Social Media (Facebook en Twitter) Servicepunt Detailhandel Groningen

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Lezing "Social Media (Facebook en Twitter)" voor het Servicepunt Detailhandel Groningen op 6 maart 2012, Kardinge, Groningen.

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Social Media (Facebook en Twitter) Servicepunt Detailhandel Groningen

  1. 1. Social Media - Twitter & FacebookHoe blijf ik in beeld?Servicepunt Detailhandel GroningenCorné Kox - CKM Extended6 maart 2012 foto: http://www.flickr.com/photos/12392252@N03/2400968792
  2. 2. Wie ben ik?Docent digitale mediaZZP’er in een digitale omgevingBlogger Dutch CowboysAnd yes, my cellphone is on 24/7
  3. 3. Waar werk ik voor?Voor merkenZowel klein als grootOp zoek naar de match in Noord NederlandSociaal kapitaal groeit immers overal foto: http://www.flickr.com/photos/hadock/4185986382
  4. 4. Twitter & FacebookVraag vooraf, wie van u was er al bij de bijeenkomst vanJarno Duursma? foto: http://www.flickr.com/photos/justinpward/93182613/
  5. 5. Social Media foto: http://www.flickr.com/photos/12392252@N03/2400968792
  6. 6. TwitterLeren, luisteren, begrijpen, betrekkenDe conversatie aangaan foto: http://www.flickr.com/photos/theloushe/4313303873
  7. 7. Twitter - De omvangHoeveel actieve accounts zijn er in Nederland?420.000 (bron twopblog / twopcharts, februari 2012)Actief:• Regelmatig Nederlandstalige tweets versturen• Gemiddeld minimaal 1x per week een tweet versturen• De laatste tweet niet langer dan 30 dagen geleden foto: http://www.flickr.com/photos/theloushe/4313303873
  8. 8. Het social mediaspectrum is breed
  9. 9. AdviesEen basis, gekozen uit het aanbodFacebook, Twitter, LinkedIn, Blog, foto’s en/of video’s foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  10. 10. Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  11. 11. Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  12. 12. Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  13. 13. Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  14. 14. TwitterContact met vriendenMaar ook werk gerelateerd (bv webcare)Het draait om de conversatie (geen commerciëleboodschappen zenden) http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  15. 15. TwitterHoe zet je het in (puur zakelijk of ook privé)?Herkenbaarheid, profiel 100%Iedereen gelijk vanuit eigen huisstijl, of zelfs één account?Mobiel, vanaf locatie?Yammer als interne tegenhanger van Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  16. 16. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  17. 17. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  18. 18. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  19. 19. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  20. 20. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  21. 21. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  22. 22. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  23. 23. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  24. 24. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  25. 25. Twitter http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  26. 26. MonitorenMonitor wat er over je gezegd wordtTwittersearch, socialmediacheck.nl, compete, Radian6...en handel er naar foto: http://www.flickr.com/photos/dhedwards/383835919/
  27. 27. MonitorenProbeer mensen met vragen oprecht hulp te bieden,antwoord te geven. Niet vanuit een verkoopstrategie. foto: http://www.flickr.com/photos/dhedwards/383835919/
  28. 28. Monitoren foto: http://www.flickr.com/photos/dhedwards/383835919/
  29. 29. Twitter & adverteren?Promoted TweetsPromoted TrendsPromoted Accounts http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  30. 30. Twitter & adverteren? http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  31. 31. Breng in kaartWeet waar je naartoe werkt foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
  32. 32. http://www.emergencyliquidityfacility.com/wp-content/uploads/2012/02/How-to-design-a-marketing-plan.jpgBreng in kaart foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
  33. 33. Breng in kaart foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
  34. 34. Hier zit namelijk je “Action”Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  35. 35. En hier dus je “Call to Action”Advies foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
  36. 36. Facebook na de pauze15 minuten pauze. http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  37. 37. FacebookRondhangen, rondkijken...Verleid worden... http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  38. 38. Facebook - De omvangTotal Facebook Users: 6263580Position in the list: 28Penetration of population: 37.32%Penetration of online population42.12% http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  39. 39. Facebook - De leeftijd http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  40. 40. Facebook in hetSocial Media Spectrum
  41. 41. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  42. 42. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  43. 43. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  44. 44. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  45. 45. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  46. 46. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  47. 47. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  48. 48. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  49. 49. Facebook http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
  50. 50. MonitorenMonitor wat er over je gezegd wordtFacebook, socialmediacheck.nl, compete, Radian6...en handel er naar foto: http://www.flickr.com/photos/dhedwards/383835919/
  51. 51. Facebook & adverteren?Paid MediaOwned MediaEarned Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  52. 52. Facebook & adverteren?Paid MediaOwned MediaEarned Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  53. 53. Facebook & adverteren?Paid MediaOwned MediaEarned Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  54. 54. Facebook & adverteren?Paid Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  55. 55. Facebook & adverteren?Owned Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  56. 56. Facebook & adverteren?Owned Media http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  57. 57. Facebook & adverteren?Eenvoudig via de Ad StoreHeel erg goed te targettenCost per Click / Cost per MileBouw verschillende ads en zet ze on hold, vergelijk http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  58. 58. Facebook = funZou dit niet ultiem zijn? http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  59. 59. Likefy (bèta)Komt aardig dichtbij http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
  60. 60. finis...Corné KoxCKM Extendednetwerk voor doelgerichte communicatietwitter: @corneLinkedIn: http://www.linkedin.com/in/cornekoxSlideshare: http://www.slideshare.net/cornecorne@ckmextended.com065 065 7000

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