Here is a summary of my research evaluation: - I conducted product research by analyzing existing theme park magazines and logos to understand common features and aspects to include in my own work. This helped generate ideas but was limited since I only looked at a few examples. - I created an online survey using SurveyMonkey to gather audience data. I received over 20 responses which provided useful insights but a larger sample size would be better. Distributing it online made it convenient but some people may not want to take online surveys. - I interviewed two people to get more in-depth feedback. This allowed me to ask follow up questions for clarity but interviewing more people would give a broader perspective. Overall, using multiple research

1. RESEARCH
Oliver Frost

2. EXISTING PRODUCT
This magazine has the logo (which is the
biggest on the cover) with a simple
design. It also has a photo of the main
subject they would be talking about in the
magazine with a subtitle on what the
photo is about. There are also mini
subtitles with other things in the magazine.
There is also a tab in the bottom right
saying there is extra content that doesn't
need to be on the cover. It makes
people(especially enthusiasts) want to buy
it as the would want to know the details of
the subjects in the magazine.

3. EXISTING PRODUCT
This magazine is quite simple but has
more than the ‘Attraction Magazine’
magazine. It is also quite similar to the
‘Attraction Magazine’. The writing covers
the photo but you an still see the photo
well. It is a lot more basic than others as it
only tells you about what's in the
magazine. There logo is pretty basic as
well.

4. EXISTING PRODUCT
On the inside they have a lot
more writing to tell you about
recent news. It may have
pictures to show you what it
looks like. This is a report about
the new hotel and they use the
tagline ‘Cool, Clean and Sleek’
to make other people want to
stay in it.

5. EXISTING PRODUCT
These logos were all similar to each other to
each other when they were old. They are quite
simple at a first look but when you look into them
they do hove a lot of detail on them. The only
thing that has changed on them is quality in the
logo. People would buy tickets to these parks due
to their popularity in the news and want to ride
their rides.

6. RESEARCH ANALYSIS
• What common features do the researched products have?
• On the magazine covers they have a pretty similar concept with a
picture of a ride, the logo at the top of the page and some text
telling you what's in the magazine. The page of information
includes a lot of writing so other pages in the magazine will be
similar to each other just on other subjects. The logos all have the
name that are the biggest on their log but they are very different to
each other as they have different styles as they cant really copy
any other logos.
• What aspects of the research will you include within your on work?
• I will take the concept of the magazine cover and make it my own. I
will also make my own logo based on many other logos that are
used. I will use the concept from the page of information and do a
different topic.

7. QUESTIONNAIRE
ANALYSIS
https://www.surveymonkey.co.uk/r/SMJ2ZSW

8. AUDIENCE RESEARCH
• Observation: The graph shows that the people who took the survey 40% said they would
consider a good day out at a theme park. The remaining 60% said that a scare attraction,
motor activity and sports activity would be considered as a good day out. The beach option
was considered by no-one as a good day out.
• What this says about my audience: This shows my audience is supportive towards theme
parks and would visit them over anything else but some people like other activities.
• How will your product appeal to this audience: The people who like theme parks would read
the magazine I would make.

9. AUDIENCE RESEARCH
• Observation: This graph shows that 60% of people have been to a theme park
this year and 40% hasn’t been to a theme park this year.
• What this says about my audience: This shows that most people who have taken
this survey had been to theme parks this year and would go to theme parks this
year.
• How will your product appeal to this audience: People would read the magazine
to see the latest news from theme parks that they would go to.

10. AUDIENCE RESEARCH
• Observation: About 40% hate rollercoasters. 20% wouldn't really go on rollercoasters.
But 40% like rollercoasters.
• What this says about my audience: The audience mostly hate rollercoasters as 3/5
people don’t really like rollercoasters but 2/5do like rollercoasters.
• How will your product appeal to this audience: The people would not like the reviews of
rollercoasters in the magazines.

11. AUDIENCE RESEARCH
• Observation: There are many answers to this with different answers however two
people put the teacups as their favourite ride. However 3 people put a
rollercoaster as their favourite ride.
• What this says about my audience: The audiences favourite rides are mainly
rollercoasters and they enjoy their rides in them.
• How will your product appeal to this audience: they can learn more about their
favourite rides like who makes them , there mechanism and statistics on them.

12. AUDIENCE RESEARCH
• Observation: 60% people of this survey chose to go do their chosen activity on a
weekend. However 40% chose to do their activity on a weekday.
• What this says about my audience: This shows my audience is probably more
available on weekend and rather do something on aa weekend.
• How will your product appeal to this audience: The magazine could give them a
guide to choose what day is the best to visit a theme park and why.

13. AUDIENCE RESEARCH
• Observation: 11 people would go to a theme park with friends, 3 with a
boy/girlfriend, 2 with parents and 1 with classmates and other.
• What this says about my audience: This shows that many people would go to
a theme park with friends as they have a fun time with friends.
• How will your product appeal to this audience: This means that anyone can
read the magazine no matter who they are.

14. AUDIENCE RESEARCH
• Observation: 31 people have been to Disneyland, 9 people have been to Alton
Towers, and 4 people have been to Universal Studios, Six Flags and Carnival.
• What this says about my audience: The audience have been to Disneyland which
means that a lot of people have wanted to go to because of the popularity of
Disney's brand.
• How will your product appeal to this audience: The magazine would talk about
different parks in the world.

15. Interviews

16. INTERVIEW 1
• Do you enjoy theme parks? How would you rate them to other activities?
• No, 0-10 as I'm not a rollercoaster person and theme parks are based on how big they can
make their rollercoasters instead of the theming part.
• What makes you want to go to theme parks? Why?
• Characters in the theme park, the colour variety the theme park uses, the theme of the
park, plenty of variety to do that’s not just rollercoasters, events that happen during certain
times of the year.
• Is there a ride that you want to go on straight away when you get there?
• As I am not a fan of rollercoaster so there is not a ride I'm excited to go on first. When
going to a theme park the first thing I like to do is look at the scenery.
• How much would you pay for a Theme Park Magazine?
• Depending on what content is included in the magazine I would pay 0-£10. if it is just a
regular magazine then I would pay £5.99 but if it has more than I would pay more for it.

17. INTERVIEW 1
• Observation:
• This person doesn't really like theme parks they wouldn't like log
go to theme parks as they make their rides look big and not focus
on theming instead. However they like the characters/mascots,
colour schemes and that there's plenty more things to do at a
theme park than go on rollercoasters such as events. They also
like the scenery at the theme parks as they don’t like theme parks.
They also said they would pay up to £10 for the magazine as they
they said there would be more in it.
• What this says about my audience:
• This says some of my audience don’t like theme parks and would
rather do other activities.
• How will your product appeal to this audience:
• It probably wont appeal to this person as they don’t enjoy theme
parks compared to other people and would rather do something
else.

18. INTERVIEW 2
• Do you enjoy theme parks? How would you rate them to other activities?
• I enjoy theme parks as I like rollercoasters and it is my favourite activity around as it is fun
and you can do many activities at them. They can also look nice with all the scenery
around the area.
• What makes you want to go to theme parks? Why?
• I would go to ride rollercoasters as it could be a theme park that I haven't been to before
or a new rollercoaster could of opened at the theme park.
• Is there a ride that you want to go on straight away when you get there?
• I would either go on a rollercoaster or a indoor dark ride. However if I have been to that
theme park a lot I would just walk around before going on anything.
• How much would you pay for a Theme Park Magazine?
• It all depends on what is in the magazine however I would pay up to £10 for as you would
probably have buy it of a website and it might have a lot in it.

19. INTERVIEW 2
• Observation: This person enjoys theme parks because of
rollercoasters, activities and how the scenery looks. They go
to theme parks as they either haven't been to one before or
there is a new rollercoaster opening. When the visit theme
parks they either go on a rollercoaster, indoor dark ride or go
around the park when they have been
• What this says about my audience:
• How will your product appeal to this audience:

20. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
10+ The rollercoaster on the front may make
people think it looks cool and want to rad
what's inside the magazine.
Gender
Any It can appeal to anyone with any gender.
The magazine has content for both genders
to like.
Psychographic
People with
rollercoaster
interest.
It can appeal to anyone with the interest of
rides.
Social Status
Any People can go on a day out to a theme
park after reading the magazine.

21. RESEARCH
EVALUATION

22. RESEARCH EVALUATION
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
• Product Research
• I can see similar items of what I’m doing and I an take some ideas from
each of the photos. I can also get a good understanding on what I can
make compared to the official ones.
• Questionnaires
• Interviews

23. RESEARCH EVALUATION
• What sort of a response did you get?
• How did you distribute your survey? Give an advantage and a
disadvantage