Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively


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What is a blog? What is Social Media? How can I be successful with my blogging efforts? Most importantly... how can I write an effective blog post? All these questions and more will be answered in the "Intro to Blogging" training presented at the Houston Technology Center.

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Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively

  1. 1. Intro to Blogging<br />JJ Lassberg | Schipul - The Web Marketing Company | blog.schipul.com<br />http://www.flickr.com/photos/wfryer/503600331/sizes/l/in/photostream<br />
  2. 2. What We’ll Cover<br /><ul><li> What is a Blog
  3. 3. What is Social Media
  4. 4. Pillars for Success
  5. 5. How to Write a Blog
  6. 6. How to Get Started
  7. 7. Some Inspiration</li></ul>http://www.flickr.com/photos/carbonnyc/98834449/sizes/o/in/photostream/<br />
  8. 8. Blog = Web + Log<br />http://www.flickr.com/photos/aunto/2845694004/sizes/o/in/photostream/<br />
  9. 9. Not Static<br />http://www.flickr.com/photos/johnwilson1969/506785904/sizes/l/in/photostream /<br />
  10. 10. Piece of the Pie<br />http://www.flickr.com/photos/ginnerobot/3665234144/sizes/o/in/photostream/<br />
  11. 11. Social Media<br />
  12. 12. What’s all the buzz?<br />What’s this Social Media Thing-a-ma-bob anyway? <br />It’s a conversation… online<br /><ul><li> Talk WITH People
  13. 13. Meaningfully CONNECT
  14. 14. Build Lasting and LOYAL Relationships</li></ul>http://www.flickr.com/photos/timothymorgan/75288771/sizes/o/in/photostream/<br />
  15. 15. Town Square Marketing<br />http://www.flickr.com/photos/13057030@N00/3819461840/<br />
  16. 16. Word of Mouth Marketing<br />http://www.flickr.com/photos/13057030@N00/3819461840/<br />http://www.flickr.com/photos/hansvanrijnberk/2598234846/sizes/l/in/photostream<br />
  17. 17. How to Use It?<br />For business purposes, it’s really nothing more than traditional marketing carried over into social networksand online media. <br /><ul><li> Building relationships
  18. 18. Promoting products or services
  19. 19. Brand impressions
  20. 20. Customer Service</li></ul>http://www.flickr.com/photos/worldsurfer/149135920/sizes/l/in/photostream/<br />
  21. 21. Pillars of Success<br />http://www.schipul.com/en/art/?542<br />
  22. 22. Get Started Strategy<br />Successfully start a blog or social media marketing strategy for your brand or business<br />Consulting: Is it right for you<br />Recruiting: The right people<br />Training: Learn before leaping<br />Promotion…<br />http://www.flickr.com/photos/philmcelhinney/1000986005/sizes/l/in/photostream/<br />
  23. 23. Get out there (intelligently)<br />Social media runs on good karma… be honest, be transparent.<br />It’s not all about you… generously promote others.<br />Build it and they MAY come… but it may already be build.<br />http://www.flickr.com/photos/22280677@N07/3003916131/sizes/l/in/photostream/<br />
  24. 24. Blogging in Motion<br />http://www.flickr.com/photos/sydandsaskia/327483108/sizes/l/in/photostream/<br />
  25. 25. Top Tips<br />13 Top Tips for Effective Blog Writing<br />http://www.flickr.com/photos/23912576@N05/2942522991/sizes/o/in/photostream/<br />
  26. 26. 1. Great Title<br />People will not read further if they don’t know what they are getting. Eliminate guesswork with titles that are short and very direct. <br />
  27. 27. 2. One Take-Away<br />Think before you write. If readers can only take away one item content from the post – what would you want that to be? <br />Focus the blog post on that. Other topics can be covered (and linked) in other posts. <br />http://www.flickr.com/photos/dslrninja/350982996/sizes/l/in/photostream/<br />
  28. 28. 3. Don’t Bury the Topic<br />Tell the reader quickly what the post is about and why they should keep reading. <br />What will the reader get out it.<br />
  29. 29. 4. Write Tight<br />Use simple declarative sentences. Stick to one idea per sentence. <br />Avoid passive verbs, run-on sentences, and mixed metaphors.<br />Writing in this way holds the reader’s attention. <br />http://www.flickr.com/photos/deks/3618803169/sizes/z/in/photostream/<br />
  30. 30. 5. Keep it Short<br />800 words are generally enough. <br />If people see that a post scrolls on and on, they will choose to not even start or they will begin reading the post and not finish. <br />http://www.flickr.com/photos/aggarwal_gopal/623879222/sizes/l/in/photostream/<br />
  31. 31. 6. Avoid Jargon<br />Your readers may be from anywhere in the world – with vastly different interests. They may not – and will often not – be from your industry. <br />Make sure your content is understandable to anyone. <br />http://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/<br />
  32. 32. 7. Link Often<br />Build credibility by showing you are an expert in your field. <br />Linking to other relevant content keeps the post short and allows someone who is interested to explore further on their own. <br />http://www.flickr.com/photos/uqbar/114320354/sizes/l/in/photostream/<br />
  33. 33. 8. Break It Up<br />Use content formatting to break up content. <br />You should be able to read a sentence out loud without having to pause for a breath. <br />Sub-Heading<br />Bold<br />Numbered Lists<br />http://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/<br />
  34. 34. 9. Search-ability<br />Use relevant keywords in:<br />Title<br />Sub-headings<br />Links. <br />If you want someone to find the post from a specific search - those words have to actually be in the post.<br />http://www.flickr.com/photos/chrisbrenschmidt/1831955837/sizes/o/in/photostream/<br />
  35. 35. 10. Use a Graphic<br />People love pictures… they particularly love pictures of other people. <br />If you can find a high quality, relevant photo then use it in the post and more people will read it<br />http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/<br />
  36. 36. 11. Make a Point<br />If you present all the sides to an idea or argument… then no one needs to comment. <br />What are your thoughts on the topic? Write those and then ask other to share theirs in the comments. <br />http://www.flickr.com/photos/billselak/2510268764/sizes/l/in/photostream/<br />
  37. 37. 12. Ask A Question<br />If you want people to participate and leave comments you have to give them a reason. Ask them a question and then ask them to answer it. <br />Let readers know you want to know what they think. <br />http://www.flickr.com/photos/hiddenloop/4541195635/sizes/l/in/photostream/<br />
  38. 38. 13. Proof, Proof, & Proof Again<br />The blog audience will overlook an error or typo here and there… but a pattern will make them question your expertise. <br />Proof before you post and proof again after. Find a typo a few days later when you read with fresh eyes? No worries – just fix it.<br />http://www.flickr.com/photos/m4tik/1862306/sizes/o/in/photostream/<br />
  39. 39. Let’s Recap<br />What we covered so far…<br />Social media is just another way of having conversations you’re already having or want to have – but they’re online.<br />The four pillars of blogging and/or social media marketing success are: Consulting, Recruiting, Training, and Promotion. <br />The Lucky 13 Tips for Blog Posting.<br />http://www.flickr.com/photos/epicbeer/2854340861/sizes/o/in/photostream/<br />
  40. 40. So Now What?<br />http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/<br />
  41. 41. How to Get Started<br />Ready, Set… Blog!<br />Research<br />Participate<br />Monitor<br />Strategize<br />JUMP!<br />
  42. 42. Research ? Monitor?<br />
  43. 43. Listen First… then comment, then Blog.<br />http://www.flickr.com/photos/ellenm1/4759683034/sizes/o/in/photostream/<br />
  44. 44. Notes for Success<br />Stay honest and transparent<br />Be interesting<br />Learn by doing<br />Start with a personal account<br />Do a lot of listening, then dive in<br />Spread the love!<br />Comment and friend others<br />Promote good karma<br />Make yourself available<br />Provide links on the website<br />Cross link content<br />Encourage others to participate<br />http://www.flickr.com/photos/a03575/3632344397/sizes/l/in/photostream/<br />
  45. 45. Additional Resources<br />Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers<br />Schipul Helpfiles & Training<br />http://schipul.com/education/<br />
  46. 46. Questions?<br />
  47. 47. JJLassberg@schipul.com<br />Twitter: @jjlassberg<br />http://www.flickr.com/photos/45581782@N00/2086641/<br />