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Introduction to SEO
Aug. 18, 2010•0 likes•229,753 views
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This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Rand FishkinFollow
Founder, CEO, Author at SparkToroAdvertisement
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Introduction to SEO
- How Search Engines Work
- Building Accessible Sites
- Conducting Keyword Research
- Link Building Strategies
- Open Site Explorer
- Top Pages
- Subjective Metrics
- # of Linking Root Domains to Domain
- Homepage PageRank vs. Domain mozRank
- URL PageRank vs. URL mozRank
- # of Links to the Page (Yahoo!, GG Blogsearch, Linkscape)
- Quality of other links on page/site (Bing - Linkfromdomain)
- Tools + Metrics for Quick Analysis
- Training & Incenting Link Builders
- Document every step thoroughly
- Create consistent metrics
- Reward like a sales team
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