SEO is Not Dead, you are just
doing it wrong!
By James Norquay
SEO Sydney Meet Up 7th March 2013
Private Consultant – Online Marketing & SEO
Enterprise to SME Level Consulting

About Me – James Norquay
• 7+ years experience in SEO & Online Marketing
• Lead SEO Strategy for these enterprise companies in the past, plus many more SME
businesses.
• Currently Consulting for Start ups and SME's to drive ROI from
Online Marketing channels mainly SEO & Social.
• Regular Poster on Search Engine Land, SEOmoz, DnTrade and any
other Search related website.

Many people think SEO is Dead!

But SEO is NOT dead if it is done
correctly!
400,000 unique organic SEO visitor’s increase comparing:
January 2012 to January 2013!!!
This is a current client!

But Low Quality SEO is DEAD!
A low quality SEO strategy and low quality link building campaign
can have this type of negative effect on your websites organic
traffic.
This is not one of my clients !

So how do I do “SEO” in todays market?

SEO Planning
• Business Planning
• Website Audit
• Back link Analysis
• Keyword Research
• On Page/ Off Page Content
Analysis
• Link Building

Setting up an Advanced Keyword
Research Methodology
It is important to focus on conversions and SEO difficulty for specific keywords, if you
can work on this from a paid search point of view and social it will make keyword
Research even more effective.
http://www.seomoz.org/ugc/advanced-seo-
keyword-research-tips-and-ideas-14216

Technical SEO audits are still important!
Example technical audit report from
Neil Patel

Track Your Site in Google Webmaster
Tools on a daily basis!
https://www.google.com/webmasters/tools/

Leveraging PPC Data
Leverage PPC data to assist
keyword research.
Leverage PPC too see what is
working and what is not
working and use that data to
supplement your SEO
campaigns.
Good Article Here:
http://www.seomoz.org/blog/using-
adwords-data-for-seo-unlocking-the-
ultimate-keyword-research-treasure-
trove-arrrgh

Link Building – Quality not Quantity
Link building has changed it
is more important than ever
to implement a high quality
link building strategy which is
future proofed.

Quick Ways to gain Quality links
Make sure you include embed
Track brand mentions via Google Alerts! sections on Image and video
content!
Competitive Link Research is highly important!
http://www.opensiteexplorer.org/
http://www.google.com.au/alerts

Track Mentions & Ask for Links
http://analytics.topsy.com/
http://freshwebexplor
er.seomoz.org

Quick Ways to gain links
High quality
profile sites and
high quality
content!

Be Creative with content to gain links!
https://www.airbnb.com/annual/

Make Content People Want to read,
link too and SHARE!!!

Don’t over do things
Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.
Don’t use similar copy on a huge
number of websites.
Always remember to keep your
link building efforts having a
natural focus.

Don’t use spammy link building
You will probably
receive this
warning from
Google if you do:

Setting Up a Content Calendar!
Create Branded Content For
key holiday events:
• Valentines Day
(not like Interflora)
• Christmas
• Easter Holidays
• Talk like a pirate day!
• Any significant company
date e.g. been in business
20 years!

Make sure you implement correct
Mark Ups & Meta Data
Google+ Mark-up (Rel=Author).. Facebook Meta OG Mark Up Data..
Twitter Card Mark-up..
Also Making sure title and meta
mark ups are the correct size!!
More Information:
http://blog.iacquire.com/2013/02/21/18-meta-tags-every-
webpage-should-have-in-2013/

SEO Training For All Staff
It is important to get all key
staff involved in the SEO
process. Training needs to be
held for content writers,
designers, social media teams
and any other key stake holder
in the business.

Track Algorithm Changes
View it online here: http://www.seomoz.org/google-algorithm-change

Setting SEO Forecasting
Advanced Methodology : Drive more ROI for SEO by making SEO
forecasting spread sheets!

And Remember with SEO you get
what you pay for!
http://funnymemes.com.au

Questions?

Contact Me
http://jamesnorquay.com
http://twitter.com/connections8
contact@professionalseo.com.au
http://au.linkedin.com/in/norquay