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Inbound Marketing for Startups in 2011
 

Inbound Marketing for Startups in 2011

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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

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    Inbound Marketing for Startups in 2011 Inbound Marketing for Startups in 2011 Presentation Transcript

    • Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime
      Rand Fishkin, CEO & Co-founder, SEOmoz
      February 2011
    • Our only marketing expense? Flights + hotels for conferences/events
      More at http://www.seomoz.org/blog/the-history-of-seomoz
    • How’d You Do That?
    • News/Media/PR
      SEO
      Email
      Research/White Papers
      Blogs + Blogging
      Infographics
      Comment Marketing
      Social Networks
      Online Video
      INBOUND MARKETING!(AKA “free” traffic sources)
      Forums
      Webinars
      Word of Mouth
      Social Bookmarking
      Podcasting
      Direct/Referring Links
      Type-In Traffic
      Q+A Sites
      http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
    • It all starts withContent Marketing
    • A Blog We Update Every Day
    • “Viral” Targeted Content
      http://www.seomoz.org/article/search-ranking-factors
    • “Viral” Targeted Content
      http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
    • “Viral” Targeted Content
      http://www.seomoz.org/seo-industry-survey
    • Graphics + Illustrations
    • A Weekly Video Series
      http://www.seomoz.org/blog/category/33
    • Build it and they’ll come?Nope. Build it, then market it.
    • Comments + Conversations
    • Social Networks
      Data and charts of our Facebook and Twitter account performance via http://export.ly
    • Social News / Bookmarking
      http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
    • Q+A Sites / Forums
    • Conferences + Events
    • SEO
    • Email Marketing
      We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
    • Let’s get specific with someAdvanced Tactics
    • Involve a Sharing-Incented Community
      The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
    • Design Like an “Award Winner”
      Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
    • “Skip” the Competitive SERPs
    • Leverage the QDF Algorithm
      Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562
    • Investigate the Competition’s Top Content
      Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this 
    • Examples of more startups thatRock Inbound Marketing
    • OKCupid
      http://blog.okcupid.com/index.php/your-looks-and-online-dating/
    • EngineYard
      Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com
    • Mint.com
      http://blog.okcupid.com/index.php/your-looks-and-online-dating/
    • Adioso
      Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com
    • Visual Website Optimizer
      http://visualwebsiteoptimizer.com/split-testing-blog/
    • The Inbound Marketing processIn 4 Simple Steps
    • Step #1: Discover
      Find inbound marketing paths that look promising and make a list.
      Step #2:Test
      Invest a few days/hours building authentic value in that niche/sector.
      Step #3: Measure
      Use your web analytics to track primary + second-order impact
      Step #4: Repeat
      Throw out low ROI projects; repeat high ROI ones.
    • Q+A
      Rand Fishkin, CEO & Co-Founder, SEOmoz
      • Twitter: @randfish
      • Blog: www.seomoz.org/blog
      • Email: rand@seomoz.org