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Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow. Rand Fishkin, CEO & Co-founder, SEOmoz Webit Expo, Sofia, Bulgaria; October 2010
Criteria for this Presentation Every Action I Recommend MUST: ,[object Object]
 Help to drive more search and/or social visits
 Be Presentable in 200 seconds or less,[object Object]
Etsy: Self-Promotion = Links & Rankings Every seller wants to promote their “store”, and thus, links to Etsy
Anyone who embeds the video, links back to our site
Action #2:Build Content that Will Be Shared
Data earns links; opinions… not so much http://blog.okcupid.com/index.php/your-looks-and-online-dating/
Nearly Every Site on This List Links to It: http://techmeme.com/lb
Action #3:Get More ReTweets
http://danzarrella.com/science-of-retweets.pdf
Action #4:Grow Your Site’s User-Generated Content
Build a Following First; Then a Community
Make Participation as Frictionless as Possible Makes it SUPER EASY to participate in their community
Reward Users Who Participate Users LOVE Badges!
Action #5:Engage the Right “Tweeters”
Twitter is (almost certainly) influencing (at least some) rankings Lots of tweets, virtually no links, but remarkable rankings
Twitter can send lots of direct traffic
You need to target the right Tweeters http://twitaholic.com/top100/followers/
The Ones Who Send Real Traffic http://mashable.com/2009/07/07/twitter-clickthrough-rate/
Not the “Grade” Use the “Rank” http://twittergrader.com
Action #6:Get Rankings in Google’s Maps/Local/Places
Local SERPs (now “Places” in the US) This guy is not #1
Find the Listing Sources + Get Them! http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local
Action #7:Find Errors & Missed Opportunities on Your Site
Google Webmaster Tools http://www.google.com/webmasters
SEOmoz Web App http://pro.seomoz.org
Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html
Action #8:Get Maximum SEO Value from Your Web Content
Many Domains vs. One Domain VS.
www.site.com/content Better content.site.com/ sitecontent.com/ Worse
Action #9:Make Every Visitor More Valuable
Simple Explanations w/ Help on Hover
Clear differentiation
Obvious Free Trial
Re-assurance in purchase process
AJAX load of payment inputs
Action #10:Take Advantage of Real-Time Search + Social
Google & Bing Use Twitter’s API
Don’t Just Pick Any Topic http://popurls.com Choose Something that’s Hot Now!

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