Successfully reported this slideshow.

The Evolution of Google's Rankings

171

Share

•
Mar. 12, 2011
• 171 likes • 142,700 views
Upcoming SlideShare
White vs. Black Hat SEO
White vs. Black Hat SEO
Loading in …3
×
1 of 57
1 of 57

The Evolution of Google's Rankings

Mar. 12, 2011
• 171 likes • 142,700 views

171

Share

Download to read offline

Description

Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.

Transcript

  1. The Evolution of Google RankingsHow Google’s algorithm has changed over the years and where it’s heading in the future<br />Rand Fishkin, SEOmoz CEO, March 2011<br />
  2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.<br />
  3. Ranking in Google: 1999-2002<br />
  4. On-Page Optimization<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
  5. PageRank<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.elliance.com/aha/infographics/Google-PageRank-Explained.aspx<br />
  6. PageRank<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/the-science-of-ranking-correlations<br />
  7. Ranking in Google: 2003 - 2005<br />
  8. Anchor Text<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/learn-seo/anchor-text<br />
  9. From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363<br />
  10. From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363<br />
  11. Keyword Match Domain Names<br />http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited<br />
  12. Registration & Historical Information<br />http://www.seobythesea.com/?p=1121<br />
  13. Topic Modeling<br />LDA correlates w/ Google rankings better than any other on-page feature<br />http://www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool<br />
  14. Ranking in Google: 2006 - 2009<br />
  15. Domain Authority<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics<br />
  16. Diversity of External Link Sources<br />http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links<br />
  17. Nofollow, Sitemaps & Webmaster Tools<br />http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow<br />
  18. Search Quality Raters<br />http://www.seobook.com/archives/000915.shtml<br />
  19. Ranking in Google: 2009 - 2011<br />
  20. Twitter Data<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  21. Twitter Data<br />Page A<br />646 links from 36 root domains<br />2 tweets<br />Page B<br />1 link from 1 root domain<br />522 tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause<br />
  22. Twitter Clearly Influencing Google<br />Page B – the tweeted version – ranks #1!<br />Page A<br />646 links from 36 root domains<br />2 tweets<br />Page B<br />1 link from 1 root domain<br />522 tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause<br />
  23. Twitter Data is Very Powerful in QDF<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study<br />
  24. Don’t Try Abusing Twitter for SEO<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study#jtc133590<br />
  25. Author Authority<br />Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?<br />Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)<br />Google: Yes we do compute and use author quality. We don’t know who anyone is in real life :-)<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  26. Facebook Likes & Shares<br />http://www.seomoz.org/blog/facebook-marketing-ultimate-guide<br />
  27. Brand Signals<br />Brands<br />Generics<br /><ul><li> Have real people working at a physical address
  28. Have authentic, followed social accounts
  29. Display obvious, robust contact information
  30. Register with government/civic organizations
  31. Receive traffic from diverse sources
  32. Generate branded search query volume
  33. Run offline marketing/advertising campaigns
  34. Often exist only online
  35. Rarely have significant social accounts
  36. Frequently use email forms only
  37. Stay “under the radar”
  38. Search is often 90%+ of traffic
  39. Have little-no branded search demand
  40. Ignore the offline world</li></ul>http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  41. Entity Association<br />http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  42. User & Usage Behavior<br />http://www.quora.com/Did-Bing-intentionally-copy-Googles-search-results<br />
  43. How the Search Ranking Factors Have Changed in the Eyes of Experts<br />
  44. http://www.seomoz.org/article/search-ranking-factors<br />
  45. New data will be available on SEOmoz in April, 2011<br />
  46. Big Changes from 2009 to 2011<br /><ul><li> Link-Based Factors are no longer 60%+ of the equation!
  47. Social Data is perceived to be a significant player
  48. Page-Level Link Metrics Fell the Most (43% - 22%)
  49. Keyword-Level Domain Metrics, Brand Data + Social Rose
  50. The Survey itself asked for more detail/specificity(which may be responsible for some of these shifts)</li></ul>The new version of the ranking factors will be online in April, 2011<br />
  51. A Look at Google’s “Farmer”(aka “Panda”) Update<br />
  52. Sites that Lost Visibility<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  53. Sites that Gained Visibility<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  54. From the Mouths of Googlers<br />Wired.com: How do you recognize a shallow-content site? <br />Singhal: (W)e asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?”<br />Cutts: (Using) a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?”<br />Singhal: And based on that, we basically formed some definition of what could be considered low quality. <br />http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1<br />
  55. From the Mouths of Googlers<br />Wired.com: But how do you implement that algorithmically?<br />Cutts: I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. <br />Singhal: You can imagine in a hyperspace a bunch of points, some points are red, some points are green, and in others there’s some mixture. Your job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red.<br />http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1<br />
  56. Links Didn’t Seem to Have Much Impact<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  57. How Google’s Interface Has Evolved<br />
  58. Old Google SERPs<br />
  59. Google SERPs Today<br />
  60. Google SERPs Tomorrow<br />
  61. How Search Marketers Can Evolve<br />
  62. Don’t “Look” Like a Content Farm<br />http://www.suite101.com/content/canada-awarded-fifa-2015-womens-world-cup-of-soccerfootball-a356303<br />
  63. Don’t “Look” Like a Content Farm<br />http://hubpages.com/hub/WomensFashionsofthe1920-FlappersandtheJazz-Age<br />
  64. Watch Out for “Classic” SEO Tactics<br />Directory Link Building<br />Keyword-Variant Abuse<br />Reciprocal Link Pages<br />Paid Links w/ Manipulative Anchor Text<br />Sitewide, Footer Links<br />Navigation for Engines, Not Humans<br />Low Cost/Quality, Outsourced Content<br />Generic Design and Layout<br />Anchor-Text Rich Internal Links<br />Anonymous Contact Forms<br />Keyword Stuffed Titles + Pages<br />Ad Blocks Dominating the Page<br />It’s great to do good SEO, just don’t look like the only reason the site exists is to draw Google traffic<br />
  65. Become a “Brand”<br />Brands<br />Generics<br /><ul><li> Have real people working at a physical address
  66. Have authentic, followed social accounts
  67. Display obvious, robust contact information
  68. Register with government/civic organizations
  69. Receive traffic from diverse sources
  70. Generate branded search query volume
  71. Run offline marketing/advertising campaigns
  72. Often exist only online
  73. Rarely have significant social accounts
  74. Frequently use email forms only
  75. Stay “under the radar”
  76. Search is often 90%+ of traffic
  77. Have little-no branded search demand
  78. Ignore the offline world</li></ul>http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  79. Find Where Top Brands Earn Citations<br />Where do these brands earn their links?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.opensiteexplorer.org<br />
  80. Investigate Brand “Mention” Sources<br />Facebook page<br />Blippr?<br />Crunchbase profile<br />App profile on Blackberry<br />Twitter account<br />BusinessWeek Profile<br />Chrome Extension<br />Mashable Article<br />
  81. Focus on the User, But Don’t Forget the Engines<br />http://www.nytimes.com/2011/02/11/business/media/11search.html<br />
  82. Take Advantage of New Opportunities<br />http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html<br />
  83. Take Advantage of New Opportunities<br />http://www.9e3k.com/9e3k/monday-meme-yoda-spreads-some-9e3k-love/<br />
  84. Take Advantage of New Opportunities<br />http://outspokenmedia.com/social-media/quora-hipsters/<br />
  85. Embrace All of Inbound Marketing<br />News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />Social Networks<br />Online Video<br />INBOUND MARKETING!(AKA all the “free” traffic sources)<br />Webinars<br />Forums<br />Document Sharing<br />Social Bookmarking<br />Word of Mouth<br />Podcasting<br />Direct/Referring Links<br />Type-In Traffic<br />Q+A Sites<br />
  86. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  87. Blog: www.seomoz.org/blog
  88. Email: rand@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />
  89. Summary of This Presentation<br />The Evolution and Future of Google’s Rankings:<br /><ul><li> Where Google’s Been in the Past (1999-2010)
  90. New Signals in Google: Social Media, User Data & Brand Signals
  91. The Evolution of the Search Engine Results Interface
  92. What Marketers Must Do to Keep Up with Google’s Evolution</li>
Technology News & Politics

Description

Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.

Transcript

  1. The Evolution of Google RankingsHow Google’s algorithm has changed over the years and where it’s heading in the future<br />Rand Fishkin, SEOmoz CEO, March 2011<br />
  2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.<br />
  3. Ranking in Google: 1999-2002<br />
  4. On-Page Optimization<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
  5. PageRank<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.elliance.com/aha/infographics/Google-PageRank-Explained.aspx<br />
  6. PageRank<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/the-science-of-ranking-correlations<br />
  7. Ranking in Google: 2003 - 2005<br />
  8. Anchor Text<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/learn-seo/anchor-text<br />
  9. From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363<br />
  10. From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363<br />
  11. Keyword Match Domain Names<br />http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited<br />
  12. Registration & Historical Information<br />http://www.seobythesea.com/?p=1121<br />
  13. Topic Modeling<br />LDA correlates w/ Google rankings better than any other on-page feature<br />http://www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool<br />
  14. Ranking in Google: 2006 - 2009<br />
  15. Domain Authority<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics<br />
  16. Diversity of External Link Sources<br />http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links<br />
  17. Nofollow, Sitemaps & Webmaster Tools<br />http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow<br />
  18. Search Quality Raters<br />http://www.seobook.com/archives/000915.shtml<br />
  19. Ranking in Google: 2009 - 2011<br />
  20. Twitter Data<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  21. Twitter Data<br />Page A<br />646 links from 36 root domains<br />2 tweets<br />Page B<br />1 link from 1 root domain<br />522 tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause<br />
  22. Twitter Clearly Influencing Google<br />Page B – the tweeted version – ranks #1!<br />Page A<br />646 links from 36 root domains<br />2 tweets<br />Page B<br />1 link from 1 root domain<br />522 tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause<br />
  23. Twitter Data is Very Powerful in QDF<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study<br />
  24. Don’t Try Abusing Twitter for SEO<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study#jtc133590<br />
  25. Author Authority<br />Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?<br />Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)<br />Google: Yes we do compute and use author quality. We don’t know who anyone is in real life :-)<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  26. Facebook Likes & Shares<br />http://www.seomoz.org/blog/facebook-marketing-ultimate-guide<br />
  27. Brand Signals<br />Brands<br />Generics<br /><ul><li> Have real people working at a physical address
  28. Have authentic, followed social accounts
  29. Display obvious, robust contact information
  30. Register with government/civic organizations
  31. Receive traffic from diverse sources
  32. Generate branded search query volume
  33. Run offline marketing/advertising campaigns
  34. Often exist only online
  35. Rarely have significant social accounts
  36. Frequently use email forms only
  37. Stay “under the radar”
  38. Search is often 90%+ of traffic
  39. Have little-no branded search demand
  40. Ignore the offline world</li></ul>http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  41. Entity Association<br />http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  42. User & Usage Behavior<br />http://www.quora.com/Did-Bing-intentionally-copy-Googles-search-results<br />
  43. How the Search Ranking Factors Have Changed in the Eyes of Experts<br />
  44. http://www.seomoz.org/article/search-ranking-factors<br />
  45. New data will be available on SEOmoz in April, 2011<br />
  46. Big Changes from 2009 to 2011<br /><ul><li> Link-Based Factors are no longer 60%+ of the equation!
  47. Social Data is perceived to be a significant player
  48. Page-Level Link Metrics Fell the Most (43% - 22%)
  49. Keyword-Level Domain Metrics, Brand Data + Social Rose
  50. The Survey itself asked for more detail/specificity(which may be responsible for some of these shifts)</li></ul>The new version of the ranking factors will be online in April, 2011<br />
  51. A Look at Google’s “Farmer”(aka “Panda”) Update<br />
  52. Sites that Lost Visibility<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  53. Sites that Gained Visibility<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  54. From the Mouths of Googlers<br />Wired.com: How do you recognize a shallow-content site? <br />Singhal: (W)e asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?”<br />Cutts: (Using) a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?”<br />Singhal: And based on that, we basically formed some definition of what could be considered low quality. <br />http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1<br />
  55. From the Mouths of Googlers<br />Wired.com: But how do you implement that algorithmically?<br />Cutts: I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. <br />Singhal: You can imagine in a hyperspace a bunch of points, some points are red, some points are green, and in others there’s some mixture. Your job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red.<br />http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1<br />
  56. Links Didn’t Seem to Have Much Impact<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  57. How Google’s Interface Has Evolved<br />
  58. Old Google SERPs<br />
  59. Google SERPs Today<br />
  60. Google SERPs Tomorrow<br />
  61. How Search Marketers Can Evolve<br />
  62. Don’t “Look” Like a Content Farm<br />http://www.suite101.com/content/canada-awarded-fifa-2015-womens-world-cup-of-soccerfootball-a356303<br />
  63. Don’t “Look” Like a Content Farm<br />http://hubpages.com/hub/WomensFashionsofthe1920-FlappersandtheJazz-Age<br />
  64. Watch Out for “Classic” SEO Tactics<br />Directory Link Building<br />Keyword-Variant Abuse<br />Reciprocal Link Pages<br />Paid Links w/ Manipulative Anchor Text<br />Sitewide, Footer Links<br />Navigation for Engines, Not Humans<br />Low Cost/Quality, Outsourced Content<br />Generic Design and Layout<br />Anchor-Text Rich Internal Links<br />Anonymous Contact Forms<br />Keyword Stuffed Titles + Pages<br />Ad Blocks Dominating the Page<br />It’s great to do good SEO, just don’t look like the only reason the site exists is to draw Google traffic<br />
  65. Become a “Brand”<br />Brands<br />Generics<br /><ul><li> Have real people working at a physical address
  66. Have authentic, followed social accounts
  67. Display obvious, robust contact information
  68. Register with government/civic organizations
  69. Receive traffic from diverse sources
  70. Generate branded search query volume
  71. Run offline marketing/advertising campaigns
  72. Often exist only online
  73. Rarely have significant social accounts
  74. Frequently use email forms only
  75. Stay “under the radar”
  76. Search is often 90%+ of traffic
  77. Have little-no branded search demand
  78. Ignore the offline world</li></ul>http://www.seomoz.org/blog/the-next-generation-of-ranking-signals<br />
  79. Find Where Top Brands Earn Citations<br />Where do these brands earn their links?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.opensiteexplorer.org<br />
  80. Investigate Brand “Mention” Sources<br />Facebook page<br />Blippr?<br />Crunchbase profile<br />App profile on Blackberry<br />Twitter account<br />BusinessWeek Profile<br />Chrome Extension<br />Mashable Article<br />
  81. Focus on the User, But Don’t Forget the Engines<br />http://www.nytimes.com/2011/02/11/business/media/11search.html<br />
  82. Take Advantage of New Opportunities<br />http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html<br />
  83. Take Advantage of New Opportunities<br />http://www.9e3k.com/9e3k/monday-meme-yoda-spreads-some-9e3k-love/<br />
  84. Take Advantage of New Opportunities<br />http://outspokenmedia.com/social-media/quora-hipsters/<br />
  85. Embrace All of Inbound Marketing<br />News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />Social Networks<br />Online Video<br />INBOUND MARKETING!(AKA all the “free” traffic sources)<br />Webinars<br />Forums<br />Document Sharing<br />Social Bookmarking<br />Word of Mouth<br />Podcasting<br />Direct/Referring Links<br />Type-In Traffic<br />Q+A Sites<br />
  86. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  87. Blog: www.seomoz.org/blog
  88. Email: rand@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />
  89. Summary of This Presentation<br />The Evolution and Future of Google’s Rankings:<br /><ul><li> Where Google’s Been in the Past (1999-2010)
  90. New Signals in Google: Social Media, User Data & Brand Signals
  91. The Evolution of the Search Engine Results Interface
  92. What Marketers Must Do to Keep Up with Google’s Evolution</li>
Technology News & Politics

Recommended

More Related Content

Slideshows for you

Search + Social: Webit Expo by Rand Fishkin
Rand Fishkin
The Story of Moz: 1981-2011
Rand Fishkin
The Future of SEO
Rand Fishkin
SEO for Food Bloggers
Rand Fishkin
SEO in a Two Algorithm World
Rand Fishkin
Why Search Needs Social (Wappow)
Rand Fishkin
Mozcation Seattle 2011
Rand Fishkin
In-Depth with Local SEO
Rand Fishkin
Choose Short Men & Tall Women
Rand Fishkin
Why Great Marketers Must Be Great Skeptics
Rand Fishkin
Ranking Factors Data 2011: SMX Elite Sydney
Rand Fishkin
The SEO Revolution Will Not Be Televised
Rand Fishkin
Tactics to Maximize SEO Opportunity
Rand Fishkin
Opportunity in Google's Social Search
Rand Fishkin
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Alex Harris
How SEO Blinded Me, Then Opened My Eyes
Rand Fishkin
The 7 Biggest Trends in SEO: 2016
Rand Fishkin
The Power of Inbound Marketing
Rand Fishkin
SMX Munich Keynote: Moz Ranking Factors
Rand Fishkin

Viewers also liked

Basic SEO Presentation
Paul Kortman
Social Media Marketing for Traffic + SEO
Rand Fishkin
Search Engine Optimization PPT
Kranthi Shaik
50120140503003 2
IAEME Publication
White Hat SEO Case Study "agencja seo"
Whites
Oruta privacy preserving public auditing for shared data in the cloud
Adz91 Digital Ads Pvt Ltd
SEO - Past, Present, Future
HubSpot
Evolution Presentation
Reginald V. Finley Sr. M.Ed.
Principles Of Power Point Design- Readability Improvement
John Fallon
Google Local Presentation
dmgm01
S.e.o by h@r$h!l
Harshil Barot
SEO 101 - Search Engine Optimization Basics - HubSpot
HubSpot
Topics Over Keywords: An SEO-Driven Approach To Content Marketing
Anum Hussain
Product/Service Analysis and Strategies of Google Inc.
abail019
BrightonSEO Conference: Yext Discussion on Voice Search and Schema
Christian Ward
Humanising Search - Jimisha Thakrar
Jimisha Thakrar
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
Steve Morgan
15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
Andy Beal
BrightonSEO - How to create an international blog to boost your SEO
Marcin Chirowski
Building Viral Web Toys at Lightning Speed
Paul Curry

Similar to The Evolution of Google's Rankings

2012-04 Inbound Marketing; Survival in Classified Ads
Gillian Muessig
Acwa seo
emano1
200 SEO Ranking Factors for Lincolnshire Business Expo 2019
Jodie King
Never Ending Story 1
Richard Masters
2011 03 sem-standard-warsaw trends in 2011
Gillian Muessig
Web Strategy Review for Green Pharms
Noah Oropeza
Taking Your Search Marketing
ISA Marketing & Sales Summit
Getting to the top of Google
Jon Payne
BRAVE March 2014
Jon Payne
Search Engine Optimisation
Jon Payne
Google Panda and SEO
Ayushma Pandey
Small Business Social Media 101
Southern Methodist University
Search Ranking Factors Trends 2011 SEMStandard
Gillian Muessig
Getting to the top of Google - Feb 2012
Jon Payne
Predicting Google's Next Algorithm Change
DemandWave
Google 200 Factors Page Rank 2014
surbhiacademy
What IA, UX and SEO Can Learn from Each Other
Ian Lurie
Siteimprove - SEO the bigger picture
Siteimprove
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
DemandWave
Search Marketing: Still the Killer App for Online Marketing
Benjamin Lloyd

More from Rand Fishkin

SparkToro Beta Sneak Peek
Rand Fishkin
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
Rand Fishkin
Building Influence in 2019
Rand Fishkin
Influence Not Influencers
Rand Fishkin
The Next Era of Web Marketing: 2019 & Beyond
Rand Fishkin
How to Kick Butt with Your Email Outreach
Rand Fishkin
The Big 7 Startup Marketing Mistakes
Rand Fishkin
Why Your Saas Marketing Sucks (and how to fix it)
Rand Fishkin
SEO on the SERPs - Brighton SEO Closing Talk
Rand Fishkin
7 Lessons That Would Have Made Me a Better Entrepreneur
Rand Fishkin
The Search & SEO World in 2018
Rand Fishkin
SEO in 2017/18
Rand Fishkin
Why Startups Suck at Marketing
Rand Fishkin
The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin
B2B SEO in 2017
Rand Fishkin
How to Survive Google's Trojan Horsing of the Web
Rand Fishkin
What Startup Execs Need to Know About SEO in 2017
Rand Fishkin
Inside Google's Numbers in 2017
Rand Fishkin
Why We Can't Do SEO WIthout CRO
Rand Fishkin
The Digital Marketer's Framework
Rand Fishkin

Featured

What to Upload to SlideShare
SlideShare
Be A Great Product Leader (Amplify, Oct 2019)
Adam Nash
Trillion Dollar Coach Book (Bill Campbell)
Eric Schmidt
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
apidays
A few thoughts on work life-balance
Wim Vanderbauwhede
Is vc still a thing final
Mark Suster
The GaryVee Content Model
Gary Vaynerchuk
Mammalian Brain Chemistry Explains Everything
Loretta Breuning, PhD
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Dinis Guarda
The AI Rush
Jean-Baptiste Dumont
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
Carol Smith
10 facts about jobs in the future
Pew Research Center's Internet & American Life Project
Harry Surden - Artificial Intelligence and Law Overview
Harry Surden
Pinot: Realtime Distributed OLAP datastore
Kishore Gopalakrishna
How to Become a Thought Leader in Your Niche
Leslie Samuel
Visual Design with Data
Seth Familian
Designing Teams for Emerging Challenges
Aaron Irizarry
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
Winners and Losers - All the (Russian) President's Men
Ian Bremmer
Study: The Future of VR, AR and Self-Driving Cars
LinkedIn

Related Books

Free with a 30 day trial from Scribd

See all
High Conflict: Why We Get Trapped and How We Get Out Amanda Ripley
(4/5)
Free
The Forever Prisoner: The Full and Searing Account of the CIA’s Most Controversial Covert Program Cathy Scott-Clark
(3/5)
Free
Allow Me to Retort: A Black Guy’s Guide to the Constitution Elie Mystal
(4/5)
Free
There Is Nothing for You Here: Finding Opportunity in the Twenty-First Century Fiona Hill
(4/5)
Free
Freedom Sebastian Junger
(4/5)
Free
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives Peter H. Diamandis
(4.5/5)
Free
From Gutenberg to Google: The History of Our Future Tom Wheeler
(3.5/5)
Free
SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build Jonathan Waldman
(5/5)
Free
Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think James Vlahos
(4/5)
Free
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen Kristen Meinzer
(3.5/5)
Free
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
(4/5)
Free
No Filter: The Inside Story of Instagram Sarah Frier
(4.5/5)
Free
Autonomy: The Quest to Build the Driverless Car—And How It Will Reshape Our World Lawrence D. Burns
(5/5)
Free
Future Presence: How Virtual Reality Is Changing Human Connection, Intimacy, and the Limits of Ordinary Life Peter Rubin
(4/5)
Free
Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Corey Pein
(4.5/5)
Free
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
(4.5/5)
Free

Related Audiobooks

Free with a 30 day trial from Scribd

See all
The Fight to Save the Town: Reimagining Discarded America Michelle Wilde Anderson
(0/5)
Free
The Tomorrow Game: Rival Teenagers, Their Race for a Gun, and a Community United to Save Them Sudhir Venkatesh
(0/5)
Free
Hearts Touched With Fire: How Great Leaders are Made David Gergen
(4.5/5)
Free
Scorpions' Dance: The President, the Spymaster, and Watergate Jefferson Morley
(0/5)
Free
The Spy Who Knew Too Much: An Ex-CIA Officer’s Quest Through a Legacy of Betrayal Howard Blum
(0/5)
Free
The May 20-27, 2022 Audiozine Issue Newsweek International
(5/5)
Free
The Flag, the Cross, and the Station Wagon: A Graying American Looks Back at His Suburban Boyhood and Wonders What the Hell Happened Bill McKibben
(5/5)
Free
Give Me Liberty: The True Story of Oswaldo Payá and his Daring Quest for a Free Cuba David E. Hoffman
(5/5)
Free
The End of the World is Just the Beginning: Mapping the Collapse of Globalization Peter Zeihan
(5/5)
Free
Freezing Order: A True Story of Russian Money Laundering, State-Sponsored Murder, and Surviving Vladimir Putin's Wrath Bill Browder
(5/5)
Free
Recessional: The Death of Free Speech and the Cost of a Free Lunch David Mamet
(3.5/5)
Free
The Naked Don't Fear the Water: An Underground Journey with Afghan Refugees Matthieu Aikins
(4/5)
Free
Unthinkable: Trauma, Truth, and the Trials of American Democracy Jamie Raskin
(4.5/5)
Free
The Black Agenda: Bold Solutions for a Broken System Anna Gifty Opoku-Agyeman
(4/5)
Free
The FBI War on Tupac Shakur: The State Repression of Black Leaders from the Civil Rights Era to the 1990s John Potash
(5/5)
Free
South to America: A Journey Below the Mason-Dixon to Understand the Soul of a Nation Imani Perry
(4.5/5)
Free

×