1. Proposal
1
Working Title:
Wings of escape
Audience:
My audience is from ages 12+, any gender. In my video I will be inclusive of all genders to make
sure I appeal to everyone and represent people equally.
The target audience social status would be middle class, grade B so they will have access to
technology whereas some lower class may not have access to a computer to view my video,
however my secondary audience might range from C1-D grade as lower middle class and working
class can relate or be aware of the issues put forward in my video. The psychographic would be
belongers as these groups of people respond to messages well and are concerned with
community and family therefore many people can relate to the messages within the video.
The target audience would be 12+ as it is based in a school environment and would be certificated
from this age.
Project Concept (approx. 200 words)
The concept of my video is to show a person is being bullied because she is “different” and people
don’t like her as they see her as being weird because she enjoys watching birds flying through
trees rather than TV shows. They constantly bully her and she tried her hardest to ignore her and
keeps checking the clock in the room, she thinks of the birds in the forest which gives her strength
to turn around and stand up to them as she turns bird wings appear from her back which ends with
a black out.
Production Techniques (approx. 150 words)
I need to use a panning technique, point of view shots, Mid shot and wide shots. Most of my shots
are straight forward but I do need to have pre drawn wings to put in on adobe after effects.
Evaluation (approx. 50 words)
I plan on getting feedback from people in the group and I would like to see their opinion on the
genre and style and of course my wings.
