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Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
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Inbound Marketing for Startups in 2011

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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

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  • 1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />February 2011<br />
  • 2. Our only marketing expense? Flights + hotels for conferences/events<br />More at http://www.seomoz.org/blog/the-history-of-seomoz<br />
  • 3. How’d You Do That?<br />
  • 4. News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />Social Networks<br />Online Video<br />INBOUND MARKETING!(AKA “free” traffic sources)<br />Forums<br />Webinars<br />Word of Mouth<br />Social Bookmarking<br />Podcasting<br />Direct/Referring Links<br />Type-In Traffic<br />Q+A Sites<br />http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing<br />
  • 5. It all starts withContent Marketing<br />
  • 6. A Blog We Update Every Day<br />
  • 7. “Viral” Targeted Content<br />http://www.seomoz.org/article/search-ranking-factors<br />
  • 8. “Viral” Targeted Content<br />http://guides.seomoz.org/beginners-guide-to-search-engine-optimization<br />
  • 9. “Viral” Targeted Content<br />http://www.seomoz.org/seo-industry-survey<br />
  • 10. Graphics + Illustrations<br />
  • 11. A Weekly Video Series<br />http://www.seomoz.org/blog/category/33<br />
  • 12. Build it and they’ll come?Nope. Build it, then market it.<br />
  • 13. Comments + Conversations<br />
  • 14. Social Networks<br />Data and charts of our Facebook and Twitter account performance via http://export.ly<br />
  • 15. Social News / Bookmarking<br />http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results<br />
  • 16. Q+A Sites / Forums<br />
  • 17. Conferences + Events<br />
  • 18. SEO<br />
  • 19. Email Marketing<br />We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)<br />
  • 20. Let’s get specific with someAdvanced Tactics<br />
  • 21. Involve a Sharing-Incented Community<br />The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC<br />
  • 22. Design Like an “Award Winner”<br />Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration<br />
  • 23. “Skip” the Competitive SERPs<br />
  • 24. Leverage the QDF Algorithm<br />Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562<br />
  • 25. Investigate the Competition’s Top Content<br />Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this <br />
  • 26. Examples of more startups thatRock Inbound Marketing<br />
  • 27. OKCupid<br />http://blog.okcupid.com/index.php/your-looks-and-online-dating/<br />
  • 28. EngineYard<br />Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com<br />
  • 29. Mint.com<br />http://blog.okcupid.com/index.php/your-looks-and-online-dating/<br />
  • 30. Adioso<br />Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com<br />
  • 31. Visual Website Optimizer<br />http://visualwebsiteoptimizer.com/split-testing-blog/<br />
  • 32. The Inbound Marketing processIn 4 Simple Steps<br />
  • 33. Step #1: Discover<br />Find inbound marketing paths that look promising and make a list.<br />Step #2:Test<br />Invest a few days/hours building authentic value in that niche/sector.<br />Step #3: Measure<br />Use your web analytics to track primary + second-order impact<br />Step #4: Repeat<br />Throw out low ROI projects; repeat high ROI ones.<br />
  • 34. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  • 35. Blog: www.seomoz.org/blog
  • 36. Email: rand@seomoz.org</li>

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