Digipack and Advert Analysis

1. MEDIA STUDIES
The different colours used in the poster
could have differentconnotations and
meanings. For example the darkness atthe
bottom of the poster suggests mystery and
ambiguity, perhaps showing a personality
of the artist or the album itself. Whereas
the lighter blue in the centre is calming
which mirrors the mellow and soothing
nature of his music, and may persuadethe
target audience to buy it because they
know the genre of the music. The light at
the top of the poster may have been used
to suggestthat the artist is searching for
happiness or ‘light’ in his musical career.
Lastly, i think that the figure is the most
intriguing part of the poster because it is
hard to decipher the meaning of it. It could
be assumed that this is the artisthimself
and makes the audience question whathe
is doing, and how this links to the songs
fromhis album.
There is a clear link between the poster and the digipack, that it is advertising since
the wholebackground of the poster is the album cover. This is a very popular
marketing technique and directly informs the audience what is being sold and if
they are fans of his music they will be immediately drawn to the poster.
The advert uses the rule of thirds to
display the important information
for the audience to see. According
to this rule, Ben Howard’s signature
has been placed in the middle of the
poster making it the focal point,
which again will draw fans to the
poster as it makes it seem more
personal. Oncepeople have been
drawn to the advert, The last thing
they will see is a link to Ben
Howard’s websitewherethey can
find further links to his social media,
merchandisestore, tours etc.
The writing is very prominent
because it is simplistic and
minimalistic with the artists name in
bold which would catch the eye of
the target audience and i think the
target audience would enjoy the
simplicity and ambiguity of the
design. The white suggests
goodness, purity and innocence and
gives a heightened perception of
space, perhaps implying that the
music on Ben Howard’s albumis a
reflection of those things.
Fromthe blue, white and green colours that
are representing the sea in the poster, I
believe that the poster has been presented
gender neutral, informing the audience that
the album is targeted at both males and
females.