SlideShare a Scribd company logo
The Fundamentals of Great SEO
A guide on how to increase rankings & traffic from search engines




                  Rand Fishkin, SEOmoz | March 2012
SEO?
Bah, Humbug 
The Use of Search Engines




http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
Growth of Google Queries




             Currently, there are more
            than 3 billion searches/day
                    on Google




http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day
Value of Search Engine Traffic
http://www.seomoz.org/blog/illustrating-the-long-tail
Yes, You Can Compete with the Big Guys
Good SEO is Easier
   than It Looks
You Have to Get
  These Right
Before You Get
 These Right
Making Your Site SEO-Friendly
Using Wordpress? You’re 80% of the Way There




                         “(Wordpress) is a fantastic piece of software, it
                         makes your site easily crawlable by search engines,
                         solves some 80-90% of mechanics of SEO and is the
                         first big step anyone can take towards creating a
                         popular online business.”

    From a talk given by Google’s Matt Cutts at Wordcamp: http://www.howtomakemyblog.com/seo/googles-
    matt-cutts-wordpress-the-best-blogging-platform-for-seo/
If You Use Wordpress, Read This




http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
Other SEO-Friendly Platforms Include:




http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if
Wordpress isn’t a match.
These Are Less Ideal for SEO




I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like
TypePad and Tumblr) can be customized with enough elbow grease.
Tools to Help with Accessibility




http://www.google.com/webmasters/
Tools to Help with Accessibility




Shameless Plug: http://pro.seomoz.org/
RSS: Essential for Bloggers
                          (and anyone producing regular content)




Via Google’s Feedburner: http://feedburner.google.com/gfb/, an ideal tool for setting up, managing
and tracking feeds
XML Sitemaps – Recommend, But Not Always a Must




    I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic sites and blogs, you don’t
    need to worry about submitting these (unless you use video, in which case there’s some cool options; we’ll chat
    about that later in the deck)
Keyword Research
A Simple Process for Choosing Good Keywords


       High Volume
     (many searches/month)



    Low Competition                                          Ideal Keywords!
 (weak sites/pages in the top 10)



         High Value
   (large % of visitors convert)




       More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
AdWords: The Best Choice (Most of the Time)




    The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal
Use Exact Match! Be Careful About Phrase + Broad

                             Note the much
                            higher numbers!
Google Insights: Interesting Trend Data




 http://www.google.com/insights/search/ shows that the food blogging movement likely gained
 widespread popularity and interest around 2007 
Analyzing the Top 10 to Determine Difficulty




 Strong, popular
sites w/ targeted
 titles + content
Analyzing the Top 10 to Determine Difficulty




  Weaker, lesser
 known sites and
non-targeted titles
Keyword Difficulty Tool




Another shameless plug as this is an SEOmoz tool: http://pro.seomoz.org/tools/keyword-difficulty/
Value of Visits? Use Analytics Data
     Good proxies for the value of
      traffic from these sources




Via Google Analytics (http://www.google.com/analytics) which is free!
A Simple Process for Choosing Good Keywords


       High Volume                     Google AdWords
     (many searches/month)



    Low Competition
 (weak sites/pages in the top 10)
                                            Gut Feel (or KW Difficulty Tool)


         High Value                      Gut Feel (or Analytics Data)
   (large % of visitors convert)




       Picking keywords doesn’t have to be a chore, and the process can often help you find topics for
       content you haven’t yet tried/thought of!
How Great Writing and Great
   SEO Go Hand-in-Hand
High Volume Keywords = Content People Want




    People really want to know this stuff!
Not Everything Needs to Be Keyword-Targeted




    http://www.everywhereist.com/budding-bromances-in-peru-10-photos/
The Better Your Content, The Better Your SEO




    Good process for getting to great content: http://www.seomoz.org/blog/great-content-for-seo-
    simpler-than-you-ever-imagined
Great Content + SEO + Social Really Works.


 Great          SEO             Social           Link
           +              +               +
Content        Friendly        Sharing          Building

                          =
 Higher         More            More            More
Rankings       Readers        Followers       Influence
                          =
                 Virtuous Cycle of
                Inbound Marketing!
Link Building
Why Links Matter to Search Engines




What You Say                                             What Others Say
About Yourself.                         <                  About You.




  Good primer on link building basics here: http://www.seomoz.org/beginners-guide-to-seo/growing-
  popularity-and-links
What Matters in a Link?


                                                                    Editorially given



                                                                  From a trusted source



                                                           Uses descriptive anchor text



                                                                Points to the right page




http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
What Matters in a Link?
                                                         Rel=“Nofollow”
        URL
                                                   (a tag that indicates search
  (the link target)
                                                  engines shouldn’t trust/count
                                                             this link)

  <p><a href=http://www.seomoz.org rel=“nofollow”>
  SEOmoz’s Website </a> is a good resource for those
  seeking to learn more about search engine
  optimization.</p>

                                                              Surrounding Text
      Anchor text
                                                           (may provide context on
(tells the engine what
   this link is about)                                       the link’s relevance)


       All of these elements are good to understand when thinking about links
Manual Link Building




Tactics like discovering the links of competitors, getting listed in directories, resource lists,
submitting content, building profiles, etc. are all in the “manual link building” category (above via
http://opensiteexplorer.org)
Link Building through Outreach + Networking




   Geraldine emailed the Salt Museum folks to let them know about her post (or maybe she just
   tweeted at them, I can’t remember), and they wrote this lovely blog!
“Natural” Link Building




                                                             Many of these blogs will
                                                            use the badge and link to
                                                            the list, because it makes
                                                                 them look good!



The AdAge 150 is a brilliant example of link building through the creation and sharing of a resource.
Link Building & Social Sharing Resources



• Beginner’s Guide: Chapter 7 – Growing Links & Popularity
• Link Building Blog Posts on SEOmoz
• Webinar on Link Building Strategies
• 101 Ways to Build Links from SEOBook
• Link Building Presentations on Slideshare
• The Science of Retweets from Dan Zarrella




     There are literally infinite numbers of ways to build links – creativity is your only limitation!
Social Media & SEO
How Social Media Helps SEO Directly




People you’re connected to in social networks can help content rank thanks to Google’s use of social annotations
(Bing does this too with Facebook shares!) http://www.seomoz.org/blog/social-annotations-in-search-now-your-
social-network-rankings
Indirect Impacts of Social on SEO




                                                     All these shares lead to
                                                    visits, which may lead to
                                                      links, comments and
                                                   positive user/usage signals




This handy tool can be found at http://sharedcount.com
Twitter & Google
Google UK




            Result #42
Google US




            Result #13
Facebook
         Correlation of Social Media-Based Factors
                   (data via Topsy API & Google Buzz API)




                                                                  Amazing: Facebook Shares
                                                                     is our single highest
                                                                   correlated metric with
                                                                   higher Google rankings.



But correlation is not causation! http://www.seomoz.org/blog/does-google-use-facebook-shares-to-
influence-search-rankings
Facebook and Bing




http://searchengineland.com/bing-linked-pages-better-people-search-results-112501
Google+




http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers
Google+




                                                                       Anyone logged-in
                                                                       to any Google
                                                                       service will see
                                                                       results like these.
                                                                       Time to get on G+!




http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554
http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
LinkedIn




Some good tips here: http://www.searchenginepeople.com/blog/linkedin-seo-campaign.html
Other Networks to Consider




14mm                Millions                      14mm                  6.5mm




2.5mm               500mm                        1.5mm                  10mm


   There are many social networks potentially worthy of participation
A Few Specific SEO Questions
What Was Panda? Do I Need to Worry About It?




    Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-
    friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for tips on how to
    beat it.
Should I Worry About Spam Comments?




 Oh man does this stuff suck  But remember, it’s NOT SEO!!
Are Scraper Sites a Danger to My SEO?




 Via Google’s Head of Webspam
Can Links from Low Quality Sites Hurt Me?




  http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
What About Image Search SEO?




http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday
What About Local/Maps SEO?


 Normal
Algorithm


  Maps
Algorithm




     http://www.davidmihm.com/local-search-ranking-factors.shtml
What About Recipe Search?




http://googlesystem.blogspot.com/2011/02/google-recipe-search.html
Really?
How Do I Get These Cool Results!?


That’s my
  face!




    http://www.blindfiveyearold.com/how-to-implement-rel-author
What About Those Awesome Video Results?!




 These are
  great for
driving clicks




       http://wistia.com/doc/video-seo
Want to Dive Deeper on SEO? I Recommend:




   http://www.seomoz.org/beginners-guide-to-seo
Just For Fun:
Some of My Favorite Google
  Suggestions & Results!
Thank You!
               Want to get in touch?
@randfish on Twitter or by email - rand@seomoz.org




         Rand Fishkin, SEOmoz | March 2012

More Related Content

What's hot

E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
SMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RaySMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RayLily Ray
 
SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22MJ Cachón Yáñez
 
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualHow to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualAleyda Solís
 
Regular Expressions for Regular Joes (and SEOs)
Regular Expressions for Regular Joes (and SEOs)Regular Expressions for Regular Joes (and SEOs)
Regular Expressions for Regular Joes (and SEOs)Paul Shapiro
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
 
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
 
How Search Works
How Search WorksHow Search Works
How Search WorksAhrefs
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
 
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptx
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptxCarlos Meza BrightonSEO 2023 Is content king in modern SEO.pptx
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptxCarlos Meza
 
What is in a link?
What is in a link?What is in a link?
What is in a link?Dixon Jones
 
Shining a light on the dark funnel
Shining a light on the dark funnelShining a light on the dark funnel
Shining a light on the dark funnelRiaz Kanani
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
 
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
 
How to go viral on a budget using Digital PR.pptx
How to go viral on a budget using Digital PR.pptxHow to go viral on a budget using Digital PR.pptx
How to go viral on a budget using Digital PR.pptxAlexHickson3
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck KateHerbertSmith
 
Expediente Xpath #SEOnderground 2021
Expediente Xpath  #SEOnderground 2021Expediente Xpath  #SEOnderground 2021
Expediente Xpath #SEOnderground 2021MJ Cachón Yáñez
 

What's hot (20)

E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
SMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RaySMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily Ray
 
SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22
 
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualHow to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
 
Regular Expressions for Regular Joes (and SEOs)
Regular Expressions for Regular Joes (and SEOs)Regular Expressions for Regular Joes (and SEOs)
Regular Expressions for Regular Joes (and SEOs)
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
 
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdf
 
How Search Works
How Search WorksHow Search Works
How Search Works
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
 
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptx
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptxCarlos Meza BrightonSEO 2023 Is content king in modern SEO.pptx
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptx
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
 
Shining a light on the dark funnel
Shining a light on the dark funnelShining a light on the dark funnel
Shining a light on the dark funnel
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
 
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022
 
How to go viral on a budget using Digital PR.pptx
How to go viral on a budget using Digital PR.pptxHow to go viral on a budget using Digital PR.pptx
How to go viral on a budget using Digital PR.pptx
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck
 
Expediente Xpath #SEOnderground 2021
Expediente Xpath  #SEOnderground 2021Expediente Xpath  #SEOnderground 2021
Expediente Xpath #SEOnderground 2021
 

Viewers also liked

Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
 
Tools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonTools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonJohn Doherty
 
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012Paddy Moogan
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012HubSpot
 
How To Not FAIL At SEO - Adam Audette - BlueGlass LA
How To Not FAIL At SEO - Adam Audette - BlueGlass LAHow To Not FAIL At SEO - Adam Audette - BlueGlass LA
How To Not FAIL At SEO - Adam Audette - BlueGlass LAAdam Audette
 
Tools for Pulling Rank by Michael King for SMX Advanced
Tools for Pulling Rank by Michael King for SMX AdvancedTools for Pulling Rank by Michael King for SMX Advanced
Tools for Pulling Rank by Michael King for SMX AdvancediAcquire
 
Stalking for Links
Stalking for LinksStalking for Links
Stalking for LinksWil Reynolds
 
Basic SEO Presentation
Basic SEO PresentationBasic SEO Presentation
Basic SEO PresentationPaul Kortman
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEORand Fishkin
 
E-commerce Tips voor een A-merk
E-commerce Tips voor een A-merkE-commerce Tips voor een A-merk
E-commerce Tips voor een A-merkJermy Leeuwis
 
SEO pyramid
SEO pyramidSEO pyramid
SEO pyramidlotus823
 
Vertaling Seo Concepten Naar Implementatie
Vertaling Seo Concepten Naar ImplementatieVertaling Seo Concepten Naar Implementatie
Vertaling Seo Concepten Naar Implementatieefocus.im
 
BrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsBrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsOban International
 
Search Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurSearch Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurPriya Patra
 
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014Daylan Pearce
 
Dejan SEO - Fundamentals of SEO
Dejan SEO - Fundamentals of SEODejan SEO - Fundamentals of SEO
Dejan SEO - Fundamentals of SEOSimon Phillips
 
Past Present & Future of Personas in Search (extended version)
Past Present & Future of Personas in Search (extended version)Past Present & Future of Personas in Search (extended version)
Past Present & Future of Personas in Search (extended version)Michael King
 
SEO Website Analysis - example report
SEO Website Analysis - example reportSEO Website Analysis - example report
SEO Website Analysis - example reportLynn Holley III
 

Viewers also liked (20)

Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
Tools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonTools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove Boston
 
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012
 
How To Not FAIL At SEO - Adam Audette - BlueGlass LA
How To Not FAIL At SEO - Adam Audette - BlueGlass LAHow To Not FAIL At SEO - Adam Audette - BlueGlass LA
How To Not FAIL At SEO - Adam Audette - BlueGlass LA
 
Tools for Pulling Rank by Michael King for SMX Advanced
Tools for Pulling Rank by Michael King for SMX AdvancedTools for Pulling Rank by Michael King for SMX Advanced
Tools for Pulling Rank by Michael King for SMX Advanced
 
Stalking for Links
Stalking for LinksStalking for Links
Stalking for Links
 
Basic SEO Presentation
Basic SEO PresentationBasic SEO Presentation
Basic SEO Presentation
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
E-commerce Tips voor een A-merk
E-commerce Tips voor een A-merkE-commerce Tips voor een A-merk
E-commerce Tips voor een A-merk
 
SEO pyramid
SEO pyramidSEO pyramid
SEO pyramid
 
Vertaling Seo Concepten Naar Implementatie
Vertaling Seo Concepten Naar ImplementatieVertaling Seo Concepten Naar Implementatie
Vertaling Seo Concepten Naar Implementatie
 
SEO sample report
SEO sample report SEO sample report
SEO sample report
 
BrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsBrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang Tags
 
Search Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurSearch Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul Thakur
 
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014
SEO Fundamentals - A Look Under The Hood of Google SERPs in 2014
 
Dejan SEO - Fundamentals of SEO
Dejan SEO - Fundamentals of SEODejan SEO - Fundamentals of SEO
Dejan SEO - Fundamentals of SEO
 
Past Present & Future of Personas in Search (extended version)
Past Present & Future of Personas in Search (extended version)Past Present & Future of Personas in Search (extended version)
Past Present & Future of Personas in Search (extended version)
 
Use free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseoUse free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseo
 
SEO Website Analysis - example report
SEO Website Analysis - example reportSEO Website Analysis - example report
SEO Website Analysis - example report
 

Similar to Fundamentals of Great SEO

SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food BloggersRand Fishkin
 
Seo and soccer
Seo and soccerSeo and soccer
Seo and soccerBrand Xanh
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsIvanti
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Business of Software Conference
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveRand Fishkin
 
What You Need to Know about SEO
What You Need to Know about SEOWhat You Need to Know about SEO
What You Need to Know about SEOwhipplehill
 
Rider University SEO Presentation by Michael Fleischner
Rider University SEO Presentation by Michael FleischnerRider University SEO Presentation by Michael Fleischner
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
 
Latest Updates on SEO
Latest Updates on SEOLatest Updates on SEO
Latest Updates on SEOshailaja100
 
Digital Marketer Bobby - SEO some details
Digital Marketer Bobby - SEO some detailsDigital Marketer Bobby - SEO some details
Digital Marketer Bobby - SEO some detailsBobby singh
 
What is SEO - Bobby Singh digital marketer
What is SEO - Bobby Singh digital marketerWhat is SEO - Bobby Singh digital marketer
What is SEO - Bobby Singh digital marketerBobby singh
 
Bobby singh - Digital Marketing Service
Bobby singh -  Digital Marketing ServiceBobby singh -  Digital Marketing Service
Bobby singh - Digital Marketing ServiceBobby singh
 
Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
 
Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
 
Basic SEO Techniques All Webmasters Must Know
Basic SEO Techniques All Webmasters Must KnowBasic SEO Techniques All Webmasters Must Know
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
 
Easy Seo Techniques
Easy Seo TechniquesEasy Seo Techniques
Easy Seo TechniquesSIB Infotech
 
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
 
SEO 101- The Fundamentals 2013
SEO 101- The Fundamentals 2013SEO 101- The Fundamentals 2013
SEO 101- The Fundamentals 2013Joshua Belland
 
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
 

Similar to Fundamentals of Great SEO (20)

SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
Seo and soccer
Seo and soccerSeo and soccer
Seo and soccer
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google Rankings
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. Leave
 
What You Need to Know about SEO
What You Need to Know about SEOWhat You Need to Know about SEO
What You Need to Know about SEO
 
Rider University SEO Presentation by Michael Fleischner
Rider University SEO Presentation by Michael FleischnerRider University SEO Presentation by Michael Fleischner
Rider University SEO Presentation by Michael Fleischner
 
Latest Updates on SEO
Latest Updates on SEOLatest Updates on SEO
Latest Updates on SEO
 
Digital Marketer Bobby - SEO some details
Digital Marketer Bobby - SEO some detailsDigital Marketer Bobby - SEO some details
Digital Marketer Bobby - SEO some details
 
What is SEO - Bobby Singh digital marketer
What is SEO - Bobby Singh digital marketerWhat is SEO - Bobby Singh digital marketer
What is SEO - Bobby Singh digital marketer
 
Seo basic
Seo basicSeo basic
Seo basic
 
Bobby singh - Digital Marketing Service
Bobby singh -  Digital Marketing ServiceBobby singh -  Digital Marketing Service
Bobby singh - Digital Marketing Service
 
Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.
 
Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.
 
Basic SEO Techniques All Webmasters Must Know
Basic SEO Techniques All Webmasters Must KnowBasic SEO Techniques All Webmasters Must Know
Basic SEO Techniques All Webmasters Must Know
 
Easy Seo Techniques
Easy Seo TechniquesEasy Seo Techniques
Easy Seo Techniques
 
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
 
SEO 101- The Fundamentals 2013
SEO 101- The Fundamentals 2013SEO 101- The Fundamentals 2013
SEO 101- The Fundamentals 2013
 
What is SEO
What is SEOWhat is SEO
What is SEO
 
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebRand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's FrameworkRand Fishkin
 

More from Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 

Recently uploaded

IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKUXDXConf
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupCatarinaPereira64715
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfChristopherTHyatt
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomCzechDreamin
 
The architecture of Generative AI for enterprises.pdf
The architecture of Generative AI for enterprises.pdfThe architecture of Generative AI for enterprises.pdf
The architecture of Generative AI for enterprises.pdfalexjohnson7307
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsUXDXConf
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlPeter Udo Diehl
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101vincent683379
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1DianaGray10
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCzechDreamin
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka DoktorováCzechDreamin
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXUXDXConf
 
Intelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdfIntelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdfAnthony Lucente
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekCzechDreamin
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationZilliz
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024Stephanie Beckett
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineUXDXConf
 

Recently uploaded (20)

IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
The architecture of Generative AI for enterprises.pdf
The architecture of Generative AI for enterprises.pdfThe architecture of Generative AI for enterprises.pdf
The architecture of Generative AI for enterprises.pdf
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UX
 
Intelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdfIntelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdf
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at Priceline
 

Fundamentals of Great SEO

  • 1. The Fundamentals of Great SEO A guide on how to increase rankings & traffic from search engines Rand Fishkin, SEOmoz | March 2012
  • 3. The Use of Search Engines http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
  • 4. Growth of Google Queries Currently, there are more than 3 billion searches/day on Google http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day
  • 5. Value of Search Engine Traffic
  • 7. Yes, You Can Compete with the Big Guys
  • 8. Good SEO is Easier than It Looks
  • 9.
  • 10. You Have to Get These Right
  • 11. Before You Get These Right
  • 12. Making Your Site SEO-Friendly
  • 13. Using Wordpress? You’re 80% of the Way There “(Wordpress) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.” From a talk given by Google’s Matt Cutts at Wordcamp: http://www.howtomakemyblog.com/seo/googles- matt-cutts-wordpress-the-best-blogging-platform-for-seo/
  • 14. If You Use Wordpress, Read This http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
  • 15. Other SEO-Friendly Platforms Include: http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
  • 16. These Are Less Ideal for SEO I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like TypePad and Tumblr) can be customized with enough elbow grease.
  • 17. Tools to Help with Accessibility http://www.google.com/webmasters/
  • 18. Tools to Help with Accessibility Shameless Plug: http://pro.seomoz.org/
  • 19. RSS: Essential for Bloggers (and anyone producing regular content) Via Google’s Feedburner: http://feedburner.google.com/gfb/, an ideal tool for setting up, managing and tracking feeds
  • 20. XML Sitemaps – Recommend, But Not Always a Must I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic sites and blogs, you don’t need to worry about submitting these (unless you use video, in which case there’s some cool options; we’ll chat about that later in the deck)
  • 22. A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition Ideal Keywords! (weak sites/pages in the top 10) High Value (large % of visitors convert) More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
  • 23. AdWords: The Best Choice (Most of the Time) The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal
  • 24. Use Exact Match! Be Careful About Phrase + Broad Note the much higher numbers!
  • 25. Google Insights: Interesting Trend Data http://www.google.com/insights/search/ shows that the food blogging movement likely gained widespread popularity and interest around 2007 
  • 26. Analyzing the Top 10 to Determine Difficulty Strong, popular sites w/ targeted titles + content
  • 27. Analyzing the Top 10 to Determine Difficulty Weaker, lesser known sites and non-targeted titles
  • 28. Keyword Difficulty Tool Another shameless plug as this is an SEOmoz tool: http://pro.seomoz.org/tools/keyword-difficulty/
  • 29. Value of Visits? Use Analytics Data Good proxies for the value of traffic from these sources Via Google Analytics (http://www.google.com/analytics) which is free!
  • 30. A Simple Process for Choosing Good Keywords High Volume Google AdWords (many searches/month) Low Competition (weak sites/pages in the top 10) Gut Feel (or KW Difficulty Tool) High Value Gut Feel (or Analytics Data) (large % of visitors convert) Picking keywords doesn’t have to be a chore, and the process can often help you find topics for content you haven’t yet tried/thought of!
  • 31. How Great Writing and Great SEO Go Hand-in-Hand
  • 32. High Volume Keywords = Content People Want People really want to know this stuff!
  • 33. Not Everything Needs to Be Keyword-Targeted http://www.everywhereist.com/budding-bromances-in-peru-10-photos/
  • 34. The Better Your Content, The Better Your SEO Good process for getting to great content: http://www.seomoz.org/blog/great-content-for-seo- simpler-than-you-ever-imagined
  • 35. Great Content + SEO + Social Really Works. Great SEO Social Link + + + Content Friendly Sharing Building = Higher More More More Rankings Readers Followers Influence = Virtuous Cycle of Inbound Marketing!
  • 37. Why Links Matter to Search Engines What You Say What Others Say About Yourself. < About You. Good primer on link building basics here: http://www.seomoz.org/beginners-guide-to-seo/growing- popularity-and-links
  • 38. What Matters in a Link? Editorially given From a trusted source Uses descriptive anchor text Points to the right page http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
  • 39. What Matters in a Link? Rel=“Nofollow” URL (a tag that indicates search (the link target) engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Surrounding Text Anchor text (may provide context on (tells the engine what this link is about) the link’s relevance) All of these elements are good to understand when thinking about links
  • 40. Manual Link Building Tactics like discovering the links of competitors, getting listed in directories, resource lists, submitting content, building profiles, etc. are all in the “manual link building” category (above via http://opensiteexplorer.org)
  • 41. Link Building through Outreach + Networking Geraldine emailed the Salt Museum folks to let them know about her post (or maybe she just tweeted at them, I can’t remember), and they wrote this lovely blog!
  • 42. “Natural” Link Building Many of these blogs will use the badge and link to the list, because it makes them look good! The AdAge 150 is a brilliant example of link building through the creation and sharing of a resource.
  • 43. Link Building & Social Sharing Resources • Beginner’s Guide: Chapter 7 – Growing Links & Popularity • Link Building Blog Posts on SEOmoz • Webinar on Link Building Strategies • 101 Ways to Build Links from SEOBook • Link Building Presentations on Slideshare • The Science of Retweets from Dan Zarrella There are literally infinite numbers of ways to build links – creativity is your only limitation!
  • 45. How Social Media Helps SEO Directly People you’re connected to in social networks can help content rank thanks to Google’s use of social annotations (Bing does this too with Facebook shares!) http://www.seomoz.org/blog/social-annotations-in-search-now-your- social-network-rankings
  • 46. Indirect Impacts of Social on SEO All these shares lead to visits, which may lead to links, comments and positive user/usage signals This handy tool can be found at http://sharedcount.com
  • 48.
  • 49. Google UK Result #42
  • 50. Google US Result #13
  • 51.
  • 52. Facebook Correlation of Social Media-Based Factors (data via Topsy API & Google Buzz API) Amazing: Facebook Shares is our single highest correlated metric with higher Google rankings. But correlation is not causation! http://www.seomoz.org/blog/does-google-use-facebook-shares-to- influence-search-rankings
  • 55. Google+ Anyone logged-in to any Google service will see results like these. Time to get on G+! http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554 http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
  • 56.
  • 57. LinkedIn Some good tips here: http://www.searchenginepeople.com/blog/linkedin-seo-campaign.html
  • 58. Other Networks to Consider 14mm Millions 14mm 6.5mm 2.5mm 500mm 1.5mm 10mm There are many social networks potentially worthy of participation
  • 59. A Few Specific SEO Questions
  • 60. What Was Panda? Do I Need to Worry About It? Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard- friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for tips on how to beat it.
  • 61. Should I Worry About Spam Comments? Oh man does this stuff suck  But remember, it’s NOT SEO!!
  • 62. Are Scraper Sites a Danger to My SEO? Via Google’s Head of Webspam
  • 63. Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
  • 64. What About Image Search SEO? http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday
  • 65. What About Local/Maps SEO? Normal Algorithm Maps Algorithm http://www.davidmihm.com/local-search-ranking-factors.shtml
  • 66. What About Recipe Search? http://googlesystem.blogspot.com/2011/02/google-recipe-search.html
  • 68. How Do I Get These Cool Results!? That’s my face! http://www.blindfiveyearold.com/how-to-implement-rel-author
  • 69. What About Those Awesome Video Results?! These are great for driving clicks http://wistia.com/doc/video-seo
  • 70. Want to Dive Deeper on SEO? I Recommend: http://www.seomoz.org/beginners-guide-to-seo
  • 71. Just For Fun: Some of My Favorite Google Suggestions & Results!
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77. Thank You! Want to get in touch? @randfish on Twitter or by email - rand@seomoz.org Rand Fishkin, SEOmoz | March 2012