Search + Social:10 Actions to
Get More Value from your Organic Marketing Tomorrow.<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />Webit Expo, Sofia, Bulgaria; October 2010<br />

Criteria for this Presentation<br />Every
Action I Recommend MUST:<br /><ul><li> Be usable and valuable to your business tomorrow

Help to drive more search
and/or social visits

Be Presentable in 200 seconds
or less</li></li></ul><li>Action #1:Earn Links Google Will Always Want to Count<br />

Etsy: Self-Promotion = Links &
Rankings<br />Every seller wants to promote their “store”, and thus, links to Etsy<br />

Anyone who embeds the video,
links back to our site<br />

Action #2:Build Content that Will
Be Shared<br />

Data earns links; opinions… not
so much<br />http://blog.okcupid.com/index.php/your-looks-and-online-dating/<br />

Nearly Every Site on This
List Links to It:<br />http://techmeme.com/lb<br />

Action #3:Get More ReTweets<br />

http://danzarrella.com/science-of-retweets.pdf<br />

Action #4:Grow Your Site’s User-Generated
Content<br />

Build a Following First; Then
a Community<br />

Make Participation as Frictionless as
Possible<br />Makes it SUPER EASY to participate in their community<br />

Reward Users Who Participate<br />Users
LOVE Badges!<br />

Action #5:Engage the Right “Tweeters”<br
/>

Twitter is (almost certainly) influencing
(at least some) rankings<br />Lots of tweets, virtually no links, but remarkable rankings<br />

Twitter can send lots of
direct traffic<br />

You need to target the
right Tweeters<br />http://twitaholic.com/top100/followers/<br />

The Ones Who Send Real
Traffic<br />http://mashable.com/2009/07/07/twitter-clickthrough-rate/<br />

Not the “Grade”<br />Use the
“Rank”<br />http://twittergrader.com<br />

Action #6:Get Rankings in Google’s
Maps/Local/Places<br />

Local SERPs (now “Places” in
the US)<br />This guy is not #1<br />

Find the Listing Sources +
Get Them!<br />http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local<br />

Action #7:Find Errors & Missed
Opportunities on Your Site<br />

Google Webmaster Tools<br />http://www.google.com/webmasters<br />

SEOmoz Web App<br />http://pro.seomoz.org<br />

Xenu Link Sleuth<br />http://home.snafu.de/tilman/xenulink.html<br />

Action #8:Get Maximum SEO Value
from Your Web Content<br />

Many Domains vs. One Domain<br
/>VS.<br />

www.site.com/content<br />Better<br />content.site.com/<br />sitecontent.com/<br />Worse<br
/>

Action #9:Make Every Visitor More
Valuable<br />

Simple Explanations w/ Help on
Hover<br />

Clear differentiation<br />

Obvious Free Trial<br />

Re-assurance in purchase process<br />

AJAX load of payment inputs<br
/>

Action #10:Take Advantage of Real-Time
Search + Social<br />

Google & Bing Use Twitter’s
API<br />

Don’t Just Pick Any Topic<br
/>http://popurls.com<br />Choose Something that’s Hot Now!<br />

Download: http://seomz.me/webitrand <br />Rand Fishkin,
CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish

Blog: www.seomoz.org/blog

Email: rand@seomoz.org</li>