Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps

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Your Organization's On Social Media ... Now What?: Finding the Next Steps
Amy Sept, Nimbyist Communications
You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding.

The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for.

Takeaways:
- Practical “how to” information
- A framework for their your media plan
- Ideas to get your social media program moving forward

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Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps

  1. 1. #MCC11 You’re on social media now what? Finding the next steps Presented by Amy Sept Nimbyist Communications
  2. 2. Social Media = Online activities that connect users with other people and information. ~ Amy W. Sept
  3. 3. http://www.flickr.com/photos/cverdier/4321365261
  4. 4. • Find new audience• Attract more support• Share expertise and information• Engage your supporters• Build an online community• Create new connections• Raise money• Promote events http://www.flickr.com/photos/kayveeinc/3095282108
  5. 5. http://www.flickr.com/photos/ikayama/983021323
  6. 6. http://www.flickr.com/photos/38565413@N03/5086611825
  7. 7. WHO do you want to talk to? WHYdo they want to hear from you? WHAT is your plan? HOWwill you keep moving forward?
  8. 8. 9 million Canadians log into Facebook every day 4.8 million Canadians have Twitter accounts 3.7 million Canadians are on LinkedInWHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/matthewfield/2306001896/
  9. 9. • Connection to organization? • Gender? • Location? • Income? • Interests? • Psychographic details (ie what stage of life are they in?) • Preferred social network?WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/junehymas/3725211174/
  10. 10. Half of all Facebook logins are to play games. 40% of Facebook users are under 25, compared to just 17% of Twitter users. 42% of those 50+ are involved with social networking.WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/sepehrehsani/5766453552
  11. 11. WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/gerlos/3119891607
  12. 12. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/bonvoyagetohappy/5561851941
  13. 13. “You have to earn your place in your audience’s minds every day.” Owen Thomas, VentureBeatWHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/visionello/4458183538
  14. 14. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/loop_oh/4541019515
  15. 15. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/dcjohn/12852539
  16. 16. WHAT IS YOUR PLAN? http://www.flickr.com/photos/george/3047558085
  17. 17. WHAT IS YOUR PLAN? http://www.flickr.com/photos/mikefischer/2871738932/
  18. 18. We will knowwe’ve beensuccessfulif …WHAT IS YOUR PLAN? http://www.flickr.com/photos/cambiodefractal/503032254
  19. 19. Set realistic targets!WHAT IS YOUR PLAN? http://www.flickr.com/photos/hikingartist/4789352849
  20. 20. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/mouser-nerdbot/5108001443
  21. 21. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/alphageek/233472093/in/photostream/
  22. 22. “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about yourbusiness until they know you care about them.” Scott Stratten, UnMarketing
  23. 23. SOURCES• Photos used under Creative Commons from Flickr.com.• LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin- hits-100-million-breakdown-by-country-graphic/ (March 2011)• LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global- network-statistics-2011-infographic (March 2011)• Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs- facebook.html (January 2011)• Facebook gaming statistics: http://www.allfacebook.com/facebook- games-statistics-2010-09 (September 2010)• Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social- media-doubles/ (May 2010) http://www.flickr.com/photos/tabor-roeder/5423474969/
  24. 24. Thank you! Amy W. Sept Nimbyist Communications www.nimbyist.com 416.619.7730 amy@nimbyist.com @amysept / @nimbyist

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