Sem marketing 101 v6


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Presentation - For a Members only Executive Group Melbourne Australia
Location - Docks Melbourne Wharfs
Subject - Internet and E-commerce.  How it is done well with and example and how it is done poorly with an example.  Key lesson learn of the best in the field, use high content do not try to reinvent the wheel just make it better.

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Sem marketing 101 v6

  1. 1. MaximilianoINC.comMaximiliano Lopez<br />
  2. 2. IntroductionWho is Maximiliano Lopez?Internet Introduction & Evolution<br />SEO SEM PPC ExplainedOnline Marketing OBAMA StyleWhat an Optimised Site Looks Like<br />Different Styles of Websites = Different SEMSEM & SEO Strategies BLACK HAT – ITS YOUR SITE<br />What you can do TODAY!Useful Links & EducationConclusion & Questions<br /> Maximiliano Lopez<br />
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  5. 5. Australia <br />Internet Usage Statistics:15,300,000 Internet users as of Dec.2007 74.3% of the population According to ITU.<br />United States of America Internet Usage Statistics:220,141,969 Internet users as of June.2008 72.5% of the population<br />According to Nielsen/NetRatings.<br /> Total Internet Users User Growth 2000-2008 1,581,571,589 338.1%<br />
  6. 6. Beginning of Internet <br /><br />
  7. 7. Marketing = Online & Offline Marketing of your Entity.Website, TV Commercials, Blogs, Business Cards, Emails, Magazines, Social Networks, Advertising, Banners, Presentations, etc. Purpose to create awareness of your business value proposition.<br />SEM = Search Engine MarketingThe big picture of you online presence includes Social Networks, Blogs, Video, Link Building. Purpose to create a funnel affect of qualified traffic to your website/business. While increasing the centre focused website optimization. SEO = Search Engine OptimizationOptimization of the actual site website. Keywords, Relevant Content, Image Optimization, Links, Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high level of qualified traffic from search engines and other relevant SEM strategies to take a predetermined action.PPC = Pay Per ClickWhen you pay to advertise on Google and pay for each click through ideally to take a predetermined action. A professional PPC campaign would have a landing page. The landing page would have a focus and quantitative cost analysis associated per successful result.<br />
  8. 8. SEO/SEM Terminology<br />Keywords – Word(s) Phrase(s) a person types into a search box<br />Sitemap – A web page that lists pages of the website<br />Landing Page – A page a visitor arrives when clicking through a site<br />Long Tail – Niche longer keyword focus for search engines<br />Link Popularity – Incoming link from high quality websites<br />Top Fold – A term traditionally used to describe top part of newspaper<br />URL – Domain NameSpider – Automated search of websites that follow one link to another gathering data used rank content, index, keywords, phrases etc<br />Blog - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily.V-Blog – As above via video.<br />.<br />
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  10. 10. OBAMA EVERYWHEREFacebook MySpace YouTubeFlickr Digg Twitter Eventful Linkedin Eons Iphone Blog SecondLife XboX Email YouBama BarackTVMiGenteAsianAveGleeBlack PlanetFaith BaseeBay<br />
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  13. 13. To have a significant result in SEO/SEMYou must have a foundation built for SEO/SEM<br /> Maximiliano Lopez<br />
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  17. 17. Section Page = 3 Folds<br />Sub Sections >>>= 19 <br /> Maximiliano Lopez<br />
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  19. 19. Product Pages = 11 Folds<br />Tiger Direct buys Bricks & Mortar CompUSA Jan 2008<br /> Maximiliano Lopez<br />
  20. 20. Maximiliano Lopez<br />
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  24. 24. Difference Between an Optimized Based Website andA Website where Optimization is an after thought. <br /> Maximiliano Lopez<br />
  25. 25. 2006 $122,366,00 In Sales<br />
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  27. 27. Steps to create a Website with an SEO Foundation<br /><ul><li> Know your customer
  28. 28. Know your business is it a B2B, B2C or B2G
  29. 29. Build a Team SEO, Developer, Marketing Proper Planning Prevents Piss Poor Performance
  30. 30. Design website for usability and with a purpose.Sell Product, Build Leads, Pulling Sales</li></ul> Maximiliano Lopez<br />
  31. 31. <ul><li> Research Industry you are in and competition US, UK & Australia
  32. 32. Create a Keyword List
  33. 33. See what the best website in the world are doing
  34. 34. Create an Appropriate URL
  35. 35. Build website with landing pages, Section Pages, Sub-Section Pages.
  36. 36. Think of ways to create unique quality content.
  37. 37. Product Page must have a call to action.
  38. 38. Site Map (Google Friendly)</li></ul> Maximiliano Lopez<br />
  39. 39. Google Search of the term Jewelry Box as individual words brings up 31,600,000 matches in (0.41 seconds) 5th September 2007<br />
  40. 40. The top 20 ranked websites are as follows when A Google search of the words Jewelry Box are used.<br />A list of the 100 has been provided in ExcelPlease note the parent company is ranked number 79 on a Google search engine listing.Performed 5th September 2007<br />
  41. 41. After reviewing some of the top 100 websites from the Google Search.The following websites were selected based on a 3 second first impression review.<br /><br /><br /><br /><br /><br /><br />
  42. 42. Maximiliano Lopez<br />
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  44. 44. SomeLinks<br />
  45. 45. Black Hat SEOTheir are no short cuts to get a great page ranking the fundamentals are a SEO based website with high quality unique content and associated SEM strategies.Everything else you will get banned from<br />Search Engines<br />
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  47. 47. Google tells you what you need to do to SEO your site what and how creative you get within those barriers is dependent on you and your team. Think Obama.<br />SEO/SEM is the responsibility of MarketingGoogle – ‘Google Webmaster SEO’ <br /> Maximiliano Lopez<br />
  48. 48. What can you do today.<br />A blog is the most powerful SEO tool and Spider initiator. Every website must have a BLOG.<br /><br /><br />Start writing about your business with focus on keywords use images keep it brief and interesting.<br /> Maximiliano Lopez<br />
  49. 49. We all start somewhere yet as Australians we have the added advantage to have a look at what the competition is doing in the US and the UK.<br />All industries and keywords in Australia a free game. <br />As the likes of Harvey Norman founder Gerry Harvey’s<br />pronouncement that online retailing is a “dead end”. Yet days after making his statement, Harvey Norman ranked top of Google’s retail searches in 2008. <br />Bad for him, Good for me  <br /> 6 July 2000 <br /> Maximiliano Lopez<br />
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  51. 51. Useful Links.<br /><br />www.seobook.com – Free 7 Day SEO <br />Books – AMAZON SEARCH RELATED BOOKS4 Hour Work Week – Timothy FerrisThe Long Tail – Chris Anderson<br />Get To The Top on Google – David Viney<br />
  52. 52. Maximiliano Lopezemail –<br /><br />