By Katie White - A2 Media

1. The image of the soundwave relatesto
the firstsingle releasedfromthe
album,whichisthe song‘Do I Wanna
Know’.Thisenablesthe bandtocreate
a newidentityandemphasise their
newstyle- astheirpreviousalbumsand
musicare verydifferent.The sound
wave alsoacts as a symbol appearing
across all theirnewmerchandise and
theiralbumas well,topromote the
bandsnewmaterial.Havingthe album
artworkon a digipakadvertisatypical
conventionasitcross-promotesthe
band.The soundwave alsoinduces
elementsof the indierockgenre-
mirroringthe soundof a guitar.
The overall designof the
digipakadvertisvery
simplistic,withminimal
contenton the poster.Thisis
effectiveasthe simplicity,yet
colourscheme of white font
on topof a black background
complementseachotherand
makesthe advertveryeye –
catchingfor the audience.The
colourscheme mirrorsthe
indie rockgenre,asit is
commoncoloursas theyare
verygrungyand urban.
The name of the band,‘Arctic
Monkeys’,(atypical conventionof a
digipakadvert) isina large white font,
thismakesthe name stand outagainst
the black background,drawingthe
audience’sattention.The shape of the
fontalmostmakesitlooklike the font
ismovingina rhythmicpattern.This
suggeststhe albumisgoingto be very
rhythmicandmelodic.
The font of the albumname and
release date isverysimplistic
and inblockcapitals.This
createsa nice modernfeel to
the advert,suggestingthe album
isverycurrent. The wording
‘New Album’ instantlybrings
excitementtothe advertas the
audience is likelytoreadthis
before the name of the album.
The name ‘AM’is again
simplisticbutmemorable,asit
not onlycan standfor their
name,butis alsodenotesthe
digital clocktime.Therefore,
wheneverthe audience seesthe
sign‘AM’ theyare likelyto think
of the ArticMonkeysalbum.
The date (a commonconventionof digipakadverts) is
put innumerical form,thisaddstothe modernityof the
advert,suggestingthe newtype of musicthe Artic
Monkeyshave produced.Itisalsoverycontemporary
and simple whichaddsinstantanticipationasnotonly
the date,but the overall digipakadvertoverlydoesnot
reveal muchaboutthe digipakalbumitself.
The logo of the label isshown
at the bottomof the advert,
thishelpspromote the label.
Thisis a commonconvention
to appearon a digipakadvert.