1. This digipak mainly consists of images rather than text. It
gives you information of what songs are on the album, but
it is the images that draw you (the audience) in.
The bottom three images
are all in black and white.
And black and white often
suggest alternative/indie.
While so does showing
the artist playing an
instrument or singing.
And this is what the
digipak is doing – showing
the stereotype of
alternative music artists.
By having these is black
and white the others in
colour it adds some depth
into the whole thing, and
makes it stand out.
The top three images are
very vibrant and bright.
They have an effect on
them, and this is also
typical of alternative
artists. Having the top
three in colour shows
some personality of the
artist, while having the
bottom three in black
and white it shows the
depth of their ambition
and career.
By having the artist be shown, playing instruments and seeing
what he wears it helps the audience be able to relate to him.
And helps target his target audience. Making people want to buy
it if they feel they will relate to the artist as they would usually
relate to their music.