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10.
Personas identify key traits, characteristics, habits, and attitudes of a target audience.<br />
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Developing a Persona<br />Age range or average age<br />Male or female<br />Education level<br />Average income<br />Where do they live?<br />What car do they drive?<br />When do they work?<br />How long is their commute?<br />Are they likely to be married?<br />Do they have children?<br />
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Social Media<br />(a definition)<br />People using technology to be social<br />
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Word of mouth is hot.<br />Photo credit: http://www.flickr.com/photos/swirlingthoughts/181995076/<br />
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“<br />Marketing is a tax you pay for being unremarkable.<br />”<br />Robert Stephens, founder, Geek Squad<br />Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/<br />
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Who are the characters?<br />What was wrong?<br />Where’s the suspense?<br />What went right?<br />What’s next?<br />Tell a story.<br />
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Figure out your budget<br />Photo credit: http://www.flickr.com/photos/ramberto/2707661395/<br />
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How many people do you have?<br />How much time can they spend?<br />How tech-savvy are they?<br />How good at communication?<br />Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/<br />
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An Example Social Media Plan<br />Retain customers by maintaining a presence throughout the week before customers go to the bars on the weekend.<br />Facebook, website<br />Reach new customers by offering incentives to highly connected social media users.<br />Target users on Twitter<br />Build relationships with existing customers by creating a destination for recurring visits and engagement. <br />Website, blog<br />
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Facebook<br />700 million users and still growing<br />Nearly everyone is on Facebook<br />Use Pages, not Profiles<br />Lots of apps and integrations<br />
27.
Twitter<br />98% of Americans know about Twitter, but only 7% use it.<br />The “not a social network” social network<br />My favorite social network<br />Sounds more preposterous than it is<br />Quality, not quantity<br />Use Tweetdeckto consume the fire hose<br />
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Twitter<br />twitter.com/search<br />Search for content, conversations, users<br />tweepsearch.com<br />Find other users<br />twilert.com<br />Get notified when conversations happen<br />
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Blog<br />Search engines<br />Customer relationships<br />Can use as your website<br />Requires time investment<br />Gotta feed the beast<br />Good content vs. lots of content<br />