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SEO in 2017/18

Rand's presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what's needed to rank and succeed in Google.

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Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
The SEO World in 2018
How SEO is affected by Google’s changes, searcher behavior, new
technology, and the marketing world
Bit.ly/seoin2018
MaybeYouSawThis
GraphicandThought…
“Whoa.Searchis
Dying!”
Yeah…
It’sverymisleading.
Here’s Real Data on who
sends how much traffic on
the web.
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%

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