The document provides an analysis of an advertisement for musician Ben Howard. It describes Ben Howard as the main character, who is known for his passionate music about love and nature. The single image shows Ben swimming alone in the ocean, suggesting he is an independent artist who prefers to work alone. Various shades of blue are used throughout the ad to represent ideas like communication, creativity, and mystery. The simple and eye-catching design aims to portray Ben as a unique artist and pique audiences' interest in learning more.

1. BenHoward
Character: The maincharacter showninthis adventisthe
artisthimself BenHoward. Ben Howardis well knownfor
hispassionate,definingmusicashe mainlywritesabout
love andwhat we see aroundus,the artist isknownfor
helpforothers includingthe wildlife andnature suchas
the sea whichthe mainsettingof the image.The image of
Benswimminginthe seamayalso suggesthe'sanoutgoing
personandlovesswimmingwhichcreatesagood
reputationof him.
Narrative events:Due tothe fact that there isonlyone
image whichisthe artist BenHowardswimminginwhich
appearsto be the ocean alone suggeststhathe's an
independentartistandonlywantstoworkalone italso
suggestshe’sveryheadstrongas he preferstoworkby
himself tocreate music.Byhavingone image of the black
figure createsasense of mystery as the audience wantto
understandmore aboutwhathe is doing, as he appearsto be searchingforsomethinginthe deep
blue waters.Due tothe fact the image isunique toothermagazine advertimages byotherartist
such as Ed SheeranandRihanna suggeststothe audience he isan edgyartistand want'shismusicto
come across differently.ByBenswimminginthe seamayalsosuggesthe'san outgoingpersonand
lovesswimmingwhich generatesagoodsense characterof himand hismusic.
Iconography:The whole advert hasdifferentvariationsof the colourblue, whichare usedtogive of
meaninganddepthtothe artist’salbum.Inthe meaningof colourblue relatestoone-to-one
communication,especiallycommunicationusingthe voice,speakingthe conceptof truththrough
verbal creativity.The colourblue isidealistic,enhancingself-expressionandourabilityto
communicate ourneedsandwants.
The bright colourblue atthe topof the postercan connote to that he has a brightupcomingfuture
whichwill achieve inthe musicindustryorthe brightblue can also designatesthe ideaof happiness
and peace.The darkerblue colourof the sea couldrepresentthe unknownandmysteriousplaces
whichcreatesa mysteriousatmosphere.Thispostercanbe interpretedinmanydifferentways
whichiswhyit isso interestingforthe audiences.
Setting:The usesof the coloursare quite exaggerated.The image isthe whole of the advert
therefore the seacoloursare the maincoloursof the image.There are differentshadesof blue used
withinthisadvert;thismakesthe advertmore appealingandinterestingforthe audiences.Italso
makesthe advertmore eye catchingtherefore audiencesare more likelytoreadandlookat it.The
colours characterise himas an artistwhichis'cool' and 'calm' The blue colourgivesof awarm
feelinghence the audience will be more likelytoreadthe advert.The coloursare verysimple which
isconventional tothe indie genre andputsacrossthe ideathat Benisa simple artist.
Technical andaudiocodes:Typicallythere isonlyone image onthe magazine advert.The image can
be established inmanydifferentways asthe stylesof the adverthasinterestingrepresentationof

2. the artist andalso promotesBenHowardas a unique artist.The image islikelytobe Benbutas you
can’t see the personsface itmay notbe which can missleadaudiences ideaof the him.The image
overall createsasense of mysterywhichcatchespeople attention astheyquestionwhetherornot
the dark figure isthe artists.The image doesn'tpromote Benas an artistit justsuggeststothe
audience thathe isdifferentwhichmakesaudiences wanttobuyhisalbum.
Typography:The writingonthe magazine advertisall inthe same font.The fontis boldandeye
catching.It’salso basicwhichlinksbackto hisimage.The white colourof the fontcontrastswiththe
blue colouringsothatthe writingstandsoutandthe informationcanbe seeingclearly."Ben
Howard"is the largesttextandmost boldonthe magazine advert.Ibelieve thisisdone sothatwhen
people turntothisadvertin the magazine theywill see Bensname andwouldwanttoreadit.By
havinghisname as the boldesttextonthe magazine advertpromotes himselfasanartist. Italso
showshisconfidence.The straightforwardness of the magazine advertisconventionaltothe indie
genre.