.
• What this says about my audience: it tells me my audience like thing that
have both bright and dark colours .
• How will your product appeal to this audience: I will have a mix of both
light and dark colours on my poster

13. Audience research
• Observation: my audience like both realistic and cartoon like art styles.
• What this says about my audience: it tells me that my audience likes both
realistic and cartoon like visuals.
• How will your product appeal to this audience: I will have to find a mix of
both realistic and cartoon like visuals.

14. Audience research
• Observation: I know what actors my audience likes.
• What this says about my audience: It tells me what kind of films and
genres my audience likes.
• How will your product appeal to this audience: I will add images of people
to my work.

15. Audience research
• Observation: I know what the most popular setting are fro my poster.
• What this says about my audience: it helps me find out about the king of
genres and art styles they like.
• How will your product appeal to this audience: I will uses the elements of
the most popular setting to make the setting of my poster.

16. Audience research
• Observation: I now know the types of games my audience likes.
• What this says about my audience: It tells me about the kind of worlds and
settings they like.
• How will your product appeal to this audience: I will add elements of the
most popular games.

17. Audience research
• Observation: I now know the kind of settings my audience likes.
• What this says about my audience: it tells me the style my audience most
prefers.
• How will your product appeal to this audience: my product will appeal to
my audience because I will use the most liked setting.

18. Interviews

19. Interview 1
1. What kind of setting would make the poster look more action like?
– FIRE, explosions, smoke, and the main character(s) in the middle of the foreground
looking heroic.
2. What could make it look more cinematic?
– The main character(s) being more in focus than the background, looking like an action
shot.
3. What kind colours should I use to fit a war/apocalyptic setting?
– Brown, green, orange, dark earth colours
4. What main characters should I use from video games?
5. What tag line from video games should I use?
• (rhiannah finish pls)

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2
• What kind of setting would make the poster look more action like?
Dark Blue CC, Lens Flares, Strong built men with weapons, Spark stocks and
an apocalyptic setting in the background
• What could make it look more cinematic?
Have a background which the usual world wouldn’t be seen as e.g.
destruction and a dystopian setting
• What kind colors should I use to fit a war/apocalyptic setting?
Black, Pale white’s and red
• What main characters should I use from video games?
Augustus Cole (Gears of War) – Brute like Characters
• What tag line from video games should I use?
“It’s time to kick ass and chew bubble gum, and I’m all outta gum”

22. Interview 2
• Observation:
It shows what the majority of my audience wants as well as shows me what I
could base my ideas it also helps me narrow down the age range of my
audience .
• What this says about my audience:
It tells me that my audience like dark and gritty themes as well as the types of
games I should base my poster around.
• How will your product appeal to this
audience:
My product will appeal to my audience because I will be using
some of the ideas that they have suggested like it having a dark
background in a dystopian setting.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-19 • Usaly more violent and action packed.
Gender
Male • Like violets and action with guns and car
chases.
Psychographic
Needs driven • Have a driven story narrative.
Social Status
Any • My poster is meant to interest anyone who
is into its genre

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
Using production research it allowed me to find the most common features and
what show it was a set type of film/poster. But it only showed what you see in
every poster in its genre.
• Questionnaires
• It helped me find what was the most liked thing to make sure my poster will
be the best it can be and the most likely to be noticed. But there was to much
information to sort through to find the information I needed.
• Interviews
• In interviews I managed to get the exact information I needed as well as I got
answers to the questions I had. But it was only from a small group so I didn't
get enough information to help with the majority.

26. Research Evaluation
– What sort of a response did you get?
I got a very positive response as well as some very useful ideas I could use and
incorporate into my work. Such as locations and characters.
– How did you distribute your survey? Give an advantage and a
disadvantage. I sent my survey out to people by email which means I
get an un bias response but that also means that some people wont
take it seriously.