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Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
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Inbound Marketing for Startups in 2011

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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

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  • 1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime
    Rand Fishkin, CEO & Co-founder, SEOmoz
    February 2011
  • 2. Our only marketing expense? Flights + hotels for conferences/events
    More at http://www.seomoz.org/blog/the-history-of-seomoz
  • 3. How’d You Do That?
  • 4. News/Media/PR
    SEO
    Email
    Research/White Papers
    Blogs + Blogging
    Infographics
    Comment Marketing
    Social Networks
    Online Video
    INBOUND MARKETING!(AKA “free” traffic sources)
    Forums
    Webinars
    Word of Mouth
    Social Bookmarking
    Podcasting
    Direct/Referring Links
    Type-In Traffic
    Q+A Sites
    http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
  • 5. It all starts withContent Marketing
  • 6. A Blog We Update Every Day
  • 7. “Viral” Targeted Content
    http://www.seomoz.org/article/search-ranking-factors
  • 8. “Viral” Targeted Content
    http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
  • 9. “Viral” Targeted Content
    http://www.seomoz.org/seo-industry-survey
  • 10. Graphics + Illustrations
  • 11. A Weekly Video Series
    http://www.seomoz.org/blog/category/33
  • 12. Build it and they’ll come?Nope. Build it, then market it.
  • 13. Comments + Conversations
  • 14. Social Networks
    Data and charts of our Facebook and Twitter account performance via http://export.ly
  • 15. Social News / Bookmarking
    http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
  • 16. Q+A Sites / Forums
  • 17. Conferences + Events
  • 18. SEO
  • 19. Email Marketing
    We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
  • 20. Let’s get specific with someAdvanced Tactics
  • 21. Involve a Sharing-Incented Community
    The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
  • 22. Design Like an “Award Winner”
    Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
  • 23. “Skip” the Competitive SERPs
  • 24. Leverage the QDF Algorithm
    Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562
  • 25. Investigate the Competition’s Top Content
    Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this 
  • 26. Examples of more startups thatRock Inbound Marketing
  • 27. OKCupid
    http://blog.okcupid.com/index.php/your-looks-and-online-dating/
  • 28. EngineYard
    Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com
  • 29. Mint.com
    http://blog.okcupid.com/index.php/your-looks-and-online-dating/
  • 30. Adioso
    Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com
  • 31. Visual Website Optimizer
    http://visualwebsiteoptimizer.com/split-testing-blog/
  • 32. The Inbound Marketing processIn 4 Simple Steps
  • 33. Step #1: Discover
    Find inbound marketing paths that look promising and make a list.
    Step #2:Test
    Invest a few days/hours building authentic value in that niche/sector.
    Step #3: Measure
    Use your web analytics to track primary + second-order impact
    Step #4: Repeat
    Throw out low ROI projects; repeat high ROI ones.
  • 34. Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 35. Blog: www.seomoz.org/blog
    • 36. Email: rand@seomoz.org

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