1. In thispromotionposterforone of AndyCs live concertsit
clearlyshowsthe locationandwhothe mainartist is,
beingAndyc.his name isinthe directline of sightfor
anyone whoseesit.The fontisalso differentandinits
ownstyle soit standsout fromthe otherartists playing
alongside him.Itgivesthe specifictime atwhichhe will be
playinginclearblockfontso itstandsout. Theyhave also
editedinthe crowdand itshowsthemhavinga goodtime
makingitseemappealingtofansor newcomersplanting
the thoughtintotheirheadsof you couldbe havingfun
the crowd as well.AndyChimselfisalsoclearlyshown
and placedinthe middle makinghimstandoutandeasy
to see.The picture itself showsAndycholdingoutapair
of headphonestothe audience asif he isinvitingyouto
listenandjoinin.Thisisanotherwaythat thisposteris
designedtodrawpeople toitandbuy tickets.The NYE
Signat the topis clearlyspreadacrossthe top andis even
biggerthanthe artistswhich clearlystatesthatthe fact
that itis on NewYear’sEve ismore importantasthat is
the one nightwhere everyone wantstogooutso this
posterwantsto use that as a sellingpointassomethingto
do that night.
2. Thisposteris advertisinganewalbumbyPendulum.
Theirtargetaudience will clearlybe able tosee thisas
the artwork usedisthe same as the albumartwork
people willmake aneasylinkbetweenthe two.The
date is alsoclearlyshownanddone inwhite toclearly
contrast andstand out onthe darkercoloured
background.
The coloursusedon the art workare vibrantneon
makingitstand out.Thislinksto the genre as well as
these coloursare typicallyusedforwhenDrumand
Bass isplayedlive sofansof the genre will notice that
and make the connection.The websiteisalsodone in
redto stand out at the bottomso people can
rememberitthenvisitthe website.
3. Thisalbumcoverdiffersalot fromotherDrum and Bass
albumcoveras it showsmore of an artisticrepresentation
of how thisartistpresentstheirmusicvisually.The album
art work mirrorshowthe musicfeels,thisisbecause we
can see that the picture at firstglance lookslike pure
carnage andlotsof randomthingsgoingon.This mirrors
the musicbecause forpeople who firstlistentoitmay
thinkthat itis all randomnoiseswithnostructure.
Whenwe lookback at the picture we begintosee more of
it andhow itisn’tjustrandomcoloursand shapes,for
example the raysof colourcomingout of the personseye
are vibrantandnice to lookat whichcouldrepresentthe
melodicintrosandbuildupsinthe musicbutit thenturns
intoblacksplotchesandscratcheswhichcouldrepresent
the drop inthe song and the mayhemsurroundingitwith.
If you spiltthe picture downthe middle theyeyeonthe
righttakesup mostof itshalf.On the leftare lotsof
patternssome colourful andsoft,othersmore darkand
harsh looking.Thisrepresentsthe musicwhichisa meld
of melodictunesandharshjumpupmusiccreatingDrum
and Bass.The twosidesof the picture are connectedand
intertwinedwhichcouldshowhowthe artistora fan
connectswiththe music.
4. The blurringeffectonthispicture forAndyC could
representhismusicandthe genre asa whole showing
howhecticit can be and what itcan be like ata rave.It
couldalsorepresentthe musicasthe top of AndyC isin
focuswhichcouldbe a representationof the build-upin
the music.The fact that he isdressedinnormal andnot
expensive clothingshowsthathe relatestohistarget
audience whowouldwearsimilarclothing.The blurry
imagingcouldalsoreflectthe rushandhighenergyfeel of
the albumwhilstall the focusison the DJ inthe room.The
fact that he’ssat onhiscase withstickersall overit
combined withthe blurryaspectmakesthe audience
thinkthat he isconstantlytravelingandhasa fast pace
lifestyle.
The textsuggeststhatthat he wantsthe buyersto focus
on the “Nightlife 2” part of the text.Thisis because itis
colouredinredwhichwill grabpeople’sattentionandthe
attentionof people whoenjoygoingforanightout or
people wholive the partylifestyle.Hisname standsoutas
well butnotas much whichcouldindicate thathe cares
more about sellinghismusicandalbumthanif people
recognize hisname,butit’sstill inboldforthose whoare
fansof hisworkand will recognize name.
