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December 1, 2015
Discussion
Only Alibaba
SEO & Online Marketing
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SEO & Online Marketing
 Blogs
 Website
 Social Media
 Email Campaigns
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Discussion Outline
1 Our Understanding of the Need
2 Online Marketing
3 A Glimpse of the Marketplace
4 SEO
5 About Us – Why Bhuma
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The Need
Our Understanding
1
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Goals
 Improve Social Media Presence
 Increase awareness in the city
 Improve page ranking in online organic search
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Online Marketing
Considerations
2
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How
 Website Refresh
 SEO friendly website
 Email Campaigns
 Blogs
 Collaterals
 Video Clips
 Listing in Online Directories
 Who is Talking about Alibaba
 A glimpse of the market place
 What Competitors are doing
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Processes
Refresh Website
 Comparative websites:
 Arsalan
 Oudh
 …
 Testimonials
 Add Customer testimonials
 Add Industry Recognition and
Rewards
 SEO:
 Google webmaster guidelines,
Sitemap submission, Google
Analytics, Keywords, Meta tags
Refresh Website
 Add Video clips
 Add downloadable Collaterals
 Blogs
 Announce Special offers
 Share links (FB, Twitter, LinkedIn,
GPlus, Email)
 Chef’s Corner
 Hot out of the Pot! What’s Cooking…
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Social Media Presence
 LinkedIn:
Company profile, updates, job postings, project
updates and share it with all your connections
Get more people to Follow
http://www.linkedin.com/company/Alibaba...
Another profile:
http://www.linkedin.com/pub/Alibaba-quality-food
 Facebook
https://www.facebook.com/pages/Alibaba-Quality-
Food/
 Twitter (listed as @AlibabaGoldFoodChain)
Another: twitter.com/AlibabaFreezerToFrier
 GPlus
(https://plus.google.com/)
 YouTube: Alibaba – video clips
 Slideshare
(http://www.slideshare.net/)
 Other food channels
 StumbleUpon
 Reddit
 Digg
 Yelp
 Yext
 Orkut
 Hi5
 Newsvine
 Blogger
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Email Campaigns
 Write html emails and mail
out to large current and
prospective customer base
 Use MailChimp for one time
mail blast
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Blogs
 Technology
 Resources
 Knowledge share
 Workflow processes
 Quality assurance
 Project experiences, challenges faced, success
achieved
 Client Success Stories
 Work experience in Alibaba
 Can we populate this with some technology,
process, resources, focus
 Blogs on quality related to Alibaba and some
generic client wins,
 some project experiences and success stories
with pictures etc.
 LINKEDIN:
 Get most if not all of Alibaba team to get
connected on LinkedIn and
 follow Alibaba there
 ANIMATED VIDEOS: We need to cook up some
dialogues happening between
 clients and staff,
 Customer building relationship calls
 People working etc. etc, to generate
animated videos.
 WEBSITE ANALYTICS: Need to create a list of
meaningful keywords which people are likely to
use to search for a food delivery provider like
Alibaba. These words will have to be entered as
meta tags in the web pages and also submitted to
many sites. Must exist in the page content
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Collaterals Needed
 Presentations
 Case Studies
 Company Overview
 Client Portfolio
 Partnerships
 Executive Summary
 Pictures
 Video clips
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Video Clips
 Video clips (real & animated)
 Sample Promotional videos (animated):
 We need to prepare a set of dialogs to incorporate in to these kind of animated videos
 Would be great to have personnel talking (less than a minute) about the respective businesses
 Sample promotional videos:
https://www.youtube.com/watch?v=8Cx0S9dTjqg
https://www.youtube.com/watch?v=IMhJ3XDPvDc
https://www.youtube.com/watch?v=-m2n4legqHk
https://www.youtube.com/watch?v=aeq-s4q30xE
https://www.youtube.com/watch?v=QLl37oGt8JY
https://www.youtube.com/watch?v=GYiHKyAx7wo
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Listing in Online Directories
 Submit website in directory listings (refer to slides 17 & 18)
 We need to check if we have a listing in these sites and whether they can be a value add:
 Just Dial
 Ask
 Zomato
 Squiggy
 About
 Etc.
 Etc.
 Need to create a generic email like biryani@onlyalibaba.com, freezer2frier@onlyalibaba.com, thali@onlyalibaba.com etc. and
add a listing on all these sites.
 Providers of full range of gourmet food…
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Presence in Online Restaurant Finder Apps
 Restaurant Finder: https://play.google.com/store/apps/details?id=com.akasoft.topplaces&hl=en
 http://appadvice.com/appguides/show/best-restaurant-finders
 http://www.pastemagazine.com/blogs/lists/2014/08/the-10-best-dining-and-restaurant-apps.html
 https://itunes.apple.com/in/app/food-finder-free!-restaurant/id325672508?mt=8
 http://www.androidheadlines.com/2013/09/featured-top-10-best-android-restaurant-finder-apps.html
 http://lonelybrand.com/blog/eating-out-try-these-5-restaurant-finder-apps/
 http://www.food-finders.org/agencyresources/
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A Glimpse of the Marketplace
Brief Study
3
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Steps taken by Competitors
 Arsalan has built up a fairly large online presence . They are listed
in many sites for directory listings.
 www.burrp.com/kolkata/
 www.zomato.com › India › Kolkata ›
 restaurantinfo.in/
 www.tripadvisor.in
 www.dineout.co.in
 www.groupon.co.in/deals/kolkata/
 yellowpages.sulekha.com
 https://www.youtube.com/watch?v=gUh67IpsP3Y
 www.scratchingcanvas.com/.
 in.openrice.com
 www.telegraphindia.com/
 www.foodpanda.in
 http://topyaps.com/7-places-can-get-best-biryani-kolkata
 www.quicksearch.in
 heyrestaurants.in
 https://www.facebook.com/Arsalanbiryanipatna/?fref=nf
 Listed in 100s of sites for directory listings.
 www.askme.com
 www.asklaila.com
 eveningflavors.com
 mascotcreation.in/kolkata-biryani-center/arsalan-park-
circus/
 http://www.finelychopped.net/2010/09/medium-raw-
arsalan-biriyani-park-circus.html
 http://www.happytrips.com/kolkata/arsalan-
restaurant/ps48555561.cms
 http://www.titbit.com/order-online/in/mumbai/bandra-
w/arsalan/338/menu
 http://hillpost.in/2014/08/6-places-in-kolkata-where-you-
get-the-best-biryani/100722/comment-page-1/
 http://www.peekncook.com/
 http://yummraj.com/2011/10/03/arsalan-park-circus-
kolkata/
 http://www.firstdial.in/Kolkata/Arsalan-Biriyani-Palace-
Near-Ground-Floor-Near-Chinar-Park-More-Atghara-Road-
Rajarhat-Gopalpur-Kolkata-700136-964720
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 Oudh
 https://www.zomato.com/kolkata/oudh-1590-
desapriya-park
 www.zomato.com › India › Kolkata › Sector 1,
Salt Lake
 https://www.facebook.com/Oudh1590
 www.dineout.co.in
 www.tripadvisor.in
 www.foodpanda.in
 www.burrp.com/kolkata/oudh-1590-kalighat-
listing/382589
 www.telegraphindia.com/1130520/jsp/t2/story
_16916890.jsp
 timescity.com › Kolkata › Kalighat
Steps taken by Competitors
 yummraj.com/2014/05/10/oudh-1590-23b-
desapriya-park-west-kolkata/
 hillpost.in/2014/08/6-places-in-kolkata-
where.../comment-page-1/
 www.justdial.com/Kolkata/Oudh.../033PXX33-
XX33-150516145653-Y...
 https://www.swiggy.com/kolkata/oudh-1950-
salt-lake
 www.grouptable.com › kolkata › ekdalia
 https://en.wikipedia.org/wiki/Wajid_Ali_Shah
 www.thehindubusinessline.com/news/.../kolkat
a...gets.../article7685814.e...
 www.ixigo.com › kolkata tourism › food ›
restaurant › oudh 1590
 https://www.youtube.com/watch?v=5RwqP3N7
czM
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Sample Meta Tag (Arsalan)
 <meta http-equiv="Content-Type" content="text/html;
charset=utf-8" /><title>Arsalan Biriyani Palace in Rajarhat
Gopalpur, Kolkata | Firstdial</title> <meta name="Title"
content="Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata |
Firstdial" /><meta name="description" content="Arsalan
Biriyani Palace in Rajarhat Gopalpur, Kolkata with Address,
Phone number, Mobile number, All ratings. Visit Firstdial for
Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata." />
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Who is Talking about onlyAlibaba?
 Lookup Forums and add some more conversation or reviews:
 http://www.indiamike.com/
 https://www.reddit.com/.
 infochangeindia.org/
 www.coolsocial.net/sites/
 http://www.traveltripper.com/
 http://www.makemytrip.com/
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SEO
Search Engine Optimization
4
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SEO
GLOBAL
CONSULTING
PLATFORM
 Search engine optimization (SEO) is the process of improving the volume and quality of traffic to
a web site from search engines via "natural“ search results for targeted keywords.
 The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their
algorithmic search results. Pages that are linked from other search engine indexed pages do not
need to be submitted because they are found automatically.
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What is a Crawler?
GLOBAL
CONSULTING
PLATFORM
 A web crawler (also known as a web spider or web robot) is a program or automated script which browses the
World Wide Web in a methodical, automated manner at regular intervals
 A web crawler is a type of software agent. In general, it starts with a list of URLs to visit, called the seeds. As
the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to
visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.
 Preventing indexing: To avoid undesirable content in the search indexes, webmasters can instruct spiders not
to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.
 Example that tells all crawlers not to enter into four directories of a website:
 User-agent: *
 Disallow: /cgi-bin/
 Disallow: /images/
 Disallow: /tmp/
 Disallow: /private/
 Example that tells a specific crawler not to enter one specific directory:
 User-agent: BadBot
 Disallow: /private/
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How can I create a Google-friendly site?
GLOBAL
CONSULTING
PLATFORM
 Give visitors the information they're looking for: Provide
high-quality content on your pages, especially your
homepage.
 Make sure that other sites link to yours
 Make your site easily accessible: Build your site with a
logical link structure. Every page should be reachable from
at least one static text link.
 Offer a site map to your users with links that point to the
important parts of your site. If the site map is larger than
100 or so links, you may want to break the site map into
separate pages.
 Create a useful, information-rich site, and write pages that
clearly and accurately describe your content.
 Think about the words users would type to find your pages,
and make sure that your site actually includes those words
within it.
 Try to use text instead of images to display important
names, content, or links. The Google crawler doesn't
recognize text contained in images.
 Make sure that your TITLE tags and ALT attributes are
descriptive and accurate.
 Check for broken links and correct HTML.
 If you decide to use dynamic pages (i.e., the URL contains a
"?" character), be aware that not every search engine spider
crawls dynamic pages as well as static pages. It helps to
keep the parameters short and the number of them few.
 Keep the links on a given page to a reasonable number
(fewer than 100).
 Have other relevant sites link to yours.
 Submit your site to Google at
http://www.google.com/addurl.html.
 Submit a Sitemap as part of our Google Webmaster Tools.
Google uses your Sitemap to learn about the structure of
your site and to increase our coverage of your webpages.
 Make sure all the sites that should know about your pages
are aware your site is online.
 Submit your site to relevant directories such as the Open
Directory Project and Yahoo!, as well as to other industry-
specific expert sites.
 Keywords analysis: count of keywords from various search
sites
 Newsletters about new features, services
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Keywords Analysis
GLOBAL
CONSULTING
PLATFORM
 Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both 'loan' and
'loans' while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms);
however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
 Title Tag length : Google usually reads about 90 characters of your Title Tag. Therefore, a Title Tag of about 80-90 characters is
good enough.
 Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
 The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read
better and will likely conform to your Keyword Phrases.
 Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that
holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
 Most search engines are not case sensitive ; therefore, you can write your Title Tag in a way that looks most visually appealing.
 Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the
more important as the Title Tag usually appears as the text when you 'bookmark' or add a page to your 'favorites' list. Therefore,
it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance,
No credit check in your Title Tag, you can write a Title Tag that reads:
Home Loans: fast clearance with no credit check.
 Ref: http://www.promotingwebs.com/search-engine-optimization-seo/seo-title-tag-meta-description-tag.html
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Quality Guidelines
GLOBAL
CONSULTING
PLATFORM
 Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you
display to users, which is commonly referred to as "cloaking."
 Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what
you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if
search engines didn't exist?"
 Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers
or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
 Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources
and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send
automatic or programmatic queries to Google.
 Quality guidelines - specific guidelines
 Avoid hidden text or hidden links.
 Don't use cloaking or sneaky redirects.
 Don't send automated queries to Google.
 Don't load pages with irrelevant keywords.
 Don't create multiple pages, subdomains, or domains with substantially duplicate content.
 Don't create pages that install viruses, trojans, or other badware.
 If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that
gives users a reason to visit your site first.
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Things to Avoid
GLOBAL
CONSULTING
PLATFORM
 Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages,
links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
 Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for
your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ
deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive
services, it could be banned from our index.
 Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT
attributes if the main content and keywords on your page can't be formatted in regular HTML.
 Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that
contain the same content as the corresponding graphic-rich pages. To ensure that your preferred page is included in our search
results, you'll need to block duplicates from our spiders using a robots.txt file. For information about using a robots.txt file,
please visit our information on blocking Googlebot.
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List of SEO Points
GLOBAL
CONSULTING
PLATFORM
 Here is a short list of SEO points to keep in mind:
 Keyword research on site theme
 Strong use of keywords on the home page to maximize initial SEO strength
 Placing the most effective keywords
 PPC campaigns such as Google
Adwords (http://en.wikipedia.org/wiki/AdWords)
and Adsense (http://en.wikipedia.org/wiki/AdSense)
 Link sharing
 Articles written about the site products and services containing links
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Choosing Keywords
GLOBAL
CONSULTING
PLATFORM
 The use of carefully selected words to optimize a site’s content for search engines presents one explanation. Keywords will be
relevant words and parts of phrases that relate to the site content.
 what are the most useful keywords for a site?
 Establish what keywords are most used in the context of the site content and theme. The SEO campaign begins at this point and
does not need to be an difficult process. There is no set number of keywords that can be put forward here for driving traffic. If
keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total
number of words in the content. Then multiply by a hundred to see the keyword density percentage. Safe figures fall between 10
- 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target
audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on
Yahoo or Google. For example, your text should contain commonly searched keywords, so that your site is picked up by the
search engines. At the same time, however, you have to be careful, that you do not stuff your text with keywords, without
bothering about its readability. This might entail your content as being labeled as spam by the search engines and getting banned
from them.
 When compiling the list of keywords, bear in mind what will be sought on search engines by the target audience. The focus of
the site should revolve around the keywords, not the other way round.
 The initial main factors to consider are:
 Popular keywords related to the site theme.
 Keywords should reflect the focus of the site's target audience.
 META Keywords Tag is Ignored by Google - Google ignores the META keywords tag, so, optimizing of this tag is not going to help
us any with Google, We can keep these for other search engines.
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List of SEO Points – SEO Copywriting
 SEO copywriting should accomplish two fold objectives; it should be compelling enough for the reader as well as appealing
enough for the search engines.
 What exactly is SEO Copywriting?
 It may be described as the skillful art of writing content for your website so that it appeals to your targeted traffic / users as well
as conforms to the search engine’s requirements for greater visibility on the internet.
 For example, your text should contain commonly searched keywords, so that your site is picked up by the search engines. At the
same time, however, you have to be careful, that you do not stuff your text with keywords, without bothering about its
readability. This might entail your content as being labeled as spam by the search engines and getting banned from them.
 The solution lies in writing unique and interesting content, with just the right number of targeted keywords inserted , so both the
purposes are served: of rich compelling content as well as a appealing to the needs of the search engines.
 How do you write the most effective SEO copywriting?
 A helpful suggestion for effective SEO copywriting would be to base your text in the form of an upside down triangle. The base of
the triangle should contain your most vital text with key words, while the tip of the triangle should contain information that
might not be so important or relevant. The base (the first 200 words of the text) is very important.
 It should contain your target keywords as well as an overall overview of the content matter you are writing. The user usually
decides to read on the rest of the content only after he feels that the first 200 words are worth while.
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Link Sharing
 Another strategy is link sharing. There are bound to be similar sites that may already have heavy traffic on their pages. Sharing
links with such sites, and therefore traffic, benefits both parties.
 Articles
 The best way to accomplish this is to write articles as part of a blog or for free article submission sites like articlesbase.com.
Write articles on the theme of the site on submission sites. Links back to the site being promoted can be placed in these articles.
 Find blogs and forums that will allow the hosting of articles with links that will allow visitors to click through to the site.
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Increase Website Traffic Through Site Analytics
 Web analytics provide a powerhouse of valuable data which can be
harnessed by you to propel your website traffic figures in no time.
 Do you know who is visiting your web site? Wouldn't it be great if you
also knew from where they were arriving, how much time they were
spending on your site, and most significantly, from which page they were
departing from your web site and why?
Site tracking and analysis terminology:
 Improving Visitor Counts through Page Views: A Page View refers to the
total views of every page on your web site. A Unique Page View is a page
view by a unique person within a twenty-four hour period. Where as
page view counts are site specific, unique page views are visitor specific.
Both communicate important information about visitor behavior
patterns and provide valuable insights into your search engine ranking--
parameters that are critical to increasing web site traffic.
 Gauging Site Popularity through Hits: The reason why there is some
confusion about this term is because it emanates from server technology
and not from the art and science of visitor tracking and web analytics. A
Hit merely refers to the number of information requests received by a
hosting server. The number of hits is determined by the number of
objects on a page. For example, if your home page has twenty-one
objects, your site hosting server will record the page access as twenty-
one hits. A word to the wise... It is best to use this statistic cautiously for
what it is worth and not to be misled by inflated hit counts when
implementing your online marketing plan designed at increasing web site
traffic to your site.
 Referrer or Visitor Source: A Referrer or Referring Link also known as the
Visitor Source is a page which links to your web site. By looking at your
referrers, it is possible to accurately identify the pages from where your
site visitors are arriving. Visitors usually arrive from one of these three
sources:
 From another web site that has linked to your site
 A search engine results page
 Directly from a browser launch
 Referral data is a gold mine of information to increase web site traffic
because it clearly pinpoints the keywords or key phrases being used by
searchers to arrive at your web site and the search engines that are
sending you the traffic. You can use this data to conduct more targeted
and meaningful keyword analysis, refine existing keywords and submit
your site to search engines and directories where you are not listed. This
data can also be used to further optimize the content of your web pages
for improved search engine rankings (SERs).
 If you are listed on a search engine such as MSN and begin to notice that
you are receiving little or no traffic from that search engine, you can re-
examine your web site to see if all the submission requirements are
being fulfilled, make the changes and then re-submit to MSN. This
method can go a long way towards increasing web site traffic from
search engines with low traffic origins.

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User Agent and Site Traffic Stats
 :A User Agent is the software that is used by site visitors to access your web site. A User Agent could be a:
 Browser such as Internet Explorer, Mozilla Firefox or Safari
 PHP script pasted on a web page that points to your site
 Search engine spider programmed to index your site
 This valuable data can be leveraged to precisely identify the last time a search bot visited your web site to index it. You can also view the cache of
your web site on search engine results to see how recently your site was indexed by that search engine. You can also use this data to map traffic
trends, spot site abuse and trigger corrective action.
 Geographical Location and Mission-Critical Statistics: Many web analytics packages and hosted services provide this information using IP look-up
technology. They compile data about the geographical location of site visitors as well as the time of the day during which they visit your web site.
You can deploy this data to fine-tune your marketing strategy specially in those regions of the world from where site traffic is below
 average. You may also wish to consider using a mash-up by overlaying this data on Google Earth for a more fulfilling experience with an enhanced
visual orientation.
 There are still other types of traffic intelligence web analytics systems can provide. They include:
 The length of time a site visitor stayed on your web site
 The URL of the page on which site visitors land and exit your web site
 The operating system (Windows XP, Vista etc.) and browser resolution settings on the monitors of site visitors
 Web Analytics and Improved Customer Service: Increasing web site traffic, in and of itself, does not lead to increased conversions. The manner in
which you use web analytics data depends largely on your site's functionality and its purpose. For instance, if your site has a customer service
orientation and provides live chat support for your customers, web analytics data is critical since it enables you to further tweak the type and
nature of your customer service. This key aspect of the overall customer service delivery process is of paramount importance because customer
surveys continue to reveal the general level of dissatisfaction among customers regarding the quality of service on Internet e-transaction sites.
Bhumatech.com 35Proprietary & Confidential
Action Plan
 Evaluate current website based on web design guidelines
 Identify Key areas which require changes or additions
 Share on social media networks
 Write Blogs
 Add “Follow Us” for blogs & social media pages (LinkedIn, Facebook, Twitter)
 Add account in Google Webmaster
 Add account in Google Analytics
 Link sharing
 List of meaningful, relevant keywords which are commonly used to search for this website
 Relevant descriptions for each page
 Add meta tags for each page
 Add downloadable brochures, presentations, video clips and pictures
Bhumatech.com 36Proprietary & Confidential
Useful Links
 How Google works?
 http://www.google.com/technology/index.html
 How to make webpage which comes earlier in google?
 http://www.google.com/support/webmasters/bin/answer.py?answer=35769
 In general web promotion means different aspects:
 What keywords to use?
 http://www.leyline.net/keyphrase_analysis.shtml
 Google’s tool to analyze and find which keywords are in :
 https://adwords.google.com/select/KeywordToolExternal
 If we put www.xpflow.com (brand does not appear to be one of the keywords which google suggests from this page !!!) Which means we need to change
verbiage, title etc.
 We also title of the page does not contain anything about branding – only Xpflow. Need to have Brand/Brand Licensing etc.
 http://www.leyline.net/
 With the users who has signed up we can perform Viral marketing & Newsletters : http://www.leyline.net/viral_marketing.shtml
 Where do I stand: After optimizations
 Lets find where am I: http://www.googlerankings.com/
Bhumatech.com 37Proprietary & Confidential
References
 http://en.wikipedia.org/wiki/Search_engine_optimization
 http://www.moregoogletraffic.com/
 http://www.seochat.com/
 List of keywords which are looked up(per day/ per month) on search engines such as Google, Yahoo and MSN:
http://www.iwebtool.com/keyword_lookup/?&num=500&p=1&sort=count&order=desc
Bhumatech.com 38Proprietary & Confidential
About Us
Why Bhuma
5
Bhumatech.com 39Proprietary & Confidential
 With rapid advances in communication and information technology, location independent dispersed
development teams have become the norm, allowing organizations to deliver high-quality software and
solutions at low cost.
 Bhuma relies on a self-organizing, self-managing, cross-functional team that is motivated, guided and
supported by senior management members.
 We encourage and more often than not require significant customer involvement throughout the software
development process. We believe it can significantly increase productivity and help reduce the time required
to deliver quality software to our clients within the estimated time frame.
Why Bhuma
Bhumatech.com 40Proprietary & Confidential
THANK YOU

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SEO-Optimized Title for Alibaba Online Marketing Discussion

  • 1. Bhumatech.com 1Proprietary & Confidential December 1, 2015 Discussion Only Alibaba SEO & Online Marketing
  • 3. Bhumatech.com 3Proprietary & Confidential SEO & Online Marketing  Blogs  Website  Social Media  Email Campaigns
  • 4. Bhumatech.com 4Proprietary & Confidential Discussion Outline 1 Our Understanding of the Need 2 Online Marketing 3 A Glimpse of the Marketplace 4 SEO 5 About Us – Why Bhuma
  • 5. Bhumatech.com 5Proprietary & Confidential The Need Our Understanding 1
  • 6. Bhumatech.com 6Proprietary & Confidential Goals  Improve Social Media Presence  Increase awareness in the city  Improve page ranking in online organic search
  • 7. Bhumatech.com 7Proprietary & Confidential Online Marketing Considerations 2
  • 8. Bhumatech.com 8Proprietary & Confidential How  Website Refresh  SEO friendly website  Email Campaigns  Blogs  Collaterals  Video Clips  Listing in Online Directories  Who is Talking about Alibaba  A glimpse of the market place  What Competitors are doing
  • 9. Bhumatech.com 9Proprietary & Confidential Processes Refresh Website  Comparative websites:  Arsalan  Oudh  …  Testimonials  Add Customer testimonials  Add Industry Recognition and Rewards  SEO:  Google webmaster guidelines, Sitemap submission, Google Analytics, Keywords, Meta tags Refresh Website  Add Video clips  Add downloadable Collaterals  Blogs  Announce Special offers  Share links (FB, Twitter, LinkedIn, GPlus, Email)  Chef’s Corner  Hot out of the Pot! What’s Cooking…
  • 10. Bhumatech.com 10Proprietary & Confidential Social Media Presence  LinkedIn: Company profile, updates, job postings, project updates and share it with all your connections Get more people to Follow http://www.linkedin.com/company/Alibaba... Another profile: http://www.linkedin.com/pub/Alibaba-quality-food  Facebook https://www.facebook.com/pages/Alibaba-Quality- Food/  Twitter (listed as @AlibabaGoldFoodChain) Another: twitter.com/AlibabaFreezerToFrier  GPlus (https://plus.google.com/)  YouTube: Alibaba – video clips  Slideshare (http://www.slideshare.net/)  Other food channels  StumbleUpon  Reddit  Digg  Yelp  Yext  Orkut  Hi5  Newsvine  Blogger
  • 11. Bhumatech.com 11Proprietary & Confidential Email Campaigns  Write html emails and mail out to large current and prospective customer base  Use MailChimp for one time mail blast
  • 12. Bhumatech.com 12Proprietary & Confidential Blogs  Technology  Resources  Knowledge share  Workflow processes  Quality assurance  Project experiences, challenges faced, success achieved  Client Success Stories  Work experience in Alibaba  Can we populate this with some technology, process, resources, focus  Blogs on quality related to Alibaba and some generic client wins,  some project experiences and success stories with pictures etc.  LINKEDIN:  Get most if not all of Alibaba team to get connected on LinkedIn and  follow Alibaba there  ANIMATED VIDEOS: We need to cook up some dialogues happening between  clients and staff,  Customer building relationship calls  People working etc. etc, to generate animated videos.  WEBSITE ANALYTICS: Need to create a list of meaningful keywords which people are likely to use to search for a food delivery provider like Alibaba. These words will have to be entered as meta tags in the web pages and also submitted to many sites. Must exist in the page content
  • 13. Bhumatech.com 13Proprietary & Confidential Collaterals Needed  Presentations  Case Studies  Company Overview  Client Portfolio  Partnerships  Executive Summary  Pictures  Video clips
  • 14. Bhumatech.com 14Proprietary & Confidential Video Clips  Video clips (real & animated)  Sample Promotional videos (animated):  We need to prepare a set of dialogs to incorporate in to these kind of animated videos  Would be great to have personnel talking (less than a minute) about the respective businesses  Sample promotional videos: https://www.youtube.com/watch?v=8Cx0S9dTjqg https://www.youtube.com/watch?v=IMhJ3XDPvDc https://www.youtube.com/watch?v=-m2n4legqHk https://www.youtube.com/watch?v=aeq-s4q30xE https://www.youtube.com/watch?v=QLl37oGt8JY https://www.youtube.com/watch?v=GYiHKyAx7wo
  • 15. Bhumatech.com 15Proprietary & Confidential Listing in Online Directories  Submit website in directory listings (refer to slides 17 & 18)  We need to check if we have a listing in these sites and whether they can be a value add:  Just Dial  Ask  Zomato  Squiggy  About  Etc.  Etc.  Need to create a generic email like biryani@onlyalibaba.com, freezer2frier@onlyalibaba.com, thali@onlyalibaba.com etc. and add a listing on all these sites.  Providers of full range of gourmet food…
  • 16. Bhumatech.com 16Proprietary & Confidential Presence in Online Restaurant Finder Apps  Restaurant Finder: https://play.google.com/store/apps/details?id=com.akasoft.topplaces&hl=en  http://appadvice.com/appguides/show/best-restaurant-finders  http://www.pastemagazine.com/blogs/lists/2014/08/the-10-best-dining-and-restaurant-apps.html  https://itunes.apple.com/in/app/food-finder-free!-restaurant/id325672508?mt=8  http://www.androidheadlines.com/2013/09/featured-top-10-best-android-restaurant-finder-apps.html  http://lonelybrand.com/blog/eating-out-try-these-5-restaurant-finder-apps/  http://www.food-finders.org/agencyresources/
  • 17. Bhumatech.com 17Proprietary & Confidential A Glimpse of the Marketplace Brief Study 3
  • 18. Bhumatech.com 18Proprietary & Confidential Steps taken by Competitors  Arsalan has built up a fairly large online presence . They are listed in many sites for directory listings.  www.burrp.com/kolkata/  www.zomato.com › India › Kolkata ›  restaurantinfo.in/  www.tripadvisor.in  www.dineout.co.in  www.groupon.co.in/deals/kolkata/  yellowpages.sulekha.com  https://www.youtube.com/watch?v=gUh67IpsP3Y  www.scratchingcanvas.com/.  in.openrice.com  www.telegraphindia.com/  www.foodpanda.in  http://topyaps.com/7-places-can-get-best-biryani-kolkata  www.quicksearch.in  heyrestaurants.in  https://www.facebook.com/Arsalanbiryanipatna/?fref=nf  Listed in 100s of sites for directory listings.  www.askme.com  www.asklaila.com  eveningflavors.com  mascotcreation.in/kolkata-biryani-center/arsalan-park- circus/  http://www.finelychopped.net/2010/09/medium-raw- arsalan-biriyani-park-circus.html  http://www.happytrips.com/kolkata/arsalan- restaurant/ps48555561.cms  http://www.titbit.com/order-online/in/mumbai/bandra- w/arsalan/338/menu  http://hillpost.in/2014/08/6-places-in-kolkata-where-you- get-the-best-biryani/100722/comment-page-1/  http://www.peekncook.com/  http://yummraj.com/2011/10/03/arsalan-park-circus- kolkata/  http://www.firstdial.in/Kolkata/Arsalan-Biriyani-Palace- Near-Ground-Floor-Near-Chinar-Park-More-Atghara-Road- Rajarhat-Gopalpur-Kolkata-700136-964720
  • 19. Bhumatech.com 19Proprietary & Confidential  Oudh  https://www.zomato.com/kolkata/oudh-1590- desapriya-park  www.zomato.com › India › Kolkata › Sector 1, Salt Lake  https://www.facebook.com/Oudh1590  www.dineout.co.in  www.tripadvisor.in  www.foodpanda.in  www.burrp.com/kolkata/oudh-1590-kalighat- listing/382589  www.telegraphindia.com/1130520/jsp/t2/story _16916890.jsp  timescity.com › Kolkata › Kalighat Steps taken by Competitors  yummraj.com/2014/05/10/oudh-1590-23b- desapriya-park-west-kolkata/  hillpost.in/2014/08/6-places-in-kolkata- where.../comment-page-1/  www.justdial.com/Kolkata/Oudh.../033PXX33- XX33-150516145653-Y...  https://www.swiggy.com/kolkata/oudh-1950- salt-lake  www.grouptable.com › kolkata › ekdalia  https://en.wikipedia.org/wiki/Wajid_Ali_Shah  www.thehindubusinessline.com/news/.../kolkat a...gets.../article7685814.e...  www.ixigo.com › kolkata tourism › food › restaurant › oudh 1590  https://www.youtube.com/watch?v=5RwqP3N7 czM
  • 20. Bhumatech.com 20Proprietary & Confidential Sample Meta Tag (Arsalan)  <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><title>Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata | Firstdial</title> <meta name="Title" content="Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata | Firstdial" /><meta name="description" content="Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata with Address, Phone number, Mobile number, All ratings. Visit Firstdial for Arsalan Biriyani Palace in Rajarhat Gopalpur, Kolkata." />
  • 21. Bhumatech.com 21Proprietary & Confidential Who is Talking about onlyAlibaba?  Lookup Forums and add some more conversation or reviews:  http://www.indiamike.com/  https://www.reddit.com/.  infochangeindia.org/  www.coolsocial.net/sites/  http://www.traveltripper.com/  http://www.makemytrip.com/
  • 22. Bhumatech.com 22Proprietary & Confidential SEO Search Engine Optimization 4
  • 23. Bhumatech.com 23Proprietary & Confidential SEO GLOBAL CONSULTING PLATFORM  Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural“ search results for targeted keywords.  The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
  • 24. Bhumatech.com 24Proprietary & Confidential What is a Crawler? GLOBAL CONSULTING PLATFORM  A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner at regular intervals  A web crawler is a type of software agent. In general, it starts with a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.  Preventing indexing: To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.  Example that tells all crawlers not to enter into four directories of a website:  User-agent: *  Disallow: /cgi-bin/  Disallow: /images/  Disallow: /tmp/  Disallow: /private/  Example that tells a specific crawler not to enter one specific directory:  User-agent: BadBot  Disallow: /private/
  • 25. Bhumatech.com 25Proprietary & Confidential How can I create a Google-friendly site? GLOBAL CONSULTING PLATFORM  Give visitors the information they're looking for: Provide high-quality content on your pages, especially your homepage.  Make sure that other sites link to yours  Make your site easily accessible: Build your site with a logical link structure. Every page should be reachable from at least one static text link.  Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.  Create a useful, information-rich site, and write pages that clearly and accurately describe your content.  Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.  Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.  Make sure that your TITLE tags and ALT attributes are descriptive and accurate.  Check for broken links and correct HTML.  If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.  Keep the links on a given page to a reasonable number (fewer than 100).  Have other relevant sites link to yours.  Submit your site to Google at http://www.google.com/addurl.html.  Submit a Sitemap as part of our Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.  Make sure all the sites that should know about your pages are aware your site is online.  Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry- specific expert sites.  Keywords analysis: count of keywords from various search sites  Newsletters about new features, services
  • 26. Bhumatech.com 26Proprietary & Confidential Keywords Analysis GLOBAL CONSULTING PLATFORM  Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both 'loan' and 'loans' while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.  Title Tag length : Google usually reads about 90 characters of your Title Tag. Therefore, a Title Tag of about 80-90 characters is good enough.  Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.  The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.  Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.  Most search engines are not case sensitive ; therefore, you can write your Title Tag in a way that looks most visually appealing.  Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you 'bookmark' or add a page to your 'favorites' list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads: Home Loans: fast clearance with no credit check.  Ref: http://www.promotingwebs.com/search-engine-optimization-seo/seo-title-tag-meta-description-tag.html
  • 27. Bhumatech.com 27Proprietary & Confidential Quality Guidelines GLOBAL CONSULTING PLATFORM  Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."  Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"  Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.  Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.  Quality guidelines - specific guidelines  Avoid hidden text or hidden links.  Don't use cloaking or sneaky redirects.  Don't send automated queries to Google.  Don't load pages with irrelevant keywords.  Don't create multiple pages, subdomains, or domains with substantially duplicate content.  Don't create pages that install viruses, trojans, or other badware.  If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
  • 28. Bhumatech.com 28Proprietary & Confidential Things to Avoid GLOBAL CONSULTING PLATFORM  Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.  Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.  Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.  Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. To ensure that your preferred page is included in our search results, you'll need to block duplicates from our spiders using a robots.txt file. For information about using a robots.txt file, please visit our information on blocking Googlebot.
  • 29. Bhumatech.com 29Proprietary & Confidential List of SEO Points GLOBAL CONSULTING PLATFORM  Here is a short list of SEO points to keep in mind:  Keyword research on site theme  Strong use of keywords on the home page to maximize initial SEO strength  Placing the most effective keywords  PPC campaigns such as Google Adwords (http://en.wikipedia.org/wiki/AdWords) and Adsense (http://en.wikipedia.org/wiki/AdSense)  Link sharing  Articles written about the site products and services containing links
  • 30. Bhumatech.com 30Proprietary & Confidential Choosing Keywords GLOBAL CONSULTING PLATFORM  The use of carefully selected words to optimize a site’s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content.  what are the most useful keywords for a site?  Establish what keywords are most used in the context of the site content and theme. The SEO campaign begins at this point and does not need to be an difficult process. There is no set number of keywords that can be put forward here for driving traffic. If keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total number of words in the content. Then multiply by a hundred to see the keyword density percentage. Safe figures fall between 10 - 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on Yahoo or Google. For example, your text should contain commonly searched keywords, so that your site is picked up by the search engines. At the same time, however, you have to be careful, that you do not stuff your text with keywords, without bothering about its readability. This might entail your content as being labeled as spam by the search engines and getting banned from them.  When compiling the list of keywords, bear in mind what will be sought on search engines by the target audience. The focus of the site should revolve around the keywords, not the other way round.  The initial main factors to consider are:  Popular keywords related to the site theme.  Keywords should reflect the focus of the site's target audience.  META Keywords Tag is Ignored by Google - Google ignores the META keywords tag, so, optimizing of this tag is not going to help us any with Google, We can keep these for other search engines.
  • 31. Bhumatech.com 31Proprietary & Confidential List of SEO Points – SEO Copywriting  SEO copywriting should accomplish two fold objectives; it should be compelling enough for the reader as well as appealing enough for the search engines.  What exactly is SEO Copywriting?  It may be described as the skillful art of writing content for your website so that it appeals to your targeted traffic / users as well as conforms to the search engine’s requirements for greater visibility on the internet.  For example, your text should contain commonly searched keywords, so that your site is picked up by the search engines. At the same time, however, you have to be careful, that you do not stuff your text with keywords, without bothering about its readability. This might entail your content as being labeled as spam by the search engines and getting banned from them.  The solution lies in writing unique and interesting content, with just the right number of targeted keywords inserted , so both the purposes are served: of rich compelling content as well as a appealing to the needs of the search engines.  How do you write the most effective SEO copywriting?  A helpful suggestion for effective SEO copywriting would be to base your text in the form of an upside down triangle. The base of the triangle should contain your most vital text with key words, while the tip of the triangle should contain information that might not be so important or relevant. The base (the first 200 words of the text) is very important.  It should contain your target keywords as well as an overall overview of the content matter you are writing. The user usually decides to read on the rest of the content only after he feels that the first 200 words are worth while.
  • 32. Bhumatech.com 32Proprietary & Confidential Link Sharing  Another strategy is link sharing. There are bound to be similar sites that may already have heavy traffic on their pages. Sharing links with such sites, and therefore traffic, benefits both parties.  Articles  The best way to accomplish this is to write articles as part of a blog or for free article submission sites like articlesbase.com. Write articles on the theme of the site on submission sites. Links back to the site being promoted can be placed in these articles.  Find blogs and forums that will allow the hosting of articles with links that will allow visitors to click through to the site.
  • 33. Bhumatech.com 33Proprietary & Confidential Increase Website Traffic Through Site Analytics  Web analytics provide a powerhouse of valuable data which can be harnessed by you to propel your website traffic figures in no time.  Do you know who is visiting your web site? Wouldn't it be great if you also knew from where they were arriving, how much time they were spending on your site, and most significantly, from which page they were departing from your web site and why? Site tracking and analysis terminology:  Improving Visitor Counts through Page Views: A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking-- parameters that are critical to increasing web site traffic.  Gauging Site Popularity through Hits: The reason why there is some confusion about this term is because it emanates from server technology and not from the art and science of visitor tracking and web analytics. A Hit merely refers to the number of information requests received by a hosting server. The number of hits is determined by the number of objects on a page. For example, if your home page has twenty-one objects, your site hosting server will record the page access as twenty- one hits. A word to the wise... It is best to use this statistic cautiously for what it is worth and not to be misled by inflated hit counts when implementing your online marketing plan designed at increasing web site traffic to your site.  Referrer or Visitor Source: A Referrer or Referring Link also known as the Visitor Source is a page which links to your web site. By looking at your referrers, it is possible to accurately identify the pages from where your site visitors are arriving. Visitors usually arrive from one of these three sources:  From another web site that has linked to your site  A search engine results page  Directly from a browser launch  Referral data is a gold mine of information to increase web site traffic because it clearly pinpoints the keywords or key phrases being used by searchers to arrive at your web site and the search engines that are sending you the traffic. You can use this data to conduct more targeted and meaningful keyword analysis, refine existing keywords and submit your site to search engines and directories where you are not listed. This data can also be used to further optimize the content of your web pages for improved search engine rankings (SERs).  If you are listed on a search engine such as MSN and begin to notice that you are receiving little or no traffic from that search engine, you can re- examine your web site to see if all the submission requirements are being fulfilled, make the changes and then re-submit to MSN. This method can go a long way towards increasing web site traffic from search engines with low traffic origins. 
  • 34. Bhumatech.com 34Proprietary & Confidential User Agent and Site Traffic Stats  :A User Agent is the software that is used by site visitors to access your web site. A User Agent could be a:  Browser such as Internet Explorer, Mozilla Firefox or Safari  PHP script pasted on a web page that points to your site  Search engine spider programmed to index your site  This valuable data can be leveraged to precisely identify the last time a search bot visited your web site to index it. You can also view the cache of your web site on search engine results to see how recently your site was indexed by that search engine. You can also use this data to map traffic trends, spot site abuse and trigger corrective action.  Geographical Location and Mission-Critical Statistics: Many web analytics packages and hosted services provide this information using IP look-up technology. They compile data about the geographical location of site visitors as well as the time of the day during which they visit your web site. You can deploy this data to fine-tune your marketing strategy specially in those regions of the world from where site traffic is below  average. You may also wish to consider using a mash-up by overlaying this data on Google Earth for a more fulfilling experience with an enhanced visual orientation.  There are still other types of traffic intelligence web analytics systems can provide. They include:  The length of time a site visitor stayed on your web site  The URL of the page on which site visitors land and exit your web site  The operating system (Windows XP, Vista etc.) and browser resolution settings on the monitors of site visitors  Web Analytics and Improved Customer Service: Increasing web site traffic, in and of itself, does not lead to increased conversions. The manner in which you use web analytics data depends largely on your site's functionality and its purpose. For instance, if your site has a customer service orientation and provides live chat support for your customers, web analytics data is critical since it enables you to further tweak the type and nature of your customer service. This key aspect of the overall customer service delivery process is of paramount importance because customer surveys continue to reveal the general level of dissatisfaction among customers regarding the quality of service on Internet e-transaction sites.
  • 35. Bhumatech.com 35Proprietary & Confidential Action Plan  Evaluate current website based on web design guidelines  Identify Key areas which require changes or additions  Share on social media networks  Write Blogs  Add “Follow Us” for blogs & social media pages (LinkedIn, Facebook, Twitter)  Add account in Google Webmaster  Add account in Google Analytics  Link sharing  List of meaningful, relevant keywords which are commonly used to search for this website  Relevant descriptions for each page  Add meta tags for each page  Add downloadable brochures, presentations, video clips and pictures
  • 36. Bhumatech.com 36Proprietary & Confidential Useful Links  How Google works?  http://www.google.com/technology/index.html  How to make webpage which comes earlier in google?  http://www.google.com/support/webmasters/bin/answer.py?answer=35769  In general web promotion means different aspects:  What keywords to use?  http://www.leyline.net/keyphrase_analysis.shtml  Google’s tool to analyze and find which keywords are in :  https://adwords.google.com/select/KeywordToolExternal  If we put www.xpflow.com (brand does not appear to be one of the keywords which google suggests from this page !!!) Which means we need to change verbiage, title etc.  We also title of the page does not contain anything about branding – only Xpflow. Need to have Brand/Brand Licensing etc.  http://www.leyline.net/  With the users who has signed up we can perform Viral marketing & Newsletters : http://www.leyline.net/viral_marketing.shtml  Where do I stand: After optimizations  Lets find where am I: http://www.googlerankings.com/
  • 37. Bhumatech.com 37Proprietary & Confidential References  http://en.wikipedia.org/wiki/Search_engine_optimization  http://www.moregoogletraffic.com/  http://www.seochat.com/  List of keywords which are looked up(per day/ per month) on search engines such as Google, Yahoo and MSN: http://www.iwebtool.com/keyword_lookup/?&num=500&p=1&sort=count&order=desc
  • 38. Bhumatech.com 38Proprietary & Confidential About Us Why Bhuma 5
  • 39. Bhumatech.com 39Proprietary & Confidential  With rapid advances in communication and information technology, location independent dispersed development teams have become the norm, allowing organizations to deliver high-quality software and solutions at low cost.  Bhuma relies on a self-organizing, self-managing, cross-functional team that is motivated, guided and supported by senior management members.  We encourage and more often than not require significant customer involvement throughout the software development process. We believe it can significantly increase productivity and help reduce the time required to deliver quality software to our clients within the estimated time frame. Why Bhuma
  • 40. Bhumatech.com 40Proprietary & Confidential THANK YOU