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Tendenci 101 & Beyond

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Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!

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Tendenci 101 & Beyond

  1. 1. Tendenci 101 & Beyond<br />Getting Started and Taking it to the Next Level<br />
  2. 2. Why Tendenci was developed the way it was<br />What Tendenci is<br />How Tendenci can help you manage your site and increase your sales<br />What We Will Talk About Today<br />
  3. 3. Does Your Site Increase Your Sales?<br />
  4. 4. The Goal of Business…<br />… is to make a profit.<br />
  5. 5. Great Product<br />
  6. 6. Outstanding Customer Relations<br />
  7. 7. Amazing Company Story<br />
  8. 8. Profit<br />
  9. 9. Non-Profit<br />
  10. 10. Profit<br />
  11. 11. Change<br />
  12. 12. Great Change<br />
  13. 13. Outstanding Community Relations<br />
  14. 14. Amazing World-Changing Story<br />
  15. 15. Profit<br />
  16. 16. BIGGER<br />
  17. 17. Better<br />
  18. 18. Faster<br />
  19. 19. Sales Eye for the Non-Profit Guy<br />Kelsey Ruger<br />11-11:45 a.m.<br />The Art of Creating Movements for your NPO<br />Joe Solomon<br />1:15-2 p.m.<br />For More on Non-Profits<br />Getting the most out of SchipulCon<br />
  20. 20. Profit<br />
  21. 21. Increase Your Sales<br />
  22. 22. What is Tendenci<br />Manage Your Site Users<br />Manage You Site Content<br />Manage Your Story<br />Manage Your Google Love<br />How Can Help<br />
  23. 23. What is it?<br />
  24. 24. Software that Powers Your Site<br />
  25. 25. Permission Based Content<br />Content Management<br />Newsletters<br />Story Module<br />Photos<br />RSS<br />SEO<br />And much, much more…<br />Tendenci Console<br />
  26. 26. Manage Your Site Users - 101<br />Permissions, Contributions, Memberships<br />
  27. 27. Any person who connects with you through the web site is a User.<br />1. User Module<br />
  28. 28. Non-Interactive<br />
  29. 29. Site User<br />
  30. 30. Admins<br />
  31. 31. Site Users can add content and are the “owners” of those content records<br />Eases the burden on the site admin to keep all data current<br />2. Ownership<br />
  32. 32. Admin Approval<br />
  33. 33. How do I differentiate<br />my Members?<br />Site Users with Member ID#<br />3. Memberships<br />
  34. 34. Content<br />
  35. 35. Pricing<br />
  36. 36. Profiles<br />
  37. 37. 3 Levels of User Permissions<br />User Contributions and Approvals<br />Memberships<br />How Do I Take It to the Next Level?<br />Manage Your Site Users<br />1<br />0<br />1<br />
  38. 38. Multiple Contributors & Curators with Security User Groups<br />
  39. 39. Organizing your People withTendenci: Let&apos;s talk Memberships!<br />Albert Hughes<br />(Day 1) 1:15-2 p.m.<br />For More on Memberships<br />Getting the most out of SchipulCon<br />
  40. 40. Manage Your Content - 101<br />Content Management System, Custom Forms, Newsletters<br />
  41. 41. Update your site content at any time!<br />1. Content Management System<br />
  42. 42. <ul><li>Click the Pencil icon to get started
  43. 43. Use the WYSIWYG interface to format
  44. 44. Upload images</li></ul>CMS<br />
  45. 45. 2. Create Forms on the Fly!<br />
  46. 46. Create Custom Fields<br />Make Donation Forms<br />Attach Files<br />Always Find Submissions<br />Get that Data<br />
  47. 47. The best way to stay <br />in front of your <br />members and clients!<br />3. Newsletters<br />
  48. 48. Dynamically pull the newest site content<br />Email different groups of users<br />Several different templates to chose from<br />Deliver Content<br />
  49. 49. Content Management System and the WYSIWYG Editor<br />CMS Forms and Submission<br />Newsletter with the Most Up-To-Date Content<br />How Do I Take It to the Next Level?<br />Manage Your Site Content<br />1<br />0<br />1<br />
  50. 50. When it comes to SEO…Content Is King!<br />
  51. 51. Keep your members in the Know with Newsletters<br />Jason McElweenie<br />Kim Hodgson<br />(Day 1) 11-11:45 a.m.<br />For More on Newsletters<br />Getting the most out of SchipulCon<br />
  52. 52. Manage Your Story – 101<br />Story Module, Photos, RSS<br />
  53. 53. 1. Your Story, Illustrated by… You.<br />
  54. 54. Preserve Real Estate<br />
  55. 55. Engage Your Audience<br />
  56. 56. Control Your Own Destiny<br />
  57. 57. The most popular content on the site<br />Permission Based Views<br />Group Contributions<br />Powerful SEO Tool<br />2. Photos Module<br />
  58. 58. SEO + Photos Album = Awesome!<br />
  59. 59. Distribute the content of your site well beyond just those visiting<br />3. Real Simple Syndication<br />
  60. 60. Don’t wait for them to come to you, push new content out<br />Customize your feed<br />Use RSS in Emergencies<br />Pull in a feed from another site<br />Take Your Story to Your Audience<br />
  61. 61. Story Module with Graphics and Captions<br />Photos with Titles, Descriptions and Tags<br />RSS Feed to push content out.<br />How Do I Take It to the Next Level?<br />Manage Your Story<br />1<br />0<br />1<br />
  62. 62. Pull your most recent photos to the home page<br />
  63. 63. Storytelling through Social Media<br />Ed Schipul<br />(Day 1) 2:15-3 p.m.<br />For More on Storytelling<br />Getting the most out of SchipulCon<br />
  64. 64. Manage Your Google Love - 101<br />Built it SEO, Control Your SEO, SEM Control Panel<br />
  65. 65. Top of The List<br />
  66. 66. Unique, Editable & Automatic!<br />Title<br />Keyword<br />Description<br />1. Default SEO<br />
  67. 67. 2. Control Your SEO<br />
  68. 68. SEO Muscle<br />In addition…<br /><ul><li>H1, H2, H3
  69. 69. Embedded Links
  70. 70. Alt Tags
  71. 71. Tags & Categories</li></li></ul><li>3. Your SEM Toolbox<br />
  72. 72. Find & Tweak the Primary and Secondary Keywords<br />Add & Edit Google Analytics<br />Free SEM Tools<br />Analytics Dashboard<br />SEM Panel<br />
  73. 73. Adding Content and Using the Default SEO<br />Controlling Your Own SEO<br />Search Engine Marketing Panel<br />How Do I Take It to the Next Level?<br />Manage Your Google Love<br />1<br />0<br />1<br />
  74. 74. Track your success with Event Logs<br />
  75. 75. Understanding your Site Analytics: What do those numbers mean??<br />Jonti Bolles <br />John Michael Oswalt<br />(Day 2) 10-10:30 a.m.<br />For More on Analytics<br />Getting the most out of SchipulCon<br />
  76. 76. Tendenci was built to help you increase your sales<br />Tendenci is the software that powers your site<br />Tendenci helps you manage:<br />Your Site Users<br />Your Site Content<br />Your Story<br />Your Google Love<br />Let’s Review…<br />
  77. 77. Any Questions?<br />
  78. 78. That’s a Wrap!<br />
  79. 79. Help Files<br />Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87<br />Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73<br />Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346<br />Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57<br />Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160<br />Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10<br />Newsletters -http://www.schipul.com/doityourself/email<br />Photos Module -http://tendenci.com/en/helpfiles/topics/v/1<br />SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1<br />Membership Module - http://tendenci.com/en/helpfiles/topics/v/1<br />Events Logs- http://tendenci.com/en/helpfiles/topics/v/67<br />
  80. 80.
  81. 81. Thanx for the Pics!<br />All the photos used in this presentation are Creative Commons licensed and can be found here:<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/<br />

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