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Hands-On Social Media: Tools and Tactics to Boost Your Recruitment

Presentation to Florence Melton Adult Mini-School Program Directors
January 16, 2012

Nedra Kline Weinreich
Weinreich Communications

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Hands-On Social Media: Tools and Tactics to Boost Your Recruitment

  1. 1. Hands-On Social Media: Tools and Tactics to Boost Your Recruitment Nedra Kline WeinreichPhoto:
  2. 2. Community Photo:
  3. 3. Social media isword of mouthon steroids! Photo:
  4. 4. Think Movement, Not Campaign
  5. 5. How Can Social Media Help You Be More Effective? Build awareness of Melton’s programs Recruit new students Maintain connection with alumni Build online community of Jewish learners Communicate with other Melton programs Reinforce lessons with relevant news/resources Build relationships with potential partners
  6. 6. Your Students Use Social Media! 74% are “very comfortable” using the internet 49% search for products and service information online at least once a day 59% use Facebook 86% visit social media sites such as Facebook to connect with friends and family Looking at pictures of grandchildren and watching videos are popular online activities Source: See3 Research Report, 2011
  7. 7. All ages use social network sites Source: Pew Internet Project, 2011
  8. 8. Where do social network users go? 96% 71% 24% 28%
  9. 9. Photo:
  10. 10. Step-by-Step Strategy 1. Goals/objectives 2. Target audience 3. Capacity 4. Tools and Tactics 5. Measure and Evaluate Photo:
  11. 11. Choose the Right Tools• Listen • Generate Buzz – Google Alerts, RSS – Twitter, Social news (eg readers, Twitter Search Digg), StumbleUpon• Converse • Build Community – Twitter, Facebook, Blog – Facebook, LinkedIn, Twi s, LinkedIn, G+ tter, G+, tagging, gamin• Tell Your Story g/virtual worlds – Blogs, Twitter, G+, vide • Collaborate/Collect o/photo Information sharing, podcasts – Wikis, social• Help Supporters bookmarking, tagging Tell Your Story – User generated content, contests, social network apps, widgets
  12. 12. Social Media ToolsPhoto:
  13. 13. Facebook
  14. 14. Getting Facebook “Likes” Add “Like” button to your website Add Facebook comments to your website Let your email contacts know about your Facebook page (“Tell Your Fans”) Promote Facebook page in newsletters – link directly to posts in Facebook Consider using targeted Facebook ads When you have 25 “likes,” grab your alias URL (i.e., Give people a reason to “like” your page
  15. 15. Facebook Page Content Offer interesting, shareable information Offer a variety of media – text posts, photos, video, links Actively manage your community by encouraging comments, interaction Ask questions of your fans, run polls Do not only post Melton-related info Encourage fans to recommend your page to their friends and family Encourage your community to post items
  16. 16. Facebook Insights
  17. 17. Facebook Insights
  18. 18. Online Video
  19. 19. Video Tips Create short (1-2 minute) stories Compelling content – emotional, interesting, funny, surprising Good audio is critical Show, don’t tell Set up your own channel on YouTube, post links on Facebook, newsletters, email Ask supporters to share video Viral is an outcome, not an attribute
  20. 20. Some Video Ideas Clips of teachers speaking on a particularly interesting topic Students talking about their reasons for joining the Melton program Alumni talking about how Melton changed their lives Weekly thoughts – parsha, holidays, curriculum-related Video contest for student created videos
  21. 21. Anatomy of a Tweet Account Retweet Twitter Name Mention/Reply Shortened Hashtag URLTimestamp/P Click to ermalink Reply/Retweet/Favorite
  22. 22. HootSuite
  23. 23. Twitter Search
  24. 24. Hashtags/Twitter Chats
  25. 25. Building Your Twitter Community Use your profile to shine Provide value to your followers Follow people in your community ◦ Partners/supporters/people talking about Melton or Jewish topics ◦ Use Twitter lists, WeFollow, local Twitter Search (advanced search) Reach out to followers Retweet useful information from others
  26. 26. Social MediaBest Practices
  27. 27. Listen Photo:
  28. 28. Be AuthenticPhoto:
  29. 29. Share Photo:
  30. 30. BeRelevant Photo: os/brewedfreshdaily89/28 24125234/
  31. 31. Engage in Two-Way Conversation Photo:
  32. 32. Find Your FansPhoto:
  33. 33. Create and Empower Evangelists
  34. 34. Social Media Wiki Page
  35. 35. Questions?Photo:
  36. 36. Get in touch! Nedra Kline Weinreich Weinreich Communications Phone 310.286.2721 Twitter @Nedra

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  • madhurik0210

    Feb. 29, 2012

Presentation to Florence Melton Adult Mini-School Program Directors January 16, 2012 Nedra Kline Weinreich Weinreich Communications


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