![Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz,[object Object],February 2011,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-1-2048.jpg?cb=1665188472)
![Our only marketing expense? Flights + hotels for conferences/events,[object Object],More at http://www.seomoz.org/blog/the-history-of-seomoz,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-2-2048.jpg?cb=1665188472)
![How’d You Do That?,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-3-2048.jpg?cb=1665188472)
![News/Media/PR,[object Object],SEO,[object Object],Email,[object Object],Research/White Papers,[object Object],Blogs + Blogging,[object Object],Infographics,[object Object],Comment Marketing,[object Object],Social Networks,[object Object],Online Video,[object Object],INBOUND MARKETING!(AKA “free” traffic sources),[object Object],Forums,[object Object],Webinars,[object Object],Word of Mouth,[object Object],Social Bookmarking,[object Object],Podcasting,[object Object],Direct/Referring Links,[object Object],Type-In Traffic,[object Object],Q+A Sites,[object Object],http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-4-2048.jpg?cb=1665188472)
![It all starts withContent Marketing,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-5-2048.jpg?cb=1665188472)
![A Blog We Update Every Day,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-6-2048.jpg?cb=1665188472)
![“Viral” Targeted Content,[object Object],http://www.seomoz.org/article/search-ranking-factors,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-7-2048.jpg?cb=1665188472)
![“Viral” Targeted Content,[object Object],http://guides.seomoz.org/beginners-guide-to-search-engine-optimization,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-8-2048.jpg?cb=1665188472)
![“Viral” Targeted Content,[object Object],http://www.seomoz.org/seo-industry-survey,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-9-2048.jpg?cb=1665188472)
![Graphics + Illustrations,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-10-2048.jpg?cb=1665188472)
![A Weekly Video Series,[object Object],http://www.seomoz.org/blog/category/33,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-11-2048.jpg?cb=1665188472)
![Build it and they’ll come?Nope. Build it, then market it.,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-12-2048.jpg?cb=1665188472)
![Comments + Conversations,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-13-2048.jpg?cb=1665188472)
![Social Networks,[object Object],Data and charts of our Facebook and Twitter account performance via http://export.ly,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-14-2048.jpg?cb=1665188472)
![Social News / Bookmarking,[object Object],http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-15-2048.jpg?cb=1665188472)
![Q+A Sites / Forums,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-16-2048.jpg?cb=1665188472)
![Conferences + Events,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-17-2048.jpg?cb=1665188472)
![SEO,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-18-2048.jpg?cb=1665188472)
![Email Marketing,[object Object],We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks),[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-19-2048.jpg?cb=1665188472)
![Let’s get specific with someAdvanced Tactics,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-20-2048.jpg?cb=1665188472)
![Involve a Sharing-Incented Community,[object Object],The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-21-2048.jpg?cb=1665188472)
![Design Like an “Award Winner”,[object Object],Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-22-2048.jpg?cb=1665188472)
![“Skip” the Competitive SERPs,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-23-2048.jpg?cb=1665188472)
![Leverage the QDF Algorithm,[object Object],Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-24-2048.jpg?cb=1665188472)
![Investigate the Competition’s Top Content,[object Object],Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this ,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-25-2048.jpg?cb=1665188472)
![Examples of more startups thatRock Inbound Marketing,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-26-2048.jpg?cb=1665188472)
![OKCupid,[object Object],http://blog.okcupid.com/index.php/your-looks-and-online-dating/,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-27-2048.jpg?cb=1665188472)
![EngineYard,[object Object],Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-28-2048.jpg?cb=1665188472)
![Mint.com,[object Object],http://blog.okcupid.com/index.php/your-looks-and-online-dating/,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-29-2048.jpg?cb=1665188472)
![Adioso,[object Object],Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-30-2048.jpg?cb=1665188472)
![Visual Website Optimizer,[object Object],http://visualwebsiteoptimizer.com/split-testing-blog/,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-31-2048.jpg?cb=1665188472)
![The Inbound Marketing processIn 4 Simple Steps,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-32-2048.jpg?cb=1665188472)
![Step #1: Discover,[object Object],Find inbound marketing paths that look promising and make a list.,[object Object],Step #2:Test,[object Object],Invest a few days/hours building authentic value in that niche/sector.,[object Object],Step #3: Measure,[object Object],Use your web analytics to track primary + second-order impact,[object Object],Step #4: Repeat,[object Object],Throw out low ROI projects; repeat high ROI ones.,[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-33-2048.jpg?cb=1665188472)
![Q+A,[object Object],Rand Fishkin, CEO & Co-Founder, SEOmoz,[object Object],[object Object]](https://image.slidesharecdn.com/inbound-marketing-startups-twiistup-2011-110210124454-phpapp02/75/inbound-marketing-for-startups-in-2011-34-2048.jpg?cb=1665188472)
Inbound Marketing for Startups in 2011
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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011
Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011
