The research conducted included analyzing existing podcast products to understand their studio layout, camera angles, lighting, and audience appeal. A questionnaire was distributed through Survey Monkey to gather information about the target audience's demographics, interests, and preferences. Interviews were also conducted to get a deeper understanding of why the audience enjoys horror movies and podcasts. The research provided insights into catering the new podcast to the primarily male, 16-19 year old audience who enjoys horror content and occasional podcast listening. Distributing the survey through Survey Monkey made it easy to use but limited the audience size. [/SUMMARY]

1. Research
Thomas Dickinson

2. Existing Product
Studio/location: The studio
is decorated with theme
appropriate horror movie
decorations. The layout is
very laid back and
organised so the guests
can feel comfortable.
Angle: It’s angled at
waist/table height so
you can see the
background and the
people clearly.
Lighting: The set is lit in
a way that makes all
the Important things
clear (hosts, guest and
the background.
Mise en scene: The
people are sat facing
each other and the
guest is separate from
the hosts because it’s
an interview.
Props: They have
horror movie merch
and props to reflect the
theme of the podcast,
they also have mics.
Audience appeal: The effort they’ve
put in with the layout makes the
audience want to watch her
movies, because of how much the
hosts care and respect her.
Font: The font for the podcasts
logo fits in with the theme of
the podcast as it’s a horror
podcast.

3. Existing Product
Studio/location: The
podcast is being filmed in
a studio which is mostly
exposed brick and wood.
It’s very spacious and
clean also in the back is
the logo for the podcast.
Angle: The camera is far
away from the people so
you can see everyone in
shot, because they’re far
apart.
Lighting: The lights in
the studio aren’t too
prominent as a lot of
the set is dark but the
people are visible
Mise en scene: Everyone
is spaced out however the
guest is slightly further
and the hosts are facing
the guest.
Props: The only props they
use are microphones and
the monitor in the
background with the logo
on it.
Colours: The colour scheme is
mostly brown which is relaxing
for the viewer to look at but
also if you are just listening
you’re not missing anything.
Audience appeal: The relaxing
set helps the audience focus on
the guest and what they’re
saying, therefore the audience
shows more interest and
researches them.

4. Existing Product
Studio/location: The
studio is all black and
comfortable so the
hosts and guests talk
naturally.
Angle: The cameras are
set on one person each
and they shift in
between the guests and
hosts depending on
who’s speaking.
Post-production: While in post
production, the editors have to
make sure all the cameras are
synced to the people speaking.
At the beginning and at breaks
the editor would have to add in
the jingle.
Props: The only props the
podcast use are 4 mics and 4
cameras one each for the
guests and hosts.
Mise en scene: The hosts and
guests are sat around the
table with the same distance
between them.
Audience appeal: They attract
an audience by being natural
so it doesn’t take a lot to
listen to it, they also tell funny
stories and discuss urban
legends so the audience
varies.

5. Existing Product
Studio/location: On the set
there is a U-shaped desk
covered in mics, cameras
and computers with a
computer chair in the
middle of it and at the other
side of the room is a sofa.
Lighting: The studio is very
well lit from ceiling lights so
everything is clear to see.
Props: The props that the
podcast uses are a mic for
the hosts and three
hanging from the ceiling at
the sofa as well as cameras
and computers.
Colours: The studio is red,
grey and brown which it
gives it a retro look which
works for the podcast.
Mise en scene: The host sits
at the desk whereas the
guests sit on the sofa. The
way they sit is very formal
which fits the format as its
mainly interviews.
Audience appeal: Its very
professional so more
celebrities have heard of it,
therefore it appeals to
people who want to see
interviews with big
celebrities.

6. Research Analysis
• What common features do the researched
products have? They all are professional and
have a lot of good equipment.
• What aspects of the research will you include
within your on work? The camera angles,
lighting and how they sit while talking to each
other and guests. I’ve never noticed how the
angles and camera would affect the podcasts
overall look.

7. Questionnaire Analysis
Survey
Monkehttps://www.surveymonkey.c
o.uk/r/CRTJP6Dy Link:

8. Audience research
• Observation: 80% of my audience is male 20% are female.
• What this says about my audience: That more of my
audience are males.
• How will your product appeal to this audience: I’ll use more
masculine colours and fonts.

9. Audience research
• Observation:100% of my audience are 16 to 19 years old.
• What this says about my audience: They’re all in their late
teens.
• How will your product appeal to this audience: I’ll make it
more appealing and interesting.

10. Audience research
• Observation: 36.36% listen to podcasts often whereas 63.64% rarely
does.
• What this says about my audience: They don’t really like podcast.
• How will your product appeal to this audience: I’ll try and make my
podcast entertaining so the people who don’t love podcasts like it.

11. Audience research
• Observation:54.55% of my audience listen to podcasts on Spotify
and 45.45 watch them on Spotify.
• What this says about my audience: The audiences slightly prefers.
• How will your product appeal to this audience: We’ll put it on
Spotify and YouTube so everyone can listen to it.

12. Audience research
• Observation: 63.64% of my audience enjoy watching saw whereas 36.36% don’t
enjoy watching it.
• What this says about my audience: The majority of the audience enjoy the movie
saw which is good because our podcast episode will be on saw.
• How will your product appeal to this audience: We’ll give information on the
movie so fans of saw can enjoy it and the people who don’t like it might rewatch it
and enjoy it after finding out more about it.

13. Audience research
• Observation: 18.18% of my audience prefer Saw I, 9.09% prefer Saw III, another
9.09% prefer Saw IV, 9.09% prefer Saw VI and 45.45% don’t have a favourite.
• What this says about my audience: Not all of the audience likes the Saw franchise.
• How will your product appeal to this audience: We’ll try and make it entertaining
for people who don’t like it so hopefully we make them watch it again and change
their mind.

14. Audience research
• Observation:36.6% often watch horror films, 54.55% rarely watch them and 9.09%
never watch them.
• What this says about my audience: The majority get some level of enjoyment out
of horror films so this means our podcast will cater to them.
• How will your product appeal to this audience: Most of the audience like horror
movies so our horror podcast should be enjoyable to them.

15. Audience research
• Observation: 80% of my audience would go to the cinema to watch horror
film but 20% wouldn’t.
• What this says about my audience: They like horror movies enough to see
them in cinemas so they might be inclined to watch a podcast about them.
• How will your product appeal to this audience: A second podcast episode
could be on a horror film in cinemas.

16. Audience research
• Observation: 36.36% of my audience watch horror movies for jump-
scares, 18.18% watch them for gore, 36.36% watch them for
suspense and 9.09% watch them for characters.
• What this says about my audience: They prefer jump-scares and
gore compared to other things.
• How will your product appeal to this audience: The product the
podcast is on is very gory and has a few jump-scares.

17. Audience research
• Observation:63.64% of my audience would recommend a horror podcast
to a friend, 9.09% wouldn’t and 27.27% might recommend it to a friend.
• What this says about my audience: The majority of them would
recommend a horror podcast to a friend which means they either like
podcasts or the horror genre.
• How will your product appeal to this audience: We’ll try and make it as
good as possible so the people who voted maybe are interested.

18. Interviews

19. Interview 1
• Kal’s interview
• What’s your favourite horror movie? Why?
One of my favourite horror movie is The Conjuring because I watched it when I was younger
and it made me run away from the TV.
• Do you like Saw, if so why?
I love saw because it was one of the first horror movies I ever watched, also it added
something new to the horror genre and the twist is brilliant.
• Do you like horror movies? If so why do you like horror movies?
I like horror movies because its fun getting scared and I also like the story in horror movies
more than in other genres.
• In a horror movie podcast what are you looking for?
In a horror movie podcast I look for comedy and I want the hosts to know a lot about horror
movies.
• What’s one thing you don’t like about horror movies?
My least favourite part about horror movies is stupid decisions the survivors make for
example when Addison Corday puts both her hands in a box in Saw 2 while trying to get an
antidote.

20. Interview 1
• Observation: My audience likes horror movies
and knows about podcasts.
• What this says about my audience: They’re a
big fan of saw and other horror movies.
• How will your product appeal to this
audience: We’ll be talking about saw in a
podcast format which is two things they know
about.

21. Interview 2
• What’s your favourite horror movie? Why?
My favourite horror movie is Child Plays because Chucky’s creepy to me because I
watched the movie when I was younger.
• Do you like Saw, if so why?
I like saw because of the practical effects of the gore and how fleshed out the
characters out.
• Do you like horror movies? If so why do you like horror movies?
I like the feeling of suspense and the thrill from jump scares.
• In a horror movie podcast what are you looking for?
I’d want people who know a great deal about horror movies to give their opinions and
give meaningful insights into the film and its production.
• What’s one thing you don’t like about horror movies?
I hate dumb decisions that characters make. An example would be in the film The
Conjuring why does the family move in and stay there after seeing all the paranormal
stuff.

22. Interview 2
• Observation: They like podcasts and enjoy
horror movies.
• What this says about my audience: It shows
that they know a lot about what they want in
a podcast.
• How will your product appeal to this
audience: We cater to the podcast type that
they enjoy and want to see more of so they
should enjoy it.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My primary audience is
16-19 year olds and my
secondary audience is
20-30 year olds.
My product will appeal to the primary
audience by being entertaining and so we
can keep their attention. It’ll appeal to the
secondary audience by informational so
older viewers can enjoy it.
Gender
My audience is 80%
male and 20% female so
the primary audience is
males and the
secondary is females.
To appeal to a male audience we’ll use a
bold font in the logo and name of the
podcast. Females could enjoy the podcast
if they enjoy horror but its not catered to
them.
Psychographic
My primary audience is
belongers and my
secondary is achievers.
It appeals to belongers by being on well
known horror movies and it appeals to
achievers by being educational to horror
movies.
Social Status
The primary audience is
middle class and the
secondary audience is
working class.
It appeals to the working class and middle
class because we’re working class and
middle class so the audience will have
similar personalities and upbringings as us.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
To research existing products, I broke them down to the lighting and angles they used and
how they appeal to the audience. This is helpful because we can incorporate what they use
to make ours more professional.
– Questionnaires
We used survey monkey to write ten questions that we asked the audience this helped in
confirming the movie we are going to review and the type of podcast we were going to be.
– Interviews
The interviews were helpful, because we could get a more in depth look at why the
audience likes horror movies and podcasts so we can make ours similar stylistically to the
things that they enjoy.

26. Research Evaluation
– What sort of a response did you get?
In the survey the majority of people were males, who like
horror movies and occasionally watch podcasts. This
information helps in making the podcast as we’re males who
like horror movies and watch podcasts so we are catering to
ourselves.
– How did you distribute your survey? Give an advantage
and a disadvantage. I used Survey Monkey to distribute my
survey. An advantage of using it was that it was easy to use
and to distribute. However a disadvantage would be that
we could only distribute it via a link to people we knew
and not the public so we couldn’t broaden our audience.