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Social Media Overview

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Social Media Overview presented at Social Media Training course for Fingal Development Board on Wednesday 14th September, 2011

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Social Media Overview

  1. 1. Comhairle Contae Fhine Gall Fingal County Council Social Media Dominic Byrne, Fingal County Council Social Media Training - 14 th September, 2011
  2. 2. http://www.youtube.com/watch?v=x0EnhXn5boM
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. <ul><li>SOCIAL MEDIA IS ANY ONLINE TOOL OR SITE, THAT IS BASED ON INTERACTION WITH USERS AND VISITORS </li></ul>
  5. 6. Online Communities http://www.boards.ie
  6. 7. Blogs http://www.boards.ie http://www.huffingtonpost.com
  7. 8. MicroBlogs http://www.twitter.com/fingalopendata
  8. 9. Wikis http://www.wikipedia.org
  9. 10. Social Networks http://www.facebook.com/fingallibraries
  10. 11. Social Bookmarks http://www.delicious.com
  11. 12. Video Sharing http://www.youtube.com/user/dubcilib
  12. 13. Image Sharing http://http://www.flickr.com/photos/dlrlibraries/
  13. 14. WHY USE SOCIAL MEDIA?
  14. 15. SOCIAL MEDIA IS NOT A PASSING TREND IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE
  15. 16. Broadcast http://www.flickr.com/photos/opensourceway/5538036046/
  16. 17. Dialogue http://www.flickr.com/photos/crystaljingsr/3915512588/
  17. 18. The conversation is happening now … … are you participating? http://www.flickr.com/photos/greencolander/2503742560/
  18. 19. Generation Z … … are ‘digital natives’ http://www.flickr.com/photos/umpcportal/4581962986/
  19. 20. THEY DON’T CARE WHAT YOU SAY THEY CARE WHAT THEIR FRIENDS THINK.
  20. 21. WHAT SHOULD YOU DO?
  21. 22. Listen http://www.flickr.com/photos/walkadog/3353936487/
  22. 23. Share http://www.flickr.com/photos/ryanr/142455033/
  23. 24. Let Go … http://www.flickr.com/photos/furious-angel/297584201/
  24. 25. Connect http://www.flickr.com/photos/aerosolhalos/5134485529/
  25. 26. RESOURCE IMPLICATIONS
  26. 27. Cost http://www.flickr.com/photos/bstabler/770416963/
  27. 28. Time http://www.flickr.com/photos/adwriter/367570814/
  28. 29. Corporate Connection http://www.lumaxart.com/
  29. 30. MEASURING THE BENEFITS
  30. 31. Quantity http://www.flickr.com/photos/40626436@N00/3839400717/
  31. 32. Quality http://www.flickr.com/photos/40626436@N00/3839400717/
  32. 33. SOCIAL MEDIA TOOLS
  33. 34. TweetGrid – Twitter Aggregator
  34. 35. socialmention – Feed Aggregator
  35. 36. tweetreach – Twitter Reach Analysis
  36. 37. TweetStats – Twitter Statistics
  37. 40. Insights – Facebook Statistics
  38. 41. ONLINE BEHAVIOUR
  39. 42. U.K. Govt. Online Participation Policy http://www.civilservice.gov.uk/Assets/participation_online_tcm6-3244.doc
  40. 43. U.S. EPA Social Media Guidance http://govsocmed.pbworks.com/f/should_i_respond_online.pdf
  41. 44. http://www.youtube.com/watch?v=8TkeV_JgZq4
  42. 45. Comhairle Contae Fhine Gall Fingal County Council Social Media Dominic Byrne, Fingal County Council Social Media Training - 14 th September, 2011
  43. 46. Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License http://creativecommons.org/licenses/by-nc-sa/3.0/ Use of any Fingal County Council or Fingal Development Board logos and brands are not covered by this license. Pictures as marked used under Creative Commons license. If you believe any content is infringing copyright, please contact us via http://data.fingal.ie www.slideshare.net/fingalopendata

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