Research (FMP)

1. Research
Ellie Warmingham

2. Existing Product
Super Cat Tales
I noticed that the backgrounds for this game are very
bright, the creator using different shades of the same
colour so the viewers attention is solely focused on
the animation part of it. For instance the trees are
different shades of purple so you can tell them apart
and they don’t merge together. They don’t have
outlines for the background as well which gives it a
nice effect, not distracting the viewer.
The animation is fairly simple, the one below with the
train bouncing up and down as the background
moves, making it seem like it’s actually moving. This
goes for some of the characters too. Majority of them
only bouncing up and down to show that they’re
breathing. The backgrounds and characters also don’t
have a lot of detail, mostly using bold colours with not
much shading.

3. Existing Product
Grumpy Cat’s Worst Game Ever
This game is more detailed when it comes
to the style, the shading being a lot more
evident. The animation isn’t too
complicated, simple shading for items in
the background making it look more
realistic and interesting. It’s also very
smooth, making it look more appealing.
With each mini game, it has its own colour
palette, a lot of them only having a set of 3
colours for the background.
The backgrounds are only moving slightly, not too much to the point it gets really
distracting for the viewer. I’ve also noticed that a lot of the backgrounds use
different shades of the same colour, letting it look more detailed without having
too many colours.

4. Existing Product

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: 50% of my audience said that they are 18-24, 30% said that they are
under 18, 10% are 45-54 years old and 10% are 65+.
• What this says about my audience: 18-24 is the most voted which suggests that
this age range is more interested in animation and will enjoy my product more.
• How will your product appeal to this audience: I can make sure my animation suits
more for this age range by making the characters less childish and make it more
realistic, especially for the background.

9. Audience research
• Observation: 60% are male while only 40% are female.
• What this says about my audience: 60% of males are interested in
my product which means this audience can enjoy my product more.
• How will your product appeal to this audience: I could make the
main character/characters male so they appeal more to this
audience.

10. Audience research
• Observation: 20% said that they preferred dark colours, 40% said bright
colours, 20% preferred pastel colours and 20% liked black and white.
• What this says about my audience: 40% voted for bright colours which
means this is the audiences preference compared to the others.
• How will your product appeal to this audience: I will make sure my
animation has brighter colours so it can appeal to more people.

11. Audience research
• Observation: 30% liked comedy, 10% voted drama, 20% said fantasy, 10%
liked romance, 20% said action and 10% voted adventure.
• What this says about my audience: 30% liked comedy compared to anyone
else.
• How will your product appeal to this audience: I could make my animation
slightly more funny to viewers to engage them more.

12. Audience research
• Observation: 10% of people said they prefer animal characters, 40% liked fantasy,
10% liked supernatural and 40% people said they liked all of them.
• What this says about my audience: My audience prefers a mix of characters but
they also prefer fantasy characters just as much.
• How will your product appeal to this audience: I can make sure to have different
characters, especially fantasy characters because that was the audiences choice.

13. Audience research
• Observation: 50% of my audience voted for 3D while the other 50% voted for
both.
• What this says about my audience: Half of my audience liked 3D animation more
while the other half liked both 2D and 3D which suggests that 3D animation is
more liked than 2D.
• How will your product appeal to this audience: My animation could be focused on
having a more 3D effect while keeping some 2D qualities.

14. Audience research
• Observation: 30% of people liked to have a more detailed and colourful and 70%
liked a mix of a detailed and simple animation style.
• What this says about my audience: My audience prefers to see a mix of both
rather than just one.
• How will your product appeal to this audience: I can make sure to mix and match
with how much detail I put into my animation, for instance my background could
have a lot more colours and details compared to my characters.

15. Audience research
• Observation: 30% said to have it around 5-10 minutes long, 40% voted for 10-20
minutes and 30% said it should be 20-30 minutes.
• What this says about my audience: My audience prefers for animations to last up
to 10-20 minutes which implies that they don’t like animation being too long.
• How will your product appeal to this audience: Although I won’t have enough time
to create an animation that will last this long, this is useful information for
anything else that I will create in the future.

16. Audience research
• Observation: 10% liked to have only music, 50% preferred to have only
sound effects and 40% voted to have both music and sound effects.
• What this says about my audience: My audience prefers to have sound
effects only in an animation.
• How will your product appeal to this audience: In my animation I could
add in sound effects by them self.

17. Audience research
• Observation: 30% said that they watch it every day, 40% voted a
few times a week, 10% said only a few times a month and 20%
voted for less than a month.
• What this says about my audience: More of my audience likes to
watch animation a few times a week.
• How will your product appeal to this audience:

18. Interviews

19. Interview 1
• Q1: What sort of animation style do you prefer and why? E.g.
Cartoons, CGI, chibi, anime, pixel.
• Q2: What sort of scenery do you think looks best in animation?
Should it be set in a city, forest or mountains? Why?
• Q3: Should an animation be set during the day, evening, night or
morning? Why?
• Q4: Should the main character be a cat? Should it be something
else or maybe there should be more than one character to focus
on? Why?
• Q5: Should it be fast paced or a more slow animation? Why?

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2
• Q1: What sort of animation style do you prefer and why? E.g.
Cartoons, CGI, chibi, anime, pixel.
• Q2: What sort of scenery do you think looks best in animation?
Should it be set in a city, forest or mountains? Why?
• Q3: Should an animation be set during the day, evening, night or
morning? Why?
• Q4: Should the main character be a cat? Should it be something
else or maybe there should be more than one character to focus
on? Why?
• Q5: Should it be fast paced or a more slow animation? Why?

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Main: 13-18
Secondary: 19-30+
• People in this age range are most likely going to like my
product more because of its simplicity.
• Older people who like the style and/or characters might
find that they take a liking to my animation.
Gender
Main: Females
Secondary: Males
• Females might like the characters more considering cats
are going to be involved within my animation.
• Males might enjoy the backgrounds and style of my
animation, as I will be using a mix of dark and bright
colours.
Psychographic
Main: Belongers
Secondary: Achievers
• People who see their friends and family watching
animations might want to see what it’s like for
themselves or they might come across one in an advert,
on TV, social media etc.
• These people might find that these animations gives
them inspiration or ideas for their own work and that
they enjoy the creativity of them.
Social Status
Main: Middle class
Secondary: Lower class
• Animations like mine could be accessed through apps
like YouTube or any social platform for free which will
make it easier for people to see.
• My animation won’t cost any money so you can access it
for free on social media, making it available to more
people.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage