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Inbound Marketing for Startups in 2011
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Inbound Marketing for Startups in 2011


Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

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  • 1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime
    Rand Fishkin, CEO & Co-founder, SEOmoz
    February 2011
  • 2. Our only marketing expense? Flights + hotels for conferences/events
    More at
  • 3. How’d You Do That?
  • 4. News/Media/PR
    Research/White Papers
    Blogs + Blogging
    Comment Marketing
    Social Networks
    Online Video
    INBOUND MARKETING!(AKA “free” traffic sources)
    Word of Mouth
    Social Bookmarking
    Direct/Referring Links
    Type-In Traffic
    Q+A Sites
  • 5. It all starts withContent Marketing
  • 6. A Blog We Update Every Day
  • 7. “Viral” Targeted Content
  • 8. “Viral” Targeted Content
  • 9. “Viral” Targeted Content
  • 10. Graphics + Illustrations
  • 11. A Weekly Video Series
  • 12. Build it and they’ll come?Nope. Build it, then market it.
  • 13. Comments + Conversations
  • 14. Social Networks
    Data and charts of our Facebook and Twitter account performance via
  • 15. Social News / Bookmarking,, and have historically performed best for us, but you should test results
  • 16. Q+A Sites / Forums
  • 17. Conferences + Events
  • 18. SEO
  • 19. Email Marketing
    We use/love (who now has a cool free option for early stage folks)
  • 20. Let’s get specific with someAdvanced Tactics
  • 21. Involve a Sharing-Incented Community
    The brilliant strategy by made them one of the biggest players in the local restaurant business and got them acquired by IAC
  • 22. Design Like an “Award Winner”
    Check out for tons of great galleries and inspiration
  • 23. “Skip” the Competitive SERPs
  • 24. Leverage the QDF Algorithm
    Watch the actual commercial at:
  • 25. Investigate the Competition’s Top Content
    Sort of a shameless plug, but is the best way to do this 
  • 26. Examples of more startups thatRock Inbound Marketing
  • 27. OKCupid
  • 28. EngineYard
    Engineyard does awesome stuff on their blog, job board + site in general –
  • 29.
  • 30. Adioso
    Adioso’smicrosite for Valentine’s Day is here –
  • 31. Visual Website Optimizer
  • 32. The Inbound Marketing processIn 4 Simple Steps
  • 33. Step #1: Discover
    Find inbound marketing paths that look promising and make a list.
    Step #2:Test
    Invest a few days/hours building authentic value in that niche/sector.
    Step #3: Measure
    Use your web analytics to track primary + second-order impact
    Step #4: Repeat
    Throw out low ROI projects; repeat high ROI ones.
  • 34. Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 35. Blog:
    • 36. Email: