P3

1. Research
Shameur Rahman

2. Existing Product
The red background is
a symbol for blood
and death which is the
main storyline in the
movie.
The title is different
in size to attract the
readers attention
and make the reader
think and look as to
why this is done.
The fear in the eyes of the
person make it known to the
audience their fear and nerves
in this moment of the film. And
this makes the audience think
and intrigued as to what
happens. Does she die? Or
does she survive?
The blood dripping effect
gives a tantalizing feel as to
what the movie could be
about, and the audience will
feel as to why there is a lot of
blood references
The target
audience for this
movie will be
adults and teens
18+ as it is a
horror and gory
movie which
won’t be allowed
for kids.
The eyeline of the girl
connects with the audience
and makes them feel apart
of the film and attracts them
in making them intrigued
about what happens in the
movie.
The different font and size in the title
is abnormal and unique compared to
other horror movie titles and this
interprets to the viewer and reader
that the movie is also very different
film and not your average, standard
horror which will make the viewer
more excited to go watch the film.

3. Existing Product
The actor in the picture is
upside down and upright
on both sides which is
interpretating time travel
and how it can run
forwards and backwards,
up and down like a
hourglass.
The dark clouds could be
a reference to a bad
dream the actor is in or a
nightmare.
The image size is very large
and big compared to the
words which shows the poster
is trying to tell you about the
movie through the picture
and the visuals more than the
words and title.
The poster looks as if it is
on an axis and is in a
loophole going round and
round in circles, which is
like the movie which
goes back and forth in
time.
The poster makes you
think harder and makes
you intrigued as to what
messages the poster is
giving the audience
about the film.
The subtle touches of the actor being made like a
hourglass, the clouds being a dream gives the
idea of reverse phsycology but not directly as it is
within subtle clues on the poster engaging them
and making the audience think and use their
minds and brain.

4. Existing Product
The name ‘Leonardo Di Caprio’ are in
capitals and it is the main bold name
ahead of the ones in small print
underneath which show the importance
and magnitude of being the main
character in the film as well as one of
the best actors in filming acting the role.
This alerts the audience that BAFA-
leading actor is playing the lead role
which will encourage fans to watch the
film.
Inception means beginning
which links to the movie how
they are in a dream and
continue falling into other
dreams like a chain of
dreams and how they are at
the beginning of the dream
at each stage every time and
don’t get an end.
Below the title it states “from
the director of The Dark Knight”
which also was a success due to
its creativity and high box-office
sales. This encourages Nolan
fans to watch the movie
“Inception”.
The capitalized font with the
colour red has a connotation
of violence and danger. This
shows the audience a form of
deception is perceived within
The actors are holding guns
and this shows that it has
action in it. This will attract
a certain type of audience.
The text not only shows
the release date by the
way it has put
‘experience it’ as oppose
to ‘watch it’ implying
that this film will be
more than just a film but
also an experience.

5. Research Analysis
• What common features do the researched
products have? All my products have the same
feature of time and how it is used in the movie
such as moving backwards or forwards into the
future or past.
• What aspects of the research will you include
within your on work? I will use the ideas such as
on Inception the colours are dark and red which
give connotations of violence or horror which my
film is about.

6. Questionnaire Analysis

7. Audience research
• Observation: The quantitate of my survey was 50% with serial killers and the other 50% was broke
down into 30% for dark magic and 10% each for psychopaths and extra-terrestrials.
• What this says about my audience: This shows that my audience are into serial killers and find this
interesting and they are interested in one major threat which my film fits as I have one major threat
and it is a horror zombie.
• How will your product appeal to this audience: My product is a zombie horror film which will
appeal to my audience as they my movie has one sole person which is the killer and the audience
find having one major threat interesting.

8. Audience research
• Observation: The quantitate of my survey was the type of music aspect which affects the scenes
and parts of the movie and how it grabs your attention straight away into the movie.
• What this says about my audience: This shows that music is a key factor and it sets the scene of
movie for people who get drawn into the sounds and music when watching scenes in films and
makes them interested and intrigued to watch more.
• How will your product appeal to this audience: My product is a horror film which has twists in the
actual dialogue of the film which will keep them on their toes but the music and sounds for the
product will attract them and keep them engaged making them want to watch more and find out
about the whole film.

9. Audience research
• Observation: The majority of people chose to use opera style music with lots of fast violins and trumpets
for the suspense of the film. Also, there was a lot of people who went opposite and preferred a more dark,
devilish types of sounds they would like for the film connecting with the horror feel and sense.
• What this says about my audience: This shows that my audience feel the tension and suspense of the film
are the best parts and also some people, prefer the dark side and gore with the devilish sounds and the
killing in horror films
• How will your product appeal to this audience: My product will definitely attract this audience as there is a
lot of tension and suspense in the films as there is a lot of enigmas which you need to find out about and
draws you into watching more. As well as that, I also have the gory side with lots of blood which will make

10. Audience research
• Observation: This shows that they are all close and could be any animal but snake
makes the audience get off their seats with excitement and gives the attraction for
horror with this animal.
• What this says about my audience: This shows that my audience into slithery sea
monster types of animals or on the ground.
• How will your product appeal to this audience: My product will appeal to this
audience as there is zombies and different creatures which are like snakes being
mysterious.

11. Audience research
• Observation: This shows me that people in this day and age are more influenced to social media as
everyone is using more technology and social media is easier and quicker to use to find things out
and less hassle.
• What this says about my audience: This shows that most probably the audience will be young and
teenagers as a lot of social media are used more by young teens.
• How will your product appeal to this audience: My product will appeal to this audience as I will use
social media a lot to promote the film as it is more effective and better to use.

12. Audience research
• Observation: This shows the age range of the people who are interested in horror
films.
• What this says about my audience: This shows that people that like these types of
movies are middle aged and in a adult age who watch horror.
• How will your product appeal to this audience: I will have a lot of plot twists and
interesting which makes the movie unique and not just horror which will attract
this audience.

13. Audience research
• Observation: This shows me that my audience prefer locations which are of holy spirits but have
twists with the horror and gore of death.
• What this says about my audience: They prefer horror films taken in a holy rout which is with the
church graveyard location and giving a different twist as horror is opposite to the church which is
holy and clean.
• How will your product appeal to this audience: My product will appeal to the audience as I think it
will be different and not your usual environment making it surprising and mysterious.

14. Production techniques
The Tenet
They filmed people doing various things and reversed it and watched
that. That was how the stunt department worked, they filmed
themselves doing something, reversed it, and then they watched that
film and learned how the movement was and the weight a body
would feel like in terms of timing. So, they were mimicking exactly
what they looked like when they were reversed, just from the foot
falls and the bounce and how the timing looked.
As well as that, there was no green screens which were used and he
blew up a real plane to provide the most immersive and believable
experience for the audience, highlighting his dedication to the film.

15. Production techniques
The Tenet
• One of the highlights of the film was seeing
Hoyte Van Hoytema talk about shooting IMAX.
They tried to make most of the effects
practically and capture it in camera. Van
Hoytema was operating those cameras
handheld, which is not an easy task even for a
seasoned cinematographer.

16. Production Techniques
The Tenet
• Regarded as an auteur and postmodern
filmmaker, Nolan is partial to elliptical editing,
documentary-style lighting, hand-held camera
work, natural settings and real filming
locations over studio work. As well as that, he
also favours practical effects over computer-
generated imagery and is a proponent of
theatrical exhibition.

17. Interviews

18. Interview 1
1)Do you think the production technique is good to
do as it is very complicated trying to do scenes in
reverse and do you think it can be pulled off?
I think the technique of including scenes that are in
reverse in a product, is a great idea because it
makes the item unique and will keep your targeted
audience entertained as well as allowing you to win
over your viewers and understand their personal
preferences through their responses.

19. Interview 1
• Observation: My interviewee likes the idea of scenes being reversed as it makes the
movie unique for them and different which will win over the target audience and get
personal preferences through their responses which relates to the film and category of
film as the audience like the genre.
• What this says about my audience: This shows that the audience
are interested in the genre I have chosen and also the way I have
changed it to be reversed which doesn’t normally occur in horror
films which makes it more interesting for them and will make them
want to go out their way to watch it straight away.
• How will your product appeal to this audience: My product will be
very interesting and fun for the audience as majority of my
audience are into the movie having reversed scenes and telling the
script and movie in a different, unique way which makes the movie
more scary and unexpected compared to a usual horror film.

20. Interview 2
2)How do you feel the movie is and does it fit the
description and plot as to how I described the film
would be on my questionnaire research?
As an interviewee I can see that the results in your
questionnaire fits your description of your movie
which makes it easier in order to produce your final
product and incorporate your audiences
perspectives to make it more suited to them.

21. Interview 2
• Observation: The interviewee has has seen that the movie fits with the
description which I have said it will be from the questionnaire survey. This
makes it easier to produce my final product as I can then incorporate the
audiences perspectives in the film to make it suited for them and will
encourage them to go watch it.
• What this says about my audience: My product will attract my audience
straight away as I have included everything which my audience want to
see and this will attract them to go watch the movie which I produce.
• How will your product appeal to this audience: My product fits the
description of a horror film which I have said and I will do which attracts
the audience wanting to see these horror, gory scenes but the suspense
and making the movie unique with the reverse scene helps different
audiences who are not really into horror films but because it is different
and not normal for a horror film to be in reverse it will help attract people
who are not really into horror as there is lots of different things happening
making the movie more interesting.

22. Bibliography

23. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
Saw , James Wan, 2004,
Tenet, Christopher Nolan, 2020
Inception, Christopher Nolan, 2010