Using Wordpress? You’re 80% of
the Way There “(Wordpress) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.” From a talk given by Google’s Matt Cutts at Wordcamp: http://www.howtomakemyblog.com/seo/googles- matt-cutts-wordpress-the-best-blogging-platform-for-seo/
RSS: Essential for Bloggers (and
anyone producing regular content)Via Google’s Feedburner: http://feedburner.google.com/gfb/, an ideal tool for setting up, managingand tracking feeds
XML Sitemaps – Recommend, But
Not Always a Must I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic sites and blogs, you don’t need to worry about submitting these (unless you use video, in which case there’s some cool options; we’ll chat about that later in the deck)
A Simple Process for Choosing
Good Keywords High Volume (many searches/month) Low Competition Ideal Keywords! (weak sites/pages in the top 10) High Value (large % of visitors convert) More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
Value of Visits? Use Analytics
Data Good proxies for the value of traffic from these sourcesVia Google Analytics (http://www.google.com/analytics) which is free!
A Simple Process for Choosing
Good Keywords High Volume Google AdWords (many searches/month) Low Competition (weak sites/pages in the top 10) Gut Feel (or KW Difficulty Tool) High Value Gut Feel (or Analytics Data) (large % of visitors convert) Picking keywords doesn’t have to be a chore, and the process can often help you find topics for content you haven’t yet tried/thought of!
The Better Your Content, The
Better Your SEO Good process for getting to great content: http://www.seomoz.org/blog/great-content-for-seo- simpler-than-you-ever-imagined
Great Content + SEO +
Social Really Works. Great SEO Social Link + + +Content Friendly Sharing Building = Higher More More MoreRankings Readers Followers Influence = Virtuous Cycle of Inbound Marketing!
Why Links Matter to Search
EnginesWhat You Say What Others SayAbout Yourself. < About You. Good primer on link building basics here: http://www.seomoz.org/beginners-guide-to-seo/growing- popularity-and-links
What Matters in a Link?
Editorially given From a trusted source Uses descriptive anchor text Points to the right pagehttp://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
What Matters in a Link?
Rel=“Nofollow” URL (a tag that indicates search (the link target) engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Surrounding Text Anchor text (may provide context on(tells the engine what this link is about) the link’s relevance) All of these elements are good to understand when thinking about links
Manual Link BuildingTactics like discovering
the links of competitors, getting listed in directories, resource lists,submitting content, building profiles, etc. are all in the “manual link building” category (above viahttp://opensiteexplorer.org)
Link Building through Outreach +
Networking Geraldine emailed the Salt Museum folks to let them know about her post (or maybe she just tweeted at them, I can’t remember), and they wrote this lovely blog!
“Natural” Link Building Many of
these blogs will use the badge and link to the list, because it makes them look good!The AdAge 150 is a brilliant example of link building through the creation and sharing of a resource.
Link Building & Social Sharing
Resources• Beginner’s Guide: Chapter 7 – Growing Links & Popularity• Link Building Blog Posts on SEOmoz• Webinar on Link Building Strategies• 101 Ways to Build Links from SEOBook• Link Building Presentations on Slideshare• The Science of Retweets from Dan Zarrella There are literally infinite numbers of ways to build links – creativity is your only limitation!
How Social Media Helps SEO
DirectlyPeople you’re connected to in social networks can help content rank thanks to Google’s use of social annotations(Bing does this too with Facebook shares!) http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings
Indirect Impacts of Social on
SEO All these shares lead to visits, which may lead to links, comments and positive user/usage signalsThis handy tool can be found at http://sharedcount.com
Facebook Correlation of Social Media-Based
Factors (data via Topsy API & Google Buzz API) Amazing: Facebook Shares is our single highest correlated metric with higher Google rankings.But correlation is not causation! http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings
Google+ Anyone logged-in to any
Google service will see results like these. Time to get on G+!http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
What Was Panda? Do I
Need to Worry About It? Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard- friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for tips on how to beat it.