Social Media for Non-Profits: Challenges & Opportunities

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Presentation given on September 5, 2012 at the Daxko REACH Conference in Birmingham, Alabama. Presentation focuses on defining social media and highlighting strategies for aligning social media technologies with non-profit objectives.

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  • Image Source: http://www.flickr.com/photos/_boris/2073802654/sizes/o/in/photostream/Image Source: http://www.flickr.com/photos/lifeontheedge/352906943/sizes/o/in/photostream/
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  • [twitter] Networked individualism provides us with the ability to explore our individual interests online absent individuals in our physical world with similar interests [/twitter]Image Source: http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/
  • Background Image Source: http://www.flickr.com/photos/davic/2526920923/sizes/o/
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  • [twitter] PETA’s indirect effects of Banned Super Bowl Ad [/twitter]http://www.treehugger.com/peta-super-bowl-vegetables.jpg
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  • Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
  • [twitter] Great example of a co. creating a fun video: http://www.youtube.com/watch?v=VQ3d3KigPQM[/twitter]Video Source: http://www.youtube.com/watch?v=VQ3d3KigPQM
  • [twitter] Great example of digital storytelling: http://www.youtube.com/watch?v=GkHNNPM7pJA[/twitter]Video Source: http://www.youtube.com/watch?v=GkHNNPM7pJA
  • Social Media for Non-Profits: Challenges & Opportunities

    1. 1. Social Media for Non-Profits: Challenges and Strategies Paul M. Di Gangi, Ph.D., Security+ Loyola University Maryland
    2. 2. To truly understand social media... You need to go back to the beginning... to the group that was trying to share... what interested them!
    3. 3. They started with this.
    4. 4. And look what they did?Connecting the dots broadened our experiences.
    5. 5. And as these dotsbecame connected People started to want to speak up!
    6. 6. Culture
    7. 7. Participatory Culture
    8. 8. No longer bound by physical boundaries Networked Individualism http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/
    9. 9. We can choose our own paths… Social Affordances9/6/2012
    10. 10. “Social” Participatory Culture
    11. 11. Technology that enhancesexperiences and adds depth to the relationships formed amongindividuals and/or organizations… which is driven by users… contributing content.
    12. 12. Social Media ValuePersonalized Content & Social Infrastructure
    13. 13. OkayHow should I use #SM?
    14. 14. IT depends
    15. 15. Objectives Must DriveSocial Media Choices 1. Assess purpose / objectives 2. Determine strategies 3. Identify processes 4. Align social media tools with objectives
    16. 16. Run Grow TransformVALUE Efficiency Intimacy Leadership - Cost Reduction - Relationships - Innovation
    17. 17. Disruptive Strategy
    18. 18. Success?
    19. 19. I’m HookedGot any tips?
    20. 20. #SM is about mixing the right ingredients...
    21. 21. #SM is designed to be flexible...
    22. 22. Don’t Make the Simple Mistake More is NOT always better!
    23. 23. Don’t Forget to See What’s Next!
    24. 24. http://www.youtube.com/watch?v=VQ3d3KigPQMCurrent Brand Affiliation
    25. 25. http://www.youtube.com/watch?v=GkHNNPM7pJAFuture Digital Storytelling
    26. 26. Questions Connect Recommend
    27. 27. [image sources] AIDS Ribbon: http://www.flickr.com/photos/jonathansull/68997406/sizes/m/in/photostream/ ARPA: http://www.flickr.com/photos/_boris/2073802654/sizes/o/in/photostream/ ARPA II: http://www.flickr.com/photos/lifeontheedge/352906943/sizes/o/in/photostream/ Earth: http://www.flickr.com/photos/gsfc/4426654941/ Internet: http://www.opte.org/maps/ Question Boy: http://www.flickr.com/photos/jordyn-tacozombie/5555279358/sizes/l/in/photostream/ Culture: http://www.flickr.com/photos/brizzlebornandbred/5130733677/sizes/o/in/photostream/ Yahoo: http://www.flickr.com/photos/yodelanecdotal/2732354069/sizes/o/in/photostream/ Fence: http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/ Tunnel: http://www.flickr.com/photos/davic/2526920923/sizes/o/ Dancing: http://www.flickr.com/photos/executionsinfo/4733730209/sizes/o/in/photostream/ Egg: http://www.flickr.com/photos/rage_krisnha/4305089769/sizes/o/in/photostream/ Dime: http://www.flickr.com/photos/pagedooley/2407716116/sizes/l/in/photostream/Statistics: http://www.slideshare.net/bixal/mod-and-bixal-using-social-media-to-deliver-health-messages Girl Scouts: http://fastfood.ocregister.com/files/2008/01/girlscoutlogo.gif Chef: http://hospitalityjobs.foodchef.net/wp-content/uploads/2012/03/executive-chef.jpg McDonalds: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds- presentation?src=embed

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