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Google+ for Businesses and Nonprofits #smbme

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A look at three ways to use Google+ for your business or nonprofit including: authorship/direct connect, events, and communities.

Published in: Education, Technology, Business
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Google+ for Businesses and Nonprofits #smbme

  1. 1. Google+ for Business Harnessing authorship, events, and communities to drive sales Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com Google+ http://bit.ly/MarconGoogleplus TWITTER @marcapitman Hashtag: #smbme
  2. 2. Google+ continues to grow  a
  3. 3. Not trying to talk to these guys
  4. 4. Nor to her
  5. 5. I want to help your business or nonprofit…
  6. 6. I want to help your business or nonprofit… …in about 30 minutes!
  7. 7. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?
  8. 8. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?
  9. 9. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?  If one customer brought in 50% of your biz, wouldn’t you listen to what they were doing?
  10. 10. 3 Business Tools for Marketing 1. Authorship & Direct Connect 2. Events 3. Communities Katie will cover ―Google Local‖
  11. 11. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box
  12. 12. Authorship  To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box
  13. 13. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
  14. 14. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
  15. 15. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
  16. 16. Direct Connect  Get as prominent display as ads http://www.socialmediaexaminer.com/go ogle-plus-for-business/
  17. 17. Direct Connect  Simply add code found at https://developers.google.com/+/web/b adge/
  18. 18. Authorship …For example, if Google considers you to be an authority in car parts because you create a lot of great content related to that, then just imagine what it would do for your car parts business. When someone searches for car parts, Google will return the most relevant and the highest authority result.
  19. 19. This pic got me hundreds of hits 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
  20. 20. Events 1. E
  21. 21. Events  If your customers/followers use Google Calendar, your event shows up there
  22. 22. Try Events  If your customers/followers use Google Calendar, your event shows up there
  23. 23. Hangouts & Events 1. Create Event promoting a Hangout 2. Broadcast the Hangout on Air
  24. 24. Hangouts & Events  The ―front porch‖  Regular ―office hours‖ or ―project updates‖
  25. 25. Hangouts  The ―front porch‖  Regular ―office hours‖ or ―project updates‖  The following image is from a hangout. I was invited by my PROSPECTS— people I didn’t know!
  26. 26. 4. Love: Hangouts  Google is letting us –Name hangouts –Broadcast them to reach beyond the 10
  27. 27. Communities  Circles = 1 to many  Communities = back & forth with many
  28. 28. Tips on Communities  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
  29. 29. Tips on Communities  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
  30. 30. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
  31. 31. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
  32. 32. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
  33. 33. Private for influencers  .
  34. 34. What are you waiting for?  Google+ continues to quietly dominate
  35. 35. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic
  36. 36. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic –Events show up where people live, without them having to go to your store or website
  37. 37. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic –Events show up where people live, without them having to go to your store or website –Communities offer social proof people like your business or nonprofit
  38. 38.  Give me your card for a free copy of these slides & to sign up for my email newsletter www.GooglePlusforNonprofits.com www.lynetteyoung.com/books

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