The Evolution of Google's Rankings

Rand Fishkin
Rand FishkinFounder, CEO, Author at SparkToro
The Evolution of Google RankingsHow Google’s algorithm has changed over the years and where it’s heading in the future,[object Object],Rand Fishkin, SEOmoz CEO, March 2011,[object Object]
At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.,[object Object]
Ranking in Google: 1999-2002,[object Object]
On-Page Optimization,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization,[object Object]
PageRank,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.elliance.com/aha/infographics/Google-PageRank-Explained.aspx,[object Object]
PageRank,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/the-science-of-ranking-correlations,[object Object]
Ranking in Google: 2003 - 2005,[object Object]
Anchor Text,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/learn-seo/anchor-text,[object Object]
From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363,[object Object]
From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363,[object Object]
Keyword Match Domain Names,[object Object],http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited,[object Object]
Registration & Historical Information,[object Object],http://www.seobythesea.com/?p=1121,[object Object]
Topic Modeling,[object Object],LDA correlates w/ Google rankings better than any other on-page feature,[object Object],http://www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool,[object Object]
Ranking in Google: 2006 - 2009,[object Object]
Domain Authority,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics,[object Object]
Diversity of External Link Sources,[object Object],http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links,[object Object]
Nofollow, Sitemaps & Webmaster Tools,[object Object],http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow,[object Object]
Search Quality Raters,[object Object],http://www.seobook.com/archives/000915.shtml,[object Object]
Ranking in Google: 2009 - 2011,[object Object]
Twitter Data,[object Object],Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?,[object Object],Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article ,[object Object],http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389,[object Object]
Twitter Data,[object Object],Page A,[object Object],646 links from 36 root domains,[object Object],2 tweets,[object Object],Page B,[object Object],1 link from 1 root domain,[object Object],522 tweets,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause,[object Object]
Twitter Clearly Influencing Google,[object Object],Page B – the tweeted version – ranks #1!,[object Object],Page A,[object Object],646 links from 36 root domains,[object Object],2 tweets,[object Object],Page B,[object Object],1 link from 1 root domain,[object Object],522 tweets,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause,[object Object]
Twitter Data is Very Powerful in QDF,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study,[object Object]
Don’t Try Abusing Twitter for SEO,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study#jtc133590,[object Object]
Author Authority,[object Object],Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?,[object Object],Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan),[object Object],Google: Yes we do compute and use author quality. We don’t know who anyone is in real life :-),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389,[object Object]
Facebook Likes & Shares,[object Object],http://www.seomoz.org/blog/facebook-marketing-ultimate-guide,[object Object]
Brand Signals,[object Object],Brands,[object Object],Generics,[object Object],[object Object]
 Have authentic, followed social accounts
 Display obvious, robust contact information
 Register with government/civic organizations
 Receive traffic from diverse sources
 Generate branded search query volume
 Run offline marketing/advertising campaigns
 Often exist only online
 Rarely have significant social accounts
 Frequently use email forms only
 Stay “under the radar”
 Search is often 90%+ of traffic
 Have little-no branded search demand
 Ignore the offline worldhttp://www.seomoz.org/blog/the-next-generation-of-ranking-signals,[object Object]
Entity Association,[object Object],http://www.seomoz.org/blog/the-next-generation-of-ranking-signals,[object Object]
User & Usage Behavior,[object Object],http://www.quora.com/Did-Bing-intentionally-copy-Googles-search-results,[object Object]
How the Search Ranking Factors Have Changed in the Eyes of Experts,[object Object]
http://www.seomoz.org/article/search-ranking-factors,[object Object]
New data will be available on SEOmoz in April, 2011,[object Object]
Big Changes from 2009 to 2011,[object Object],[object Object]
 Social Data is perceived to be a significant player
 Page-Level Link Metrics Fell the Most (43% - 22%)
 Keyword-Level Domain Metrics, Brand Data + Social Rose
 The Survey itself asked for more detail/specificity(which may be responsible for some of these shifts)The new version of the ranking factors will be online in April, 2011,[object Object]
A Look at Google’s “Farmer”(aka “Panda”) Update,[object Object]
Sites that Lost Visibility,[object Object],http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers,[object Object]
Sites that Gained Visibility,[object Object],http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers,[object Object]
From the Mouths of Googlers,[object Object],Wired.com: How do you recognize a shallow-content site? ,[object Object],Singhal: (W)e asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?”,[object Object],Cutts: (Using) a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?”,[object Object],Singhal: And based on that, we basically formed some definition of what could be considered low quality. ,[object Object],http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1,[object Object]
From the Mouths of Googlers,[object Object],Wired.com: But how do you implement that algorithmically?,[object Object],Cutts: I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. ,[object Object],Singhal: You can imagine in a hyperspace a bunch of points, some points are red, some points are green, and in others there’s some mixture. Your job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red.,[object Object],http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1,[object Object]
Links Didn’t Seem to Have Much Impact,[object Object],http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers,[object Object]
How Google’s Interface Has Evolved,[object Object]
1 of 57

Recommended

White vs. Black Hat SEO by
White vs. Black Hat SEOWhite vs. Black Hat SEO
White vs. Black Hat SEORand Fishkin
8K views44 slides
The Death & Rebirth of SEO by
The Death & Rebirth of SEOThe Death & Rebirth of SEO
The Death & Rebirth of SEORand Fishkin
44.7K views89 slides
10 Steps to Great SEO: InfusionCon 2011 by
10 Steps to Great SEO: InfusionCon 201110 Steps to Great SEO: InfusionCon 2011
10 Steps to Great SEO: InfusionCon 2011Rand Fishkin
68.2K views102 slides
Fundamentals of Great SEO by
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEORand Fishkin
39.8K views77 slides
Inbound Marketing for Startups in 2011 by
Inbound Marketing for Startups in 2011Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011Rand Fishkin
32.7K views34 slides
Introduction to SEO by
Introduction to SEOIntroduction to SEO
Introduction to SEORand Fishkin
230K views150 slides

More Related Content

What's hot

Conversion Rate Optimization for Local Businesses by
Conversion Rate Optimization for Local BusinessesConversion Rate Optimization for Local Businesses
Conversion Rate Optimization for Local BusinessesRand Fishkin
12.8K views56 slides
Link Building with Open Site Explorer by
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site ExplorerRand Fishkin
42.1K views61 slides
Search + Social: Webit Expo by Rand Fishkin by
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinRand Fishkin
13.4K views44 slides
The Story of Moz: 1981-2011 by
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011Rand Fishkin
7.6K views71 slides
The Future of SEO by
The Future of SEOThe Future of SEO
The Future of SEORand Fishkin
73K views86 slides
SEO for Food Bloggers by
SEO for Food BloggersSEO for Food Bloggers
SEO for Food BloggersRand Fishkin
21.2K views67 slides

What's hot(20)

Conversion Rate Optimization for Local Businesses by Rand Fishkin
Conversion Rate Optimization for Local BusinessesConversion Rate Optimization for Local Businesses
Conversion Rate Optimization for Local Businesses
Rand Fishkin12.8K views
Link Building with Open Site Explorer by Rand Fishkin
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site Explorer
Rand Fishkin42.1K views
Search + Social: Webit Expo by Rand Fishkin by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand Fishkin
Rand Fishkin13.4K views
The Story of Moz: 1981-2011 by Rand Fishkin
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011
Rand Fishkin7.6K views
SEO for Food Bloggers by Rand Fishkin
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
Rand Fishkin21.2K views
SEO in a Two Algorithm World by Rand Fishkin
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
Rand Fishkin327.3K views
Why Search Needs Social (Wappow) by Rand Fishkin
Why Search Needs Social (Wappow)Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)
Rand Fishkin8K views
Mozcation Seattle 2011 by Rand Fishkin
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
Rand Fishkin21.9K views
In-Depth with Local SEO by Rand Fishkin
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEO
Rand Fishkin25.2K views
Choose Short Men & Tall Women by Rand Fishkin
Choose Short Men & Tall WomenChoose Short Men & Tall Women
Choose Short Men & Tall Women
Rand Fishkin83.3K views
Why Great Marketers Must Be Great Skeptics by Rand Fishkin
Why Great Marketers Must Be Great SkepticsWhy Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great Skeptics
Rand Fishkin113.8K views
Ranking Factors Data 2011: SMX Elite Sydney by Rand Fishkin
Ranking Factors Data 2011: SMX Elite SydneyRanking Factors Data 2011: SMX Elite Sydney
Ranking Factors Data 2011: SMX Elite Sydney
Rand Fishkin36.2K views
The SEO Revolution Will Not Be Televised by Rand Fishkin
The SEO Revolution Will Not Be TelevisedThe SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be Televised
Rand Fishkin93.8K views
Tactics to Maximize SEO Opportunity by Rand Fishkin
Tactics to Maximize SEO OpportunityTactics to Maximize SEO Opportunity
Tactics to Maximize SEO Opportunity
Rand Fishkin27K views
Opportunity in Google's Social Search by Rand Fishkin
Opportunity in Google's Social SearchOpportunity in Google's Social Search
Opportunity in Google's Social Search
Rand Fishkin9.5K views
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market... by Alex Harris
Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Alex Harris1.2K views
How SEO Blinded Me, Then Opened My Eyes by Rand Fishkin
How SEO Blinded Me, Then Opened My EyesHow SEO Blinded Me, Then Opened My Eyes
How SEO Blinded Me, Then Opened My Eyes
Rand Fishkin56.4K views
The 7 Biggest Trends in SEO: 2016 by Rand Fishkin
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
Rand Fishkin103.5K views
The Power of Inbound Marketing by Rand Fishkin
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound Marketing
Rand Fishkin60.1K views

Viewers also liked

Basic SEO Presentation by
Basic SEO PresentationBasic SEO Presentation
Basic SEO PresentationPaul Kortman
76K views27 slides
Social Media Marketing for Traffic + SEO by
Social Media Marketing for Traffic + SEOSocial Media Marketing for Traffic + SEO
Social Media Marketing for Traffic + SEORand Fishkin
46.8K views55 slides
Search Engine Optimization PPT by
Search Engine Optimization PPT Search Engine Optimization PPT
Search Engine Optimization PPT Kranthi Shaik
58.5K views28 slides
50120140503003 2 by
50120140503003 250120140503003 2
50120140503003 2IAEME Publication
804 views11 slides
White Hat SEO Case Study "agencja seo" by
White Hat SEO Case Study "agencja seo"White Hat SEO Case Study "agencja seo"
White Hat SEO Case Study "agencja seo"Whites
4.2K views17 slides
Oruta privacy preserving public auditing for shared data in the cloud by
Oruta privacy preserving public auditing for shared data in the cloud Oruta privacy preserving public auditing for shared data in the cloud
Oruta privacy preserving public auditing for shared data in the cloud Adz91 Digital Ads Pvt Ltd
3.8K views10 slides

Viewers also liked(20)

Basic SEO Presentation by Paul Kortman
Basic SEO PresentationBasic SEO Presentation
Basic SEO Presentation
Paul Kortman76K views
Social Media Marketing for Traffic + SEO by Rand Fishkin
Social Media Marketing for Traffic + SEOSocial Media Marketing for Traffic + SEO
Social Media Marketing for Traffic + SEO
Rand Fishkin46.8K views
Search Engine Optimization PPT by Kranthi Shaik
Search Engine Optimization PPT Search Engine Optimization PPT
Search Engine Optimization PPT
Kranthi Shaik58.5K views
White Hat SEO Case Study "agencja seo" by Whites
White Hat SEO Case Study "agencja seo"White Hat SEO Case Study "agencja seo"
White Hat SEO Case Study "agencja seo"
Whites4.2K views
Oruta privacy preserving public auditing for shared data in the cloud by Adz91 Digital Ads Pvt Ltd
Oruta privacy preserving public auditing for shared data in the cloud Oruta privacy preserving public auditing for shared data in the cloud
Oruta privacy preserving public auditing for shared data in the cloud
SEO - Past, Present, Future by HubSpot
SEO - Past, Present, FutureSEO - Past, Present, Future
SEO - Past, Present, Future
HubSpot11.4K views
Principles Of Power Point Design- Readability Improvement by John Fallon
Principles Of Power Point Design- Readability ImprovementPrinciples Of Power Point Design- Readability Improvement
Principles Of Power Point Design- Readability Improvement
John Fallon3.9K views
Google Local Presentation by dmgm01
Google Local PresentationGoogle Local Presentation
Google Local Presentation
dmgm01297 views
SEO 101 - Search Engine Optimization Basics - HubSpot by HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotSEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpot
HubSpot11.5K views
Topics Over Keywords: An SEO-Driven Approach To Content Marketing by Anum Hussain
Topics Over Keywords: An SEO-Driven Approach To Content MarketingTopics Over Keywords: An SEO-Driven Approach To Content Marketing
Topics Over Keywords: An SEO-Driven Approach To Content Marketing
Anum Hussain29.9K views
Product/Service Analysis and Strategies of Google Inc. by abail019
Product/Service Analysis and Strategies of Google Inc.Product/Service Analysis and Strategies of Google Inc.
Product/Service Analysis and Strategies of Google Inc.
abail01913.6K views
BrightonSEO Conference: Yext Discussion on Voice Search and Schema by Christian Ward
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaBrightonSEO Conference: Yext Discussion on Voice Search and Schema
BrightonSEO Conference: Yext Discussion on Voice Search and Schema
Christian Ward4.6K views
Humanising Search - Jimisha Thakrar by Jimisha Thakrar
Humanising Search - Jimisha Thakrar Humanising Search - Jimisha Thakrar
Humanising Search - Jimisha Thakrar
Jimisha Thakrar5.1K views
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh... by Steve Morgan
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
Steve Morgan6.8K views
15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal by Andy Beal
15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
Andy Beal17.9K views
BrightonSEO - How to create an international blog to boost your SEO by Marcin Chirowski
BrightonSEO - How to create an international blog to boost your SEOBrightonSEO - How to create an international blog to boost your SEO
BrightonSEO - How to create an international blog to boost your SEO
Marcin Chirowski5.2K views
Building Viral Web Toys at Lightning Speed by Paul Curry
Building Viral Web Toys at Lightning SpeedBuilding Viral Web Toys at Lightning Speed
Building Viral Web Toys at Lightning Speed
Paul Curry5K views

Similar to The Evolution of Google's Rankings

Google ranking-evolution-2011-110312032701-phpapp01 (1) by
Google ranking-evolution-2011-110312032701-phpapp01 (1)Google ranking-evolution-2011-110312032701-phpapp01 (1)
Google ranking-evolution-2011-110312032701-phpapp01 (1)Stephen Darori
329 views57 slides
Google ranking evolution by
Google ranking evolutionGoogle ranking evolution
Google ranking evolutionShipra Malik
985 views57 slides
Ebriks-Tips for Google Ranking Evolution. by
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
511 views57 slides
Ebriks-Tips for Google Ranking Evolution. by
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
295 views57 slides
Google ranking-evolution-2011- by
Google ranking-evolution-2011-Google ranking-evolution-2011-
Google ranking-evolution-2011-princescorpio2pk1
649 views57 slides
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote by
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final KeynoteGillian Muessig
1.3K views123 slides

Similar to The Evolution of Google's Rankings(20)

Google ranking-evolution-2011-110312032701-phpapp01 (1) by Stephen Darori
Google ranking-evolution-2011-110312032701-phpapp01 (1)Google ranking-evolution-2011-110312032701-phpapp01 (1)
Google ranking-evolution-2011-110312032701-phpapp01 (1)
Stephen Darori329 views
Google ranking evolution by Shipra Malik
Google ranking evolutionGoogle ranking evolution
Google ranking evolution
Shipra Malik985 views
Ebriks-Tips for Google Ranking Evolution. by georgepaulv
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.
georgepaulv511 views
Ebriks-Tips for Google Ranking Evolution. by georgepaulv
Ebriks-Tips for Google Ranking Evolution.Ebriks-Tips for Google Ranking Evolution.
Ebriks-Tips for Google Ranking Evolution.
georgepaulv295 views
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote by Gillian Muessig
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final Keynote
Gillian Muessig1.3K views
iStrategy AMS 2011 - Gillian Muessig, SEO Moz by iStrategy
iStrategy AMS 2011 - Gillian Muessig, SEO MoziStrategy AMS 2011 - Gillian Muessig, SEO Moz
iStrategy AMS 2011 - Gillian Muessig, SEO Moz
iStrategy108.2K views
Search Engine Ranking Factors Today & Tomorrow by SEOmom of SEOmoz #scbcn by Gillian Muessig
Search Engine Ranking Factors Today & Tomorrow by SEOmom of SEOmoz #scbcnSearch Engine Ranking Factors Today & Tomorrow by SEOmom of SEOmoz #scbcn
Search Engine Ranking Factors Today & Tomorrow by SEOmom of SEOmoz #scbcn
Gillian Muessig1.6K views
Seo 101 - NYC Faith and Tech by John Doherty
Seo 101 - NYC Faith and TechSeo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
John Doherty2.5K views
Keeping up with Google 2014 by Calvin Nguyen
Keeping up with Google 2014Keeping up with Google 2014
Keeping up with Google 2014
Calvin Nguyen1.5K views
SEO Web 2.0 Era - Johns Hopkins University by Will Fleiss
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
Will Fleiss1.7K views
2011-11 Chennai Social Media Summit Keynote by Gillian Muessig
2011-11 Chennai Social Media Summit Keynote2011-11 Chennai Social Media Summit Keynote
2011-11 Chennai Social Media Summit Keynote
Gillian Muessig939 views
The Conjunction of Search and Social Media Marketing by Gillian Muessig by echoVme
The Conjunction of Search and Social Media Marketing by Gillian MuessigThe Conjunction of Search and Social Media Marketing by Gillian Muessig
The Conjunction of Search and Social Media Marketing by Gillian Muessig
echoVme883 views
Off page seo for DSIM (Updated on 6-Dec'14 by jatindsim
Off page seo for DSIM (Updated on 6-Dec'14Off page seo for DSIM (Updated on 6-Dec'14
Off page seo for DSIM (Updated on 6-Dec'14
jatindsim3.6K views
SEO 2012 by Navneet Kaushal by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet Kaushal
Navneet Kaushal11.7K views

More from Rand Fishkin

SparkToro Beta Sneak Peek by
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
31.2K views53 slides
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More by
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
21.4K views81 slides
Building Influence in 2019 by
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
28.2K views103 slides
Influence Not Influencers by
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
32.7K views69 slides
The Next Era of Web Marketing: 2019 & Beyond by
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
99K views97 slides
How to Kick Butt with Your Email Outreach by
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
37.1K views85 slides

More from Rand Fishkin(20)

SparkToro Beta Sneak Peek by Rand Fishkin
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
Rand Fishkin31.2K views
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More by Rand Fishkin
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
Rand Fishkin21.4K views
Building Influence in 2019 by Rand Fishkin
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
Rand Fishkin28.2K views
Influence Not Influencers by Rand Fishkin
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
Rand Fishkin32.7K views
The Next Era of Web Marketing: 2019 & Beyond by Rand Fishkin
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
Rand Fishkin99K views
How to Kick Butt with Your Email Outreach by Rand Fishkin
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
Rand Fishkin37.1K views
The Big 7 Startup Marketing Mistakes by Rand Fishkin
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
Rand Fishkin28.3K views
Why Your Saas Marketing Sucks (and how to fix it) by Rand Fishkin
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
Rand Fishkin28.5K views
SEO on the SERPs - Brighton SEO Closing Talk by Rand Fishkin
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
Rand Fishkin56.9K views
7 Lessons That Would Have Made Me a Better Entrepreneur by Rand Fishkin
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
Rand Fishkin16K views
The Search & SEO World in 2018 by Rand Fishkin
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
Rand Fishkin136K views
SEO in 2017/18 by Rand Fishkin
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
Rand Fishkin229.2K views
Why Startups Suck at Marketing by Rand Fishkin
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
Rand Fishkin118.6K views
The Invisible Giant that Mucks Up Our Marketing by Rand Fishkin
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin141.7K views
B2B SEO in 2017 by Rand Fishkin
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
Rand Fishkin91.2K views
How to Survive Google's Trojan Horsing of the Web by Rand Fishkin
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
Rand Fishkin53K views
What Startup Execs Need to Know About SEO in 2017 by Rand Fishkin
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
Rand Fishkin54.2K views
Inside Google's Numbers in 2017 by Rand Fishkin
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
Rand Fishkin1.9M views
Why We Can't Do SEO WIthout CRO by Rand Fishkin
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
Rand Fishkin82.8K views
The Digital Marketer's Framework by Rand Fishkin
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
Rand Fishkin128.6K views

Recently uploaded

2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue by
2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue
2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlueShapeBlue
147 views23 slides
Future of AR - Facebook Presentation by
Future of AR - Facebook PresentationFuture of AR - Facebook Presentation
Future of AR - Facebook PresentationRob McCarty
64 views27 slides
Generative AI: Shifting the AI Landscape by
Generative AI: Shifting the AI LandscapeGenerative AI: Shifting the AI Landscape
Generative AI: Shifting the AI LandscapeDeakin University
53 views55 slides
The Role of Patterns in the Era of Large Language Models by
The Role of Patterns in the Era of Large Language ModelsThe Role of Patterns in the Era of Large Language Models
The Role of Patterns in the Era of Large Language ModelsYunyao Li
85 views65 slides
NTGapps NTG LowCode Platform by
NTGapps NTG LowCode Platform NTGapps NTG LowCode Platform
NTGapps NTG LowCode Platform Mustafa Kuğu
423 views30 slides
Initiating and Advancing Your Strategic GIS Governance Strategy by
Initiating and Advancing Your Strategic GIS Governance StrategyInitiating and Advancing Your Strategic GIS Governance Strategy
Initiating and Advancing Your Strategic GIS Governance StrategySafe Software
176 views68 slides

Recently uploaded(20)

2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue by ShapeBlue
2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue
2FA and OAuth2 in CloudStack - Andrija Panić - ShapeBlue
ShapeBlue147 views
Future of AR - Facebook Presentation by Rob McCarty
Future of AR - Facebook PresentationFuture of AR - Facebook Presentation
Future of AR - Facebook Presentation
Rob McCarty64 views
The Role of Patterns in the Era of Large Language Models by Yunyao Li
The Role of Patterns in the Era of Large Language ModelsThe Role of Patterns in the Era of Large Language Models
The Role of Patterns in the Era of Large Language Models
Yunyao Li85 views
NTGapps NTG LowCode Platform by Mustafa Kuğu
NTGapps NTG LowCode Platform NTGapps NTG LowCode Platform
NTGapps NTG LowCode Platform
Mustafa Kuğu423 views
Initiating and Advancing Your Strategic GIS Governance Strategy by Safe Software
Initiating and Advancing Your Strategic GIS Governance StrategyInitiating and Advancing Your Strategic GIS Governance Strategy
Initiating and Advancing Your Strategic GIS Governance Strategy
Safe Software176 views
How to Re-use Old Hardware with CloudStack. Saving Money and the Environment ... by ShapeBlue
How to Re-use Old Hardware with CloudStack. Saving Money and the Environment ...How to Re-use Old Hardware with CloudStack. Saving Money and the Environment ...
How to Re-use Old Hardware with CloudStack. Saving Money and the Environment ...
ShapeBlue166 views
The Power of Heat Decarbonisation Plans in the Built Environment by IES VE
The Power of Heat Decarbonisation Plans in the Built EnvironmentThe Power of Heat Decarbonisation Plans in the Built Environment
The Power of Heat Decarbonisation Plans in the Built Environment
IES VE79 views
Mitigating Common CloudStack Instance Deployment Failures - Jithin Raju - Sha... by ShapeBlue
Mitigating Common CloudStack Instance Deployment Failures - Jithin Raju - Sha...Mitigating Common CloudStack Instance Deployment Failures - Jithin Raju - Sha...
Mitigating Common CloudStack Instance Deployment Failures - Jithin Raju - Sha...
ShapeBlue180 views
Live Demo Showcase: Unveiling Dell PowerFlex’s IaaS Capabilities with Apache ... by ShapeBlue
Live Demo Showcase: Unveiling Dell PowerFlex’s IaaS Capabilities with Apache ...Live Demo Showcase: Unveiling Dell PowerFlex’s IaaS Capabilities with Apache ...
Live Demo Showcase: Unveiling Dell PowerFlex’s IaaS Capabilities with Apache ...
ShapeBlue126 views
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue by ShapeBlue
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlueCloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue
ShapeBlue138 views
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or... by ShapeBlue
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...
ShapeBlue198 views
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ... by ShapeBlue
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...
ShapeBlue186 views
Setting Up Your First CloudStack Environment with Beginners Challenges - MD R... by ShapeBlue
Setting Up Your First CloudStack Environment with Beginners Challenges - MD R...Setting Up Your First CloudStack Environment with Beginners Challenges - MD R...
Setting Up Your First CloudStack Environment with Beginners Challenges - MD R...
ShapeBlue173 views
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue by ShapeBlue
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlueCloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue
ShapeBlue135 views
Why and How CloudStack at weSystems - Stephan Bienek - weSystems by ShapeBlue
Why and How CloudStack at weSystems - Stephan Bienek - weSystemsWhy and How CloudStack at weSystems - Stephan Bienek - weSystems
Why and How CloudStack at weSystems - Stephan Bienek - weSystems
ShapeBlue238 views
Business Analyst Series 2023 - Week 4 Session 8 by DianaGray10
Business Analyst Series 2023 -  Week 4 Session 8Business Analyst Series 2023 -  Week 4 Session 8
Business Analyst Series 2023 - Week 4 Session 8
DianaGray10123 views
State of the Union - Rohit Yadav - Apache CloudStack by ShapeBlue
State of the Union - Rohit Yadav - Apache CloudStackState of the Union - Rohit Yadav - Apache CloudStack
State of the Union - Rohit Yadav - Apache CloudStack
ShapeBlue297 views
Extending KVM Host HA for Non-NFS Storage - Alex Ivanov - StorPool by ShapeBlue
Extending KVM Host HA for Non-NFS Storage -  Alex Ivanov - StorPoolExtending KVM Host HA for Non-NFS Storage -  Alex Ivanov - StorPool
Extending KVM Host HA for Non-NFS Storage - Alex Ivanov - StorPool
ShapeBlue123 views

The Evolution of Google's Rankings