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SEO on the SERPs - Brighton SEO Closing Talk

Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.

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Rand Fishkin | Founder & CEO
On-SERP SEO
The Infuriating Reality
of Search’s Future
We Had a Deal!
Google gets to:
Crawl our sites for free
Use our hosting bandwidth free
Scrape our content w/o trademark consequence
Rely on us to optimize to their standards
in exchange…
Those who solve searchers’ problems
earn clicks with their content
But Google’s been changing the deal…
This deal’s getting worse all the time…

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