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Secret Ingredients of Better Marketing

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A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?

Published in: Technology, Business
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Secret Ingredients of Better Marketing

  1. Rand Fishkin http://bit.ly/secretingredients
  2. SOURCE: 98% of Americans Distrust the Internet (Harris Interactive)
  3. SOURCE: 98% of Americans Distrust the Internet
  4. SOURCE: 98% of Americans Distrust the Internet
  5. SOURCE: 98% of Americans Distrust the Internet
  6. SOURCE: Display Advertising Clickthrough Rates
  7. SOURCE: Display Advertising Clickthrough Rates
  8. SOURCE: Box Office Mojo (#8 on the worst wide release openings of all time)
  9. SOURCE: Dejan SEO
  10. SOURCES: Domain Biasing of Search Results and Rel Author Boosts CTR
  11. SOURCE: How Loading Time Affects Your Bottom Line
  12. SOURCE: Google Analytics
  13. SOURCE: The Big Problem of Ad Fatigue
  14. SOURCE: Google Analytics
  15. SOURCE: Fournaise Marketing Group Survey
  16. SOURCE: Forrester Research Digital Media Buying Forecast
  17. SOURCE: Fiverr SEO & Link Building Services
  18. - George Orwell
  19. http://www.fullcontact.com/developer/howitworks/
  20. http://www.fullcontact.com/privacy/
  21. https://twitter.com/HuffPoSpoilers
  22. SOURCE: Folyo Design Costs Survey Data
  23. - Louis C.K.
  24. SOURCE: Maptia
  25. SOURCE: Maptia
  26. SOURCE: Shutterstock’s Mod Men
  27. SOURCE: Shutterstock’s Mod Men
  28. SOURCE: Speckyboy.com
  29. - Lao Tzu
  30. http://www.minted.com/greet
  31. SOURCE: Macklemore’s Facebook Page
  32. SOURCE: Patagonia’s Footprint Chronicles
  33. SOURCE: An email Elizabeth sent me on the first day of Mozcon
  34. Easy Pass Paris’ Twitter Account
  35. SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
  36. SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
  37. SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
  38. SOURCE: Nathaniel Burney’s Illustrated Guides to Law
  39. - Roger Ebert
  40. SOURCE: http://slid.es/
  41. SOURCE: HelloSign
  42. For more on using Autocomplete, check out SEER Interactive’s Autocomplete Keyword Research Tips
  43. SOURCE: Reddit.com
  44. SOURCE: Reddit.com
  45. SOURCE: Mailchimp’s Email Benchmarks
  46. SOURCE: Swissotel’s Ultimate Guide to Worldwide Etiquette
  47. SOURCE: Kyle Rush
  48. SOURCE: Kyle Rush
  49. - Ella Wheeler Wilcox
  50. SOURCE: When Publishers Invest in Long-Form Content
  51. SOURCE: Australia Tourism’s Best Job in the World Campaign
  52. SOURCE: Australia Tourism’s Best Job in the World Campaign
  53. SOURCE: Australia Tourism’s Best Job in the World Campaign
  54. Rand Fishkin http://bit.ly/secretingredients

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