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Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company |  www.schipul.com
<ul><li>Young people view more than  40,000   ads  per year  on television alone… </li></ul>http://pediatrics.aappublicati...
<ul><li>Our success is a direct result of knowing how to market a brand and having the right people representing the brand...
 
 
 
<ul><li>Branding 101 </li></ul><ul><li>Top 10 Tips </li></ul><ul><li>#1 Take Away </li></ul>
Branding 101: <ul><li>A brand is the identity of a specific product, service, or business </li></ul>
 
Brands Can Be: <ul><li>Name </li></ul><ul><li>Sign </li></ul><ul><li>Symbol </li></ul><ul><li>Color Combo </li></ul><ul><l...
 
Top 10 Tips: <ul><li>Focus </li></ul><ul><li>Tagline </li></ul><ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul...
 
What are you going to do for me? <ul><li>Focus on the #1 thing you provide </li></ul>
<ul><li>“ The best most convenient drugstore with high profit per customer visit” </li></ul>Good To Great: Why Some Compan...
 
Get One!  <ul><li>Be Short, Be Clear, Tell Me What You Do </li></ul>
<ul><li>Taste Great! </li></ul><ul><li>Less Filling! </li></ul>
 
 
Pick It & Stick With It <ul><li>10 Years to build brand recognition  </li></ul>
 
 
 
 
Are You Top of the Line? <ul><li>No Cheese, No Fuzz, No Old </li></ul>
 
 
Everywhere. <ul><li>Site ,  Facebook ,  YouTube ,  Twitter ,  Zazzle ,  Amazon Store ,  Business Cards ,  Banners ,  Broch...
 
 
 
Press Kit: <ul><li>Make it easy for others to use… and they will </li></ul>
What to put in it? <ul><li>Logos  </li></ul><ul><ul><li>For Print </li></ul></ul><ul><ul><li>For Web </li></ul></ul><ul><l...
 
 
Train Your Employees <ul><li>Focus on the #1, say the same thing, say it over and over and over again </li></ul>
<ul><li>“ It’s My Pleasure” </li></ul><ul><li>It’s not in the phraseology, it’s in the attitude. It truly is our pleasure ...
 
Let Your Fans Rave <ul><li>Ask for raves. Tell ‘em where to rave. Make it easy to rave.  </li></ul>
 
 
More Important than Pretty Pics <ul><li>A bad reputation can be deafening and deadly </li></ul>
 
 
Don’t Make an A** of Yourself <ul><li>Be Fun, Be Kind, Be Grateful </li></ul>
If you don’t get anything else… get this.
Be Consistent
The End. http://www.slideshare.net/jjlassberg  JJL assberg.com  www.schipul.com/jjlassberg Schipul - The Web Marketing Com...
Thanx a million for the pics! <ul><li>All photos used are Creative Commons Licensed and linked from Flickr Galleries avail...
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Houston Inventors Association - Branding Guidelines Training

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Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”

Branding Guidelines: Top 10 Tips to Gain the Competitive Edge

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Houston Inventors Association - Branding Guidelines Training

  1. 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. <ul><li>Young people view more than 40,000 ads per year on television alone… </li></ul>http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
  3. 3. <ul><li>Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark” </li></ul>
  4. 7. <ul><li>Branding 101 </li></ul><ul><li>Top 10 Tips </li></ul><ul><li>#1 Take Away </li></ul>
  5. 8. Branding 101: <ul><li>A brand is the identity of a specific product, service, or business </li></ul>
  6. 10. Brands Can Be: <ul><li>Name </li></ul><ul><li>Sign </li></ul><ul><li>Symbol </li></ul><ul><li>Color Combo </li></ul><ul><li>Slogan </li></ul>World's First Trademark?
  7. 12. Top 10 Tips: <ul><li>Focus </li></ul><ul><li>Tagline </li></ul><ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Share It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul><ul><li>Reputation </li></ul><ul><li>Let Go A Little </li></ul>
  8. 14. What are you going to do for me? <ul><li>Focus on the #1 thing you provide </li></ul>
  9. 15. <ul><li>“ The best most convenient drugstore with high profit per customer visit” </li></ul>Good To Great: Why Some Companies Make The Leap...and Other's Don't
  10. 17. Get One! <ul><li>Be Short, Be Clear, Tell Me What You Do </li></ul>
  11. 18. <ul><li>Taste Great! </li></ul><ul><li>Less Filling! </li></ul>
  12. 21. Pick It & Stick With It <ul><li>10 Years to build brand recognition </li></ul>
  13. 26. Are You Top of the Line? <ul><li>No Cheese, No Fuzz, No Old </li></ul>
  14. 29. Everywhere. <ul><li>Site , Facebook , YouTube , Twitter , Zazzle , Amazon Store , Business Cards , Banners , Brochures , Shirts , Pens , Stickers , Cups … </li></ul>
  15. 33. Press Kit: <ul><li>Make it easy for others to use… and they will </li></ul>
  16. 34. What to put in it? <ul><li>Logos </li></ul><ul><ul><li>For Print </li></ul></ul><ul><ul><li>For Web </li></ul></ul><ul><li>Hi-Res Photos (remember… Quality) </li></ul><ul><li>Need to Know NOW! Media Contact </li></ul><ul><li>Generous, Easy to Understand, Rules of Use. </li></ul>
  17. 37. Train Your Employees <ul><li>Focus on the #1, say the same thing, say it over and over and over again </li></ul>
  18. 38. <ul><li>“ It’s My Pleasure” </li></ul><ul><li>It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you. </li></ul><ul><li>~ Mike Schisler, Regional Management Consultant </li></ul>
  19. 40. Let Your Fans Rave <ul><li>Ask for raves. Tell ‘em where to rave. Make it easy to rave. </li></ul>
  20. 43. More Important than Pretty Pics <ul><li>A bad reputation can be deafening and deadly </li></ul>
  21. 46. Don’t Make an A** of Yourself <ul><li>Be Fun, Be Kind, Be Grateful </li></ul>
  22. 47. If you don’t get anything else… get this.
  23. 48. Be Consistent
  24. 49. The End. http://www.slideshare.net/jjlassberg JJL assberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
  25. 50. Thanx a million for the pics! <ul><li>All photos used are Creative Commons Licensed and linked from Flickr Galleries available here: </li></ul><ul><li>http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/ </li></ul><ul><li>http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/ </li></ul>

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