research for my fmp

1. Research
Your Name

2. Existing Product
Series of motion posters for the Netflix series Black
Mirror.
Posters feature an iconic part of the
episode [the ship in uss callister, the
computer in Bandersnatch, ect.]
Simplistic design,
Limited colour
palette. Consists
of a quote, simple
animation, and
credit at the
bottom of the
poster.
It summarizes the episode without
spoiling it. The presentation is
interesting and builds interest in the
audience as they may want to see
more. The vague quote is like a
cliffhanger and makes the audience
interested in what will happen.

3. Existing Product
Motion poster made for
subways. As the train
moves, the poster
moves like the wind is
blowing the woman’s
hair. This is most likely
advertising a hair
product.
It captures the audience’s
attention by interacting with the
real world and it is an interesting
way to advertise, instead of
using a still image.
Appears still until the
train moves.

4. Existing Product
Poster has a simple animation to
advertise and showcase a font.
Speaks directly to the audience
through encoded message
Explanatory text, tells us that this is
a BBC advertisement and
showcasing the font Reith
Monochromatic, only uses simple
black and white and text to convey
the message.

5. Existing Product
Movie poster for The
Terminator.
Uses simple motion, only
moving the laser pointer on the
gun that Arnold Schwarzenegger
is holding.
Directs at the audience and captures
their attention as the laser pointer is
pointing at the viewer, and
Schwarzenegger is looking directly
into the lense.
Association of laser = Sci-fi, appealing to
fans of scifi

6. Research Analysis
• What common features do the researched
products have?
– They are all posters that are advertising a product
using motion.
– They all incorporate the use of motion into the
posters in unique and interesting ways that interact
with the audience.
• What aspects of the research will you include
within your on work?
– In my work I will include the use of motion and I will
try to direct it at the audience in a way that involves
them.

7. Questionnaire Analysis

8. Audience research
• Observation: 50% of the responders are aged 18-24, 40% are under 18, and 10%
are 25-34.
• What this says about my audience: This tells my that my primary audience is aged
18-24, my secondary audience is under 18s and 25-34 year olds. From this I know
that young adults are interested in my product.
• How will your product appeal to this audience: My product will appeal to this
audience by

9. Audience research
• Observation: 70% of my audience is male and 30% is female.
• What this says about my audience: My primary audience is male
and my secondary audience is female.
• How will your product appeal to this audience: My product will
appeal to this audience as I will include things that men generally
like, for example – action and guns.

10. Audience research
• Observation: 90% said that interesting movie posters make them more interested
in the movie. 10% said no.
• What this says about my audience: This tells me that the majority of my audience
will be more interested in a movie if the poster is good. A small minority would not
be more interested.
• How will your product appeal to this audience: My product will appeal to this
audience as I will make my posters eye-catching and visually appealing

11. Audience research
• Observation: 40% of my audience replied with scifi, 40% replied with action, 10%
replied with horror, 10% replied with romance.
• What this says about my audience: This tells me that my primary audience is split
between Sci-Fi and Action. My secondary audience enjoys horror and romance.
• How will your product appeal to this audience: I will make my product
predominantly sci-fi and action, but with elements of horror and romance so
everyone in the audience will have something to enjoy.

12. Audience research
• Observation: 20% of my audience prefers minimalistic & simple posters, 80% prefers bold and
striking posters
• What this says about my audience: This tells me that the majority of my audience prefers bold and
striking posters, with the minority preferring minimalistic and simple.
• How will your product appeal to this audience: I will make my product appeal to my audience by
making most of my posters bold and striking, and making one minimalist and simple to appeal to
the minority.

13. Audience research
• Observation: 70% of my audience prefers bright and colourful whereas 30% prefers dark and
muted. 0% preferred monochromatic.
• What this says about my audience: This tells me that none of my audience prefers monochromatic
colour schemes. The majority of my audience prefers bright and colourful and the minority
• How will your product appeal to this audience: My product will appeal to my audience as I will
make some of my posters bright and colourful and the others will be dark and muted. This will
appeal to both sides of my audience.

14. Audience research
• Observation: 30% of my audience finds animated typography more interesting.
70% of my audience finds animated images more interesting.
• What this says about my audience: This tells me that the majority of my audience
finds animated images more interesting than animated typography.
• How will your product appeal to this audience: I will make my product appeal to
my audience by including animated images, but also including some animated
typography too to appeal to the minority of my audience.

15. Audience research
• Observation: 40% of my audience prefers typography
heavy posters, and 60% of my audience prefers image
heavy posters.
• What this says about my audience:
• How will your product appeal to this audience:

16. Audience research
• Observation: 90% of my audience said no to music accompanying the poster, 10%
said yes
• What this says about my audience: This tells me that the majority of my audience
would like posters without music. Only one person who answered would like
music.
• How will your product appeal to this audience: My product will appeal to this
audience as I will not include sound in my poster.

17. Audience research
• Observation: My audience mostly prefers superhero movies like Avengers Endgame and Guardians
of the Galaxy. Overall my audience prefers the Science-Fiction genre with one other person who
preferred Saw, A horror movie.
• What this says about my audience: My audience is interested in Science Fiction and Thriller/Horror
• How will your product appeal to this audience: My product will appeal to my audience as the genre
for it is cyberpunk, which is based on science fiction and includes elements of horror.

18. Interviews

19. Interview 1
• • What style of drawing do you like?
– I like Anime style drawing such as Akira but also in a noir and sketch based
style, similar to films such as Sin City.
• • In a motion poster, what aspects do you think I should animate?
– I think you should focus on natural movements such as wind, rain, blinking,
smoke etc.
• • What colours do you associate with the sci-fi genre?
– Black, white, burnt yellow, red and harsh neon colours against distressed and
natural/dark backgrounds.
• • What kind of characters should I focus on?
– Main characters, such as villains or the protagonist. People with interesting
traits or visual elements to hook the audience in.
• • What makes a motion poster interesting to you?
– Having a very well-drawn image with fine details and then animation on the
smaller ‘natural’ movements or animating to reveal something.

20. Interview 1
• Observation: The person I interviewed enjoys the anime style of
drawing and also noir sketch styles, such as the movies Akira and
Sin City. They associate neon colours and reds with the sci-fi genre.
They would also like to see a character on the poster that is visually
interesting and eyecatching.
• What this says about my audience: This tells me that my audience
prefers a darker style of science-fiction, such as cyberpunk. My
audience also prefers subtle and natural animations in a motion
poster.
• How will your product appeal to this audience: My product will
appeal to this audience as it will use dark colours. It will also appeal
to this audience as the animations I will use will be subtle and
natural. I will also make the character featured on my posters
visually interesting to appeal to this audience.

21. Interview 2
• What style of drawing do you like?
– I prefer realistic cartoon drawings.
• In a motion poster, what aspects do you think I should
animate?
– I think text would be good to animate, or the main character
somehow.
• What colours do you associate with the sci-fi genre?
– Orange, red, blue, green.
• What kind of characters should I focus on?
– The main character role
• What makes a motion poster interesting to you?
– Good contrasting colours, eye catching visuals, good range of
motion.

22. Interview 2
• Observation: The person I interviewed likes realistic cartoon
drawings, they also associate the colours orange, red, blue
and green with the Science-Fiction genre. They also like
contrasting colours and eyecatching visuals.
• What this says about my audience: This tells me that my
audience is interested in bright colours and that they want
to see the main character on the front of the poster.
• How will your product appeal to this audience: My product
will appeal to this audience by featuring the main character
on my posters and using primarily reds and blues and
oranges. The art style will be a blend of realistic and
cartoon.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-24 • Main character will be in this age range so it
will be more relatable to the audience.
Gender
Male • Action, Violence,
Psychographic
Socially conscious
Type-A
• Science Fiction and Cyberpunk is set in the
future and the main character in the film is
trying to make a difference in society.
Social Status
Middle class • Posters will be eyecatching and interesting
to draw in the attention of the average
consumer, enticing them to spend their
money.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• A strength of my product research is that it gave me a basic idea of how my product
should look. A weakness is that it gave me no detailed insight into what my audience is
interested in, only the products that have been successful.
– Questionnaires
• A strength is that I was able to gather detailed information that is better suited to my
needs, I was able to ask my own questions and get a better insight into what my
audience wants from my product.
• A weakness is that there was a limit to how detailed the answers I received were, as my
audience had to choose from a set of pre-written answers.
– Interviews
• A strength of interviews was that I could speak directly to my audience and receive
detailed answers from them. This was a good way to learn more details about my
audience.
• A weakness is that due to interviews being so direct, I can’t conduct interviews on a large
scale. I was only able to interview two people.

26. Research Evaluation
– What sort of a response did you get?
I received great feedback from my survey and interviews. I was able to gain a lot
of information from my results which I could apply to my product.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my survey by emailing it to classmates and friends. A
disadvantage of this is that it already gave me a vague idea of what responses
I would get. Another disadvantage is that the link could be spread to anyone
and I could receive results that were answered dishonestly.