Hands-On Social Media: Tools and Tactics to Boost Your Recruitment


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Presentation to Florence Melton Adult Mini-School Program Directors
January 16, 2012

Nedra Kline Weinreich
Weinreich Communications

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  • Source: http://mashable.com/2011/11/04/facebook-most-popular-forrester/
  • Hands-On Social Media: Tools and Tactics to Boost Your Recruitment

    1. 1. Hands-On Social Media: Tools and Tactics to Boost Your Recruitment Nedra Kline WeinreichPhoto: http://www.flickr.com/photos/ebarney/3348965007
    2. 2. Community Photo: http://www.flickr.com/photos/mallix/2586969604/
    3. 3. Social media isword of mouthon steroids! Photo: http://flickr.com/photos/whyswomen/143360770/
    4. 4. Think Movement, Not Campaign
    5. 5. How Can Social Media Help You Be More Effective? Build awareness of Melton’s programs Recruit new students Maintain connection with alumni Build online community of Jewish learners Communicate with other Melton programs Reinforce lessons with relevant news/resources Build relationships with potential partners
    6. 6. Your Students Use Social Media! 74% are “very comfortable” using the internet 49% search for products and service information online at least once a day 59% use Facebook 86% visit social media sites such as Facebook to connect with friends and family Looking at pictures of grandchildren and watching videos are popular online activities Source: See3 Research Report, 2011
    7. 7. All ages use social network sites Source: Pew Internet Project, 2011
    8. 8. Where do social network users go? 96% 71% 24% 28%
    9. 9. Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
    10. 10. Step-by-Step Strategy 1. Goals/objectives 2. Target audience 3. Capacity 4. Tools and Tactics 5. Measure and Evaluate Photo: http://www.flickr.com/photos/pensiero/230717296/
    11. 11. Choose the Right Tools• Listen • Generate Buzz – Google Alerts, RSS – Twitter, Social news (eg readers, Twitter Search Digg), StumbleUpon• Converse • Build Community – Twitter, Facebook, Blog – Facebook, LinkedIn, Twi s, LinkedIn, G+ tter, G+, tagging, gamin• Tell Your Story g/virtual worlds – Blogs, Twitter, G+, vide • Collaborate/Collect o/photo Information sharing, podcasts – Wikis, social• Help Supporters bookmarking, tagging Tell Your Story – User generated content, contests, social network apps, widgets
    12. 12. Social Media ToolsPhoto: http://www.flickr.com/photos/somemixedstuff/839984821/
    13. 13. Facebook
    14. 14. Getting Facebook “Likes” Add “Like” button to your website Add Facebook comments to your website Let your email contacts know about your Facebook page (“Tell Your Fans”) Promote Facebook page in newsletters – link directly to posts in Facebook Consider using targeted Facebook ads When you have 25 “likes,” grab your alias URL (i.e., facebook.com/MeltonYourCity) Give people a reason to “like” your page
    15. 15. Facebook Page Content Offer interesting, shareable information Offer a variety of media – text posts, photos, video, links Actively manage your community by encouraging comments, interaction Ask questions of your fans, run polls Do not only post Melton-related info Encourage fans to recommend your page to their friends and family Encourage your community to post items
    16. 16. Facebook Insights
    17. 17. Facebook Insights
    18. 18. Online Video
    19. 19. Video Tips Create short (1-2 minute) stories Compelling content – emotional, interesting, funny, surprising Good audio is critical Show, don’t tell Set up your own channel on YouTube, post links on Facebook, newsletters, email Ask supporters to share video Viral is an outcome, not an attribute
    20. 20. Some Video Ideas Clips of teachers speaking on a particularly interesting topic Students talking about their reasons for joining the Melton program Alumni talking about how Melton changed their lives Weekly thoughts – parsha, holidays, curriculum-related Video contest for student created videos
    21. 21. Anatomy of a Tweet Account Retweet Twitter Name Mention/Reply Shortened Hashtag URLTimestamp/P Click to ermalink Reply/Retweet/Favorite
    22. 22. HootSuite
    23. 23. Twitter Search
    24. 24. Hashtags/Twitter Chats
    25. 25. Building Your Twitter Community Use your profile to shine Provide value to your followers Follow people in your community ◦ Partners/supporters/people talking about Melton or Jewish topics ◦ Use Twitter lists, WeFollow, local Twitter Search (advanced search) Reach out to followers Retweet useful information from others
    26. 26. Social MediaBest Practices http://www.flickr.com/photos/waderockett/171688464/
    27. 27. Listen Photo: http://flickr.com/photos/yogi/1394932433/
    28. 28. Be AuthenticPhoto: http://www.flickr.com/photos/feastoffools/3584066855
    29. 29. Share Photo: http://www.flickr.com/photos/angela7/534883941/
    30. 30. BeRelevant Photo: http://www.flickr.com/phot os/brewedfreshdaily89/28 24125234/
    31. 31. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/
    32. 32. Find Your FansPhoto: http://www.flickr.com/photos/lafleur/1350302133/
    33. 33. Create and Empower Evangelistshttp://www.flickr.com/photos/charliecowins/2083851923/
    34. 34. Social Media Wiki Pagehttp://nedra.wikispaces.com/Melton
    35. 35. Questions?Photo: http://www.flickr.com/photos/oberazzi/318947873/
    36. 36. Get in touch! Nedra Kline Weinreich Weinreich Communications www.Social-Marketing.com weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra