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Inbound Marketing for Startups in 2011


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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011

Published in: Technology, Business

Inbound Marketing for Startups in 2011

  1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />February 2011<br />
  2. Our only marketing expense? Flights + hotels for conferences/events<br />More at<br />
  3. How’d You Do That?<br />
  4. News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />Social Networks<br />Online Video<br />INBOUND MARKETING!(AKA “free” traffic sources)<br />Forums<br />Webinars<br />Word of Mouth<br />Social Bookmarking<br />Podcasting<br />Direct/Referring Links<br />Type-In Traffic<br />Q+A Sites<br /><br />
  5. It all starts withContent Marketing<br />
  6. A Blog We Update Every Day<br />
  7. “Viral” Targeted Content<br /><br />
  8. “Viral” Targeted Content<br /><br />
  9. “Viral” Targeted Content<br /><br />
  10. Graphics + Illustrations<br />
  11. A Weekly Video Series<br /><br />
  12. Build it and they’ll come?Nope. Build it, then market it.<br />
  13. Comments + Conversations<br />
  14. Social Networks<br />Data and charts of our Facebook and Twitter account performance via<br />
  15. Social News / Bookmarking<br />,, and have historically performed best for us, but you should test results<br />
  16. Q+A Sites / Forums<br />
  17. Conferences + Events<br />
  18. SEO<br />
  19. Email Marketing<br />We use/love (who now has a cool free option for early stage folks)<br />
  20. Let’s get specific with someAdvanced Tactics<br />
  21. Involve a Sharing-Incented Community<br />The brilliant strategy by made them one of the biggest players in the local restaurant business and got them acquired by IAC<br />
  22. Design Like an “Award Winner”<br />Check out for tons of great galleries and inspiration<br />
  23. “Skip” the Competitive SERPs<br />
  24. Leverage the QDF Algorithm<br />Watch the actual commercial at:<br />
  25. Investigate the Competition’s Top Content<br />Sort of a shameless plug, but is the best way to do this <br />
  26. Examples of more startups thatRock Inbound Marketing<br />
  27. OKCupid<br /><br />
  28. EngineYard<br />Engineyard does awesome stuff on their blog, job board + site in general –<br />
  29.<br /><br />
  30. Adioso<br />Adioso’smicrosite for Valentine’s Day is here –<br />
  31. Visual Website Optimizer<br /><br />
  32. The Inbound Marketing processIn 4 Simple Steps<br />
  33. Step #1: Discover<br />Find inbound marketing paths that look promising and make a list.<br />Step #2:Test<br />Invest a few days/hours building authentic value in that niche/sector.<br />Step #3: Measure<br />Use your web analytics to track primary + second-order impact<br />Step #4: Repeat<br />Throw out low ROI projects; repeat high ROI ones.<br />
  34. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  35. Blog:
  36. Email:</li>