1. Social Media & Online Branding Checklist for Business
Review of Outcomes & Goals
What do we want to accomplish with our social media strategy? Be specific.
What is the measurement of success?
Do we want to communicate and build more relationships online?
Build brand awareness?
Visitors complete a form, sign up for something, calls or emails for more information,
becomes a prospect for our business or service?
Who is our target audience? Our perfect customer?
What social media and networking sites are they using?
How do we know or how can we find out?
Who is going to maintain our social media presence? Write and upload the blog
posts? Status updates? Do we have the resources to sustain our strategy?
How do we measure success? Are we measuring views, traffic, comments,
subscribers, leads, sales?
Jan OʼBrien 702-858-9191" page 1
www.JanOBrien.com " www.Business-Blog-Consultant.com
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2. Social Media & Online Branding Checklist for Business
Join Social Networks Date
Facebook Fan Page http://www.facebook.com/pages/create.php
Facebook Group http://www.facebook.com/apps/application.php?id=2361831622&b
If youʼre not sure - read these blog posts for more insights:
http://mashable.com/2009/05/27/facebook-page-vs-group/
http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/
Twitter http://twitter.com/
Twitter 101 for Business
http://twitter.com/Twitter101
LinkedIn http://linkedin.com/
YouTube (if video content is in your overall plan) www.youtube.com
Other Video Distribution sites (www.TubeMogul.com) **Refer to Video List
Identify specialty/niche social networks for your business
Create & Maintain a Company Blog Date
Design/Launch: Do it Yourself or Hire a Social Media/Blog Consultant
Complete the Blog Preparation Checklist
Execute plan to maintain & update the blog; respond to comments
Add your business to online business directories & review sites Date
Google Local Business Center http://www.google.com/local/add/
Yahoo! Local http://local.yahoo.com/
ZoomInfo http://www.zoominfo.com/Search/AddNewCompany.aspx
Yellow Pages http://listings.yellowpages.com/
Yelp.com http://www.yelp.com/business
Kudzu.com https://register.kudzu.com/packageSelect.do
Merchant Circle http://www.merchantcircle.com/corporate/services.html
Jan OʼBrien 702-858-9191" page 2
www.JanOBrien.com " www.Business-Blog-Consultant.com
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3. Social Media & Online Branding Checklist for Business
Add your business to online business directories & review sites Date
City Search http://www.citysearch.com/aboutcitysearch/advertise_with_us
Angieʼs List https://company.angieslist.com/Default.aspx
Social BookMarking & Other Profile Sites Date
Google http://www.google.com/profiles
Retaggr http://www.retaggr.com/
Yahoo! Answers http://answers.yahoo.com/
Digg http://digg.com/register/
StumbleUpon http://www.stumbleupon.com/sign_up.php
Delicious https://secure.delicious.com/register
Technorati http://technorati.com/account/signup/?destination=/
Brand & Reputation Monitoring Date
Identify keywords, company name/nicknames/ and individual names to
monitor:
Google Alerts http://www.google.com/alerts
Yahoo Alerts http://help.yahoo.com/l/us/yahoo/alerts/
Blog Posts http://technorati.com/
Blog Comments http://www.backtype.com
Discussion Boards – Forums http://boardtracker.com/
Twitter Search http://search.twitter.com
Jan OʼBrien 702-858-9191" page 3
www.JanOBrien.com " www.Business-Blog-Consultant.com
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4. Social Media & Online Branding Checklist for Business
Real Estate Specific Strategies Date
Active Rain http://activerain.com/
Trulia Voices http://www.trulia.com/agents/
Zillow http://www.zillow.com/learnmore/what-zillow-offers-real-estate-
agents.htm
** Video Distribution SItes Date
TubeMogul - http://tubemogul.com/
set up account here and get distribution to the following sites (You must set
up an account with each service first)
Blip.tv http://www.blip.tv/
Daily Motion http://www.dailymotion.com/us
Graspr (How To Videos) http://www.graspr.com/
Howcast (How to videos) http://www.howcast.com/
Metacafe http://www.metacafe.com/
MSN Video http://video.msn.com/video.aspx?mkt=en-us
My Space http://www.myspace.com/
Revver http://www.revver.com/
Veoh http://www.veoh.com/
Yahoo! Video http://video.yahoo.com/
YouTube http://www.youtube.com/
Viddler http://www.viddler.com/
Vimeo http://www.vimeo.com/
5min http://www.5min.com/
Jan OʼBrien 702-858-9191" page 4
www.JanOBrien.com " www.Business-Blog-Consultant.com
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